Google Search lets creators know more about their reach

It may just be me, but I find googles search console surprisingly inaccurate or at least hard to parse. Even the data within it is often conflicting and I'm not sure why the results show as they do. Things like it will show a click through rate for specific pages but have no correlation to the search terms that drove that click, yet show impressions for the page far beyond what it shows for terms. Can't imagine it will be better for something as hard to track as creator tracking cross-platform.

Mirror without Paywall: https://archive.is/fcl2T