I set a trap for a book-marketing scammer (2025)

Half my spam folder is currently from the same group of people, with similar sales pitches, though one also promised 25 five star Amazon reviews for $200 which is scary if true. The whole blog post just about sums up an indie writers journey, having to become a reluctant marketing person, and fighting the algorithm for recognition; the meme nailed it.

Luckily I came to realise after my first book that writing was not about the sales (though that was the starting goal), but about finally putting all my ideas into a bunch of characters and having them live the life and fantasies I never could in a world I created. I got an email out of the blue this week from somebody who read my free sci-fi novel and liked it, such small things really makes the journey worth it.

I met a guy who fell for the romance version of that scam over and over again. He was living in an assisted living facility by himself and was very isolated there. He would, as we all do, get those messages via email/Instagram/other chat networks (I get the most of this kind of spam on Telegram, to the point I have disabled Telegram sending me notifications, but the occasional one slips through on WhatsApp; it seems for whatever reason they have given up on SMS spam) from supposedly “cute” girls who he believed were just random young girls randomly sliding in to his DMs (this guy is in his mid-70s for the record).

It ended up that these girls would ask him for money, and he drained his savings accounts giving money to these “girls”, and even after running out of money, he kept believing these girls were real, they wanted to know him as a person, and that they just needed a little money to help out.

Everyone close to him, including his family, kept telling him these girls weren’t real, to stop contacting them. He would briefly relent, delete all his messaging apps these scammers were using to contact him, then he would feel lonely or what not, reinstall the apps, and resume contact with the scammers. It didn’t matter how many times we told him they weren’t real. It didn’t matter how much money he lost from these scammers pitching their wares to him.

He just stubbornly believed these were actual young girls who wanted to be his friend, no matter how many people told him they weren’t real, that he was just setting himself up to be scammed yet again.

I had to break contact with him. It just really angered me that this guy couldn’t believe something as basic as these girls actually being African/Southeast Asian/etc. scammers and not real people wanting to get to know him.

So wait, what was the trap?

A trend that’s leading to more victims is the wave of boomer retirements. Every year there are millions of new 60 and 70 somethings with lots of time on their hands, many of them loaded to the gills and keen to write that novel/memoir/children’s book they’ve been thinking about for years. They are seldom aware of publishing industry requirements, and may be easily swayed by convincing email pitches, “authentic” social media personalities, or YouTube scammers.

> In writing this article, Greene used Claude (Anthropic) as a tool for structure, data organization, and feedback.

yeah, it was quite visible in style (in parts that I bothered to read)

> each one arriving within hours despite my repeated, polite “no thank you” responses

why anyone would respond to spammers, if they recognize them as spammers? And want them to stop spamming?