Ask HN: Would a startup for young creatives who reject AI be feasible?

mmondobe about 4 hours ago 8 comments

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I am a member of my university's game development club, which puts me around lots of talented programmers as well as artists of all kinds, and I've observed that just about everyone disapproves of AI. The sentiment is especially strong among younger people coming into the club. By "disapproves", I mean they refuse to allow AI-generated content in games and see AI use in general as something like a moral failure.

At the same time, I scroll down the YC startup directory, sorting by launch date, and observe that every non-hardware company (and most of the hardware ones) are entirely based on AI. The demographic I described above, young creatives like the ones in this club, has zero chance of voluntarily using one of these products.

It seems to me, then, that as the moat for most AI startups drops asymptotically to 0 with GPT-6 et al. becoming more capable, this market is mostly a blue ocean (to use the business-book term) for anyone willing to put in the work and actually code something people want. From there, network effects would work as well as they have since the dawn of the Internet.

I am exploring the idea of making such a startup (it started out as a side project which I have been working on by myself for almost 2 years), but I am worried about the attitude of incubators, VCs, and investors in general. Would the lack of AI be a nonstarter for most outside investors? I know people started non-blockchain companies in 2021, but the hype around AI seems orders of magnitude more captivating to anybody who might provide capital. I know bootstrapping is viable for some companies, but would that be the only way? I appreciate any advice people might have.

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Discussion (8 Comments)Read Original on HackerNews

mircerlancerous•about 2 hours ago

You would be foolish to completely avoid AI, but you are also right to be careful. AI is best used for boring stuff that's non-critical, and for stopping you from having to reinvent the wheel.

For example for a game, you could use AI to finish a sprite sheet based on a couple frames you provide, or to give you a pathfinding algorithm.

AI is a resource, and a startup has a better chance of success the better it leverages the few resources it has.

mondobe•about 2 hours ago

Thanks for the perspective! I tend to consult ChatGPT with high-level queries as a replacement for Google, and I get a lot of mileage out of combining that with plenty of good old documentation-reading.

xyzzy123•about 2 hours ago

I'm curious about provenance. What you're describing sounds kind of like Etsy and while there are still genuine things to be found there it's mostly flooded with mass-produced stuff. The more of a premium "hand-made" artifacts attract, the greater the incentive to counterfeit them.

mondobe•about 2 hours ago

Good point, and one I've thought about a lot. Right now, I think we're at a stage in the hype cycle where, for the overwhelming majority of founders, appealing to AI hype is much easier than lying to appeal to anti-AI sentiment. If and when this changes, it might manifest as an incentive for companies to be transparent with their source code (either fully open-source or at least "source available" or auditable).

unsupp0rted•about 1 hour ago

I’m an elevator operator. You tell me what floor you’d like and I press the button or control the switch.

I also make casual conversation about the weather and yesterday’s sports highlights, which automatic elevators can’t do.

Can I join?

mondobe•34 minutes ago

I have no problem with creative destruction, elevator operators died out for a reason. If there was a group of people who rejected automatic elevators for some reason, it stands to reason there would be a company to snatch up that market. (case in point: no-touch Shabbat elevators for Orthodox Jews)

ben_w•about 4 hours ago

Non-AI-assets: yup, this is sensible. AI is a signal of being unconcerned about being seen as a cheat, absence is good.

Non-AI-code: forget it, you won't be able to avoid it in your libraries, and you won't write the whole engine from scratch.

It's possible to write a whole modern engine without it, but you won't, you'll spin wheels chasing features and never ship.

mondobe•about 4 hours ago

Fair point about game development. I'm definitely looking more towards creative tools (like music production apps) because making a game engine is just a Herculean task. I've found that velocity is good (i.e. one meaningful feature every day or two) in the early stages of building for the web without AI.