Publishers Are Preparing to Opt Out of Google Search

>Still, its monetization strategy going forward as it relates to AI will come from licensing agreements, which the company has struck with Meta, Microsoft, and Amazon, among others. Google, unlike its hyperscaler peers or pure-play AI firms like OpenAI and Anthropic, has not struck any licensing deals with any publishers. > >As a result, USA Today Inc. is prepared to delist from Google in the next six to twelve months, according to Reed. Likewise, the creator network Beehiiv announced in a recent partnership with Cloudflare that its network of creators now has the ability to block the Google crawler.