Back to News
Advertisement
Advertisement

⚡ Community Insights

Discussion Sentiment

67% Positive

Analyzed from 2139 words in the discussion.

Trending Topics

#gopro#video#cameras#better#apple#quality#brand#action#software#still

Discussion (68 Comments)Read Original on HackerNews

senabout 1 hour ago
I’ve owned a lot of Gopro cameras, having done video capture for a variety of motorsports, and they just got too expensive for what you get.

You can be more expensive if you’re better, or you can be worse if you’re cheaper, but they’re both the downsides while living purely off brand recognition.

They also blew up in a time where there wasn’t any real competition. Sony had action cameras but they were bulkier and expensive, and didn’t have the features of GoPro.

These days other brands give better quality video in better quality hardware and more functionality, for cheaper.

QuantumNomad_18 minutes ago
> These days other brands give better quality video in better quality hardware and more functionality, for cheaper.

I had a GoPro many years ago. Eventually sold it because I needed the money for other things.

Been thinking about buying a new action camera eventually.

Got any recommendations?

The one that interests me the most of the ones I’ve seen is the Insta360 X4 Air plus an underwater case for it.

I want to be able to bring my camera swimming, bicycling, hiking, etc. And I think 360 degree cameras are pretty cool. Hopefully it’s not just a gimmick that loses its appeal after a few hours.

bartread4 minutes ago
As someone who watches a reasonable amount of PoV outdoor activity footage shot on helmet cams and the like (base jumping, mountain biking, skiing, snowboarding, etc)… I don’t love watching 360 videos uploaded in the raw because of the perspective distortion.

I’m assuming it must be possible, if the resolution is good enough, to post process a portion of each overall frame into an undistorted 1080p (or better) view of the key view of the action, but a lot of people don’t do this (perhaps it’s much more difficult or time-consuming that I’m imagining, or perhaps many viewers enjoy the distorted 360 view more than I do).

Just my two cents, YMMV, etc.

LeifCarrotson8 minutes ago
If you're willing to put a little time into video editing, a 360 cam is great. The insta360 tools can make that a little easier if you want something simple.

If you just want to store a snapshot of the moment as it was captured, a regular camera that you pointed in the right direction is better.

gib4442 minutes ago
[delayed]
fiatpandas24 minutes ago
>other brands give better quality video in better quality hardware and more functionality, for cheaper

Would you mind providing a recommendation you have first hand experience with?

Forgeties79about 1 hour ago
It also doesn’t help that you could probably get by with a hero 4 black even today lol

Man I still can’t believe how bad the rollout of the karma was. I remember at the time everyone in my professional circles was buzzing about it. Then they started literally falling out of the sky. Feel like they never recovered

palata9 minutes ago
> Then they started literally falling out of the sky.

Yep, something must have gone horribly wrong with QA.

antisthenes20 minutes ago
Apparently (checked with AI), Hero 4 Black was the first camera with 30 fps 4k video and was released 12 years ago already (how time flies)

Frankly, after 4k/30 and 1080p/60, there are strong diminishing returns, because most people these days watch videos on their phones in suboptimal conditions (or older desktops that may still be on 1080p), so what are they going to do with your 5k/6k video?

Sure, you can keep doing minor improvements to sensors and optics, but for a consumer it will not justify getting a new model for $500.

Also, competing with smartphone cameras which have gotten better over the years. I bet 99% of people would not be able to tell a gopro video from a phone video.

rr808about 1 hour ago
I'm just surprised that an American brand making electronics lasted this long. Even Japanese companies are giving up. No one can compete with China.

Apple somehow reigns supreme still. Anyone else?

Keyframeabout 1 hour ago
Apple is China.. hence "Designed by Apple in California"
layer819 minutes ago
The GoPros aren’t manufactured in the US either.
steelframeabout 1 hour ago
Apple isn't exactly competing with China.

https://en.wikipedia.org/wiki/Apple_in_China

leoc30 minutes ago
At the manufacturing level it largely isn't, no, though as others have pointed out Apple at least still has the ability to explore options outside China. But Apple represents a lack of vertical integration for its big Chinese suppliers like Foxconn, an American middleman taking a big slice of the revenues and profits which come from the customer. One thing to note is that Android isn't all that different, as phone makers still have to tithe to Google.

One factor (mentioned at https://bsky.app/profile/rajakorman.bsky.social/post/3mqubnh... for instance) is Western distrust of the Chinese government and the regulatory barriers erected from both sides. TikTok's probably a good case study. There was a conspicuous lack of Chinese software companies having success in the Western consumer market before TikTok. Building TikTok involved creating a new product aimed at RoW which was separate from its original Chinese model, Douyin. And then after TikTok Western success was still elusive, to some extent, as the US government snatched away Bytedance's toy.

Alien1Beingabout 1 hour ago
Apple manufacturing is entirely Indian and Chinese.

While GoPro is made in Thailand.

America is just where their marketing teams hang out...

haunterabout 1 hour ago
Mac Mini will be made in Houston (they already make their own servers there) https://www.apple.com/newsroom/2026/02/apple-accelerates-us-...
embedding-shapeabout 1 hour ago
Is it common in American factories to have US flags hanging on the walls similar to how dictators like to hang their portraits in factories? Never seen that in the (admitted small amount) of factories I've visited around in Europe, but tends to also give off a bit of "too much nationalism" vibe around here unless there is a special event, the US flag seems to be treated differently in the US so maybe it's a common sight?
smokelabout 1 hour ago
I'm looking at GoPro packaging here that says "Made in Thailand".
romanovcodeabout 1 hour ago
Is apple making electronics? I thought they are made in India and China.
crazyloggerabout 1 hour ago
Manufacturing is primarily in China - that's true for Go Pro & everyone else and almost needless to say. The point is China usually eats the design layer too, making Apple a little unique in that they survived Chinese competition completely unscathed.
haunterabout 1 hour ago
Mac Mini will be made in Houston (they already make their own servers there) https://www.apple.com/newsroom/2026/02/apple-accelerates-us-...
ValentineCabout 1 hour ago
When I was looking to buy an action camera last year, I was deciding between Insta360 and DJI, with many YouTubers suggesting outright against GoPro since they haven't kept up with image quality.

Action cameras sound like a tough business, since most of them are built to last ages, and they need to keep the vast majority of content creators happy trying to increase image quality in a small form factor.

Anyway, I bought the Insta360 Go Ultra I had my mind on from the start, which I'm still reasonably happy with.

atourgates25 minutes ago
Having owned a number of GoPros, I made the same switch last year.

The Insta360 has super annoying/intrusive software that always feels like it's trying to sell me something, but it's pretty excellent in terms of actual video quality.

lardosaurusrex11 minutes ago
Gopro has been garbage for years now.

Heck in youtube videos you'll occasionally hear "for some reason my gopro is really hot and smells like burning plastic".

Happens to every big brand, really.

transitorykris11 minutes ago
I loved the product early on, but they became the Adobe Creative Cloud of cameras. Play dumb subscription games win dumb prizes.
5701652400about 1 hour ago
didn't they moved actual hardware production elsewhere outside of US?

typical story. first move out production, loose core competency, let competitors copy it with own brands in own jurisdictions, and shut down business.

ameliusabout 1 hour ago
These days you can buy mini cameras for a few bucks on AliExpress, so no wonder.
mamonoleechiabout 1 hour ago
any recommendation?
brkabout 1 hour ago
Are you looking for Good or Great?

If you just need Good, there are dozens of no-brand options on Amazon and Ali that do 4K60fps with output that is more than sufficient for any non-professional use.

I don't have a brand recommendation off hand, because the ones I've bought have been random names, but they've all been more than enough. As a reference, I've used them for capturing footage for training machine vision systems, and some general purpose marketing videos. I'm not a "creator", so I paid no attention to editing features, clip hosting, or any of those things.

Amazon sometimes gets some hate here, but I usually just buy there because the returns process is so simple. In the random case I get a product that turned out to be deceptive advertising, I drop it at Whole Foods and have a credit before I leave the parking lot. And I have the product in hand in 48 hours at most.

yathern22 minutes ago
> there are dozens of no-brand options on Amazon and Ali that do 4K60fps

I have to very strongly disagree with this sentiment. I have personally tested quite a few no-name "4K 60fps" cameras from Amazon and AliExpress. Many of them upscale from 1080 - which is fine I guess - but then in 60fps will use a crop sensor and upscale from like ~640. Even with the more recognizable SJCam and Akaso brands, unless you're paying ~$200 - you're going to get upscaling, bad color science, bad image distortion. When comparing against a GoPro 5 (first 4k 60 entry) or 8 (first with USB C) the difference is astounding.

Though perhaps this is the difference between good and great that you refer to - but for me, it's certainly worth getting a used GoPro vs any of these modern cheap alternatives.

Unfortunately current new GoPros don't improve on their existing line enough to justify paying current prices. I wish I could get a new 2018 quality GoPro knockoff for <$200

embedding-shapeabout 1 hour ago
> Are you looking for Good or Great?

What about equal-or-better-than-the-same-or-similar-GoPro?

aanet3 days ago
> While GoPro action cameras are built to withstand shock, the brand itself is looking distinctly shaky right now. Latest reports[1] are that founder Nicholas Woodman is propping the company up by extending it a loan of his own money to the tune of $20 million, at an annual interest rate of 6.5%, while a buyer is desperately sought. It’s believed GoPro may not survive the year without a new owner or fresh injection of cash, with Woodman’s intervention acting as a stopgap rather than bail-out per se.
brookstabout 1 hour ago
$20m is really not much money to operate a company for 6 months. They must be close to break-even at least?
uxhackerabout 1 hour ago
Is this because of the cost of memory or because the product is no longer competitive?
wyclifabout 1 hour ago
This article is not very satisfying to read, because it doesn't explore the reasons why GoPro is on the ropes.
whycomeabout 1 hour ago
Adventure cams lose a market when people can’t afford to go on adventures?
doctorpangloss10 minutes ago
They could spur a lot of innovation by open sourcing their firmware or introducing plugins. They don't really have a channel to take asks like "ring buffer style recording" but I would do it myself.
donkeyboyabout 1 hour ago
I had no ifea they were struggling. Tldr; their competitor Insta360 is battling them, and they have YoY revenue drop.

Gopro has this cool reliable aura around them. How could they he struggling? So bizarre

trentorabout 1 hour ago
They rode the novelty train so hard they missed that everyone is doing it better than them now.
i_am_jlabout 1 hour ago
Their hardware is unimpressive and expensive, and their software is horrible.
wolrahabout 1 hour ago
> and their software is horrible

As a long-time GoPro owner who recently added an Insta360 X5 to his collection, I can't really see any meaningful difference in software horribleness. They are both really really bad, with ads everywhere constantly pushing subscriptions to their cloud services.

At least with the normal cameras the software can be entirely ignored, I can take video from my Hero5 straight in to any ordinary NLE and go from there, but the 360 camera requires their software to convert from the native format to anything usable, even if I'm keeping it as 360 footage.

The worst part IMO for both is that they prioritize mobile apps over their PC software so if you want to edit on a computer like a normal reasonable person you lose features compared to idiotically doing things on a phone.

i_am_jl1 minute ago
>The worst part IMO for both is that they prioritize mobile apps over their PC software so if you want to edit on a computer like a normal reasonable person you lose features compared to idiotically doing things on a phone.

This was my main gripe, but also:

* Image stabilization (Hypersmooth Pro/ReelSteady) as a subscription feature.

* Auto-rotate and orientation lock don't work in streaming mode. (I reported this as a bug on the Hero7, was told it was being looked at, still a problem on the Hero10 when I stopped paying attention)

For what it's worth, DJI does offer desktop software for their Osmo action cams. They also have a direct NAS/cloud storage upload option from the camera, as well as allowing normal transfer over USB or by pulling the SD card.

doix10 minutes ago
> The worst part IMO for both is that they prioritize mobile apps over their PC software so if you want to edit on a computer like a normal reasonable person you lose features compared to idiotically doing things on a phone.

This is my biggest issue as well. It's actually the one "real" thing I use the iPad for. It still gets the mobile app interface whilst being on a bigger screen and being almost usable.

Alien1Beingabout 1 hour ago
Beaten on quality and price by competitors.

The same thing is happening to BMW, Toyota,Mercedes...

cg5280about 1 hour ago
Another area where an American technology brand is losing to the Chinese alternative. Alongside EVs, drones, robot vacuums, solar panels.
brkabout 1 hour ago
Not surprising, it's a commoditized sector.

On top of that, when GoPro first launched mobile phones generally did not have cameras capable of producing production-quality images, and especially video. 20 years later, the game is much different.

Remember the Flip video camera that was all the rage for like 2 years and then just disappeared when cellphones could shoot video? GoPro is like a rugged Flip, so it took a little longer for the world to catch up to them, but now there are lots of options, and a "cheap" sports camera that is 1/4 the price of a GoPro is good enough, even if it only lasts 1/2 as long.

romanovcodeabout 1 hour ago
> How could they he struggling?

They are just not as good. I bought GoPro10 ~5 years ago and it constantly overheats. Very unreliable. It was the first and last time I bought GoPro.

keiferskiabout 1 hour ago
Red Bull really ran the marketing playbook that GoPro should have done: become known for athletes doing extreme things. Instead they stayed too technical and product-based and didn't build a brand beyond "we make action cameras."
atourgates20 minutes ago
They really have tried.

They don't have the type of insane cashflow that RedBull does to sponsor tons of athletes and weird events, but their video contests are kind of a big deal in the action sports community.

AKA, their Line of the Winter[1] competition for skiing, or their Best Line conest for MTB[2] that they used to run. And they're the title sponsor for the GoPro Mountain Games[3].

They're still THE action sports cameara carried in a lot of outdoor equipment stores, but the Insta360 has really dominated social media recently, and their products are currently a better value for cost/performance.

[1] https://gopro.com/en/us/awards/line-of-the-winter [2] https://www.pinkbike.com/news/enter-the-gopro-of-the-world-b... [3] https://mountaingames.com/

harrall23 minutes ago
Red Bull doesn’t just market, they bankroll and support.

Most companies just sponsor a team or something, but Red Bull has paid for the baseline infrastructure of many sports.

r3trohack3rabout 1 hour ago
There is an old saying that Red Bull is a marketing company that happens to sell energy drinks
fy2039 minutes ago
Well that is pretty much true. It's founder was a marketing director for a consumer goods brand.
keiferski43 minutes ago
yep, and there's no reason why a company with that brand couldn't be selling action cameras, or shoes (Nike), or anything adjacent to extreme sports
Advertisement
IshKebababout 1 hour ago
This has been on the cards for about a decade. I guess Insta360's YouTube advertising barrage worked.
i67vw343 minutes ago
Saw some sponsored videos on YouTube where they out GoPro compeititor (Insta360 with it's logo) on a Korean/Chinese baby, and the baby enjoying his day.

Very good marketing I would say.

Attached Example (you will find many such videos on Social Media)

https://youtube.com/shorts/2KNOx5oMXWk?feature=shared