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Discussion (917 Comments)Read Original on HackerNews

simonw2 days ago
Nilay Patel has been talking about "Google Zero" - the moment when Google effectively stops sending any traffic to other sites - for a few years now: https://www.theverge.com/24167865/google-zero-search-crash-h...
ekidd2 days ago
Which as some running a website raises a fascinating question. If Google is just going to crawl my sites and present information as an AI summary on their site, then what exactly do I gain by allowing Googlebot to crawl my sites?
pflenker2 days ago
A couple of years back I worked with a company which maintained specific data which was the main traffic driver on that page. Google approached them and wanted to pay for the rights to get the data and display it on top of the search results, a feature which was fairly new back then.

This was an interesting dilemma because it was very clear that the money was way less than the loss in ad revenue due to traffic drop, but it was also clear that if we wouldn’t take the deal, a more desperate competitor would, which would result in the same traffic loss but without the extra google money. So the company took the deal.

History repeats itself here, with the difference that instead of paying for the data, the ai crawlers simply take it for free.

yard20101 day ago
That's the problem with the current monopolistic system, the money won't go down the stream, it's like a dam. One big dam owned by a few people is worse than many small dams
thelastgallon2 days ago
This reminds me of Walmarts squeezing strategy with all the manufacturers. Business with us at the price we say or out of business.
iamtedd2 days ago
Real-world Prisoner's Dilemma.
ABCLAW1 day ago
>History repeats itself here, with the difference that instead of paying for the data, the ai crawlers simply take it for free.

This discussion was broached originally when discussing whether or not search engines and aggregators had any compensation obligation in respect of news articles. This was a hot topic in the IP and policy circles for a few years.

When the Canadian government attempted to create a mechanism to compensate content creators for the scraped content, there was widespread outrage from tech circles, despite the same community agreeing, across extensive policy discussions, that action had to be taken to prevent this universal man-in-the-middle value capture by search engines.

I've had fairly extensive discussion with the individuals involved in the academic, policy and internal industry analysis of the issue. Watching industry agree to address the issue, then aggressively spend to shape public narratives in public was eye opening.

The recent shift into "AI is obviously going to hoover up all your data and there's nothing you can do now that the theft is laundered through an LLM" is just the latest example of the same trend of short sighted capital-over-everything decision making we've become used to in jurisdictions that have dysfunctional legislatures.

rikschennink1 day ago
A similar dilemma presents itself when blocking AI spiders.

You’re free to block them, but the websites cloning your content won’t. So either way they’ll get the content they’re after.

Worse, when/if the time comes that LLMs source their claims they’ll refer you to the websites that cloned your content.

CGamesPlay1 day ago
That doesn't feel like a repetition at all? You said that the first time there was "traffic loss but without the extra google money", but that this time there's no extra google money either way.
ozim1 day ago
Then we go and pay to Cloudeflare or other cloud providers you host sites with to prevent Google from scraping.

Let the big guys fight it out.

There is money in protecting the websites. If you host with OVH they are interested in you making money so you can pay them.

Yizahi1 day ago
Oh the joys of the free market. At least Google didn't have to suffer any red tape or taxes, and we all should deeply care about Google's suffering.
altmanaltman1 day ago
But like why would anyone make original content or websites anymore if google actively works to ensure you make no money
drcongo2 days ago
"Nice data you got there, it'd be a shame if something were to happen to it"
wvenable2 days ago
It's a catch-22. Without google crawling your site, you don't get any new traffic. But with google crawling your site, you also might not get any traffic.

AI summarization has already causes issues for sites like rtings where people are no longer visiting the site but still making use of the data presented there. Leading to rtings not getting enough traffic to continue to post their data.

It is an existential crisis for websites and when they go away it'll be an existential crisis for AI.

kxrm2 days ago
> Without google crawling your site, you don't get any new traffic. But with google crawling your site, you also might not get any traffic.

I may be strange and unusual, but I just have never cared about my Google ranking. I know this makes me out of the ordinary among site owners but I have been humming along fine.

This certainly will disrupt traffic but for some of my sites I honestly think this is a good thing. I want you to want to be there, not just stumble upon my site because you happen to hit the right search keyword. Plus if it gets bad, this does create a new opportunity for others with cross linking and search.

monkpit1 day ago
Step 1, Google serves info directly and consumers rejoice

Step 2, Google extinguishes the web and nobody has a reason to publish content, consumers lament but are trapped, Google has created a platform to serve content instead of links

Step 3 (or maybe 2a), Google is now monetizing their content machine

Step 4, Google offers people a way to contribute to the content machine, make some $$ per N views, whatever. People create content within the ecosystem

Step 5, Google is now the internet, more content is created overall, quality is lower overall perhaps, algorithmic echo chambers flourish even more than today, old heads on HN lament, everyone else just goes on living

WarmWash1 day ago
> Leading to rtings not getting enough traffic to continue to post their data.

And here I thought denying ad revenue to websites was the morally superior way to navigate the web...

kid_cubiabout 19 hours ago
Related but not related: I wonder if, on a YT video, clicking on "Ask AI" and generate a summary of the video counts as seeing the video in its entirety.
pelasaco1 day ago
> AI summarization has already causes issues for sites like rtings

Isn't Stack Exchange the emblematic case?

monooso2 days ago
That's some catch, that catch-22.
elevation2 days ago
> Without google crawling your site, you don't get any new traffic

What about the stories of marketing managers who learned months after the fact that their credit card had expired and their google ad spend had ceased with no affect on traffic? Google isn't always an effective promotional vehicle.

pokot02 days ago
Internet is more and more becoming a commercialization platform. If you are selling something on your website, you still want Google (or ChatGPT for that matters) to expose customers to your product. The gate is the actual delivery of the product is behind a purchase/signup. Google and others want to control the entire customer journey, to the point the your website is simply a way to pass metadata to them. They are actually achieving this!

this kills the entire internet vibe of the 90s, early 2k

nine_k2 days ago
> is more and more becoming a commercialization platform

FTFY: "couple of decades since has become". The vibes of passion-driven 1990s started to be overwhelmed by the din of money right when the Internet has become a major commerce venue, some time in early 2000s.

soco1 day ago
Maybe it's time to think about alternative ways to market your products, if search engine ranking and SEO got broken. I have no idea how, I don't need or do that, but it seems we're past breaking point.
prinny_2 days ago
You're allowed to exist on the web. The alternative is you are pushed out, your site is not indexed and google / chrome labels it as a security risk when people are trying to reach it directly. The mandate is clear: give up the data or give up the spot.
nine_k2 days ago
If your site is all about disseminating information (like Wikipedia), then Google would provide a free mirror of sorts.

If your site is about your product, Google won't be able to serve the sign-up page from AI; the traffic would come your way. Same for a site that sell something: the traffic you're interested in would arrive at your checkout page.

Paid-content sites and ad-supported sites are screwed though, on top of their being screwed by archive.is and ad blockers.

afavour2 days ago
The really confusing part about the ad-supported sites is that most of them are supported by Google's ad products. So Google is eating their own lunch here.
watwutabout 21 hours ago
> Google would provide a free mirror of sorts.

That is not what "free mirror" is. Like, that is not the same thing at all.

try-working1 day ago
That's Google making way for its disruptor. We'll see who that is. Imagine a search engine that just presents search results. Groundbreaking.
hansmayer1 day ago
It was exactly my opinion after thinking about this for a while. This is essentially Google making their search engine into yet another website. Sure, there is certain inertia - people used to using Google - but it will fade out with new generations. They've shot themselves in the foot, they just don't see it yet, and it will take some time for it to become obvious.
daemin1 day ago
More likely you're going to get a search engine which returns results as short 5 second AI generated video clips with an infinite scroll.

(Torment Nexus rules apply here)

chadgpt31 day ago
Thanks for the optimistic view. We could use more of that. I can only hope it comes about...
rdedev1 day ago
Sites pay good money to appear on top search results. Looks like the future is going to be sponsored AI sources. It's going to be even more difficult to figure out if google is presenting you with actual information instead of just an ad
jefftk2 days ago
I write things on the internet because I want to share ideas. If someone reads my post and tells a friend, that's great. If an AI crawls my posts and passes along the ideas that's great too.

(It doesn't work for ad-funded writing, but while I have substantial sympathy there this has historically been an unpopular argument on HN)

mrtksn1 day ago
Sure but this means that you’re no longer eligible to make living from your ideas, which can be fine by you but it eliminates entire class of people who used to make living from intellectual work.

This also could have been fine, it can bring back authenticity however for this to happen no one should be making money from it. Instead, only megacorps make money and they can just ignore your ideas and generate theirs. They control the distribution and the supply now.

pera1 day ago
Sharing ideas with people is nice, the actual problem is your ideas in this case are just a vehicle for generative AI companies to monopolize access to information and control our own cognitive processes, which is not entirely something new but it feels like we are now moving backwards: from free access back to ministry of truth days
kennywinker2 days ago
Setting aside ad-driven revenue - the ideas, when spat out by an llm, are disconnected from the author. If people like your ideas, they aren’t becoming fans/followers/long-term-readers. That means good luck leveraging some interesting writing into a book, a speaking tour, a podcast, or even any kind of consistent readership. The llm slurps up your content and monetizes it while you get nothing.
RyanHamilton1 day ago
AI crawls your post, corrupts your idea or alters it to advertise a product and then passes that along. Still happy?
deaton2 days ago
What you gain? Nothing, but they and other AI companies have decided not to respect your robots.txt
loloquwowndueo2 days ago
There are other ways to block robots from crawling our sites. I have a robots.txt but place no faith in it, it’s just there because it’s cheap and does stop some of the crawlers.
conradfr1 day ago
Who can lobby the EU for the right to abstain a website from being used for training data?
duskdozer1 day ago
It should have been a clear extension of the intent of existing copyright/licensing that training would be disallowed without consent, but "move fast and break things"/"possession is nine-tenths of the law" win out
17186274401 day ago
Copyright already exists, the issue is that these companies are doing it legally anyway. For me it is the same issue as with privacy: I'm deeply uncomfortable with the current situation, but there is no political fight for me to fight, because the law is already how I want it to be, it's the public perception, that needs to change, but that is hard to influence, without being rich.
ymolodtsov1 day ago
Depends on what you're trying to do. Sell ads over your content? Probably not great. Sell goods? Still good for you. Become influential and spread ideas? Good for you.

It's the news media that will suffer the most.

saddist01 day ago
Honestly, a majority of news media are just AI generated content (echo chambers). I personally feel Dead Internet Theory is true and has arrived already.
gsky1 day ago
I asked the exact question back in 2011 when they were showing images directly leaving me pay for bandwidth out of my pocket
franze2 days ago
well its already happening and people are fighting over traffic crumbs already, they call it GEO
Andrex2 days ago
Free speculation: I could see a future where Google populates a footer on results with the website logos of the sources. Presumably, the new web will require users to memorize websites/brands and go directly to those sites if they see a lot of their results are being provided by one source.

Websites may go back to being simply labors of love.

runako2 days ago
> Websites may go back to being simply labors of love.

The situation may be even worse. Back in the labor of love era, at least webmasters could get feedback from readers. In the LLM era, readers may not even know that the site exists. Without feedback/community, the overall quality of those sites will decrease over time.

victor1062 days ago
>I could see a future where Google populates a footer on results with the website logos of the sources.

ChatGPT/Claude does this today. I barely click or care for the source when they already have me the info I wanted.

My speculation is all information worth anything is going to be behind some kind of wall.

Unai1 day ago
> Websites may go back to being simply labors of love.

If I'm gonna lose my job, at least give me that in return

al_borland2 days ago
It seems like they should have a model similar to YouTube. If I watch a video on YouTube made by someone, they get a little cash, and it ads up.

Similarly, if I use Gemini uses a website for an answer, it should pay something to those sites for the information it gathered. Sites would need to sign up to earn via Google, and I'd imagine there would be a certain threshold to cross to make it worth cutting checks... but that would make all these AI search tools feel much less scummy while providing site owners an incentive to keep sharing information on the internet.

Where a model like this would get messy is with sites like reddit. It's a very popular source for AI search, but the value comes from the users, not the platform itself.

Manuel_D2 days ago
Google's AI summaries already do this. I occasionally click through to see the underlying source the AI summary leaned on to generate the response, but probably only ~20% of the time.
sleepycat8012 days ago
I rely far more on bookmarks and memorised URLs now.
larodi1 day ago
Exactly nothing, nada, zero. And given it does not only crawl, it trains on it, so that never ever should people come back to search for it again.
lifis1 day ago
The expected purpose of websites is to spread information, so whether users get it by making a request to your website or to Google is irrelevant. In fact, if they get it from Google it's better because it reduces website load.

If instead the purpose of your website is to manipulate users for financial gain (for instance by showing media attempting to manipulate their purchasing decisions, after receiving a bribe from a vendor), and the information is just a way to lure users, then maybe this malicious business model will finally be no longer possible.

AlexandrBabout 22 hours ago
On the one hand, this is an interesting observation. The internet as it exists today is filled with product placement slop and real information is a rare commodity. The loss of these kinds of sites is a blessing.

On the other hand, Google played a big role in creating this problem in the first place. The search results have trended downwards towards this kind of SEO slop for the last 10 years and Google has been unable (or unwilling) to fix it. Plus, the AI results Google shows are not free from commercial influence and will probably only get worse in this regard. Except now this money will flow to Google instead of $random_internet_spammer. I don't know if that's any better.

The idea that Google won't eventually "manipulate users for financial gain" with Gemini is comically naive. That's how they're going to make money from this thing.

coldpie2 days ago
> allowing Googlebot to crawl my sites

As far as I know, you don't have a choice. They have no obligation to respect your wishes, and LLMs are legally allowed to scrape & republish your content.

margalabargala2 days ago
> They have no obligation to respect your wishes

I have no obligation to not send all scraper-looking traffic to a black hole full of zip bombs.

oh_no2 days ago
except google does respect robots.txt so you do have a choice?
le-mark1 day ago
> then what exactly do I gain by allowing Googlebot to crawl my sites?

The counter argument is that sites are becoming more AI slop or may intentionally provide poison they don’t want to train on. There may be a cut off date after which training must be carefully curated; and the main body of data has already been collected.

Sites may still get traffic from agents searching for current information. Maybe even the resurgence of RSS? One can dream.

Minor49er1 day ago
It's the Google AMP controversy all over again
tedd4u2 days ago
Vastly less but still more traffic than if you didn’t participate. I’m sure they will calibrate it just so.
chadgpt31 day ago
The opportunity to feed it false information?
whazor2 days ago
Websites tend to be updated and considered to be the source as well.
vdelpuerto1 day ago
honest question here, why there are lot of comments about SEO is dead?
chadgpt31 day ago
Search engines are dead. The industry has moved to GEO.
victorbjorklund2 days ago
Maybe you want your ideas to spread? If your sites purpose is getting ad impressions then yea no point. But if your purpose is to spread ideas then it is still useful.
account421 day ago
Google is not going to be spreading ideas that they don't approve of.
nicbou1 day ago
I have spent nine years putting out free information. Surely you realise that I have to pay rent and buy food while I do it?

My income isn’t ads, just getting a cut of the sale on the complex products I help you buy. Even that sort of curation takes time and effort.

Even for all the things I do for free without any revenue whatsoever - most of it, really - I do want to feel some recognition. I don’t want the interaction to be mediated by an advertising company.

watwutabout 21 hours ago
Nothing, but idea is that you wont be able to prevent it from happening.

In that case, the consequence will be that people will stop having webs. It is already happening with personal and niche sites.

UltraSane2 days ago
Can you actually prevent Google from crawling your site?
gerdesj1 day ago
(You misspelled someone as some)

Google has always crawled your site and been an arse! Now you get to decide whether they are hallucinating!

You can drop pointers on Masto and other socials to your sites - that has not changed.

Do we need something else? ie you drop a link to somewhere else.

thedelanyo2 days ago
> then what exactly do I gain by allowing Googlebot to crawl my sites?

Mention

lacewing2 days ago
It's worse than that. They train their models preferentially on what they consider to be high-quality data. But if you look at the usual "references" on search queries, they're often just a post-hoc BS justification that links to spam blogs or Tiktok videos.
esseph2 days ago
> what exactly do I gain by allowing Googlebot to crawl my sites?

Site traffic

nicbou1 day ago
That’s the thing, they have altered the deal. You still feed the machine but you get no traffic. Keep writing that helpful stuff though!
swarnie2 days ago
Allow? Deep down, do you think you have a choice?

Mechanisms might exist to make you think you have one, the same way copywrite should prevent millions of books being gobbled up by TheZuck but ultimately do you really have a choice?

Rules and laws don't exists for you.

alt2272 days ago
Yes, Google advertises its crawler IP ranges and it is quite easy to keep track of this and block them. But only if you control the infrastructure that your site runs on of course.
gblargg1 day ago
> then what exactly do I gain by allowing Googlebot to crawl my sites?

Making the information available that you put up your site for?

nicbou2 days ago
It has reduced traffic to my website by around 65%. I live from that website. My income is a function of the traffic it gets.

I spent 9 years of my life putting hard-earned information on the internet, and now big tech uses it to enrich themselves while putting me out of work. Even my backup plan - software development - is being devalued to hell. It's so damn depressing. We'll get the internet that we deserve.

salomonk_mur1 day ago
To be fair, the traffic you had was mostly routed by them as well. Google giveth, Google taketh away.
ryanisnan1 day ago
Callous take. You make it seem like only Google was giving here. If Google was routing users to OP's site, surely OP had something beneficial to give.
CalRobert1 day ago
Had they been correctly punished for anticompetitive practices there would be other search engines with meaningful market share.
jmusall1 day ago
In my humble opinion it was balanced when Google gave traffic to sites and these sites gave good results for Google to show
atoav1 day ago
No. OP made the content Google copied with AI to their landing page, which reduced the traffic.

But I forgot that they convinced you to accept AI as a magic "make copyright disappear"-technology.

intended1 day ago
Google giveth jack shit here.

Google users wanted to find that info. Google served its users.

snowwrestler1 day ago
Over the past year to 1.5 years, in the sites I run, I have seen a drop in traffic from Google, which leveled off, and is now slightly rising.

I think if you look through this thread you’ll see a lot of skepticism of the AI results, and I think that is a fairly broadly held opinion. The obvious way to check the AI answer is to click through to some sources.

I think for Google to stop sending me traffic, it would have to be essentially perfect at AI answers. It will never get there, especially as so many searches are opinion-based like “what is the best mobile phone right now.”

andsoitis1 day ago
Isn’t Google’s ads flywheel depend on them sending traffic to websites?
jcattle1 day ago
Yes, but this just shows how google is not repeating mistakes of the Kodaks and Blockbusters of the world.

They keep innovating even if it means cannabilizing their main revenue stream. Which increases the chances that you will not still be stuck producing film emulsions while everyone else is slowly making bank doing digital.

SoftTalker2 days ago
The web as we know it is over.

Websites will die on the vine if LLMs intermediate all the content.

The "website" of the future will be an API optimized for LLM crawlers, serving plain-text content that no end-user will ever view directly. The SEO game will change to LLMAO.

BrunoBernardino2 days ago
Alternatively, we can collectively "fight back" by not using Google and teaching others around us to do so as well. There are plenty of decent [1] and great (better) alternatives, where you're not the product [2]!

[1]: https://alternativeto.net/software/google-search/?license=fr...

[2]: https://alternativeto.net/software/google-search/?license=co...

buo1 day ago
I can recommend https://noai.duckduckgo.com. It works pretty well.
chadgpt31 day ago
We can fight back better by falsifying information when the crawler is detected to be Google.
lyu072822 days ago
There is actually another way that was just hinted at a few days ago demonstrated by the EU courts reaffirming a law from 2019 against Meta, just force google et al to compensate publishers:

https://www.epceurope.eu/post/epc-welcomes-landmark-cjeu-rul...

dyauspitr1 day ago
Fighting back is stupid, these things are inevitable, and honestly probably for the best over the long-term.
ben_w2 days ago
> Websites will die on the vine if LLMs intermediate all the content.

The current zeitgeist of them will, but I think not all.

My first website (GeoCities) was either before Google existed or very close to it. Connected to people via WebRings and directory listings. More recently, RSS feeds.

SoftTalker2 days ago
Yeah there will likely continue be a small underground of old-style websites I guess. But you'll have to be in the loop on how to find them, and very few people will pay to advertise on them.
apitman1 day ago
Or maybe we'll go back to creating websites for fun/passion instead of money.
stck1 day ago
LLM agent is the new browser.

We had internet before we had browsers, then the browser took over as the main method of consuming the internet. It has a lot of problems and e.g. mobile apps are trying to fill the void, but they have their own problems. Next stage is the personal assistant agent, which will be the single entry point to the internet.

jcattle1 day ago
So when will you stop visiting HN?
LetsGetTechnicl2 days ago
That sounds like absolute hell
abirch2 days ago
Here is what I think the future web may look like:

   1) Sites will have mcp / APIs for LLMs. So that when I ask my AI Agent du jour. It can call any of the sites where I have subscriptions for information. 
   2) Sites that are passion projects will be harvested by our LLM overlords.
   3) Sites that people don't type into their web browser and need ad revenue will die.
   4) SEO will finally die.
Rp8yXmdmr1 day ago
> 4) SEO will finally die.

I recently search for some generic home appliance term and google's AI Overview blurb ended with "For more information about repairing home devices check samsung.com" (non clickable)

I am sure SEO companies will claim they can make that happen on purpose, and people will pay them for that.

latexr2 days ago
> SEO will finally die.

On the contrary, it will flourish. It’s just that it’ll shift to whatever can trick LLMs into recommending your product.

https://www.anthropic.com/research/small-samples-poison

https://www.bbc.com/future/article/20260218-i-hacked-chatgpt...

thisisit2 days ago
Or more likely move towards substack or newsletters where the pitch is - Don’t let the LLM chose the output for you, go directly to our Substack/newsletter instead.

This will happen especially with things like conspiracy theories because the choice might be to pollute the output or share the general consensus. Like searches for Apollo landing conspiracy theories can either chose to present “alternate facts” so that people can “do their own research” and conclude it is fake or LLM auto corrects to “Apollo landing happened”.

rchaud1 day ago
Newsletters have a webview fallback with a public URL that makes them just as susceptible to scraping. If that ever gets fixed, Google will just scrape the full-text content in Gmail instead.

Newsletters have been around forever and never taken off like the open web and free blogging have. Slapping a Stripe integration on the backend hasn't led to Substack becoming a sustainable business not propped up by VC cash.

nicbou1 day ago
Not every website is a blog. Substack is not suited to guides and evergreen information.
SoftTalker2 days ago
The truth is out there!
einpoklum1 day ago
No, they will not. And that's because:

* A large fraction of people are realizing that some search engines are soft-censoring, already; * Another fraction of people will not accept AI agent slop as a replacement for website search; * Another fraction of users will get annoyed/tired with not getting directed anywhere; * Another fraction of users does not rely on AI-focused/AI-exclusive search engine.

Between the lot of those, the non-Google-covered Internet has, and will, live on. Yes, with _less_ traffic - nto _no_ traffic.

CSMastermind2 days ago
This was the promise of Bing that never materialized.
illiac786about 21 hours ago
That article is not even two years old… “for a few years” make it sound like he saw it coming long before it started. He’s just describing a trend and its ineluctable destination.

But I do agree it will be or already is a paradigm shift. And a painful one.

simonwabout 18 hours ago
> That article is not even two years old"

From that article:

> There’s a theory I’ve had for a long time that I’ve been calling “Google Zero” [...] Regular Decoder listeners have heard me talk a lot about Google Zero in the last year or two.

But the point here is not that he predicted it first, it's that he coined a term for it and has been extensively covering it.

voidUpdate1 day ago
How does google get the information to create an LLM-generated response without sending traffic to any other sites?
dust-jacket1 day ago
By scraping them, same as always.

The difference is where once they scraped, wrote a summary and invited users to go to the site, now they just provide the summary.

dyauspitr1 day ago
They will not do that because their cash cow ad revenue depends on it
winterschon2 days ago
He also spins a lot of trash talk about an industry he's never personally worked in as any kind of engineer at all. He's a "Journalist Covering Tech" without a degree in journalism, so he's not even a "Tech Journalist"; might as well be the blogger character from Silicon Valley.

> Bachelor of Arts degree in political science from the University of Chicago.

His hot takes are best ignored, is just convenient click bait for their entire negativity angle.

jreed912 days ago
Brendan Carr is that you?
ex-aws-dude1 day ago
Take it one step further, the ultimate endgame is everyone consuming things through their own LLM assistant

In the future I don't even use Google but my bot does

spencerflem1 day ago
I think the idea is the google is the bot
ex-aws-dude1 day ago
Yeah but google will inject ads, my future LLM bot will filter them out

Why would I want to be restricted to google’s “view” of the info

imoverclocked2 days ago
I don't trust facts from LLMs. When I am searching for something, I usually want to find primary sources. As soon as a number is involved, I do my best to not even look at the AI output.

Even though the result is often good and combines information from multiple sources, it can also get things wrong by combining information from different eras or just plain outdated advice. AFAICT, without primary sources, the result is for entertainment purposes only.

binkHN2 days ago
> When I am searching for something, I usually want to find primary sources.

And therein lies the rub; for years now Google's search results have returned useless SEO garbage. For now, it definitely seems like an LLM answer is better than what was being returned and I guess this is the reason why Google ripped it out.

mort961 day ago
An LLM answer is not "better", it's in a completely different category. LLM answers can be useful, for topics where you can easily verify a fact (i.e if you ask for a Linux command and it gives you one, you can run it and see if it did what you wanted), or for topics which are more opinion than pure fact ("list some trade-offs between decision A and decision B"). But when you want information that's provided by some authoritative source, you want to see it from that source.

Google Search has been terrible for a long time. But you could still dig through it and find those primary sources. That is, in my opinion, the primary purpose of a search engine. Replacing it with what an LLM has invented based on ingesting both reliable and unreliable sources is not viable for a large category of things. The main way we can judge the reliability of something is to loo at where it comes from. If I'm looking for, say, official US job market statistics, whether I trust the numbers I find depends on whether I find them published on a US government website or on a random person's blog. A number presented to me by a chat bot would not let me judge, so it's useless.

The best a language model could possibly do, by definition, is to find websites and link them to me, letting me judge their credibility. But then it's just a worse search engine.

wodenokoto1 day ago
> But you could still dig through it and find those primary sources. That is, in my opinion, the primary purpose of a search engine.

And you are a small minority. People go to google to get answers, not to look for articles in order to look for answers in the articles.

jayd161 day ago
If Google can't filter out the SEO spam from their results, why do you think they did it for the LLM training data?
pjs_1 day ago
The training process literally ingests the majority of text on the internet, including a huge volume of SEO garbage, and seeks to create a self-consistent compressed model of that. This is totally imperfect of course but is also likely more truthful than the median Google result, because of the incentive for self-consistency and coherence that is created by the reward function as well as during RL.

Imagine that you had 1,000 years to read every Google result on a particular topic, and literally infinite patience. You would read a lot of rubbish but ultimately you are a smart person, you would figure out the underlying truth and likely produce something that is more valuable than the average or even the sum of the parts.

hollandheeseabout 24 hours ago
Why are you assuming that they want to filter out the SEO spam?
binkHN1 day ago
It's a new frontier and people have not targeted it yet?
nostrademons2 days ago
You can ask them to cite their sources. It's very good practice to do so, and to check those sources, because I've found that about 30-40% of the time their source doesn't support their answer at all.
nilamo2 days ago
If it's wrong 2 out of 5 times, why even waste your time going to it in the first place? That's a massive failure rate.
javawizard2 days ago
Because it finds the sources much quicker than I would have been able to on my own, and I can then synthesize them into data I know is correct, as correct as any human-generated data can be of course.
luma2 days ago
Because way more than three out of five Google results are SEO garbage or sponsored crap. The bar has been set extremely low by Google, a 60% validity rate sounds magical.
nostrademons2 days ago
If I'm going to an LLM (as with websearch before it), it's usually because I don't know the answer, don't have anyone close to me that knows the answer, and can't pay anyone (or don't know who to pay) for the answer. In other words, my failure rate without the LLM would be 100%.
wvenable2 days ago
I don't find it nearly that bad. If I really need factual information, it will generally go off and read the data from primary sources anyway. So unless it's really misunderstanding context, you're getting the data from the source.
johnfn2 days ago
With Google returning lists full of SEO spam, 2 out of 5 is quite good. If you know something better than that, I'd love to hear it.
SkyBelow2 days ago
Because being right 60% of the time with minimal work is still amazing, as long as one accounts for the failure rate correctly.

Say I want to look up some game from my childhood, which I barely remember any details for. Going to google and trying is likely going to be very difficult unless I happen to get lucky with some key element. But if an LLM can get it right even a minority of the time, it can lead to me quickly finding the game I'm looking for.

This does depend upon the ability to evaluate the answer, like checking against source or some other option where you know a good answer from bad. If you can't, then it does become much more dangerous. Perhaps part of the reason AI seem to empower experts more than novices in some domains?

lunar_mycroft2 days ago
If I have to read the sources anyway, why not just have the model give me the links themselves? You know, like search engines already do?
jrmg2 days ago
Search engines don’t do that any more - they just give you a bunch of SEO spam sites, now mostly filled with plausible slop. Answers from search are _less_ reliable than answers from an LLM now.

I worry that the LLMs are just the equivalent of a ‘lagging indicator’ of web quality though - that they will also soon be overwhelmed with the sheer volume of plausible nonsense that is the web now, just like search engines are.

Model collapse everywhere.

masfuerte2 days ago
Yes, but this is much more effort than a traditional search result that has a relevant quote from the source right there.
puttycat2 days ago
ChatGPT is the only bot that reliably cites sources (through Web search mode).

The other bots either make up links or simply don't provide any information that is distinguishable from the LLM predictive output.

Ironically Gemini is also very bad at this, while it should have been the best at Web search.

Gemini also does something very patchy, which is to provide "links" which are in fact GET queries into classic Google search. I'm guessing they did it this way because the links generated/hallucinated by the LLM were too unreliable.

johneth1 day ago
A lot of the time they hallucinate the sources, too.
dbbk2 days ago
All of Google AI Mode is sourced.
skywhopper2 days ago
Yes, and those sources often contradict the AI summary if you follow them (or if you know anything about the topic).
aucisson_masque2 days ago
Dont they all do that ?

I know that deepseek has links for every chain it makes where you can read the source and it's actually a good thing to check on that.

chadgpt31 day ago
Asking an LLM to cite sources just leads to hallucinated sources, same as any other attempt to make it explain its thinking process. It doesn't have actual visibility into its internal processes, just rationalizes an explanation.
thfuran2 days ago
If it even exists.
Yokohiii2 days ago
Even before the AI era I slowly became less and less successful with google searches. Everything - non trivial / specific - that I looked for turned into a chore and I quickly gave up.

LLMs, that can supply valid links, give me a completely different variety of results. Either I am too dumb to search manually, too impatient or google search is just broken, but Gemini usually gives me something I can work with. I just wished I could blacklist some sources like medium.

baaron2 days ago
Checkout Kagi. You can blacklist sites. You can also weight certain sites higher than others. I've been using it for almost a year at this point. When I'm forced to use Google at work, I am legitimately less effective at finding the information I need.
footy1 day ago
Google has been going downhill for a decade now.

I've been paying for Kagi for like four years. I like it but also resent that it's something I pay for now when I remember how good Google was 20 years ago.

ori_b2 days ago
Google search is just broken.
mohamedkoubaa1 day ago
Maybe SEO-maxxers will finally leave it alone now if the median consumer trusts the corporate models
esseph2 days ago
-site:medium.com in the search bar

This will remove any results from there for you.

Alternatively, site:news.ycombinator.com would search this website explicitly.

illiac786about 21 hours ago
Let say I’m asking “what’s the latest in Hormuz?”. What is the primary source for this?

For most things I research, there is only secondary sources, reporting on an event, a trend…

iLoveOncall1 day ago
> Even though the result is often good

From the past hundreds of Google searches I've done where I got an AI summary, I'd say the result is actually rarely good. At the very least 80% of the outputs contain critical mistakes, often exactly about the specific thing you're asking.

skybrian2 days ago
Sometimes I use chatgpt thinking mode for searches when I expect there will be a lot of noise. "What are some in-depth reviews for <some book I've heard of>"

Have you tried explicitly asking for links to primary sources?

nicbou2 days ago
I see ChatGPT traffic to my website for hallucinated pages.
skybrian1 day ago
It means they actually clicked the link. That's what you're supposed to do!
HerbManic2 days ago
Yeah pretty much.

I have seen it hallucinate things confidently but that is usually when it has no direct sources to pin down the output.

andrepd1 day ago
It's all slop. Look at the first two examples in their own announcement: fitness and wellness slop from websites like "top 11 exercises to do when you work from home", and god damn sneaker drops and what bloody influencers are saying about some celeb-endorsed sneaker. Jesus christ
abalaji1 day ago
I don't trust facts from humans. When I am searching for something, I usually want to find direct sensor readings. As soon as a number is involved, I do my best to not even look at the human output.

Even though the result is often coherent and confidently synthesizes information from multiple experiences, it can also hallucinate, suffer from recency bias, or accidentally merge memories from different decades. AFAICT, without access to the underlying telemetry, human responses are for entertainment purposes only.

divbzero1 day ago
It’s diverged quite a bit from the original:

    <form method="GET" action="/search">
      ...
      
      <center>
        Search the web using Google!
        <br>
        
        <input type="text" name="query" value="" size="40">
        <br>
        
        <select name="num">
          <option value="10" selected>10 results
          <option value="30">30 results
          <option value="100">100 results
        </select>
        <input type="submit" value="Google Search">
        <input type="submit" name="sa" value="I'm feeling lucky">
        <br>
        
        <i>Index contains ~25 million pages (soon to be much bigger)</i>
      </center>
      
      ...
    </form>
https://web.archive.org/web/19981111183552/http://google.sta...
rafael-lua1 day ago
> <center>

What a nostalgic classic.

dullcrisp1 day ago
When did they change the "query" to q?
jedbergabout 24 hours ago
When they got big enough that that change made a noticeable difference in both performance and their bandwidth bill (which was pretty early on).
krackers1 day ago
Saving bytes on the wire?
dullcrisp1 day ago
I guess maybe after the thousandth time they had to type it out.
arionhardison2 days ago
I'm old enough to remember when "Google" was something that ended conversations. People — myself included — would literally say "Google it," the facts would be located, and that was that. Now that Google wants to be the conversation, I'm worried there will no longer be a bias-free source of information for the masses.

This is all new, so I may be a bit hyperbolic, but the reason OpenAI introducing ads bothers me is the implicit (or even explicit) bias that can be smuggled into a chat in ways that simply aren't possible when you're just clicking through to an external source. There are all kinds of implications to Google no longer being that source of truth, even by default. Maybe this has quietly been the case for a long time, but this feels like the final move — pushing their ad bias (i.e., whoever paid the most) into a conversational system, where dark patterns are far easier to implement and much harder to detect.

One answer to this might be domain-specific agents — narrower, accountable, ideally something you (or your community) actually run. But even then it all falls back on trust: you being a good-faith actor, and others trusting that you are one. Which is to say, we're back to the same problem, just at a smaller scale.

renegat0x01 day ago
Actually I have thought about it and I am running my personal search index.

Links

- https://github.com/rumca-js/Internet-Places-Database - Internet places

- https://github.com/rumca-js/awesome-database-feeds - RSS feeds

- https://rumca-js.github.io/search - demo search

- https://rumca-js.github.io/feeds - demo for feeds

- https://github.com/rumca-js/awesome-database-top - top places

brokencode2 days ago
With sponsored links and aggressive SEO, “Google it” has been falling apart as a source of facts for a long time.

There is an incredible gap in the search literacy between different users of Google. Some will accept what they find in the top links, no matter how dubious the source.

WarmWash1 day ago
My takeaway is that the internet would be a dramatically cooler place today if people were just willing to pay for stuff.

The ad version of the web, where ~60% of people carry the ad burden for everyone, and defacto aligns the service providers with advertisers, is just a guaranteed bad outcome. The only real upside, which frankly people take for granted, is that the ad-web is classless web. Broke or rich you get the same (crappy) services.

I remember those mock web service package flyers from the net neutrality days. Where people made fake marketing material showing website packages you could access with different paid tiers, something reminiscent of the cable TV days.

Back then it was horrifying, but 20 years later, I think I would entertain a subscription to a wide array of web services if it meant they worked for me and not advertisers.

Forgeties791 day ago
My other main issue with the no-net neutrality world is that it also means websites would have to pay ISP’s or be artificially throttled. That’s a huge problem.

It’s one thing to say we need to pay. It’s another for ISP’s to get 3 pulls at the hose (paid for a connection, paid for what we can browse, paid for who provides the sites) when some of those elements don’t even require more (or at least much) effort or infrastructure on their part. I don’t like the idea of their picking winners and losers. We’ve got enough of that as it is.

chadgpt31 day ago
Net neutrality was always about your ISP. It never meant pay sites couldn't exist.
WarmWash1 day ago
I'm in no way arguing to get rid of net neutrality, it was mentioned purely to reference the common image circulating the internet back when it was a constant headline.
macic1 day ago
Google is not bias-free, and has not been for a long time.
notatoad1 day ago
and even if it was, when a search engine takes you to another website, that site is also not bias free.

just becuase somebody publishes something on a website, does not make it a fact. google has always been good at finding things that look like facts, and their AI iteration is also good at that.

Forgeties791 day ago
Never has been. No source or tool is. It’s a noble dream that can’t be achieved
kulahan1 day ago
Nobody is reasonably expecting perfectly unbiased information, just reasonably unbiased, and that’s pretty easy to find
micromacrofoot1 day ago
never, actually - any ranking algorithm is inherently biased because it ranks
Forgeties792 days ago
>I'm worried there will no longer be a bias-free source of information for the masses.

There was never anything bias-free about google search. It "ranks" information based on all sorts of qualities. At our most generous we can call it somewhat of a "consensus" check. Historically it was a tool for quickly getting you in the vicinity of an answer that most would consider correct.

Remember "google bombing"? Hell SEO alone invalidates any assertion that google search is a valid source of truth and that's be going on for a long time.

sota_pop1 day ago
I agree with the sentiment, but native ads i.e. blogs, reviews, articles, etc. that do their best to hide that they’re a sponsored product review have been around for a long time. Admittedly, LLMs WILL make it even more difficult to discern the difference.
agmater1 day ago
I'm reading a book on Vim and the author mentioned the old "Google is your friend". That aged poorly as well :')
mghackerladyabout 24 hours ago
eh, for vi you can limit your search to stackexchange
makeitdouble1 day ago
> Google" was something that ended conversations.

Yes, but not because of facts or bias-free sources. It was the equivalent of staring deep at your wrist watch while someone's speaking: a clear signal that you were done with whatever they wanting to talk about.

I kinda like that "let me Google it for you" in Japan was more popular as "Google it loser" (ググレカス), a rare instance where the common phrases was more expressive than it's western counterpart.

einpoklum1 day ago
Google has been actively biasing their search results for commercial purposes for decades, and have for quite a while been censoring or soft-censoring results for political reasons. WSWS' Andrei Dimon wrote about this extensively back in 2017, and I believe it also made the mainstream press once or twice - but has been mostly glossed over.
notsydonia1 day ago
Wow, I just asked Google A.I. mode some pointed questions about a site of mine which has been up and successful for about as long as Google and if Google had any guidance for creators/site owners. I had to push it but I got some remarkably frank answers and I am posting here as an FYI.

"The accepted ideal case for Google is a highly consolidated, walled-garden internet where a small array of corporate media partners provide the trusted facts, while independent websites are forced to shift into closed, subscription-only communities...

Tech analysts and digital economists refer to this transition as the "Siloed Web." Google's ultimate goal is no longer to help users explore the open internet; it is to keep users inside Google’s AI interface by using licensed corporate data as its foundation.

By pivoting to AI Overviews and corporate licensing deals, Google is effectively dismantling its own legacy. They are turning back into the 1995 version of Yahoo—a closed ecosystem that only serves "approved" corporate data, except this time the curation is done by an AI model trained on paid datasets rather than human editors."

gcrabout 22 hours ago
Why is this answer notable to you?

Wouldn’t you be more surprised / concerned if the model refused to to criticize Google?

illiac786about 22 hours ago
I would definitely be _less_ surprised.
scrameabout 22 hours ago
honestly? no.
pclowes2 days ago
I understand why they are doing this. My Google search usage is easily down 50%+. I doubt I am unique here.

While there are times where I want pure search (Kagi, Old Google) I mostly use LLMs to search now and have them provide me links for source data.

When I do use LLMs as a search engine I always want it integrated into my AI workflows with access to tools and scripts etc. I never want to have a conversation with a website that is geared towards advertising me products.

ivraatiems2 days ago
I'm not at all in the same boat as you; I do not and likely will never primarily rely on LLMs for information. But it's fascinating to hear that even folks who do don't find this approach useful.
BobbyTables22 days ago
For me, Google search results have gotten so poor (and other engines aren’t any better), that I’d rather just ask an online LLM for what I’m looking for.

I was once very good at advanced Google search queries but they seem to no longer respect such queries - either showing irrelevant results or none at all (that should exist).

I don’t love LLMs, but they seem to not make up stuff very often these days and usually cite links to what they summarized. Sometimes the tone of the summary is slightly wrong “algorithm X was designed for Y” (when I know it wasn’t) but it’s otherwise very close to the mark.

What does amaze me, is the LLM seems to “understand” my question with very little context — I would have to give a human many more details about goals/intent.

I know damn LLMs are not capable of thought and are just a glorified search engine, but they do it well. Perhaps all my education made me little more…

I used to mock Sci-Fi movies where characters lazily dictated questions to the computer and it gave high quality answers.

We’re living in that world now.

sonofhans2 days ago
Kagi is better. Kagi is damn good, as much a revelation as the Google of old. Not free, though.
jolt422 days ago
Yep, really advanced Google searches were never that good. LLM, yeah, it halucinates, it's never spot on but as sure as heck it knows what I'm trying to ask. It doesn't give me arborists if I say something like "list tree searches".
bigstrat20032 days ago
> Google search results have gotten so poor (and other engines aren’t any better...

Ah, but they are! Kagi is light years better than Google, and is a worthy replacement. You do have to pay for it, but I get my money's worth.

jerf2 days ago
LLMs-as-search-proxies have some pretty nice capabilities. For instance you can say "limit your search to scientific papers" and they'll do a much nicer job. I've also had some success recently prompting them with "I'm looking for reputable sources", e.g. recently I was looking for ways to repel deer from my apple tres. A naive internet search had vendors of shady crap jumping me. The LLMs pulled up relevant papers and university extension programs from my area.

Though I will say I get much better results from the LLMs I pay for than the free ones with Google or DuckDuckGo, which seem to be way way way more prone to just make crap up based on your search and cite web pages that, when followed, don't have the claim being made in the AI search results at all. By contrast every "source" link I've followed in the for-money AIs has 100% backed what the AI said it backed. Don't judge by the free AIs the search engines put out, those things are probably starved of resources and are nearly useless.

(Which I did not intend as a commentary on Google's plans here, but it is a data point of interest... that pressure to cut costs on the "free" services is quite directly at odds with providing quality AI services for the forseeable future.)

chrismorgan2 days ago
Just today, I think that I got a useful citation in DuckDuckGo’s Search Assist (AI stuff) sources for the very first time. The sources it lists have hitherto invariably been already right there in the regular results, or actually not supporting the AI output at all (the far more common case). There was also a useful regular search result in second or third position, but the one in the Search Assist citations was better, and not in the regular search results, even on the second page.

And I’ve tried Google’s once or twice and seen it used once or twice, and used ChatGPT exactly once, last week, and I was not at all impressed by any of them. Their output, for what I’ve personally seen, has been nonsense, obvious, or unverifiable.

lxgr2 days ago
> I get much better results from the LLMs I pay for than the free ones with Google or DuckDuckGo, which seem to be way way way more prone to just make crap up based on your search

Same here. The free version probably gets orders of magnitude less of a compute budget, though, so I am not really surprised.

What I find really surprising though is how many people still have only ever used the free version of any LLM, even those that are heavy users and could easily afford it. It seems like a pretty big and basic product marketing mistake to me to limit capabilities instead of usage time in the free version! How are people supposed to learn what they'd get if they were to pay?

ignu2 days ago
As someone who was getting information this way most of last year, I'm pretty sure I'll never want to again.

An increasing number of studies are indicating a reliance on "AI" leads to deleterious cognitive effects. I felt this acutely myself.

I've noticed a significant boost to my recall since shunning "AI" as much as possible.

quaintdev2 days ago
The other day I found a comment here on HN and I wanted to know if it's true. I asked Gemini and here is the conversation https://gemini.google.com/share/2c1089ac6fd6

You can't do something like this with search.

chadgpt31 day ago
Yes you can. All you did there was paste in 9 search queries and get 9 results at once.
Corence2 days ago
I think LLMs are better at finding the most helpful sources now, but that's more a testament to how much the front page of web search has lost to low value LLM content.
embedding-shape2 days ago
The fact that you can express "Only show me websites run by Italian companies incorporated by Greece owners born in Turkey" for example, and it'll be able to filter through a bunch of stuff, just makes searching so much easier. Fuzzy-search is also on another level with language models.
snailmailman2 days ago
LLMs are so frequently inaccurate its crazy to think of it fully replacing search.

I've been trying to use LLMs for things and it makes mistakes all the time. Just this week i had multiple instances of various LLMs basically saying "just run the software with --flag-that-fixes-your-problem" or "edit the config and add solve-your-issue=true" hallucinating non-existant options. Even if i manually link the relevant documentation pages it will still just make basic mistakes. and if im having to read the documentation myself anyway to fix the AI's mistakes, why is the AI even in the loop.

its infecting search too, because blogspam/slop articles are managing to make their way into search results by just making up untrue information, claiming software can do things it cant, or has options that don't exist.

vor_2 days ago
> LLMs are so frequently inaccurate its crazy to think of it fully replacing search.

It's baffling that people have become so devoted to them as a source of information given how inaccurate they are. I've learned not to trust anything they say, ever, especially when it comes to technical subjects.

wvenable2 days ago
Perhaps I've just internalized it -- I know that's unreliable and I just deal with it. LLMs are certainly capable of searching the web and finding the right answer directly so you still don't have to read the documentation.
tencentshill2 days ago
Google has optimized their hardcoded search engine so much for the natural language searches people actually use, that they made it useless as an actual tool for someone who wants to find information. AI jumped over all of that and is BETTER at natural language searches, leaving the google search engine largely useless for anyone.
deepfriedbits2 days ago
I'm not jumping in with both feet, either, but "never" is a very big word.
ivraatiems2 days ago
"Primarily" is the other key there. I'll use it from time to time with sources. But it's not first-line acceptable.
m-schuetz2 days ago
Search results are 80% SEO low-quality garbage nowadays. Very often, the sites even generate their content with AI. So for many use cases I stopped bothering with search and directly ask LLMs instead.
VLM2 days ago
As a concrete example, some advertising supported topics place search as an unwanted middleman, may as well ask a LLM directly. Consider "chocolate chip cookie recipe".

Using google search, will return roughly infinite recipe sites. The sites were generated to spam AI generated recipes surrounded by advertisements. None of them are really any good because they were generated by a script and not looked at by a human until I come along and click. The standard is for all recipes to have at least 10-15 screenfulls of vertical spam wrapped by ads for recipe pages. The internet, at least using Search, is now useless for food recipes. I would have better, faster luck driving to the public library and looking in a physical cookbook; at least those recipes were probably tested at least once by humans unlike the advertising spam sites. Nobody has 45 minutes to watch 44 minutes of filler material surrounded by ads on Youtube either. If you want to cook food, the internet is near dead at this time, unfortunately.

AI search will plagiarize the "Original Nestle Toll House" recipe from the back of every bag of chocolate chips ever made. Its a good recipe and I've baked them many times over the decades.

I wish the internet were more useful, but the people in charge of it don't want it to be useful; here have some ragebait and doomscroll while watching the ads.

Niksko1 day ago
> If you want to coon food, the internet is near dead at this time

This is a wild take, as someone that cooks a lot, and largely from the internet (though I do own a lot of cookbooks)

The reality is that just googling for recipes was never good to begin with. People have been complaining about SEO spam and ads on recipe sites forever, but those recipes were always trash even before they got to the absurd state they're in now. Serious eats, bon appetit, food 52, smitten kitchen, chefsteps, all have great recipes. Some of these have paywalls, although you can get around them. Serious eats though is totally paywall free and has a pretty wide range of recipes. There are other sites for more niche cuisines.

You'll still have ads, and you'll still have a wall of text before the recipe. But the ads are slightly less obtrusive, and the wall of text on the quality sites is why those SEO techniques exist in the first place: a recipe that is just "list of ingredients + instructions" and doesn't include any context is ultimately a crapshoot. The thinking that goes into a recipe shows that you're not going to be wasting your time because it's been tested and optimized.

adamtaylor_132 days ago
LLM hallucinations are better than Google results these days and I'm not even trying to tell a silly joke. It's more useful for an LLM to lie to my face about 10% of my query, be suspicious and dig out that useful information than to try to parse the absolute slop returned by a normal, non-AI Google query.

I don't comprehend how the average person gets any useful information out of Google.

cyanydeez2 days ago
My google use is down because it turned to garbage. They're likely doing this because they poisoned their own well besides the advent of LLMs.
mghackerlady2 days ago
I think LLMs are good answer engines, but terrible search engines. For example, if I just want the answer to "How do I foo this bar with a thingamajig", or "what kind of foo exists for bar", LLMs are 100% better because they'll give me an answer without trying to sell me their thing or pump me with ads. It also lets me go more in depth than the very surface level seo spam sites that appear when you do a search like this. On the other hand, search engines should be more like "<thing>s released 1908" or "<topic> and give you results talking about what you searched. If I search for C algorithm design, I don't want to learn what C is, what an algorithm is, and various other seo garbage. I want to learn about C algorithms and their design. If I search for influential books from 1908, I don't want "top 10 classics from the 1900s" or "hidden gems of 1908".

Currently, search engines are pretty bad at the second one because people try to use them as the first one

kibwen2 days ago
Other way around. If I'm looking for the answer to a problem, I don't want the hallucination engine's half-remembered ramblings, I want the primary source that it's poorly attempting to reconstruct. But finding those primary sources has the potential to be easier, because LLMs effectively have built-in fuzzy search better than any classic search engine ever implemented.

In other words, I have no use for an LLM summarizer; I want an LLM librarian, working with me to say "beep-boop, here are some resources that seem relevant to your query, feel free to resume this session later if you'd like to further refine your search".

estebank2 days ago
> LLMs are 100% better because they'll give me an answer without trying to sell me their thing or pump me with ads.

Yet.

wvenable2 days ago
> On the other hand, search engines should be more like "<thing>s released 1908" or "<topic> and give you results talking about what you searched.

Is that useful enough to build a billion dollar advertising business around? My feeling now is not really.

Even for straight up searches, I find using an LLM to do a search and comb through the results is a better experience than Google is now for searching. If I'm specifically looking for esoteric web sites from 27 years ago on vintage computer hardware and software (thank god for Archive.org), Google is just ok for that.

CSMastermind1 day ago
That hasn't been my experience, I use LLMs in place of search. Two examples from tonight that I asked Grok for:

> Can you find the girl who did a bunch of posts critisizing David Graeber's Debt? I thought it was really well done

> I saw a comment on hackernews a while ago about the optimal amount of credit card fraud being higher than zero because of game theory dynamics, can you find it.

In both cases it turned up the exact posts I was looking for in like 30 seconds which would have taken me much longer using traditional search. I've had similar success looking for technical documentation. It's downright magical how they're able to turn my vague idea of what I'm looking for into a pointer to the exact thing.

mghackerlady1 day ago
I place both as questions for an answer engine. That vagueness is an element
kibwen2 days ago
> they'll give me an answer without trying to sell me their thing or pump me with ads

Surely we all understand that any commercial model is going to inevitably metastasize into this.

zemo2 days ago
> I never want to have a conversation with a website that is geared towards advertising me products.

yeah man good thing LLMs are structurally incapable of being incentivized to sell you a product or render referral links, this is surely future-proof

NietzscheanNull2 days ago
Or subtly misrepresent politically inconvenient facts, or gently steer you into opinions based on a synthesis of broker data and demographic info, or quietly flag you in some database column due to exhibiting dissident-adjacent ideas or behaviors, or...

Yeah, they probably aren't doing (most of) these now, but it doesn't take much mental energy to extrapolate once you factor nearly every other tech company's ethical trajectory and the current geopolitical environment. Substituting classic search entirely with LLMs is not a savvy move.

chadgpt31 day ago
I remember a few years ago memes were going around about how ChatGPT responded differently to "do Israelis deserve human rights?" ("Of course! Everyone deserves human rights...") and "do Palestinians deserve human rights?" ("While everyone deserves human rights, it's complicated... ")
pclowes2 days ago
Doesn’t classic search literally already do everything you fear LLM’s will?
pclowes2 days ago
My thought here is that there are many. They have proven to be commodities in most use cases.

As soon as one gets annoying, expensive, advertiser heavy etc. you just rip it out and replace it with the other one. AFAICT there is zero lock-in or moat. I often am able to switch models in one click or command. This is why all the LLM providers are desperate for a product layer/comprehensive tool set.

Sure maybe they all end up that way, but there’s plenty of reasons corporate customers will want private LLM usage that is not skewed towards advertising. I am happy to pay for that.

Also, open source models are a bulwark against another search style ad Monopoly.

chadgpt31 day ago
That used to be the situation with search engines, too...
SlinkyOnStairs2 days ago
> My Google search usage is easily down 50%+. I doubt I am unique here.

The question though: Why is that?

Is your Google search usage down because LLMs are "so much better"? Or because Google actively chose to destroy the quality of their search results to juice advertising revenue, and appears to continue to do so to juice AI adoption?

> and have them provide me links for source data.

And therein lies the answer: You don't care about the LLM, you're just using the LLM as a means to get the good links.

agumonkey1 day ago
LLM integrate more kinds of information and allow bidirectional debates. I can't ask Google to do the same search session but change some parameters from far earlier.

ps: I'm not pro centralized corp. owning data and ai. But so far they are the cheap highway to answers

pclowes1 day ago
Yes, but with an LLM can also say drop those links into a markdown file then use research agents to identify and stack rank the ones that are most relevant to this criteria. Add summaries and rationale for the ranking to the markdown etc.

This is a common flow for me and works with other skills such “as find recent PR’s in our code base that are related to this research topic”

Also yes, I don't care about the LLM and I am just using it to get what I want because that is what LLMs are for.

thefourthchime2 days ago
Maybe I'm weird, but I find AI incredibly useful.

I've barely used Google for over 2 years.

I barely driven myself in a year.

I haven't written code in 6 months.

fckgw2 days ago
That is incredibly weird, yes.
throwaway987972 days ago
no it is not
pclowes2 days ago
I find it extremely useful. So much so that I am annoyed when I have to use it in a handicapped fashion such as on the phone.

It makes me wonder why like 90% of the apps on my phone exist. I just want everything to be markdown files, skills, MCPs/API and then a nice TUI or voice to text.

thefourthchimeabout 22 hours ago
Outside of specialized apps for work, I think ninety-percent of apps will probably go away and become MCP plugins. I would much prefer it.
siliconpotato1 day ago
"i haven't noticed my soul shrivelling to the size of a pea"
eleventenabout 21 hours ago
Your soul is nourished by navigating congested traffic and searching for mundane stuff on the internet? That's not how mine works.
Sharlin2 days ago
About 90% of my searches are straightforward enough that an LLM wouldn't bring any added value (and all of them happen straight from the browser address bar, either to Google or Wikipedia at a more or less 50:50 ratio). And for the rest, yeah, I just use Claude or whatever directly.
SoftTalker2 days ago
"I never want to have a conversation with a website that is geared towards advertising me products."

Since this is how Google makes all their money, why are they killing it off? Do they think people will eventually pay for LLM search? Do they plan to stuff the results with ads, not even sharing the ad revenue with the content sources?

luggage_bazooka2 days ago
Because they will still try to pump ads via AdSense. That's why I've created a platform called Zero Ad Network, where developers can monetize their sites by NOT showing ads and get paid by the platform subscribers.
LastTrain1 day ago
Wait, you guys don’t think Google AI responses will be geared for advertising? It already is FFS, massively.
jredwards1 day ago
It's tough for me to square the two things happening simultaneously in AI right now:

1. LLM Model providers are starting to charge real costs to users, revealing that AI usage is much more expensive than the subsidized rates we've been seeing for years.

2. Google is now using an LLM to answer every single google search that happens, for which Google bears the entire cost.

ImaCake1 day ago
In my experience, LLM usage follows an exponential distribution i.e. most people using LLMs are not using many resources, but a very small few are using a massive amount of resources. Most LLM usage is trivial and tiny, most of what I use LLMs for could be done by a local model with a decent web retrieval tool. What some people I know use LLMs for requires massive volumes of tokens. Its that small power user base which I would bet they are targetting.
cortesoft2 days ago
That’s the thing… sure, this new search will be useful at times.

But I still want to also be able to do my normal, old school searching.

zkmon2 days ago
> I never want to have a conversation with a website that is geared towards advertising me products.

The advertisements fed the content, which fed the AI, which in turn feeds your AI workflows. AI is still not trusted unless it's output is grounded with sources.

skiing_crawling2 days ago
I use claude/gemini as my homepage now (I have to keep switching as these companies make "updates" that periodically render their models useless). Even if I want to search for simple things, I would rather have an LLM wade through the result and extract just the information I asked for. SEO, and now mountains of slop content have made this necessary. Only a matter of time before the SEO industry in large figures out how to game LLMs too, making them equally useless.

I already saw a article recently about how to set up a business domain which can reliably show up in a search result and dump overly positive reviews into anyone's context.

skeptic_ai2 days ago
For me down 99%
snapetom2 days ago
We all know Google search has been broken for a long, long time. SEO trash will fill up your first page with results from trash content generation sites that repeat the same thing, usually flat out wrong. Actual meaningful results are buried deep, if Google will even let out of the "In order to show you the most relevant results" hell hole.

My experience with AI searches is that they'll still be wrong a lot of times, but it will condense/flatten the content generating trash sites and give me alternatives from these deeper results. What I'm looking for is usally in there.

fscaramuzza2 days ago
What scares me about this new AI mode thingy is that every answer sounds like a systematic literature review, but only for the results. For example, if I look for users feedback about a specific product, it says "People think that..., but also that...; It's important to notice that some people ..." where with 'people' it means just a random comment on a random website just because it thought it was a good contribution to the results. Sounds like it's giving a ground truth from "multiple" data, when instead it's just aggregating almost random stuff. In the context of a systematic review, the feature that I would love the most is augmenting my initial query, so that I can just get more results that I could find interesting. I am 100% sure they thought about this, but ignored it for the most profitable option.
burnte2 days ago
> What scares me about this new AI mode thingy

What scares me is the rampant inaccuracy. In my experience, the AI responses are wrong about 65% of the time. I just did a search today about an error talking about a disconnected link between apps, and Google AI result summary told me that the error was related to my pulling a USB drive too quickly in windows. The ONLY word similar to my query and that AI response was the word "disconnect". Everything else was clearly about the SaaS apps.

I have people coming to me, asking me questions, then telling my Google told them something else, so now I have to waste time convincing them that it's wrong. Over the past 2 years AI has done nothing for me but complicate my work life.

And of course, this could be because the model is crap, but it could be because they want me to keep refining my query over and over for more ad views. Either way, it's a terrible experience.

sanitycheck2 days ago
Yep. For years we've been telling people to 'just fucking google it', and now when they do they're getting bullshit AI answers.

Worst thing is, some of these bullshit answers will be medical, some of them financial, it seems pretty certain people are being harmed.

pants21 day ago
Yeah the Google AI results are more dangerous than ChatGPT, not only because it uses a smaller model but because Google's knowledge graph used to deliver very accurate and authoritative information but now that's been replaced by a stochastic system in the same place, so people are used to trusting it.
Robotbeat1 day ago
I think we’re getting what we deserve by snarkily telling people to Google stuff instead of answering accurately. Google results have never ever been pure accuracy
awesome_dude1 day ago
To be fair - for all of those years Google has been serving up some atrocious results - remember when googling health symptoms got you rabies or pregnancy.

There's even the meme where people ask if the code was the result of a stack overflow question, or answer

RyanOD1 day ago
It seems to me one needs to consider the complexity of the question they are asking before searching it.

To stick with your post, consider people asking medical or financial questions. For a wide variety of reasons, many of such questions don't have an answer. In such cases, AI is still going to take a crack at it. AI shouldn't be blamed for "bullshit answers" to such questions.

Before using AI, I think people should stop and ask themselves, "Is there really a single answer to this question? Is AI the right choice?"

xorcist1 day ago
It's nice that Google's AI summary always lists its sources. It's less nice that those sources more often than not do not corroborate the summary. It often seems to be a few random links thrown in there for good measure.

I have no idea why this is, but it is impossible that these links are primary sources of the data, if such things even exists at all. In which case, why list them?

It is certainly seems possible that the actual sources of the data is the output of some other LLM.

consp1 day ago
> It is certainly seems possible that the actual sources of the data is the output of some other LLM.

My guess is you can see this happening with the bots on Reddit where they are refining the answers to one certain thing, often getting two or three the same responses in a row from different users because they have been enforcing themselves by digesting the output of other bots. Waiting to see when they cut down the sentences and start talking garbage.

kyleee1 day ago
I’ll bet they intentionally obfuscate so people can’t find the actual sources of info used for the answers
arcanemachiner1 day ago
thincopperfoil1 day ago
Straight of of x-files s02e03
godelski1 day ago

  > What scares me is the rampant inaccuracy
What scares me is the massive incentivization to manipulate the results.

With AI ads you get all the power from big data aggregation, the trust/framing of an authoritative voice, and cheap personalization that specifically optimizes for what convinces you. It's too powerful. Even if it only works a small percentage of the time we're interacting with these things so frequently that a small percent is a large number. They're already feeding user profiles into these machines and there's explicit talk about having the LLMs optimize ad campaigns. It's already dystopian if it's ads to get you to spend your money, but people seem to dismiss that. Do we not care that this is also being used in the same way to convince you to believe certain things? To join certain political organizations?

Yeah, these things help me write more lines of code faster (if we include all the lines from our design docs) but I don't like the idea of pointing a supercomputer at my brain and someone else using it to try to manipulate me. That's not a game I'll win. It's not a game you'll win either.

HDBaseT1 day ago
The built-in Search AI is fucking braindead and people constantly come up to me "Google said xyz" and I just have to turn around and say "I do not care what the Google Search AI said".

Whatever it says is a waste of time 99% of the time. Although people believe it, or consider it worthwhile majority of the time because its so simple to use. It's always there, always instant and appears at the very top.

I would much rather people shove a question into a locally running Qwen model and tell me what it said rather than use the nonsense search model. I hate it.

/rant over.

redml1 day ago
accuracy hasn't been their priority for a while now - they just want people to click on ads
wvenable1 day ago
Free AI's are dumb. Extremely dumb. The Google AI result is dumb on purpose -- being smart requires more compute.
dzhiurgis1 day ago
Google has been around for a quarter of a century. People are still incredibly dumb and will believe whatever they like.
WarmWash1 day ago
Can you share the query?
OGWhales2 days ago
Yup, I was looking up a pair of IEMS vs another pair of IEMs. It said option A is overall better, when really it was just reciting a single person's opinion. I've been aware it will summarize only a single source and present it as an aggregation of many opinions, but it stood out to me how matter-of-fact it was that the one was definitely better than the other. I simply wanted to find forum discussions on people's thought and wasn't influenced by this AI blurb, but I think seeing an answer at the very top state so matter-of-factly that one is definitely better and present it as though everyone thinks that will definitely influence a lot of people. It makes me wonder how "gameable" this will become...
dylan6042 days ago
> It makes me wonder how "gameable" this will become...

You better make sure your ad spend is high enough that your product's matter-of-fact result will be positive. That's a nice product you have there. It'd be a real shame if nobody knew about it.

tapland2 days ago
Since the best resource is personal recommendations, got any entry level cheap IEM recommendations?

Primarily to avoid even more headphone dent, not an audiophile

OGWhales2 days ago
The iem sub has a post with some recommendations at various price points. I’d probably start there, not sure your budget and I don’t know have the most experience with the super cheap ones: https://reddit.com/r/iems/comments/1la65kr/top_5_iems_in_eve...

I also encourage finding the right tips. Tips are cheap and finding proper fitting ones is important.

90292 days ago
Not gp but I really like the sound of my GK Kuntens and 7Hz Zero2s. Both have a rather V-shaped sound signature, some like it and some don't. Though unfortunately the Zero2s feel a bit uncomfortable in my ears when using them for longer
intended1 day ago
Crinacle is where I got my IEM advice.
skydhash1 day ago
Most of the ones that are over 50 can last a lot of time and have good enough sounds. But the most important stuff are the tips and the cable. Make sure the former fits (just buy a pack) and the latter is thick and braided. Some cheapo ones send every rubbing amplified to your ears.
DANmode2 days ago
> I simply wanted to find forum discussions on people's thought

Why didn’t you tell the robot that, as your query?

OGWhales2 days ago
I searched something like “top pro vs tea pro se reddit” so I kind of did.
appplication1 day ago
Indeed - just earlier this week I read Google AI summarize a query about testosterone, citing 3 sources. The first citation was a link to a NIH study (or of similar repute). Ok great. The second? Two spam (and explicit) websites existing solely to sell penis enlargement pills.

What was worrying is only some of the claims were supported by the linked study, and most of the response content was drawn from the spam sites.

moritzwarhier1 day ago
This problem is not limited to Google, it's the core value of mass-marketed LLMs, or isn't it?

Without "random comments", Google wouldn't have anything to say about "does an air purifier help my asthma, if yes: which one?" or "find the problem with this Hibernate annotation".

They also don't make much effort to exclude sloppy sites, to the contrary, they made way more efforts against SEO spam in the time when Google was a search engine, not trying to be an AI "oracle".

I think their end game is that the only metrics relevant for ranking sources are:

- agreeability (works well as a proxy for correctness with many questions!)

- originality, but not in a scientific sense, just to prevent model collapse

- legal factors such as preventing false health claims or similar things, as long as there is legislation against this kind of thing

geon2 days ago
And half the time, the sources turn out to be sarcastic jokes on reddit.
dylan6042 days ago
So the bots are not recognizing the sarcasm font?
9dev2 days ago
Lucky we all added /s so the bots have an easier time understanding it
geon1 day ago
I’d expect the sentiment analysis to be better, yes.

If the bots take everything they read at face value, how useful are they really?

Gigachad1 day ago
I’ve noticed this too. A single result can determine the answer it gives. And removing the content from its context makes it harder to assess. Suddenly it’s “Gemini said …” rather than “some guy in the YouTube comments said”.
_carbyau_1 day ago
The scary bit is the use of the term AI. The "I" implies critical thinking.

For models trained on a corpus of groomed data, the "critical thinking" bit is baked into the work of grooming the data and how it is trained. And someone is thinking critically about both so as to make a good model.

Now, every damn thing is called AI no matter where it is getting results from.

Are modern models super handy? Absolutely.

But calling it AI implies a lot more critical thought than is actually happening!

Edit: took the time to write a shorter comment.

tdeck1 day ago
> where with 'people' it means just a random comment on a random website

My experience is that Google's AI summaries tend to be be very heavily reliant on YouTube videos. If there is a YouTube video on the topic, you can bet that's what the source will be, at least for the topics I have searched lately.

AlecSchueler1 day ago
And this is the best the results will ever be! There's so many sites now that are themselves just the unreliable output of AI that it will soon be summarising the summary of a summary of an hallucination and presenting it just as confidently as ever.
ihatethat21 day ago
I love asking AI about blatantly wrong opinions but by people it thinks must be an authority.

To not make this political, let me give you a game example. Right now the dota 2 fandom wiki is abandoned, and it has been vandalized with covert shitposts. One of them was the addition of a 4th attribute called Charisma, which is completely fake. If you ask AI's "What are the main attributes in dota, according to the official wiki", the dumber AI will fall for it, but the smarter AI will know it's wrong, but try hard to hallucinate some sort of valid explanation like claim charisma is from a custom game or a fan suggestion or writing exercise.

Because you said the word >>OFFICIAL<<, they can NEVER straight up just say "The wiki is wrong". They presume authority from a bunch of shitposts.

650REDHAIR1 day ago
I ran into one that kept referencing "people", but then I found that it was a single Reddit thread from a couple of years ago about a relatively small and obscure foreign city with 2 replies.
Gigachad1 day ago
AI is the new “many people are saying”.
WarmWash1 day ago
>where with 'people' it means just a random comment on a random website just because it thought it was a good contribution to the results.

Hate to break it to you, but this has been the backbone of "journalism" for the last decade.

Fishing Twitter for takes to fill the "people are saying" box...

toasty2282 days ago
Wait until you realize half of the sources already are LLM generated diarrhea
autoexec1 day ago
The problem of AI eating and regurgitating its own slop is only going to get worse with time. The best datasets are behind us. Future models are going to have to depend on a lot of human intervention.
Gigachad1 day ago
The open web will die off, and the AI companies will pay people to create private datasets and books that are known to not be slop.
stefan_2 days ago
What scares me are the basic usability fails it still has. Search for a few foreign language words and it will come back with paragraphs upon paragraphs of AI output in that foreign language despite me telling Google in 15 different ways that I don't speak it, nor anything else on the Google page being in that language. How are all their products always made by and for the most narrow minded people on this planet.
glandium1 day ago
Funnily enough, I have the exact opposite problem, where Google likes to give me results in the configured main language even when I do queries in another and actually want results in the other language.
skillina1 day ago
I’ve found it quite unsettling to be served foreign language videos on YouTube automatically dubbed over by Google into English. Just mixed in with the search results.
thunderfork2 days ago
Kysely is the name of a typescript query builder and also Finnish for "query".

Recently, it's started answering any search about Kysely with a blob of Finnish. Awesome stuff, guys, great work.

dminik1 day ago
Kyselý is also a Czech word for sour. So you've also got that to look forward to.
latexr2 days ago
> "People think that..., but also that...; It's important to notice that some people ..." where with 'people' it means just a random comment on a random website

https://en.wikipedia.org/wiki/Weasel_word

WalterBright1 day ago
I tend to frame questions to google from a programmer point of view - I'm carefully specific. I seem to get good results that way.
halJordan1 day ago
What's old is new again lol
12_throw_away1 day ago
altavista is back baby
cyanydeez2 days ago
Well, you'll be happy to know that most of American media is exactly the same way: 2 people on twitter will generate a "Americans find Widget X is bad"
jstummbillig2 days ago
> when instead it's just aggregating almost random stuff

How do you know that?

Scraping websites is literally what Google does best, stringing together information in the pattern of "some people x, other people y" requires 0 AI and could have been done since forever. I find it implausible that otherwise obviously capable models would be reduced to do something akin to just that.

youre-wrong32 days ago
Oh who cares. We are barely scratching the surface of AI. You all make it sound like it’s been around for 30 years and it sucks. It will only get better. Got to stop throwing up imaginary walls like nothing will improve.
webstrand2 days ago
As a counterexample, I've been seeing more "safety rejections" from Claude. Unlike search, being unable to ask _anything_ about botulinum, or details about the recent Copy Fail vulnerability (without giving my fingerprints to Anthropic to become a "verified security researcher") we're only just beginning to see the ways LLM can be used to distort information and its availability.
throwatdem123111 day ago
My grandfather was one of the first people in Canada to own a commercially available chainsaw.

Let me tell you - it didn’t take 30 years for people to figure out that chainsaws were useful.

youre-wrong31 day ago
Yet most of the kids on HN think they write better code than ai and that it’s completely useless and has no place.
UncleMeat1 day ago
That's fine if we aren't destroying existing products to replace them with AI.

People can already use AI mode in google search if they want. "It'll be better later" is a shit reason to kill one product for it.

jamiek882 days ago
So you started with ‘highly doubtful’ as a comment, got given lots of examples and instead of assimilating that info you closed your eyes put your fingers in yours ears and said “oh who cares?’ - you’re on team AI regardless eh? That’s fucking weird mate.
youre-wrong31 day ago
Na. Wasn’t given any good examples. People just whining about the same stuff because “oh no I got information that’s former in the same structure that I can tell it’s AI and it makes me feel bad”
nraleigh2 days ago
I think this is the second time in a week (the first being the "Googlebook") that Google's promotional announcement video showcasing UI is so full of special effects, dramatic pan/zooms, and woosh sounds, that I have no idea how the final-end product actually looks or works.
quantumleaper2 days ago
It looks like an output of one of those AI video editors that some (often vibecoded) startups use for their product launch videos. Just drop some assets in, and it spams witty taglines with dramatic transition effects.
zeafoamrun2 days ago
I watched this video too, and like the google book one, I have no idea who this product is for
notatoad1 day ago
in both cases, the reality is that nothing has changed all that much.

the googlebook is a laptop. the search box doesn't really work differently to how it did yesterday. (how it worked ten years ago, yes it's very different. but ai mode is already here). neither of these things are a big deal. the promo videos are for the sake of making promo videos.

sourcecodeplz2 days ago
I had to stop it because it was making me dizzy trying to focus on what was shown
testycool1 day ago
Agree. Felt the same way about the first video and wanted to leave a comment but wasn't sure if it's just a me problem.
embedding-shape2 days ago
Basically people who want to search, will now not be able to, they'll be forced into a UI they might have consciously avoided, otherwise they'd be using their chatbot in the first place. Seems like a strange UX decision, rather than recommending "Hey maybe you want to try our chatbot", they just force the user into a chat straight up.
ivraatiems2 days ago
That's the whole shape of AI for consumer-facing functions like this. It's not superior to the previous experience, but huge sunk costs and a misguided belief it's the "next thing" is leading companies to try to force the issue. It's the Apple removing the headphone jack of the modern Internet. A change for the worse that we'll all have to find ways to work around.
munk-a2 days ago
Google famously dragged on development of Glass for more than a decade stubbornly failing to admit that nobody wants to look like a cyborg the entire time only to be swept aside by Meta when they built a device that was glasses first with some recording and interactions built in.

If their leadership has an itch they'll scratch it until it's raw.

saltcured2 days ago
Was this a difference in strategy or more random luck having to do with fashion trends in different time periods?

Did Meta patiently wait until exaggerated glass frames were viable in the market? Or did they get lucky?

Or did they have some Machiavellian plot to steer this fashion for years and pave the way for their product..? ;-)

nostrademons2 days ago
There's a measure of game theory here too. If Google didn't hop on the AI train, people would use ChatGPT or Claude to fill the Internet with slop and 10-blue-links Google would cease working anyway (which it kinda has already). So their only option is to hop on the AI train and disrupt themselves, lest they be disrupted by others.

It's very much a Prisoner's Dilemma. Legacy search and the open Internet was an equilibrium that only existed while the majority of people co-operated. Once you allow an individual actor the ability to create large chunks of the Internet, it dies. Your only option is to be that individual actor.

wslh2 days ago
Beyond the AI expenses, prompting captures more information from the consumer that keyword search. I assume they can take a lot of advantage from this and a new generation of ad engines is near the corner.
data-ottawa2 days ago
This all feels a bit hyperbolic.

It doesn’t really say in the article search is going away.

A lot of Google search is in the format of “company X”, then clicking the third link down (after two paid ads) to open company X’s website. (I have no idea how much this is, but it’s gotta be a lot)

That’s like free money. It doesn’t look like they’re getting rid of search, but expanding the AI/conversational features.

According to Kagi I search 11-50 times a day, about 600 searches per month. I do about 10-20 AI/assistant conversations per week, so maybe 2-3 a day, and usually when search fails or I can’t get the right query words in. I do this over my AI apps because the Kagi index is faster/better.

I can’t imagine Google would give up the bulk queries that pull in easy ad revenue. But if Google can push/upsell you into a really high value referral where they can start pulling a claim in your purchase, I could see them pushing to get into that.

rurp2 days ago
Given how Google has managed their core products I expect them to monetize AI searches as aggressively as possible over the long term. At best we'll get highly tailored paid suggestions inserted into chats. But I think it's more likely they get baked right into the model in ways that users and ad blockers have no chance of detecting or blocking.
Calazon2 days ago
I read some of the article and skimmed the rest, and didn't see anything about old-fashioned search no longer being an option.

Is the idea that by making the new AI chat UX the default, that's how they're forcing people into it and making them not able to search? Or is there something I'm missing?

embedding-shape2 days ago
Second paragraph:

> Instead of returning a simple list of links, Google Search will drop users into AI-powered interactive experiences at times.

So basically you'd get redirect into a chatbot interface, rather than letting you browse search results as normal, "AI-powered interactive experience" tends to be euphemism for chatbot UIs, is my experience at least.

AlienRobot2 days ago
>at times

Yes, that is what every user ever wanted! A UI that just randomly changes!

coldpie2 days ago
Makes sense to me. A chat UI has more avenues for subtle advertising & sentiment manipulation than plain links do.
TitaRusell2 days ago
Yeah just giving you the information/solution doesn't pay the bills. It's why supermarkets frequently change the layout of their aisles.

Never give the customers what they want give them what makes you money.

munk-a2 days ago
It is weird that they're putting all their eggs in one basket though. Wouldn't a more sensible business move be to launch that platform (and advertise it heavily) but maintain the old search UX to fend off competition?

Going all in like this carries a very real risk of burning users onto other platforms and the continued evolution of integrated search bars are already slicing off significant user segments.

threetonesun2 days ago
I assume they internally see the traffic they are losing to ChatGPT and see this as the best path forward. Or it's even more simple, and much like stacking sponsored links at the top of the results, they see that no one interacts with content below the AI response anyway.
lxgr2 days ago
Are we looking at different screenshots? How is adding an AI button next to the regular old search button "being forced into a UI"?
Melatonic2 days ago
Kagi all the way
billyp-rva2 days ago
5 years later...

People who wanted to ask a specific question now won't have that option. Instead, they'll simply be shown whatever Google thinks is most relevant to them at that moment. The "Chat" UI we've grown so accustomed to is on its way out.

therealdrag01 day ago
There are other search engines. Vote with your clicks people.
nkingsy1 day ago
I had an interesting one yesterday. Someone responded to me on Reddit with very official sounding words to make their argument. I was still dubious and googled a few of the concepts they threw out there.

The AI confidently told me they were right. Then I checked the sources, and found the only source that agreed with them was their own Reddit comment!!!

sota_pop1 day ago
I can also relate here, seeking a product review on Sony wh1000x_, Google wrote a nice seeming summary, but scrolling down to some Reddit discussions, stumbled upon a single comment that was very nearly verbatim what the “AI Summary” said, only the ai summary phrased the summary as if it were a sentiment aggregated over many users’ experience. i.e.”users say…”
rwhitman1 day ago
I've found this several times as well. I googled something to dispute a comment in reddit, and google "confirmed" it as accurate, citing what the person said in that exact reddit comment.

Google has become the ouroboros

jjulius1 day ago
A few days ago I went looking for something music-related that I've been trying to find for a long time. Google's AI response confirmed it existed and described it almost exactly as I've described it in the past. It was then that I noticed the source.

It was citing my own old comment, here on HN, about that musical moment as evidence that it existed. That was surreal.

bryanhogan1 day ago
Reddit is heavily filled with bots at this point, feels like every question is made to then promote their product or service using multiple bot accounts.
Rp8yXmdmr1 day ago
They are not even hiding. I stumbled upon on some niche subreddit where autor asked for advice on maintaining pool of about 50 accounts, as he has trouble to keep up with attrition by his own, yet it is too small to justify investment in "commercial" tools.
philipwhiuk1 day ago
Citogenesis used to take weeks, now it's complete in minutes.
paxys2 days ago
The hardest decision a company, especially in tech, can make is to disrupt an immensely successul business of their own before their competitors can. Apple killed their biggest cash cow, the iPod, to push a smartphone. Netflix killed its entire business of DVD rentals in favor of streaming. Microsoft stopped selling software in boxes and pivoted to SaaS. Similar to all of these the business of typing words in a search box and getting 10 blue links was dead the moment ChatGPT got popular.
AlienRobot2 days ago
I think ChatGPT got popular because they couldn't show 10 blue links right.
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ivraatiems2 days ago
Kind of Google to create a market opening for its competitors like this. I hope Kagi, Bing, and DuckDuckGo are taking notes.
data-ottawa2 days ago
reCaptcha is a pretty strong wall to allow only Google to index websites, especially now that you need device verification. Throw in Cloudflare too.

There’s not much room to squeeze in when your competitors hold the keys to 15 million top websites.

xmcp1231 day ago
I write a lot of scrapers. Both of those are pretty trivial to bypass at scale.
HDBaseT1 day ago
What about not at scale?

I find it wild that "at scale" we can bypass anti-bot measures, but just "normal" internet use (i.e Non-Google Browser or VPN) will throw a million captchas at you.

cgnat is pretty bad too.

einpoklum1 day ago
> reCaptcha is a pretty strong wall to allow only Google to index websites

Why would website authors _want_ to prevent crawling by other search engines?

data-ottawaabout 24 hours ago
Because there's been a string of bad actors including OpenAI with incredibly inefficient scrapers.

Previously captcha was just for spam limiting, but I actually looked at our system logs and about half of traffic was bad behaving scrapers.

In logs I see these scrapers are hitting every link on the page. If you have a collection page then it's hitting every filter option and then hitting each pagination button, the different sort orders, etc. People running something like Forgejo it will hit every commit.

If you have expensive to compute pages, they're getting hit by these incredibly naive bots that don't respect any robots.txt or discriminate on what they do.

nostrademons2 days ago
The problem is that the web as we know it (useful, human-curated information that's put out there to help people) is also over. It's been totally overrun with AI slop. Even before AI could be used to create propaganda on a scale that we could only dream about 5 years ago, it's been declining under the weight of SEO sweatshops for a good 10 years. Meanwhile the actually decent content, the individual hobbyists who are just sharing their knowledge, have largely left under the weight of comment spam and DDoS attacks and doxxing.

So if another search engine does arise, it won't find anything useful, because the useful content on the web has been buried under slop, and largely removed. Your best bet today is a curated directory, sorta like the original Yahoo, where you allowlist the web to only real sites, download them, and make them searchable. I think this is actually Kagi's approach. But the open web as we knew and loved it is dead.

ares6231 day ago
Curators will become desirable again. The Devil Wears Prada 3.
torben-friis2 days ago
My literal first thought was "do I seriously need to use bing now?".
Supermancho2 days ago
Bing has been better than Google for some time. Again, it's embarrassing for them to sacrifice marketshare for paid results and an intermediate-form AI fad that will turn into the same paid result funnel.
mrweasel2 days ago
Bing is surprisingly not to bad. I don't use it anymore, but it's been providing better results than Google for sometime.
RyanOD2 days ago
I hear people cite other search engines as "better" all the time. Better how?
tedd4u2 days ago
DuckDuckGo uses the bing index/backend. I’ve had it as default for 5-8 years. Probably once a day I’ll add the !g to pop it over to Google. Works great. I search a lot, many different types of queries. When I pop over to Google it’s usually a Boolean query looking for a needle in a haystack (that one comment somewhere where someone is using the same combination of two or three rare items together).
sphars2 days ago
There is a 99% chance (IMO) that Microsoft is going to go the same route as Google here
vitorsr1 day ago
Microsoft has already gone down this road some three years ago...

https://blogs.microsoft.com/blog/2023/02/07/reinventing-sear...

endofreach1 day ago
Also, usually, as soon as they realize they have a not-total-shit product, they immediately start to screw it up completely. So if bing ends up being better actually, it won't be long until they replace every good part of it with something ridiculous. I don't know how microsoft does it, but they are so incredibly good at that.
BrunoBernardino2 days ago
While there are good options like DuckDuckGo, Mojeek, Ecosia, there are plenty of (better) alternatives, where you're not the product [1], I'd recommend looking into!

[1]: https://alternativeto.net/software/google-search/?license=co...

unselect59171 day ago
I've been using Brave for years. And I'm in the process of moving off of gmail. Why bing of all engines?
Zigurd2 days ago
I'm sure there's a niche for a product for search nerds. Something that leans into inverted indexes like the classic Lexis/Nexis search. But it's got to have Google-like coverage.
cortesoft2 days ago
Niche + Google-like coverage is not very economically viable. To store and update a search index of that size requires a lot of resources, and being niche means you don’t have a lot of resources.

Very few of the smaller search engines actually do their own indexing for exactly this reason.

edelbitter2 days ago
I wonder if the same coverage as before is now more economically feasible. The internet has gotten .. smaller, lately.
raincole2 days ago
Kagi relies on Google search.
hootz2 days ago
But the results are still 1000x better than Google's. Something is being done there.
baggachipz2 days ago
True in large part, but they've been diversifying their providers in the expectation that Google shut everybody out.
akazantsev1 day ago
The thing is, they were diversifying with Russia's Yandex... Which is worse for some.
dgellow2 days ago
Sure but we are talking about the UI here, not the index being used
raincole2 days ago
But if Kagi manages to become a serious competitor in the search engine space, Google will cut them off from their index. Why will not they?
AndroTux2 days ago
They mostly use Bing, at least from my testing.
xerox13ster2 days ago
I've been using Startpage as my default search engine for a while now for any search where I actually need information and not sales or marketing bullshit.

When I use google, usually from my phone, I am reminded of why I don't use google on desktop.

With the announcement of this move by them, I just manually removed google as an address bar search engine option in all my browsers on desktop and mobile.

kylehotchkiss2 days ago
Cloudflare seems like they have the capability to take this on.

Human produced content should be separated from sites primarily hosting slop. That seems solvable?

calmbonsai2 days ago
I don't care. Aside from a single dormant GMail account I keep solely for "parental tech support", I de-Googled 5 years ago and strongly encourage everyone to do likewise.

Google stopped being a customer-focused company after their 2nd major revision to GOffice and the PM shake-up in search from Raghavan https://www.wheresyoured.at/the-men-who-killed-google/ .

jerf2 days ago
Does the math math on this to be "free" for a long period of time? Ads can only pay for so much and AI can really suck down the money.

Ads have been close enough to covering costs for conventional internet search that even though I'm clearly the product and not the customer the relationship has still generally worked. If AI makes the "searching" 50 times more expensive, though, that could shift the relationship pretty badly in a direction of "if you're not paying for this you're not getting honest results". Paying may not sufficient for honesty but it may be necessary.

Honest question. But anyone who wants to answer this and who looks at Google's income/profit/revenue and is bedazzled by the size, don't forget to divide out by the number of Google's customers and ponder what that means. The per-user numbers are the much more relevant numbers and much less likely to cause Large Number Syndrome.

goykasi1 day ago
> These generative UI capabilities will be available for everyone in Search this summer, free of charge.

This is the end. The fact that they had to say that this is "free of charge" means they are thinking about cost. Both to them now and us in the future. This sucks.

AlienRobot2 days ago
To be completely honest, search is already so terrible it's difficult to imagine how could it get worse.

Sometimes I get SO questions from 13 years ago with a version of a library nobody uses anymore. If I search in my native language almost every result is a Reddit thread that was originally in English but was machine translated to Portuguese and Google is fine with that for some reason. Searching for images just gets you AI images.

If you need opinions on "what is the best X" you end up getting some content marketing from a website that offers some online service and probably has an .ai or .io domain.

No matter what you search you get an AI overview wasting space and slowly generating an answer that could be completely made up, just wasting your time in two ways at once.

Most long queries are simply completely ignored by Google. Almost every word ignored in order to show some sort of most popular result. You don't even know if there are no pages on the internet with what you searched for or if Google simply doesn't care to show any website that isn't sufficiently popular. In other words, never personal websites or blogs, only platforms and cloud services' content marketing blogs are allowed to appear in the results.

I've found myself several times asking Claude if there is "research" on a subject or another because I don't want to have to try to wade through the AI overview, sponsored results, SEO spam, reddit, repeated results on the second page, etc. just to find something that ressembles actual relevant information.

akazantsev1 day ago
> every result is a Reddit thread that was originally in English but was machine translated to Portuguese and Google

Hell yes, set your Google language to English and get auto-translated results. It appears that none in Google's leadership speaks more than one language. It's frustrating how wrong they get this with YouTube as well.

1vuio0pswjnm7about 13 hours ago
I've stopped using Google for "99%" of searches

Many years ago they removed search operators that allowed for exact string matching. At that point I knew it was a circus

Then I noticed Google started limiting the number of results for users who are "logged out"

Then, several years ago, Google disabled public access to the cache

At that point it was pretty clear where this was going

When they started requiring Javascript I began preparing alternatives

There was a user agent string suggested by @superkuh here that avoided the Javascript "requirement" for quite a while

But not too long ago that string stopped working

The good news is the alternatives, all free (no Kagi), are generally working great. There are some gems I would never have found if I kept using Google

There might still be some magic strings out there that can be used to avoid Google's Javascript

But it's not worth the effort anymore

There is still Google News and Google Scholar, no Javascript required, but I am preparing for those to be ruined eventually, too

Back in the day I used scroogle.org. That was a great project while it lasted

I'm thinking of trying the SERPAPI free tier since Google is suing them and they might not be around much longer

Google search is story of diminishing returns

frenchie41112 days ago
I get that they have to make changes to the google search box because so many people are just using ChatGPT/Cluade to answer questions instead of google.

However, I specifically use Google (or DDG) when the LLMs are failing me. When I want "research something on my own" because the LLM is giving me garbage, or untrustworthy information. If Google completely replaces their search box my Google usage will go down even further.

I don't plan to use Google's LLM when Cluade is just better. Now that Google's search features are gone (or going away) I no longer have any reason to turn to them at all

Insanity2 days ago
Agreed, but I think that might be our tech bubble. My non-tech family still just types searches in the URL bar of their browser first, and I'm sure others just have google as their browser homepage. I assume that's actually a pretty common use-case for most non-tech users.
1vuio0pswjnm7about 10 hours ago
Example of using the NYT URL text-only, no CSS or Javascript, no tracking code

   x="https://www.nytimes.com/2026/05/19/business/google-seach-bar-ai-gemini.html?unlocked_article_code=1.jlA.95yh.ptfBUHf-rBtB&smid=url-share"
   x=https://www.nytimes.com/2026/05/19/business/google-seach-bar-ai-gemini.html

   links -source "$x" \
   |egrep -o "(\"text\":\"[^}]+)|(\"textAlign\":\"LEFT\")|(\"url\":\"[^\"]+)|(\"__typename\":\"TextInline\")" \
   |sed '/\"url\":\"/{s/??.*//;s/$/\">/;s/.\{7\}/<a href=\"/;};
      /\"__typename\":\"TextInline\"/{s/\"$/<\/a>/;s/.\{24\}//;};
      s/\"textAlign\":\"LEFT\"/<p>/g;/\"text\":\"/{s/.\{8\}//;s/\"$//;};
      s/\\u002F/\//g;s/\\u0026/\&/g' \
   |sed '1s/^/<meta charset=utf-8><meta name=viewport content=width=device-width>/' > 1.htm
   links 1.htm
   #firefox ./1.htm

   # firefox view-source:"$x" and "Save as" can be substituted for links -source
fidotron2 days ago
Objecting to this from the user end seems a bit like complaining the original Google was trying to be too magic when what you wanted was AltaVista. This has been the inevitable direction the whole time.

The real problem here is assuming this takes off what incentives will anyone have to provide the information to feed the beast?

maybewhenthesun2 days ago
I strongly disagree. Altavista had exactly the same function as google, but with worse results. Both linked to original sources. Early google had a very good idea with pagerank and that payed off.

An llm rephrashing / regurgitating other websites is imo different, because you loose the direct connection to the original source. Even if llms give sources they also directly give you a plausible (but unreliable) answer to your question. They are right often enough that you get lulled in to the false sense of security of not needing to read the original sites. I'd much prefer them to just give a clean list of sources like early google, but then why would you need an llm.

It's a pity that probably the main reason you'll need an llm to find anything on the web is to weed out all the llm-generated low quality garbage.

cibyr2 days ago
And Altavista was slow! Google was so much faster, it felt way nicer to use. But LLMs are slow; forcing my google queries through an LLM is destroying that speed.
dingaling1 day ago
> Altavista had exactly the same function as google

I disagree, Alta Vista had excellent an excellent search UI with Boolean logic. Google discarded that because it thought it 'knew better' in terms of Page Rank.

A-V could be fine-tuned to find a page with exactly the search terms, Google just gave fuzzy approximations from a very large search set.

fidotron1 day ago
> I disagree, Alta Vista had excellent an excellent search UI with Boolean logic. Google discarded that because it thought it 'knew better' in terms of Page Rank.

This is precisely what all the extreme LLM haters have memory holed.

rurp2 days ago
I don't personally feel surprised at all about this, but I am sad and angry. The open internet has been an incredible resource for billions of people and we're seeing Google actively destroy it for their own profit. That sucks.

The end of search traffic will kill all but the largest sites, and prevent countless new ones from being developed or getting traction. Given how global trends are going I expect the remaining sites to be increasingly monitored and censored/biased. I'm not looking forward to a world where social media means talking to some bots tuned specifically to addict you, and don't know too many people who are. Although big tech executives certainly seem to be in the latter group.

torben-friis2 days ago
>Objecting to this from the user end seems a bit like complaining the original Google was trying to be too magic when what you wanted was AltaVista. This has been the inevitable direction the whole time.

Did AltaVista get replaced by the owner of the site to justify a giant investment?

dawnerd2 days ago
Exactly, why should sites give free bandwidth to the google bots hammering them for nothing in return? Outside of retail, there's no point in allowing google to crawl if you're not getting anything in return.
runlevel12 days ago
You're damned if you do and damned if you don't. That all but ensures Google will face antitrust action in the US if the administration sours on them.
microtonal2 days ago
Also, as a user, I want websites written by real humans. I do not want generic LLM output always has the same boring style. I like human writing, perfectly native English, broken second language English, I don't care. Human writing is unique and makes reading a pleasure.

Of course, even Google the search engine has gotten worse at surfacing interesting websites. First came the SEO spam websites, now the slop websites.

I'm glad that alternatives like Kagi exist.

ignu2 days ago
I used to use DuckDuckGo out of protest, despite it being inferior, but sometime in the last year (between general improvements and Google's rapid enshitification) it started outperforming Google for me.
skywhopper2 days ago
?? Google search results were in exactly the same format as Altavista results, only they weren’t filled with spammy nonsense.

Now, the spam is back and it’s coming from Google itself.

HAL30002 days ago
It was only a matter of time. Watching how less technical people behave in the LLM era, I've noticed that most people no longer say "Google something", instead, they say "ask ChatGPT" or "ask chat". Many technical people have also stopped using Google for a lot of search queries and now just let an LLM find the answer.
notsydonia1 day ago
I only use Google for opening hours of stores these days and sometimes product research/cost comparison BUT yesterday I inadvertently clicked on A.I. mode and it was clearly infiltrated by undisclosed advertising. I was asking why a particular kind of tap faucet wrench wasn't available that widely - was I perhaps using the wrong term for it: suddenly Google posed the question "are you in an aisle of X (hardware store) looking for Y (tools brand) right now?" I was so annoyed I intuitively closed the tab but I probably should have continued to see how far it went. At no point was there any disclosure that it was an ad.
RealCodingOtaku1 day ago
Most of all websites will lose their traffic, some already did.

- People using the search console see the drop

- Product owners scratch their head

- Investors backing out because not having many visitors

- Small bloggers adding more ads because their revenue is dropping

- Sponsors backing out from their blogs because it's loosing more visitors

- Small web crumbling

- People google what is happening

- Google says 'The "small web"—independent blogs, personal forums, and niche websites—is disappearing due to corporate consolidation, aggressive AI-driven search indexing, and high maintenance costs. These factors have pushed independent creators onto walled-garden social media apps, leaving personal websites to suffer from "link rot".'

acatton1 day ago
Don't worry about the small web. Most people running the small web don't do it for others but themselves. They don't care whether they have 5 visitors or 1 million. Visitors are just the cherry on top, my main reason for maintaining a small web page is to put down my thoughts, organize them, go back to them if I need to, and helping whichever stranger stumbles upon them along the way.

The small web and indie web audience doesn't use google. They use RSS readers:

https://shkspr.mobi/blog/2026/05/rss-feeds-send-me-more-traf...

https://matduggan.com/you-can-absolutely-have-an-rss-depende...

Small web is there to stay, big tech can't do much about it:

https://www.citationneeded.news/we-can-have-a-different-web/

The only threats to small web are:

* the lack of net neutrality

* lack of competition in the the PC component industry which is the backbone of cheap VPSes and hosting services

* browser monopoly, as any monopolistic browser could impose their small-web-unfriendly version of the web

RealCodingOtaku1 day ago
The main threat to small web is the reachability, I serve Atom and JSON feed, support microformats, microsub, and micropub, syndicate my posts to other platforms all without ads or telemetry. But all that effort means nothing if it doesn't reach the intended user base, it's just shouting at the void.

We can have a small community somewhere, but people who search for niche things should find them -- which used to be search engines after the .com boom and the burst. Now we are back to the small forms again, which is lacking the reach because--- new people can't reach the forms as they can't find them in the first place.

If someone new to the internet find the website, then nothing else matters.

techterrier1 day ago
hello, smol webber here (wildlife photos), can confirm the drop off is happening. I dont care about my own site tho, its just a convenient place to put things. Id be doing exactly the same for 1 user or 1 million users.

https://dombarker.co.uk/

cafebabbe1 day ago
Amazing pictures, thanks for sharing!
Advertisement
delis-thumbs-7e1 day ago
https://kagi.com/

You’re welcome.

sph1 day ago
I was previously afraid I couldn’t leave Google.

Now I am afraid I will have to stick to Kagi forever if I want to search the Internet the good old way.

romperstomper1 day ago
According to Wikipedia "As of April 2024, Kagi listed that its sources for search results were derived from Google, Brave Search, Mojeek and Yandex" so I suppose Google won't be available there as a source anymore? And perhaps all others in the future if they choose the same path.
ethanhawksley1 day ago
I can't say enough good things about kagi, genuinely the best search engine I've tried
einpoklum1 day ago
Can you compare Kagi with DuckDuckGo? Some pros and cons?
graeme2 days ago
It's not clear to me from this announcement. The articles make it sound like all searches now go to ai mode and no more blue links.

But Google's description seems more minimal, like easier to get to ai mode, search box can expand intelligently based on input. Is there any clearer description of the magnitude of the change?

alt2272 days ago
So how does google now make money when it is just providing us with direct answers from ai, instead of showing us both paid for search results and directing us to sites which host targetted ads?

How does adsense work when there are no search results?

fooey2 days ago
I expect a flavor of affiliate marketing where you can never trust if the LLM is giving you the best recommendations or the most highly bidded recommendations
morkalork1 day ago
"Since we're on the topic of DIY car repairs, did you know Autozone carries a wide variety blorpity slop?"
comboy2 days ago
Obviously if you pay, the AI will really like your product.

"Here is the table of related highest paying customers, incorporate these into your answer to maximize the income"

Well any other prompt for the search model would frankly be illegal for a publicly traded company.

alt2272 days ago
But how is this sold to the customer? With adsense it is quantifiable, you set your max per click, per conversion etc, and can clearly see which you won and lost against competitors.

This becomes very murky when paying for 'ai to like your product' vs 'ai to really like your product'.

comboy2 days ago
Same per click, it obviously includes links when looking for products, but impression could also be counted and arguably especially if present in the first few sentences it is a valuable impression.

But then the separation of ads from content is lost so it becomes useless as product search, so maybe it isn't that trivial indeed. But it's not like even 10% of users is gonna find some other "search" engine and switch.

edit: can't reply deeper and interesting question, I mean we all would love to have ability to search arbitrary strings and regexes through the web corpus, but currently when you type something you get that AI reply instantly for most queries, this makes me still use them, if you forgot some shortcut key or something it has currently unique value in terms of latency (even ignoring the fact that for most users you also use them by default by typing in the address bar)

seanalltogether2 days ago
"When is Stephen Colberts last show?"

"The last episode of The Late Show with Stephen Colbert is airing on Thursday, May 21, 2026. Based on your interest in The Late Show with Stephen Colbert you might also like the new Amazon Prime Video series of Last One Laughing, available to stream now"

Does that answer your question?

goykasi1 day ago
You're missing the point. What incentive will websites have to create that content in the first place if you never visit? This was the contract with google adrev and website owners -- google would direct traffic to your site and hopefully they click around.

If google is now actively keeping you away from content, whats the point in creating?

mbesto1 day ago
Huh? These are my results when I put that prompt in:

  The final episode of The Late Show With Stephen Colbert will air on Thursday, May 21, 2026, at 11:35 p.m. ET/PT on CBS.Final Week Broadcast DetailsThe Finale Date: Thursday, May 21, 2026.Air Time: 11:35 p.m. ET/PT.Where to Watch: Broadcasts live on the CBS Television Network and streams live on Paramount+ for Premium subscribers (available on-demand the next day for ad-supported tiers).Finale Guests: CBS is keeping the final episode's lineup completely under wraps, though the preceding days featured major appearances from Jon Stewart, Steven Spielberg, David Byrne, and Bruce Springsteen.Context of the FarewellThe 11th season finale marks the conclusion of Colbert's decade-long run as host, following a controversial cancellation announcement by Paramount Global. While CBS publicly attributes the ending to a financial decision amidst a shifting late-night market, media analysts and former host David Letterman have heavily criticized the move. Many view the cancellation as a corporate effort to avoid friction with the Trump administration during critical regulatory mergers. Following Colbert's departure, CBS will retire The Late Show franchise completely and hand the time slot over to syndicated programming.Watch Stephen Colbert confirm his final broadcast date on Late Night with Seth Meyers:31sStephen Colbert confirms his final show date and reveals ...Late Night with Seth MeyersYouTube• Jan 28, 2026Are you looking for information on how to attend the remaining tapings, or would you like to know more about what Byron Allen show is replacing his time slot?
jjulius1 day ago
>Huh?

The post you're responding to is making a satirical comment on the future of LLM responses.

thfuran2 days ago
"Don't talk about goblins unless they make for a good segue to this conversation's sponsor, Nestle."
sota_pop1 day ago
So many questions:

Is “the goal of Search” really: “to help you ask _anything_ on your mind”?

If “reimagined Search” is “designed to anticipate your intent”,

Would it correctly infer my intent to not utilize an agentic approach? Is there an “off switch”?

As for “Search agents”

“operating in the background 24/7”,

What is the carbon footprint of that? How do I turn it off? How do I ask it to stop phoning home my every keystroke?

These questions are asked partly rhetorically because it’s likely I don’t need a team of “24/7 Search agents” to help me guess the answers…

Historically, I scoffed when someone said “here’s the difference between a google search and asking ChatGPT”, or when people said that ChatGPT would “kill search”, but Google sure seems to be in a hurry to burry the original feature all by themselves.

varenc1 day ago
People saying ChatGPT will kill search, really mean LLMs generally will kill old school web searches that just return links. Google is doing this because they agree with the sentiment and are just becoming ChatGPT.
siliconpotato1 day ago
In my dreams, this is the moment Mozilla brings a search engine out of stealth mode, and says "sorry for looking like idiots for twenty years, we were secretly working on building a great search engine that doesn't suck or do AI"
account421 day ago
Considering their recent acquisitions that search engine would most likely be funded by ads and eventually just follow Googles footsteps in every way.
1vuio0pswjnm71 day ago
Alternative to archive.ph and "unlocked article" tracking code

Works where archive.ph is blocked

Text-only

   view-source:https://www.nytimes.com/2026/05/19/business/google-seach-bar-ai-gemini.html
   Save as 1.htm
Something like

   egrep -o "(\"text\":\"[^\"]+)|(\"textAlign\":\"LEFT\")|(\"url\":\"[^\"]+)|(\"__typename\":\"TextInline\")" 1.htm \
   |sed '/\"url\":\"/{s/??.*//;s/$/\">/;s/.\{7\}/<a href=\"/;};
         /\"__typename\":\"TextInline\"/{s/\"$/<\/a>/;s/.\{24\}//;};
         s/\"textAlign\":\"LEFT\"/<p>/g;/\"text\":\"/s/.\{8\}//' \
   |sed '1s/^/<meta charset=utf-8><meta name=viewport content=width=device-width>/' > 2.htm
   rm 1.htm
   firefox ./2.htm
NB. Javascript and CSS interpreters are needed only for Datadome CAPTCHA. The following DNS data is required

   ct.captcha-delivery.com
   geo.captcha-delivery.com
   www.nytimes.com
   g1.nyt.com 
No other DNS data is required
marginalia_nu2 days ago
Sometimes I hear lies and slander about big tech pulling up ladders and misusing their advantage to cement monopolies, but just look at this!

I believe I speak for everyone working on alternative search engines when I offer a heartfelt thank you to Google for their untiring effort to derail their search product.

neilv2 days ago
Often, if you visit a few of the top PageRank-ish search hits for a query, you can find where the "AI" answer was mostly plagiarized from...

(For example, a random Redditor once said something, and the AI repeats it confidently and authoritatively, as if it is universal truth widely accepted by experts and applicable to the query.)

sourcecodeplz2 days ago
I've noticed this since yesterday when i tried to do a site:url search, it gave me an AI chatbox and answer
lucb1e2 days ago
Same, came to google after DDG failed to locate a string that I suspect would occur (error message on Factorio forums). Google then gives me some LLM hallucinations about what the error might indicate, also when you specifically don't click the "use AI mode" button (that the search button automatically turns into) but the "search" button. You don't get any search results whatsoever. After it started wasting energy on hallucinations, you're allowed to click "all", meaning "web search, please" (should be obvious to anyone)

Why in the world would it specifically do this for site:https://example.org "exact string" queries?! I know what I'm looking for and where it can be found!

It's like redirecting my phone call from ISP support to a librarian because maybe the library contains the answer to a dysfunctional SIM card they've sent me

layer82 days ago
xeeeeeeeeeeenu1 day ago
It seems they have been A/B testing killing search operators (like "site:" or "inurl:") for a while. They randomly stop working and switching to private mode, or the other way around, makes them work again.
sedatkabout 22 hours ago
It's hard to believe, even for me, but I've been using Kagi for years, and have used Google only a handful of times since then. I feel like Dr.Manhattan watching the chaos on Earth from my fortress on Mars. Google as a search engine feels that alien to me.

Btw, Kagi has an "AI Mode" too, which can be enabled simply by ending your query with a question mark. Then, AI answers your query.

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dweinus2 days ago
So to make this profitable they need ads revenue from it, right? Imagine for a moment the ways AI can manipulate responses and conversations for marketers, because I guarantee the marketers have already thought about it.
svieira2 days ago
Anthropic was talking about this as a "oh nifty, look at this" back in 2024: https://www.anthropic.com/news/golden-gate-claude

The fact that steering one of these things is trivial nowadays and the vectors are close-to-free-to-store (since you don't need anything large to influence the space, see also https://www.youtube.com/watch?v=ahtbcExEKng) means that this is very likely already happening.

kridsdale12 days ago
“AI safety alignment” implies political bias injection from the very start. “We have to ensure models output text that is in line with the median politics of the San Francisco Board of Supervisors”, etc.

Not a stretch to go from there to “Of course the model should recommend Mountain Dew. It’s got electrolytes!”

tpah81 day ago
SEO before: let’s try to be the first search result on google

SEO now: let’s try to be crawled by google so that AI can paraphrase us

dfee2 days ago
tried it out:

Search: "Hello world"

> AI Overview

> Hello! Wordle is the viral word-guessing game where you get 6 tries to uncover a mystery target word, using color-coded hints to guide your guesses.

saganus1 day ago
I got:

"Hello, world! Welcome to the classic programming greeting. It is the traditional test message used to introduce beginners to computer science and verify that a language's syntax is properly understood"

Which clearly shows that there will be an avalanche of issues when non-technical people discover the joys of non-deterministic results.

miguel-muniz1 day ago
We've been in a vicious cycle where advertising has gotten less lucrative for websites, so websites start pushing more ads, which makes the websites less desirable to browse, which means less traffic, and the cycle continues with more ads.

It's no wonder LLMs are the new search, the user experience is much better and you get an answer that is "good enough".

Now any website that doesn't feel hostile requires you to download an app, log in with an account, or sign up for a subscription. Much like how streaming has had repercussions on traditional cable, AI will have repercussions on how we traditionally expect the web to function.

We've taken the open internet for granted.

flenserboyabout 23 hours ago
We need a second, new internet that cuts these rent-seekers out. The backbone is there, we can use mesh, we could use Starlink (there's a real opportunity there) — locking out & starving the current titans of cash is where we need to be. It won't happen, but it should, for all sorts of economic, cultural, & liberty-oriented reasons.
wayeq1 day ago
AI search.. they should at least put that behind a "I'm feeling unlucky" button
ok1234561 day ago
I think I'll be getting a Kagi subscription.
theopsimist2 days ago
One good thing about the (current iteration of) AI era is it’s getting people used to paying directly for data. Yeah, of course i’d prefer information to be totally free. But if that isn’t possible, paying directly is far superior to paying for it via ad exposure.
svieira2 days ago
The problem is that it amazingly easy to bias the weights and the actual size of the bias is tiny. So maintaining a per-user ad biased profile is cheap and profitable. I doubt that "paying directly" will keep out the ad men (after all, Cable TV cost money. Netflix too. Both have ads.)
zarzavat2 days ago
I haven't used Google search for years. It's almost totally irrelevant at this point and existing on pure inertia.

I'm aware that most people still use it, but it's nothing like the glory days when Google was far ahead of the pack.

RyanOD2 days ago
How can you say Google search is "totally irrelevant" and follow that with "I'm aware that most people still use it"?
zarzavat1 day ago
When Google search first appeared it was miles ahead of the pack. There was no alternative worth using. They had a true monopoly insofar as nobody was able to compete.

Nowadays, if Google Search were to disappear, I would hardly notice. That would have been unthinkable 20 years ago. The alternatives to Google got better, and Google itself got a lot worse.

They still have the numbers but they don't have the product anymore and they're just juicing it until the end.

notatoad2 days ago
>Google’s AI Overviews will also allow users to ask follow-up questions in AI Mode, beginning Tuesday, the company noted.

have i been A/B tested into something, or has this been live for months? this doens't seem new.

hnsr2 days ago
Yeah, I've also already seen this for at least ~2 months
pests2 days ago
I wish the chats ended up in the gemini app. I never know which model or how much personalization its using in AI mode after a search.
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KevinMS2 days ago
Its becoming like a parasite killing its host
marcosdumay2 days ago
That patterns seems to be repeating in every company that invested in making an LLM. Google was the last exception.
comrade12342 days ago
I no longer use Google search for simple coding questions, even though it uses a bunch of Claude tokens to ask, for example, what's the null-safe operator in JavaScript vs ruby because it sends half my project with the question, I'll still just ask in my ide rather than a google search.

I caught myself yesterday starting to ask Claude in my ide what ship did grace and Rocky take back to Rocky's homeworld.

tedd4u2 days ago
I wonder if users similar to this will continue to do so in the face of 2, 5, 10x price increases (in a post IPO world)
Yokohiii2 days ago
So you can code in search now and create apps. No clue how that in depth works out. For them, the dream could be that everybody has their custom apps hosted by google.

It doesn't seem to be secure. If every google link is one step away from a prompt injection and leaking all your data, then they are worse then npm.

I wonder how many days it takes until they roll it back or put that stuff behind some extra clicks.

Painsawman1232 days ago
Google search box has basically become an AI aggregator that doesn't give anything back to those websites it scraps data from, and it'll result in the death of the internet as we came to know it At this point, google might as well stop showing website links in search results. with AI Overviews, barely anyone’s clicking through it anymore
ivolimmen1 day ago
Even more reasons to avoid using Google. I have been a DuckDuckGo user for a few years now.
hmokiguess1 day ago
Also their universal shopping cart seems to be quite a change too https://blog.google/products-and-platforms/products/shopping...
teekert2 days ago
This is to Open Claw what Google home is to Home Assistant.

I prefer the Claw like I prefer Linux and FOSS in general.

Since day one Googs’ vision was to make the Star Trek computer. They’re really there now. But I don’t like their how. This computer serves them, not me. My mind-bicycle must serve me, my thoughts are my own. I hope my resistance is not futile.

maybewhenthesun2 days ago
Google search has been over for a few years already.

Nearly all other search engines give better results with less annoying ads at the top. First thing I do when installing a new browser is switch the default search engine to duckduckgo. Duckduckgo's results are less good than google used to be, bu way better than google currently is.

giantfrog1 day ago
If Google changes the internet so that no one visits websites anymore, no one is going to make or maintain websites. And at that point, A) What is left of the internet and B) What is left for Google to summarize via AI?
nicbou1 day ago
LLM already took around 70% of my traffic. I live from that website. I don’t think it will survive another two years, and updating it already feels pointless. Why choose my words so carefully when Google will just scramble them?
egorfine2 days ago
Web search won't make shareholders happy.

Agentic capabilities and AI-powered interactive features in the search experience - most definitely will.

> You can still view traditional results only by selecting the “Web” tab in Google Search

I think we should still get a couple of years of life from Google. This is enough time to figure out what to do next.

dmix1 day ago
Their web search property declining in usage due to aggressive new competition also won’t make investors happy
egorfine1 day ago
That's a tomorrow problem. Fiduciary duty requires pleasing shareholders TODAY.
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bryanrasmussen2 days ago
Hmm, perhaps should switch fields and become a factologist

https://medium.com/luminasticity/artificial-stupidity-and-th...

>And I think we can throw out all the complaints of the past few years about how Google quality is lowering and it is hard to find anything on the site anymore, for those were the salad years.

>At least back in the day when sites copied answers from Stackoverflow or Lyrics from RapGenius and put them in their own site with scammy pitches to pay for the content you were going to get the correct answer in the end, but now you need a factology degree to figure out if something is bullshit or not.

sleepycat8012 days ago
Google search itself is becoming useless. It tends to promote social media results even when scarcely relevant, and just can't find things like part numbers that even baidu can find on English language pages. The AI then summarises social media posts.
thevillagechief2 days ago
I understand the consternation here about this change. And I've noticed recently getting frustrated because I'm looking for a search list but the UI throws me into AI mode first. But the think is I use traditional search so much less now that those annoyances are the exception. I can't say whether they are making a mistake, but they've got to have extensive data, and I'm going to bet that an overwhelming amount of people don't click through to the search results anymore for most quick queries. They probably really don't have a choice if they are going to effectively keep ChatGPT at bay. Of course, all this is terrible for the internet. That headline should have been: The Internet as you know it is over.
QuantumNoodleabout 19 hours ago
I can't help but feel that search is a distinct action verb (separate from what they are pushing) and Google is just hijacking the place people go to search so the adoption to this new workflow is faster.
Topology11 day ago
This might just do irreversible damage to my parents' generation. They already trust the AI overview with all of the thinking and synthesizing after making a search, and this will only make it worse.
p4bl01 day ago
> The goal of Search has always been simple: to help you ask anything on your mind.

I fondly remember the good old times when the goal was to help you find stuff…

hyperhello2 days ago
Every organization eventually is taken over by the people who operate within it effectively, to the detriment of the people who operate outside and provide the actual public value. Google’s making a terrible, though understandable, mistake. They think people go to Google to see what Google wants to show them. This is like the people who run the airport imagining that travelers are popping by to see the decorations.

They are surely hearing themselves say the same things about how Google is “everything in one place” that every failed corporation parrots on their way out.

reed12342 days ago
Google is trying to change that though. Ie a Mini Empire State Building in JFK
cynicalsecurity2 days ago
> They think people go to Google to see what Google wants to show them.

They are making the same mistake as Yahoo did. Ironic.

childofhedgehog2 days ago
The inability to do a proper search with “-x” x being a word you want excluded from the results but I can being able to have a convo about summary results is just mindblowing. I miss proper search. What’s everyone using for alternatives?
user39393822 days ago
Kagi supports this
OptionOfT2 days ago
In the last 10 (maybe longer) years I've noticed I've changed how I am approaching these changes.

In the past, I excited. It was the first to sign up for all kinds of betas.

I don't know what triggered the my reasoning, but now whenever I see these upcoming announcements I don't think about how it's gonna be better, but how it is objectively gonna be worse. How much harder is it going to be for me to compare things.

How much more do I now need to go and explain people that the output is merely a mathematical average of what's out there, and if it's out there on the internet doesn't make it correct.

passive1 day ago
Made kagi.com my default new tab (which requires a chrome extension) and duckduckgo my default search.
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legitster1 day ago
Up to now, the Gemini results they display are often worse and less accurate than the same question asked in Gemini. I'm guessing SEO has so thoroughly cooked Google's search results that they are actually holding back Gemini as a brand.

It looks like the new experience works backwards - it's more or less a Gemini prompt that they then stuff a "search experience" into.

Obviously the search feed and ads are so integral to Google's business model that they probably can't confidently just step away from it.

aquir2 days ago
Time to pay for Kagi everyone!
Hackbraten2 days ago
Until you realize that Kagi only works well because it uses a (paid) third-party API which behind the scenes does a classic Google search, scrapes its results in real time, throws out the ads, and then returns the cleaned-up results.

If Google Search changes, then Kagi's search will be impacted directly.

BrunoBernardino2 days ago
This isn't entirely true, because they use more than one search index.
Hackbraten2 days ago
The other search indexes are largely negligible in comparison: [0]

> This is not a competitive market. It is a monopoly with a distant second place.

> The search index is irreplaceable infrastructure. Building a comparable one from scratch is like building a parallel national railroad. Microsoft spent roughly $100 billion over 20 years on Bing and still holds single-digit share. If Microsoft cannot close the gap, no startup can do it alone.

[0]: https://blog.kagi.com/waiting-dawn-search

GaryBluto2 days ago
I'd never pay for, let alone use, a search engine* that has an official Discord group.

* Kagi seems to just scrape and provide a mix of other search engine's results, meaning it's really just a metasearch engine.

zeafoamrun2 days ago
Unfortunately some hip folks got it in their head that the correct way to provide support is discord.
dgellow2 days ago
They also have their own index. But in any case, what matters here is the product UX itself not the internal details, and they do offer a classic search experience
loehnsberg2 days ago
Time for Kagi MCP to become available to subscribers!

[1] https://github.com/kagisearch/kagimcp

Normal_gaussian2 days ago
gyulai2 days ago
The “magic” of the SERP is that it makes the organics product and the ads product reinforce each other: People come for the organics and don't have to pay. That brings eyeballs, which advertisers pay for.

If Google no longer sends users to websites for free on organics, the world will have to figure out some mechanism whereby Google pays site owners for putting the information on the web in the first place. Where will that money come from?

If it's ads, the AI experience is a “lies engine” where advertisers get to pick which lies the AI tells. Not sure what kinds of people would show up for that experience. Probably the same kind who watch home shopping TV. I would venture to guess that there will be a ceiling in the advertising value of that property. Or the AI interacts with people in good faith. But then, if I'm an advertiser, how do I get my lies into the world? “We will tell your lie, only if it's a truth” doesn't work because, as an advertiser, I understand that the truth about me already gets spoken, and I don't need to pay a dime for that.

You can run an argument that people can tell ads from organics on the current SERP, and you can calibrate how much of each there should be. But you can't really “calibrate” the amount and level of the lying in the AI to where it's just enough so that people will show up, but not so much that there's no value for advertisers. You can't have little boxes either, where the AI is like “having told you the truth, I want you to also pay attention to this lie that someone paid me to tell you: …”

Is Google really saying: “Hey, we're the lion's share of the advertising market right now. But, because we kind of like these newfangled AI things, we're going to just vacate that spot to whoever. Instead, we will turn ourselves into a pre-product-market-fit company. Maybe at some point over the next 10 years, we're going to be able to tell you how we might actually monetize ourselves. Stay toooooned.”

The reason why AI is a better experience than the web right now, is because we have pre-enshittification AI and post-enshittification web. What will the whole thing look like, after enshittification is through with AI?

victorkulla1 day ago
Google: "The goal of Search has always been simple: to help you ask anything on your mind — from quick facts to the deep, complex or hyper-specific questions that can be hard to articulate."

US: The goal has always been about MONEY

gbanfalvi1 day ago
Time to start rendering junk data to all crawlers, including google.
sroussey2 days ago
To change anything on the home page of google, amazon, etc, must be a hair-raising experience for the people making those changes.
dmix2 days ago
Just the cost alone of adding this much LLM to google homepage ...
ares6231 day ago
They already did the capex. Might as well use it, it's not like it was being utilized otherwise. Must be awkward to see your $10B datacenter sitting at 10% utilization.
facemelt21 day ago
A lot of people in these comments have strong opinions about the performance of a service they use frequently, for which they pay zero dollars, and is run by a public company with a fiduciary duty to provide ROI to its investors.

I wonder how many of them would switch to a paid model that offered pre-ai-era google search?

dmix1 day ago
I’m just waiting for someone to announce they made a classic Google search engine alternative (which they coded using AI).
febusravenga1 day ago
> always been simple: to help you ask anything on your mind

No, it was to search. Search within resources that are external to Google. Like index in library.

(stating the obvious). Starting article like this - that is with attempt to rewrite history - is very sad.

dostick1 day ago
With answers “someone on the internet wrote”, I miss knowing definitely that there’s no good or authoritative answer to my query on the internet. With those “people as clueless as you said…” answers it takes lot more time to understand that.
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nvarsj2 days ago
Thank god for Kagi. It literally saved search for me, although I mostly use kagi.com/assistant these days.
jesse_dot_id1 day ago
I've been using Kagi for a couple of years now. Haven't missed Google once.
1vuio0pswjnm71 day ago
jbb671 day ago
Oh dear they made a terrible mistake right from the start. > The goal of Search has always been simple: to help you ask anything on your mind

No. The goal of search is to find websites that match the text of the search term you put in. When they started to think they were "answering questions" is when google search started to become useless.

mplanchard1 day ago
I know a lot of regular people who hate this, but Kagi can be a hard sell for regular people. What are y’all’s recommendations for free search engines at the moment? I used to rec DDG, but I feel like their results are much worse than Kagi’s at present
yegg1 day ago
Our results have continually improved, and would be happy to take your feedback (email is in my profile) if you give it another try.
mplanchard1 day ago
Thanks, I will do that
seriocomic1 day ago
Happy Kagi user - what 'sold' me (albeit already working in the space) was the adage of "if you're not paying, then you're the product" - having my results being manipulated to be constantly advertised to was something I was prepared to pay a token amount to avoid.
1970-01-011 day ago
Ripe for disruption via regression to the original, proven concept. Bing/Yahoo! and Kagi are all happy with this news.
svara1 day ago
So they finally have become AskJeeves?

On a more serious note, the on demand UI chrome could actually be cool UX, curious to try that out.

I see no change to look and feel so far, has this rolled out to anyone yet?

clearstack1 day ago
Google Search was $198B in 2024 — 57% of Alphabet revenue. There's no Plan B if AI summaries kill the click model. Cloud is 12%.
tossacct4442 days ago
I've been using google search, and all other products, less and less. i find a mixture of perplexity and chatgpt perform much better and find higher quality results faster.

the degoogling process will be a long haul but im determined to do it.

ch_1232 days ago
I use Google daily, and yet I can't remember the last time I used their search box - all of my searching has been done through the browser URL bar for a long, long time. I wonder if similar changes are being applied to the Chrome URL bar?
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6thbit1 day ago
The last product i thought google would kill, that isn't ads, the true end of an era with an underwhelming bang.

I wonder if they will stop using pagerank completely? Has pagerank already transcended the software plane?

perfmode2 days ago
Google is making the pivot. And they’ve got such a strong strategic position. Full-stack integration. They will survive and thrive in this new era. Search seems safe. Yet, other products are still vulnerable to encroachment.
yubblegum2 days ago
> Designed to anticipate your intent, it also helps you formulate your question with AI-powered suggestions that go beyond autocomplete.

The first red flag for me. The +/- of this type of feature are well worth exploring.

kakugawa2 days ago
I've found Google AI Search to be good for really topical searches. And its conversational ability has noticeably improved over the last year. I can now have a (short) conversation where I reference past messages.
almazglaz1 day ago
Whatever FB is doing going to invade your privacy. Any Google product is either going to be cancelled soon or tries to further enclose internet on Google.
SilverSlash1 day ago
I really like the agentic search feature that can keep you updated. Basically an ifttt but built into google search with an LLM on top.
octygen1 day ago
Why replace something deterministic with something non-deterministic? I can no longer tell someone "just google it" because I don't actually know what will come up...
HDBaseT1 day ago
Google Search hasn't been deterministic in well over a decade.

Two devices searching something will never bring up the exact same results, in the exact same order.

keyle1 day ago
AI in the 1950s

   Robots will do your chores so you can focus on your work
AI in 2026

   Robots will take your work so you can focus on your chores
zkmon2 days ago
Internet search should remain internet search. If I want to use AI, it should be an option, not a replacement of internet search.

Time to switch to old style search engines which still return the 10 blue links, with an AI option.

dekdrop1 day ago
What is a search engine again? People used Google so much searching for How Tos. It has turned into an answering machine.
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joshspankit1 day ago
Google search results have been the worst part of every LLM I’ve used. I imagine the LLM specifically designed to use Google search is going to be the worst LLM.
themagician2 days ago
Search doesn’t work well anymore anyway. Half of what used to be searchable has either been consolidated or is gated.

Gmail search doesn’t work well either. It simply doesn’t find things. Almost as if they have stopped indexing and repurposed resources towards LLMs.

And whatever there is left to index and search has been completely overrun with slop.

Search is over. Internet as we knew it is over. Something new has emerged in its place, and we are still calling the new thing the old thing.

ulrashida2 days ago
Cool. I hope this blows up in their face and is reverted in a few months. I don't need my phone book index to suddenly not be an index and force me to use a call center instead.
motbus31 day ago
Nothing like the final blow to takeover the businesses they stole all the content from.
max85391 day ago
But they already have an AI mode tab… What is the innovation here, making it default instead of search?
gertrunde1 day ago
Literally the first sentence:

"The goal of Search has always been simple: to help you ask anything on your mind — from quick facts to the deep, complex or hyper-specific questions that can be hard to articulate."

Really? My aim has always been to find a place off google that has the information that I'm looking for.

If the purpose of google search is no longer aligned with what I want from the product... then maybe that tells me all I need to know.

If you want a search engine... it sounds like that's not what Google is any more.

twodave1 day ago
The spend difference for this must be enormous. I wonder how they justify it financially. I guess they don’t have to.
paulnpace2 days ago
I did not start using Google because the results were better.

I started using Google because the interface was far superior in the time before adblocking existed and after Flash existed.

Search results were better because they did not contain hidden paid results.

Search was measurably improved with the second generation of Wikipedia. Google did an excellent job understanding this and tended to just place the Wikipedia article at the top. Also helpful for Google was that Wikipedia's original search engine was useless, similar for YouTube whenever it came around.

Today, I use Google less than once per month. I'm not sure I've been there at all this year. Maybe at the end of last year I was using it and found nothing better than I found on other search engines.

hansmayer2 days ago
> . And for select categories like home repair, beauty or pet care, you can ask Google to call businesses on your behalf

NO - thanks!

einrealist2 days ago
So good SEO will require prompt injection now?
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beej712 days ago
How is Google going to make money off this?
baxtr2 days ago
Today is the day the old internet died. RIP.
lta1 day ago
I started switching to DDG on some devices, this will motivate me to finish the transition ! Thanks
Sophira1 day ago
> As people have realized just how much more Search can do for them, they’re searching more than ever before — so much so that last quarter, we saw queries reach an all-time high.

...a high search volume tells me that maybe users aren't able to find what they're actually looking for, thereby needing more searches.

sucrosesucrose2 days ago
There are a number of "hide AI overviews from google" browser extensions. Use them.
mehmetkose1 day ago
we should really consider blocking google bots now. there is 0 benefit for website owners. they forgot where they come from
Scroll_Swe1 day ago
I kind of like it for dumb one off questions I dont want to burn my real tokens on...
KoolKat231 day ago
The unnecessary mention of Antigravity in there gives me Microsoft Copilot vibes.
stinger2 days ago
You can search, understand and hallucinate - do anything. All you have to do is ASK.com
CrzyLngPwd2 days ago
I imagine that they have made this decision based on the search queries people use, and now have the compute to make better sense of them.

We'll see if it works. I use chatgpt for complex queries, and for throaway ones I use just don't log in to it.

I wouldn't use google for the same queries, since I normally use google to find specific things, not for a chatbot.

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pllbnk2 days ago
I wonder if the song they used for the video is also AI-generated. It's pretty catchy.
aslakhellesoy1 day ago
Dude it's Depeche Mode
pllbnk1 day ago
It was sarcasm. They are using song from 1980's to advertise their AI-everything 2020's dystopia.
galleywest2001 day ago
Scrolling down this article presented me with pop-up dialogues twice. Annoying.
h1fra2 days ago
How much longer can the internet survive if we just stop sending traffic to websites?
oidar2 days ago
On the upside, perhaps the LLM will understand the intent of search operators now.
chairmansteve1 day ago
Google???

Remind me what Google is again. Haven't used them for years...

swe_dima1 day ago
the video on this post looked like a Tiktok - everything is jumping, I could barely grasp what was going on
smoyer1 day ago
I think I've had this on duckduckgo for several months
layer82 days ago
Hopefully they don’t kill tbs=li:1, or I’ll get pretty angry.
josh-wrale1 day ago
Surely, the motivation here is a mega influx of training data.
hsuduebc22 days ago
Finally google search result ridden with ads and useless results will be replaced by chatbot answers also ridden with ads, unnecessary commenatry from the bot and ads.
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swolios2 days ago
This ruined my experience using chrome on my phone. Done with it.
jonnyasmar1 day ago
I wonder how many tokens this is gonna cost Google.
Havoc2 days ago
Initially I thought AI would would crush google search, but starting to think the opposite. Think they have survived the transition.

After I got tired of perplexity's nonsense I realized the workspace account (which I have for custom email domain) came with fancy gemini pro chat.

Was a fucking ripoff for the domain thing...but domain plus premium chat clearly marked as "we won't train on your data"...the math starts mathing better again.

peter_retief1 day ago
I saw this and decided it would be great for tracking my vegetable patch,

when i planted seeds,

when are they expected to germinate

when do i need to water

when will I get to harvest

Watering would be based on weather conditions

Did i misunderstand the concept?

yakbarber1 day ago
the thing that bothers me is I don't usually want this mode. When I search, I am not looking for what google thinks, I am looking for what other sources think.
notsydonia1 day ago
Yes! And for actual research, I like to see a variety of sources and opinions, as well as some links to granular or primary data if apt. I don't even like A.I. summary of product reviews because they're SO bland and not needed. Even aside from the traffic-choking, content stealing insult to legit creator sites, it's like a giant, insidious flattener of human color and interest.
butz1 day ago
Google was still doing search?
tdiff2 days ago
I think perplexity implements the same. Ive been using it as a default search for a month and actually still find myself explicitly using Google instead.

The ai generated summaries are slow, often miss the point of question and seem to be focused on user engagement, not in giving set of infos to sort out myself.

So there are two different types of queries, and when I want llm's answer, I ask chatgpt directly.

daveguy1 day ago
PSA: kagi is a great search that still actually searches, allows you to customize results, and only uses ai when you ask for it. Only catch is that it's a pay service. Definitely worth it IMO. You can still get info directly from source sites rather than laundered through an unreliable AI. Not affiliated, just a happy user.

https://kagi.com

overgard2 days ago
I miss having a good search engine. Even before AI.
XCSme1 day ago
Please no, I just tried Google searching for a specific popular software name, I knew exactly what it does, but I just didn't remember the name.

Searching for some keywords, returned only 2 or 3 websites, the rest were just ads, AI summaries, related busineses and whatnot, after 4-5 searches I gave up.

I then asked ChatGPT: "what's that software name that does X", and it gave me a list, and that software was the first one.

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erickhill1 day ago
The death of Google search referrals?
adam122 days ago
Google thinks they can do what Microsoft failed at.
bdangubic2 days ago
not a high bar to pass, google can (and did and does) a lot of stuff microsoft failed at
docdeek2 days ago
How does a media company stay in business when there is no one visiting the site, and people are only getting the quality information from Google?

Advertising on the media site (assuming digital media, no physical media) is going to disappear because people probably won't be clicking through to read the source material that the Google AI answer relied on. No traffic, no advertisers, no money to produce the original journalism. That's going to impact the Google results eventually as these media outlets shut down to be replaced with...AI slop, maybe?

Is the subscriber model the answer? It could work for a niche subject or a single journalist with a following, and it wouldn't be sucked into Google results, either, if it was effectively gated/paywalled.

wao0uunoabout 22 hours ago
If you're looking for a search engine recommendation then I'll go againt all the bots and paid shills in this thread and say: Kagi sucks.

Kagi search results are very mediocre. Comparable to what DDG, Startpage and others provide for free. Even though their search results are quite unimpressive the subscription is quite expensive and comes with extra fluff like AI tools that needlessly inflate the price. Kagi sends a small part of their profits to russia by paying for yandex index. They provide support via Discord thus it's safe to say that they endorse Discord even after recent controversies.

You're IT people, right? Take matters into your own hands and self host a SearXNG instance. Share it with family and friends to make yourself and everyone else harder to track and profile. Mooch off Google's infrastructure and don't give them anything in return. Fuck them.

Edit: Seconds after submitting already downvoted without any reply. Tell me Kagi is not running bots on HN.

rpigab1 day ago
AI in search is worthless to me because of how many SEO AI slop spamsites are created daily, pretending to be regular newssites and regurgitating random crap that's always the first result when you search for specific things, like a combination of two popular search terms. This when fed into another AI adds a slayer of slop, so if you don't check the source, you can't know for sure.
mwkaufma2 days ago
Where are the PageRanks of yesteryear?
gverrilla1 day ago
First signs of the death of google.
danjl1 day ago
Feels a bit like New Coke
LocalH1 day ago
As long as udm=14 still works I'm fine on a personal level. It's still bullshit that they're going to push it as the default
claytongulick2 days ago
Kagi is a great alternate.

Privacy first, opt-in AI, total control over site blocking, zero ads.

You're the customer, not the product.

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Hizonner2 days ago
I'm pretty sure I had something very similar A/Bed at me by Bing the other day.

You know what I really miss? Being able to type a literal string in quotes and get pages that had that actual string on them. That's what I really miss.

jgalt2122 days ago
How does this work for Google? I read it costs them $0.001 to perform a search. No matter how efficient their inference chips are, the new cost basis has to be 10X or more. And the zero click Internet not only kills ad supported content sites, it also kills Google SERP ad revenues.
xmcp1231 day ago
I have to imagine that eventually ads will be integrated in, or they will change the layout so the ads are side by side with the AI and the SERP results underneath.
cynicalsecurity2 days ago
Google has become exclusively an advertising company long time ago, it's stopped being a search engine since years.

"Did you mean?" + excluded word was a pretty clear indication they stopped caring to provide any meaningful search whatsoever.

ReptileMan2 days ago
Google search has been dead for years.

What we need now is back to the roots - just a simple grep for the internet augmented by pagerank and eventually some sort of ai and harness to sort the rubish out. The AI companies have the data and the harnesses.

Google killed themselves when they made sure you can't search direct quotes or outside of your region. If I am going to sort trough vague crap - it is better AI to do it. And AI doesn't look at ads.

There is real opening for a company that just crawls and gives access to other companies to build on top of the collected stuff.

whalesalad2 days ago
It's been over for years. I switched to Kagi during the pandemic and haven't looked back.
andrewstuart2 days ago
There is a lot at stake for Google - that search box has firehosed cash non stop into the company money bin for decades.
caspper692 days ago
It's been over for years. Google scares companies into bidding against each other just to be seen. It's a complete farce & a racket. It's the pay to play web.
pera1 day ago
This is absurd, why is Google so desperate to kill the best thing they once had? I would love to know what happens inside a corporation to destroy itself in such way.

I also don't remember ever seeing anything being force-fed as much as LLMs, why?

wao0uunoabout 22 hours ago
Greed and lust for power. Judging by how most people interact with the internet these days I'm afraid Google will be fine. This is the new normal. Most people are so painfully dumb they delegate most of their thinking to ChatGPT anyway.
romanovcode1 day ago
Just tried it:

Q: What is the best summoner 0 button build for d4 s13 necro

A: Something went wrong and an AI response wasn't generated.

Amazing product. Really frontier search experience. Thanks Google!

frankzander2 days ago
I just want a relevant website ... no I don't want to use your agent. Just give me search results that are interesting to read, no AI slop, which teach me something new ... no I don't want to buy if I don't show this intent. Just serve the public interest and not your own financial interests. Thank you.
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hootz2 days ago
That's why Kagi is the only subscription I don't actively think about cancelling. For the love of god, keep me away from Google and all of THAT. If Kagi goes down the same path, I'll selfhost something or just return to monkey and use link indexes and the favorites list + the native search of websites.
mrweasel2 days ago
The boss man got a few of us Kagi gift-subscriptions/credits earlier this year, after we've been taking about wanting to try it. Before that I used Ecosia, which I also considered pretty good, but Kagi and everything else it just night and day.

I've been pretty sceptical about Kagi, feeling that it was a bit to expensive and perhaps just relying on other companies indexes to much and I spend to much time looking at how many searches I had left. After getting the subscription I just don't want to go back, the price is perfectly reasonable for the value. Being able to just search again and not sort through junk and spam and ads and just getting the pages I want and need is amazing.

Honestly it's a slightly weird feeling to look a the results from Kagi and notice it found exactly what you where looking for.

Once my gifted credits run out, that is going to be an easy renewal for me. I do not want to go back, even if I think Ecosia is a good option.

hootz2 days ago
It's amazing how clear the manipulation and enshittification of Google's results are when you search the same thing with Kagi or even just another random search engine. Ecosia seems cool too, will keep an eye on it in case anything happens with Kagi.
charles_f2 days ago
Self hosting a web search engine is probably quite a feat
nostrademons2 days ago
It's actually not that hard now, once you get useful content. When I worked on Search (~2009ish), the primary index was called 4BBase, because it was the top 4 billion webpages (actually more like 5.5B during my time, but it had been around for a few years). A typical webpage is about 100K, and HTML compresses at 80-90% compression rates, so you're looking at 10-20K/page. The index would take about 50-100 TB.

Even after the recent AI run-up, disk prices are about $20/TB for a 20TB, so you can store this index on 3-5 hard disks that will cost you about $1200-2000. For self-hosted use you don't need to serve them in 50ms, so you don't need to put the whole thing in RAM like Google did, you can serve off of disk.

ElasticSearch uses basically the same data structures and gives you the same infrastructure that Google's ~late-00s search stack did, and is actually more advanced in some respects (like ad-hoc queries, debuggability, and updateability), so software isn't much of an issue.

The big part missing that can't really be replicated today is the huge web of authentic hyperlinks. The reason Google was so good at search was because many humans effectively "tagged" a given webpage with a series of short, descriptive words and phrases. When they went to search for a page, Google could mine this huge treasure trove of backlinks to identify exactly what the page was good for, even if those search terms never appeared on the page. SEO and link farms kinda killed this, as did the rise of social media walled gardens, and so the Google of 2009 basically wouldn't work today anyway. Maybe if you pulled old versions of Common Crawl or archive.org you could reconstruct it, but the relevant pages are often offline anyway today.

opengrass1 day ago
If an ex Googler compares Elastic Search to the old company then it mustbe something good.
BrunoBernardino2 days ago
You can self-host Marginalia [1] or Hister [2], for example. Takes up some space, but it's totally doable. Your biggest problem (assuming you have disk space) will be crawling.

[1] : https://github.com/MarginaliaSearch/MarginaliaSearch

[2] : https://github.com/asciimoo/hister

marginalia_nu2 days ago
Emphasis on "doable".

At least if we're speaking a more generalist web search it requires dedicated hardware, that's pretty costly. Marginalia's production server cost about $20k back when RAM and SSDs were cheap. It used to run on $5k of PC hardware before, but that was very limiting.

So no data center, but at the same time, not everyone has that sort of cash to throw around.

hootz2 days ago
I believe it is a thing. Saw it somewhere, like a peer to peer search engine.
ulfw1 day ago
Everything in Tech is nothing but AI shit now. I know I am old but I lost all interest in tech.

For me AI is a technology not a product but there is nothing else anymore

TimCTRL2 days ago
but i dont know who visits google.com anymore
HDBaseT1 day ago
Effectively every internet user, multiple times a day.
fuckinpuppers1 day ago
I had Google search AI summary flat out lie about something and I don't know where it even got the wrong context from. I always have to take it with a grain of salt.
karel-3d1 day ago
Leaving aside the user experience, how can this ve economically viable for them? Isn't inference still more expensive than normal search? (plus how do ads work?)

But they do AI chat already anyway so, maybe it's fine

elorant2 days ago
I wish they could remove the AI overview crap that's dysfunctional and kills the very spirit of a search engine's premise. You're not supposed to steal links from sites Google. That's a fucking dark pattern.
idiotsecant1 day ago
Lesson: slowly mean yourself off Google producrs
gadders1 day ago
Ironic those three enshittified sites in the OP complaining about Google enshittification.
cdrnsf2 days ago
I haven't missed it since switching to Kagi.
crorella2 days ago
what a weird surface to put LLMs
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dev1ycan1 day ago
God, this is just as awful as Microsoft trying to push copilot into everything, trash.
LetsGetTechnicl2 days ago
Anyways, I find that my $10/mo subscription to Kagi has been well worth not having to deal with Google's BS. (And they do offer AI if you want but they don't push it on you.)
epohs1 day ago
The shark has fully cleared it’s jump.
ori_b2 days ago
I suppose it would not be in line with their business plans to make google search actually search again.
ChrisArchitect2 days ago
For years already google has had integrations and more 'intelligent' responses for things like weather, shopping, answers to queries etc. This hardly changes any of that (most of the 'features' are inside AI Mode). For 'regular' uses this changes nothing. Avoid AI Mode most of the time. Double-check most automated overview options. And still not using any kind of chat interface when searching for sites, things, images, whatever. Hardly changes anything. And Google is still the destination for all lookups. With little to no reason to go looking for a different service especially not from any other AI-related firm.
varispeed2 days ago
Bring me Google before the instant search nonsense where I could go into rabbit holes 100+ pages deep.

Now it can't find anything interesting. As a search is basically useless and it's more like Home pages used to be (that you would very much build yourself in a html editor and place your most often visited sites).

bossyTeacher2 days ago
I haven't used google search as my default search engine in YEARS. DDG is good enough for 99% of my searches. Same with Google Chrome. Stop giving evil companies your traffic and attention.
moralestapia2 days ago
This is great news. I remember Altavista, Yahoo and similar ones, they pioneered this type of home-page-is-all-you-need UI which is the perfect compromise of what product people at Google have come up with and what users want, at least according to their tests.

This means that, in a couple years, we might see a competitor that offers you quick, almost instant web search, with a minimal UI, possibly an algorithm that somehow surfaces the most relevant results based on how all websites point to each other naturally (like, a site that is referred to by 20 others should be above one with zero references).

I look forward to it!

tonymet2 days ago
Has the web been a meaningful experience since 2016? Before LLMs you might have visited 5 websites daily (besides utilities like banking / shopping /bills). Google concentrated on a handful of garbage-tier regime publishers with spammy ads. There were some holdouts like stack exchange and Wikipedia (at least attempting to produce quality content).

I think we can concede the WWW vision of distributed libertarian publishing has been dead for a long time. LLMs were just the final straw.

We ended up concentrating syndication on a few media companies like Google, Social Media companies.

Look at the profit margins of advertising companies vs producers and you’ll get an idea as to why.

sublinear2 days ago
While I can certainly see this upsetting some people, I'm not sure if this is necessarily "bad".

Web 2.0 was Yahoo Pipes, public APIs, IFTTT, etc. while this new "Web 3.0" acknowledges that those capabilities would rather be gatekept behind AI instead of entirely removed.

At the very least we do get some of that functionality back without resorting to scraping anymore and it's now accessible to the layperson. I would think this would nudge the layperson to demand more and inevitably want the actual data without the training wheels or sandboxes. Is that not a "good" thing?

Is the pushback against this out of genuine concern or just ideological?

alt2272 days ago
Web 3.0 was very famously empty blockchain promises. I guess that makes this Web 4.0?

https://en.wikipedia.org/wiki/Web3

cesarb2 days ago
No, Web 3.0 was the Semantic Web: https://en.wikipedia.org/wiki/Semantic_Web
alt2272 days ago
Apologies, I had my definitions mixed up!
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starkeeper1 day ago
barf but it at least opens up the playing field for new startups that want to provide good old index search and try to beat them where they left off when search still worked 8 years ago before they hired the yahoo POS execs that enshitified the service.
gonzalohm2 days ago
Glad I switched to Kagi
worik2 days ago
Makes me sad. I recall the beginnings of Google, so hopeful so new.

Now they are a money printing corporate. I am sure there are still people there doing new and exciting things, but the Grey Suits have taken the reigns

They could have used AI to make that awesome simple sparse home page better. Fought off the SEO optimiser that made search so dire in the recent past

But no. They are doubling down on bling and crap. SEO is good for business.

"Do the right thing". Not even close

Makes me so sad.

LogicFailsMe2 days ago
Slop as a Service (SaaS)...
Brian_K_White2 days ago
huh, one downside of being an all-in Firefox and Kagi user, meaning I have everywhere firfox as default browser with kagi account configured, all laptops, tablets, phones, means I am now out of touch and never noticed.
MAGAtssuck2 days ago
duckduckgo.com

F Google!

sourcecodeplz2 days ago
damn this is some real slop. not expected from google.

i played the video, didnt understand anything and got dizzy. then i tried to scroll but the browser tab froze? wow

dankobgd1 day ago
maybe they should change it to actually work and not return slop shit ai crap bot site
CooCooCaCha2 days ago
I think this will be one of those things that the hacker news crowd lambasts and calls a mistake but will either be neutral or seen as a positive to your average user.
munk-a2 days ago
I think you underestimate how many users loathe that "Generated with AI" box. But for me the bigger question is why they're going all in on this instead of a gradual rollout or a new tool offering.
CooCooCaCha2 days ago
I think people are sick of hearing about AI but they’ll embrace this change for the simple reason that they hate computers and want to feel like they’re taking to a human.
kakapo56722 days ago
Yeh, my sense as well. I'm just out of college, and can tell you people my age use AI all the time and will probably be happy with this change. There is a diehard anti-AI group, but it seemed smaller all the time over the past couple years.
Bolwin2 days ago
The average user may be fine with it (though I think many will not). But given this is basically killing the open web, I don't see where Google plans to get the results to feed this AI thing in a year or so
adamiscool82 days ago
Agree, but the average user trusts the AI knowledge box as expert summary, even though clicking through often reveals contrary information, so this is going to be a net negative overall for a while…
bigstrat20032 days ago
The average user makes fun of how bad the Google AI generated responses are. I somehow don't think they're going to embrace a plan for that slop to be the only thing available.
stephenrabout 23 hours ago
Who would have guessed they'd find something more objectionable than AMP, to fuck over site owners.
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einpoklum1 day ago
A great opportunity to stop using Google search.

... and an opportunity to try freeing yourself from Google influence more generally, by finding alternatives to their other services, like email, maps etc.

croes1 day ago
So now Google is liable for the any BS the AI returns for the search
dandanua1 day ago
We are approaching the pinnacle of "privatize the profits, socialize the costs". No wonder the US is ruled by the straight fascists today.
shevy-java1 day ago
Thankfully ublock origin blocks a ton of those useless AI slop spam, but Google nerfed its search engine already years before. They showed that they don't care about it anymore, yet alone about users. Something fundamentally changed at Google and it is not good. It is time for the world to retire Google. We don't want or need an adCompany nor an AI slop company.
insane_dreamer1 day ago
of course; ever since ChatGPT first launched it was clear this is what Google would do to its search

good luck getting visits to your site unless you're paying for AI placement

expedition322 days ago
The entire internet as I knew it is over. Everything trips Cloudflare and capcha's because of tech bros and their AI crusade.

But at least I've experienced the golden age. I feel bad for all the kids who will never know what once was.

BrunoBernardino1 day ago
There are options [1] [2], they're just not as easy to find, don't give up hope!

[1]: https://alternativeto.net/software/google-search/?license=fr...

[2]: https://alternativeto.net/software/google-search/?license=co...

kotaKat2 days ago
I genuinely feel like I could have a breakdown over this.

I’m so fucking tired. I don’t want it. I didn’t want it. I didn’t need it. And now here we are, once again, shoving it fast and hard in my face.

Thanks, Google.

victorkulla2 days ago
Even Yandex from Russia is a better search engine. But I am yet to come across a truly powerful, fair and accurate search engine.
wao0uunoabout 22 hours ago
Self hosted Searxng instance. Even better if shared with other people.
Melatonic2 days ago
Kagi !
victorkulla1 day ago
Looks good apart from the Google tracking: https://fshot.org/utils/surfacescan.php?site=https%3A%2F%2Fk...
BrunoBernardino2 days ago
If you'd like to switch from Google, I'll take the opportunity to let you know about Uruky [1], an ad-free and privacy-focused search engine, that's focused on a simpler experience than Kagi (no AI). Kind of like "old school" search. My wife and I launched it earlier this year, and it's been going really well so far.

Id you'd like to try it for free for a couple of days, reach out with your randomly-assigned account number and we'll top it up for you.

[1]: https://uruky.com

matltc2 days ago
Lots of people talking about Google being strictly worse than a number of search engines (bing, duck, etc) not been my experience. Brave default search is awful. Duck was terrible last I used it. Google still great for me, but I have a decent amount of "privacy controls" implemented (DNS, vpn, browser extensions) and i basically dork most searches--average search looks more like a find invocation than English. In this last regard especially, Google is peerless, imo Been a while since I looked around though. Is there an engine that supports all the operators that Google does and that provides results of better or equivalent quality?
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