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62% Positive

Analyzed from 2732 words in the discussion.

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#share#button#copy#buttons#don#url#link#users#more#sharing

Discussion (86 Comments)Read Original on HackerNews

raincoleabout 2 hours ago
> The share buttons got clicked 14,078 times. That’s a 0.21% usage rate, which works out to about 1 in 476 visitors.

In other words, people not only click share buttons, but do it quite often?

afavourabout 2 hours ago
Yeah I think the author needs a dose of reality about how many users do anything on a site. Something that 1 in 476 visitors do isn't that bad. Especially when there's no real ongoing cost to doing so.
yndoendoabout 2 hours ago
I didn't see any statement about normalizing the share click as bot or human.

With the continual passage of laws restricting social media for minors, URL copy and paste will become the standard methods for sharing.

Personally, I would never click the share button because sharing with a person or group of people is often through email, SMS, work chat, or here.

Businesses that use Facebook to communicate events are actively restricting their consumer base because not everyone wants to use it or will. A standard web-site is the only method to communicate openly with users.

deepsunabout 1 hour ago
Especially on government websites like gov.uk serve. It's not a website with cute beanie hats you'd want to share on your socials.
AnthonyRabout 2 hours ago
Yeah I find this article hilarious. Especially since maybe less than 1 in 10 visitors will actually want to share the article? So 1 in 476 is actually pretty decent usage.
bluebarbetabout 2 hours ago
For which the other 475 get saddled with a bunch of extraneous downloads and invasive tracking.
vovaviliabout 2 hours ago
The cohort that is concerned about this almost certainly runs some sort of a blocker.
Grombobulousabout 1 hour ago
It seems like the number isn't very useful unless we have a baseline for how often the site is shared at all.

If 0.2% of users share the site via a direct link, and 0.2% of your users share the site via a share button, for an overall share rate of 0.4%, that probably means the share button is worth keeping around.

nkriscabout 2 hours ago
At that rate I think you can assume most clicks were accidental.
Aachenabout 1 hour ago
You don't know my mother

Messages like "Hi I found this podcast episode, you should listen to it!", not fitting her usual or the chat's tone at all. The link goes to the last 19 seconds because she finished listening and the thing tries to be helpful (took me a minute, the first time, to realise she didn't actually mean to share the fragment at that timestamp). At least it matches her native language I guess, looking on the bright side (the message isn't actually in English)

A simple "copy link to episode" button would have been so much more helpful. Not just for me but also any recipients that are as tech-savvy as she is and don't understand why it doesn't show them the whole episode for example, or why it is she's implying it's so important (the template wording is just off because she didn't write it)

blitzarabout 2 hours ago
> Visitors were twelve times more likely to click an advertisement.

I would have guessed clicking on ads was rare

jatoraabout 1 hour ago
I work in digital marketing and I am continually shocked by the amount of people that click my disgusting ads. (nearly all advertisements are morally disgusting)
blitzar42 minutes ago
I will just naively assume that people do it accidentally or are tricked into clicking on that filth. Ignorance is bliss
ingvay7about 1 hour ago
Im always surprised when i see the significant opens in the promotions tab of the gmail inbox. Looks like a lot of folks want those ads.
swader99930 minutes ago
And I wonder how many were bots
preciousooabout 1 hour ago
What definition of “often” includes a 0.21% rate?
cm2012about 1 hour ago
Try to affect human behavior at scale in any way and you pray for an effect size like that
oneeyedpigeonabout 1 hour ago
The term "often" wouldn't relate to the overall rate, but to the frequency. According to my back-of-the-envelope math, it happened about once every 7 minutes.
deadbabeabout 1 hour ago
If you want to be a pedant, sure, you could say people do click it! But then you always have to speak in disclaimers and technicality, or you will give the wrong impression.

Most reasonable people will compare usage rate to some minimum effective threshold, under which you could basically say no one clicks the button. Even though that’s not technically true, it becomes a useful rule of thumb for how you should think about the button, and it’s easier to remember.

IMO if less than 5% of people are clicking the share button, then basically no one is clicking it.

Similarly, if more than 95% of people are clicking the button, then everyone clicks it!

raincoleabout 1 hour ago
> IMO if less than 5% of people are clicking the share button, then basically no one is clicking it.

It's a crazy take and honestly just lack of sense over numbers. 5% is really high for something that the users have to actively do, even it's just a single button.

MrBeast's videos have a like:view ratio less than 5%. Your take is saying that basically no one is clicking likes on MrBeast's videos.

joshstrangeabout 2 hours ago
0.21% sounds low but my initial thought is "I don't know if they are making the point they think they are". Conversion rates are always pretty low.

That said, I've never clicked on a share button mostly because:

- I don't know what it will do, it's not consistent at all

- It might add extra crap "Your friend shared 'Story Title' with you!"

- It will probably try/want to add tracking crap

I always just copy the URL and send it however I want to send it. People aren't stupid when it comes to sharing, they understand how to accomplish what they want, we don't need a dedicated share button.

What we don't have, and hopefully never will, is the number of people who click the share button verses the people that copy/paste the URL which I assume 90% of people who want to share do. It's universal, it "just works".

Clicking the share button means I'm at the mercy of the site operator, copying the URL puts me in control.

iknowstuffabout 1 hour ago
I agree, I do the same thing, but e.g. my parents still don't understand copy&paste. For all of us who do, there's the other ~half (total guess) of people who don't, and will benefit from the share UI. It's sad but real.

> a 2023 peer-reviewed survey of 124 geriatric computer users, mean age about 80.6, found that 59% were unfamiliar with the copy/paste function. That is among older adults who were already computer users, so it probably understates the issue for all elderly people.

theturtletalksabout 2 hours ago
Exactly but companies have started hijacking the copy icon button as well. You’d think that would just copy what’s in the text box, but they add tracking and other stuff.

The worst is the YouTube share button. You can share the button with the exact second mark in the video and I would do that. Then one time I noticed the URL was shortened and added a lot of tracking.

joshstrangeabout 1 hour ago
Nothing bugs me more than copy/pasting some text from an article and getting:

    "Text that you copied"
    
    - From XYZ Times (httx://abc123.tld/path/to/article)

Apple Books does that nonsense as well and it drives me up a wall.

I'm sure there are browser extensions to tame but this thankfully there aren't many website that do this that I care to visit often.

> Then one time I noticed the URL was shortened and added a lot of tracking.

Ugh, yeah, this is really annoying as well. When a dedicated share button is my only option (like in a mobile app) I often open an incognito/private browsers window and paste it in so I can get redirected and then rip off all the tracking crap. Back when I used TikTok I had an iOS shortcut that I would "share" to which would rip off all the tracking for me. I always would feel gross when someone "anonymous" would share a TikTok or similar link and there would be a banner at the top of the page "Real Name shared this with you, follow them?".

spockzabout 1 hour ago
It’s even weirder now. When you share a video through the button (which is the only way in the app) and another person opens the link while logged in you will now be linked in YouTube and you can share “directly” to the other’s YouTube. …
theturtletalksabout 1 hour ago
Google Maps share button is filled with tracking too, now I just copy the address and send it.

I fear it’s all futile because even if we are privacy focused, if our friends and families are sharing links like this, Google knows how all of us are connected to each other in the real world.

ndegruchyabout 2 hours ago
I've added a button that just triggers `navigator.share()`[1]. I know most users do the copy-paste dance, but I find this is a good middle ground. Adding functionality for my users, but not adding special social media share buttons.

[1]: https://developer.mozilla.org/en-US/docs/Web/API/Navigator/s...

input_shabout 2 hours ago
I thought about using navigator.share myself, but decided to go with the basic "Copy URL" button instead, as navigator.share is pretty useless on desktops and not supported across browsers on phones either (Android's Webview being the big one for my use case).
rickstanleyabout 2 hours ago
Why not both? A small button with "Copy link" text to, well, copy the current URL and another that calls "native" share, if available. I don't find it to be too many options, but I would guess that perhaps "Copy link" would have more clicks than `navigator.share`.
imoverclockedabout 1 hour ago
You could switch between them depending on the browser. Desktop users are more likely to want an URL anyway, IMHO. FWIW: iOS has a "copy" option in the share popup.
siriusfeynmanabout 2 hours ago
Oh is this what that is, I saw a few sites use it recently but for whatever reason on my desktop pc (windows 10) the only options I have are copilot, another copilot (for some reason), one-note and discord, which claims to also be a copy to clipboard option but it doesn't work. So in the end for sites that don't show the raw string I have no way to copy something.
yieldcrvabout 2 hours ago
navigator.share is limited and the share intent breaks UX, adding more clicks to a funnel than I want

I leave it as an option for the users that really want it though, but surface other things like just the copy icon to put something directly on the clipboard

the articles best stats are from 2012, I’m sorry to inform that was 14 years ago, people are even more acclimated to direct linking

broodbucketabout 2 hours ago
I don't click share buttons because I don't know what it's going to do. I don't want something copied that says "Check out this Thing on this Site! <url>" because then I have to delete half of it at which point it's slower than copying the URL. If every share button had the same behaviour then maybe I would.
NikolaNovak42 minutes ago
This. It may copy a url or it may automatically send me to my Facebook profile and prepopulate a post. Very rarely do share buttons copy a simple meaningful url to my clipboard.
filupabout 2 hours ago
So true. I too dual as an automatic link cleaner.

When I receive a link with a 100 character hash attached I gasp and yell at the person who sent me it (my wife normally)

serial_devabout 2 hours ago
They put so much stuff into the URL, usually my user ID, my phone, browser info etc…

I don’t necessarily want the people I share the link with to know my potentially pseudonymous user.

jdw64about 2 hours ago
0.2 %is quite significant, isn't it? My small website (www.makonea.com) gets about 90,000 visitors a month on average. (That's about 300 per day?) So that means a post gets shared about once every two days. Maybe I should seriously consider making my posts more shareable. And if I promote it on HN, I'd hope there's a 0.2 %chance that people would check out my site.
6510about 1 hour ago
Imagine what buying high value visitors costs. 10 bucks is nothing to gain one person who is actually interested. At least 300 free money right there
kxrmabout 2 hours ago
Reddit is full of YouTube links with the `si=` param which indicates they clicked the "Share" button. All indicators are this article's premise is not true.
preciousooabout 1 hour ago
The link sharing platform is full of people interested in sharing links, that makes sense, similar to how a mall would be full of people interested in shopping
ludwikabout 1 hour ago
The article is about how people decide to share links, nie whether they share links at all.
evilturnipabout 2 hours ago
Most people don't have an audience they would share it to if we're being honest.

If there's a article/site I'd be interested in sharing, it might be to a slack channel or a text message, in which case I just copy/paste the URL.

PaulHouleabout 3 hours ago
Amen! Plus those share buttons leak data with third party cookies and such, they're mostly a scam to skim user data from your web site.
andy_pppabout 2 hours ago
This is something Wordle got completely correct, it just allows you to copy an emoji version of your game into any social media you like. Giving people agency to edit rather than mild fear of how will sharing actually work is much more likely to work!
donohoe43 minutes ago
User behavior shifts over time. When I was at The New Yorker you’d see that a tiny but meaningful % of users used share tools. Even with that decline the % in this story is ‘good’ especially if you assume 40% of their traffic are probably bots.

What it also misses is: even if someone doesn’t use share tools, they do act as an call-to-action that can inspire people to share - though they may copy the url and not use the button.

It’s a tough game.

klinquistabout 2 hours ago
Nobody clicks share buttons to "just share links"

But ... make it share something more useful and they might use it more.

I author a Caltrain app, and if you are viewing the time schedule, the share button pops up the iOS share sheet pre-filled with "I'm taking train XX leaving <location> at <time> and arriving at <location> at <time>. Track my train <link>."

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deweyabout 2 hours ago
The point of share buttons in most cases is the tracking pixel that comes with it, not the share feature itself.

Also when you work with real users, not developers who remove tracking parameters you quickly realize that share buttons are used and people complain about them if they don’t work, can confirm from my own experience.

bitbasherabout 1 hour ago
Getting a user to do _anything_ on your site is difficult.

I run a SaaS product that has closed sign ups. I get inbound email asking (sometimes begging) for access to the service. I follow up with their usecase (make sure they are a good fit, I get a lot of abuse). They respond with a seemingly good fit. I generate the account and give them access and they never log in. This happens way more often than I would like.

It's so bad, I started to wonder if there's some kind of underground market for selling accounts. In the end, people are finicky and you can't predict anything they will do.

wenbinabout 1 hour ago
From our experience at listennotes.com over past ~10 years - people do click share buttons. For us, it's still worth the screen real estate to place share buttons.
fmajidabout 1 hour ago
Of course, but the real purpose for those buttons is to allow Google, Meta et al to build a marketing dossier of the websites you visit. Made a little less effective with cookie partitioning, but that's where browser fingerprinting kicks in.

Cynical exploitation of publishers who are desperate for any revenue stream or virality in a collapsing ad market.

mgiampapaabout 2 hours ago
I use share buttons all the time on social platforms, and apps like Amazon that don't have any other way of deep linking.

Lot's of people use apps that don't expose a link, share buttons are great and even better when they use standards like your OS's share functionality.

Zakabout 2 hours ago
The article is discussing "share on [Facebook,Twitter,etc...]" type buttons on websites, not share via [OS functionality or other native app] buttons inside native apps.

That said, I'm curious as to why someone with enough technical sophistication to be posting on HN browses Amazon with a native mobile app instead of a web browser.

subroutineabout 2 hours ago
You prefer to browse amazon using a mobile web browser over the native Amazon app? Why?
6510about 1 hour ago
it was preinstalled on my phone
filupabout 1 hour ago
I have a hunch that amazon links do track somehow based on timing. Does anybody do that?

There are so many products on amazon sharing a link to one specific product and having someone else open it shortly after sounds like a high enough confidence.

Again just a hunch.

catlikesshrimpabout 2 hours ago
That is one of the reasons any publisher wants you to install yet another app in your phone. Be it fb, ig, goog, tk... Edit: Reddit :/
brikymabout 2 hours ago
The user has to have an extra reason to use it. Share buttons or stateful URLs are great when user input is embedded. You have to add that extra user generated sauce or it's not worth it.

Web games (like my redactle.net) will typically have a share button that allows players to share their score. Calculator tools often include a way to share a URL with all the fields filled. Youtube does it with timestamp links.

dbvnabout 1 hour ago
Who tf uses a government website to judge sharing metrics... "look at this awesome new regulation, buddy!"
crypto137about 1 hour ago
Big shoutout to porn website share buttons, for all the crazy bastards out there and the developers who thought they should get the love they deserve.
TheRoqueabout 2 hours ago
I click on the share button to get the link, that I copy and share myself.

And it's on my phone only, on my computer I'd just copy the URL since I'm out of an app

The YouTube share feature let you pick the time to share but they removed it for some reason m..

6510about 1 hour ago
it now is the tiny toggle at the right top.
TheRoque33 minutes ago
On YouTube ? I don't have that
Kuyawaabout 1 hour ago
In the same vein, nobody subscribes to a channel no matter how many times they remind them in the middle of the stream. I never understood why content creators keep using that cheap trick looking like beggars.
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ramijamesabout 1 hour ago
I didn't even bother adding them to miserablyunemployed.com. I asked a bunch of our users and zero said they wanted them. I built other stuff instead.
frou_dhabout 2 hours ago
The tapestry of share buttons were certainly novel and interesting like 20 years ago. They may be lame and 99+% ignored now but it's been a slide to this state of affairs.
azhenleyabout 2 hours ago
Are the 14,078 share events from unique users? If not, the usage rate would be even lower (<0.21% of users share but sometimes share multiple times).
TrackerFFabout 1 hour ago
The only time I ever use the share function, is in apps - and I want to share something with a chat. Outside apps, never.
sealthedealabout 1 hour ago
It only matters if it's ruining the actual experience of the reader. Kind of an odd article if im being honest.
dzongaabout 1 hour ago
as someone who runs a small competitor to ga4 - yeah a lot of traffic shows up as direct cz sometimes utm params get stripped out by the OS / browser.

if people copy link - they also try manually remove the extra fluff.

franzeabout 2 hours ago
running my own experiment and the chatgpt button by now gets more clicks than the share buttons ie https://www.veganblatt.com/a/hafermilch-edeka (german)
6510about 1 hour ago
16x16 flat icons in an invisible shade of gray?

Could vegan eye sight be that good? I have a theory about higher alertness from turning into prey from eating plants but that is not important right now :=)

iLoveOncallabout 2 hours ago
0.2% can be an OK conversion rate for some things.
dieselgateabout 2 hours ago
At a previous job an "infinite scroll" experience was tested against many paginated pages and 0.2% is roughly the conversion rate of someone clicking through to the 4th or 5th page of results IIRC. They decided to not go true "infinite scoll" but rather add a "See More" button instead of pagination.

Anyway just interesting data points for what "0.2% conversion" looked like in my experience.

readthenotes1about 2 hours ago
Sounds about like the number of times I accidentally clicked the link
llm_nerdabout 2 hours ago
Indeed, that seemed surprisingly high to me and kind of countered the argument.
elpockoabout 2 hours ago
I remember back when Wordle was popular, people said the "Share result" feature was so effective, it was the reason for the game's viral success. I can't think of any other example though.
mattjoyceabout 2 hours ago
Sure the idea isn't that every page should be shared equally?

Is the percentage of sharing based all visited pages and is that a good way measure it?

Imagine if all the very low sharing was from 3 pages, that would be a signal worth investigating.

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PUSH_AXabout 2 hours ago
Yes they do.
dlcarrierabout 2 hours ago
See the rest of this comment to learn what dlcarrier thought of the article! https://news.ycombinator.com/item?id=48561332#:~:text=Of%20c...

Of course no one wants to use a feature that creates a huge link and throws in a bunch of disingenuous text.

einpoklumabout 2 hours ago
> That’s a 0.21% usage rate, which works out to about 1 in 476 visitors.

That's actually not low at all, and much higher than I would have expected for government website pages.

Not to mention the _actual_ social sharing of mentioning pages to people you know who need the information on those pages.

operatingthetanabout 2 hours ago
It's sort of cargo-cult behavior to add them to non big corporate websites. Just like adding superfluous chat bots now.