China car giant BYD says it can thrive without US

ddevonnull about 4 hours ago 3 commentsRead Article on bbc.com

Discussion Sentiment

50% Positive

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Discussion (3 Comments)Read Original on HackerNews

FrankWilhoit•about 4 hours ago

Soon enough there will be no market in America.

burnt-resistor•about 3 hours ago

BYD would need to invest in a bunch of things to enter the US market:

- Lobbyists and bribes to repeal the corrupt Elon Musk protectionism

- PR and marketing to increase brand trust and awareness

- Homologation (country-specific changes/features) to meet all 50 states and federal standards

- Crash testing

- Sales/fulfillment centers

- Service centers*

- Parts distribution network*

* Maybe combined with previous item

These would be a lot of expensive things to invest in without a giant, certain upside.

testing22321•about 3 hours ago

They’re coming to Canada any day now, so many of the items on your list are underway in North America.