Fewer Americans Pay to Use LLMs Than Still Pay to Play World of Warcraft

I guess that WoW is more fun to play than using LLMs. Guess what will always have more costumers than LLMs?

A somewhat misleading article or at least headline as this is about households which will not account for people paying for AI subscriptions at work unless they are using their own personal card.

This is false or misleading.

According to this [1] data which uses actual subscriptions instead of households, it seems the number is around 8-10million LLM subscribers in USA. This was March so I expect the figures to be around 40% higher now.

Another proxy: OpenAI said [2] they have 50M subscribers and in another place they said 40% of mobile revenue comes from USA. That itself accounts for 10M paid subscribers within USA which is 5 times the estimation from this post using ChatGPT alone, that too from February.

[1] https://epoch.ai/data/polling/2026-03

[2] https://openai.com/index/scaling-ai-for-everyone

Imagine creating something people still like to pay for after over 20 years. Incredible! Disclaimer: I also have still a subscription.

Regarding LLM: I guess if you count in enterprise/company subscription, LLMs would win. Interesting would be how many really want them or just have to use them…