We identify visitors with no cookies, and the midnight UTC flaw

> The moment you write an identifier to someone’s device, you own a pile of questions about consent, retention, and deletion, and your users own a banner. We wanted the default to be the mode where those questions do not exist, because there is nothing to delete.

It's fascinating to see a company be so upfront and honest about their desire to track you without the possibility that you'd notice. If you never notice, you can't object, right? If you never notice, actually getting informed consent can be skipped, I suppose.