Apple is no longer thinking different
ES version is available. Content is displayed in original English for accuracy.
That said, I feel like Apple is no longer innovating; all the stuff I saw in the event and on youtube, these technologies are many years old. They're just changing the colors to make sure people don't mix them, same for the Duo, even the name is stolen.
With all the AI stuff going on, I'd expect innovation to take a leap, peopl using AI to advance a lot quicker, yet I see a tech giant promoting stuff that we saw many years ago. I know that can be said about a ton of other Android features, but Apple tends to perfect every feature they introduce (unlike Google who kills whole projects every other day).
I gotta say though, the execution, the animations, the attention to detail, the user experience, that's still top-notch on Apple, but for a tech giant, I would expect more.
I miss Steve Jobs' "One more thing..."

Discussion (37 Comments)Read Original on HackerNews
Apple has rarely been about providing bleeding edge technology to early adopters. They've always been more concerned with evaluating technology, often building things behind closed doors to explore and iterate, and then only releasing something once they felt it was ready and able to address a defined purpose or need. It's not first to market, but often first to get it right.
Their AI strategy is actually pretty smart when you consider how they're focusing on small, local models with a clear security model. Others are spending billions to make incremental progress on models while Apple can sit back, build integrations that allow users to leverage the best models, and then once a certain level of maturity is reached, Apple can either license models or train their own using the lessons learned by everyone else.
I don’t think the Duo is a great example of that. Maybe it’s a fine product anyway, though?
I do also think their approach to AI is scary brilliant if they can pull it off.
It has the potential to make them the most important AI company in the world, quickly, with none of the exposure to the multi-trillion dollar horserace.
It’s a big “if”, though.
Mac wasn't the first personal computer but it was well-suited for the mass market, not just "computer people". iPod wasn't the first mp3 player but the first that was easy for regular folks to use. iPhone wasn't the first smartphone, but the first one that people actually wanted.
There's a pattern here.
I feel the same way about Apple. It's target market is uninformed users. Never purchased anything from them.
Don't even get me started on the closed ecosystem. Admittedly Google/android has been closing in on that front but the initial intentions were good.
the first iPhone was years ahead of its time, but the first Apple foldable is arguably the exact same (if not inferior) to the competition, with the exception of the good user experience we're used to from Apple
• No 3G! This made the whole "i" part of the iPhone mostly worthless when not connected to wifi. Other phones had 3G.
• No installable apps. Many argued about whether it was a smartphone at all.
• No copy/paste.
• No multi-tasking.
etc. Probably more I forgot. Its competitors had all of these.
et cetera et cetera
> the first iPhone was years ahead of its time
Not really, not if you were paying attention to the market at the time. It was the first smartphone to put everything in a cohesive package instead of being a weird little computer that could make phone calls, but technologically it was comparable to features that already existed when it released. The real innovation was in UI and product design.
Not sure 'copying' is a clarifying explanation of what is happening though.
That's been Apple's MO for almost forever. Very rarely do they chase the newest tech, instead they wait for it to mature. They didn't invent the smartphone or the touchscreen, they did revolutionize it. It's still to be seen how their Duo holds up and until we can play with it we don't really know. Yes there are Android folding phones, yes there are even passport-style ones, but I've seen plenty of "slop" folding phones from Android manufacturers. We will see how the Duo holds up in real use.
> same for the Duo, even the name is stolen.
Stolen from who? Surface Duo? Did they steal it from their own Powerbook Duo?
> I miss Steve Jobs' "One more thing..."
They literally did a "One more thing" in the event yesterday (and said that line). Yes, it had all leaked already but that's just the reality. There is no hardware product from Apple that doesn't leak nowadays. They are able to surprise with software sometimes and naming but everything else will leak.
I don't disagree that they should be better on the AI front and they are still cleaning up from their massive fuck-up in 2024 but I haven't seen any of their competitors do anything compelling w.r.t. AI either so I'm not quite ready to get out the pitchforks.
Quite an odd name choice by Apple
Those events are rare, the opportunities to really shake things up are fleeting, as everyone is driving forward with relentless, incremental progress that quickly closes up all but the biggest gaps.
What could they possibly do that wouldn't be slammed as derivative?
But I will keep saying it, VR is the future.
VR headset shipments are down 18% compared to this time last year:
https://counterpointresearch.com/en/insights/global-xr-ar-vr...