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#google#more#years#companies#revenue#models#money#cash#https#don

Discussion (194 Comments)Read Original on HackerNews

tedgghabout 1 hour ago
The current commitment by hyperscalers is around 1.7T USD, reported liabilities 1.3T and this year global debt related to AI is 570B. So that’s around 3T total. For this to make sense AI must generate 2T in new revenue per year by the end of the decade. And that would be only a 10% ROIC. For context ROIC for big tech is around 35% so at 10% they will be barely breaking even. The SP500 gives 10-12%. With 10% ROIC from AI the only thing investors will be celebrating is that the whole thing didn’t trigger a financial crisis. Data centers are NOT real estate. Buildings and power lines usually last 30-50 years. GPUs become obsolete in 5 years. If hyperscalers need to refinance and their interest rate goes up there’s zero margin for error.
tsoukase4 minutes ago
Everyone that has invested even a dollar to AI believes the revenue will easily surpass the most optimistic predictions. Ask them.
fookerabout 1 hour ago
H100 is nearing five years and costs more to buy a used one now than a new one when it was released :)

You are completely missing the bet these companies are making.

They think can outlast their competitors and capture a larger portion of the pie while the cost of inference keeps going down dramatically.

If you haven't been paying attention, the cost is about 1/100th of what it was in 2024. This is the trajectory pretty much every technology has followed.

Of course there will be market crashes and corrections and things like that and most companies won't survive, but the bet is that whoever survives ends up doing pretty well.

lardosaurusrex27 minutes ago
You just stated yourself that it costs more now used than when they were new.

If everyone's running local then why are these larger companies dumping cash into data centres?

fooker18 minutes ago
Economies of scale.

You need a cluster of 8-12 H100s to run the largest models locally.

It doesn't make sense to run these locally yet unless your use case also involves making it available for several dozen concurrent users.

Imustaskforhelp2 minutes ago
> They think can outlast their competitors and capture a larger portion of the pie while the cost of inference keeps going down dramatically.

We are also within an arms race of training newer larger models with more speed while discontinuing older models.

Gemini/Chatgpt have already discontinued their models from 2024 (iirc) because they are using all their compute in serving/training newer models. Being quite frank, nobody is serving a model from 2024 as the intended use-case while having very little moat as open source models are catching up.

> Of course there will be market crashes and corrections and things like that and most companies won't survive, but the bet is that whoever survives ends up doing pretty well.

How so, by raising the prices? because the current prices aren't sustainable and I feel as if there would certainly be companies which will try for one reason or other to be cheaper to capture the market share because of the larger promise of whoever is able to get as market share. I had once thought about it and I don't think that even in an ideal world, they would end up doing pretty well given no moat.

Also even if a company survives and ends up being one of the survivors and makes profit in the ideal scenario you mention, then within some years other companies will try again and construct more datacenters and end up driving the prices down for everyone, so nobody knows how things might look down for 2-3 years let alone a decade, so I remain a bit skeptic currently so.

I had actually thought some on the economics of datacenters and I found it to be very related to power. The only ones which seems to be making money might be the power generators actually because power is the actual bottleneck rather than GPU's in datacenters from my understanding.

Though the power is raised at the cost of electricity bill increases for everybody including people living in houses. The job prospects are minimal as well, as a nation, aside from just getting investment just for the sake of it because AI's trendy right now, I feel like its a net negative deal for people living there.

khurs36 minutes ago
>H100 is nearing five years and costs more to buy a used one now than a new one when it was released :)

Because everyone is buying as they want to run their own models and not pay for a cloud service?

fooker17 minutes ago
Because there's no supply, data centers with these GPUs are running reasonably well.
boesboes43 minutes ago
What costs are 1/100th?
fooker38 minutes ago
Of serving a (approximately) gpt4 sized model.
toast040 minutes ago
> Data centers are NOT real estate. Buildings and power lines usually last 30-50 years. GPUs become obsolete in 5 years.

Data centers are real estate. One of the big players in carrier neutral data centers even calls themselves Digitial Realty.

The contents of the DC is not real estate. But neither is the an office or a house or a warehouse.

skywhopper26 minutes ago
The “contents” represent the majority of the cost and meaningful functionality of what we call a “datacenter”. Those contents will not last for “real estate” debt timelines.
postflopclarityabout 1 hour ago
> The SP500 gives 10-12%

the historical average is closer to 7%. sustained 12% would be excellent growth for any mature firm

lokar44 minutes ago
In real or nominal dollars?
postflopclarity42 minutes ago
real
johndoughabout 1 hour ago
> GPUs become obsolete in 5 years

The GPUs are far from worthless after 5 years. E.g. the A100 80GB PCIe version cost around $15k when it was introduced in 2021 and now sells for $10k used.

Things might be slightly worse for the data center servers, but I am sure they will find find buyers.

mywittynameabout 1 hour ago
How much of that is due to inflated RAM prices though? I wouldn't assume the current trend is going to continue.
Noaidi33 minutes ago
They only reason that they are retaining value is there was not so much demand for GPUs in 2021 as there is today. Once the demand drops you will find then in dumpsters across our barren, burning dystopia.
flyinglizardabout 1 hour ago
They hold value as there is insane demand. The same reason a consumer RTX4090 costs more today than bew in 2021. Once the tide drops enough for hardware lead times to shorten to weeks, they will go the way of other used DC hardware - written off after 5 years.
johndoughabout 1 hour ago
> Once the tide drops enough for hardware lead times to shorten to weeks

Which will not be any time soon according to SK Hynix CEO:

> We still forecast that customer demand will remain higher than our supply capacity even beyond 2030

https://www.reuters.com/world/asia-pacific/sk-hynix-ceo-sees...

alanfranz35 minutes ago
What's the risk of NOT doing this?

That's the problem. That's the risk that few (if any) hyperscalers want to take.

prash2002623 minutes ago
Apple might be a good counter example of what happens if you don't focus entirely on AI. Right now it seems to be doing ok.
CodingJeebusabout 1 hour ago
> GPUs become obsolete in 5 years.

Not only that, but they're typically amortized over 5 years, where the actual lifespan usually falls far shorter (1-3 years), adding to the artificial subsidy conditions we see today. So they're gaming the lenders into deferring interest payments as much as possible today so that new competitors don't have the same cheap financing advantage.[0]

0: https://blog.citp.princeton.edu/2025/10/15/lifespan-of-ai-ch...

roryirvine41 minutes ago
If they're deliberately inflating the likely useful economic life of their assets to get a lower interest rate, it's hard to see how that wouldn't be classed as fraud.

It's the sort of behaviour that really does end up with people going to prison.

kurthrabout 1 hour ago
That sounds reasonable, it's "just" $1k/yr for 2B workers (there are about 1.2B total "knowledge workers" in the world including gig drivers), or $10k/yr for 200M workers (there are 70M office and technical workers in the US). /s

https://www.dpeaflcio.org/factsheets/the-professional-and-te...

In 4 years it better be 10x more important to have than a cell phone is today, or 10x more important than having internet/monitor/pc/printer is for an office worker today.

It's super-intelligence or bust.

tedggh34 minutes ago
The math looks good on paper, but in reality enterprise AI is hard, most companies are realizing they are actually not seeing ROI from AI. One of my customers took about 8 months to rollout an AI initiative that by the time it launched and people got trained on it, it was already legacy. Also if you are 10x more productive with AI that doesn’t necessarily increases your billable output. There could be some super models like Mythos aimed at very specific hard tasks like drug development, but we have not seen any of that yet, and the clock is ticking.
kurthr22 minutes ago
Yes, I'm agreeing with you. There need to be 200 companies willing to pay $10B/yr for this. What is the ROI? That's the pay roll of ~half the work force of the largest 200 companies. Unless you can fire %50 your employees, everything else is a sunk cost you already own.
epistasisabout 2 hours ago
I'm thinking Apple has been really smart in their AI strategy here.

It seems a mistake to make unprecedentedly large capital expenditures, in a very very crowded space, without much evidence of a moat. Presumably people thought the moat would be singularity-like self-improvement of AI, but the singularity is merely a religious concept, and nobody should take religious myth as fact, it's merely narrative for orientation and inspiration.

fullsharkabout 1 hour ago
Their strategy to let Siri stagnate for 15 years and let everyone else take that market? Their strategy to put a bunch of not ready for consumer use AI features on their devices and then roll them back?

They just have such a strong hardware + os ecosystem that they can sit on the sidelines. They'll be able to negotiate with some LLM provider at a good discount when the time is right and put harnesses around it for actual useful features.

dundarious6 minutes ago
The point was that one rational approach is that it's OK to not be top ranked in a market that has significant medium-term profitability issues. Apple has no problem creating new markets, but not if being top ranked requires years and years and years without return on investment after launch, and large subsidies. Not to say Apple hasn't failed at creating new markets either, or anything like that.
HolyLampshade32 minutes ago
I think that's precisely what the previous commenter is saying. Sit on the side lines, and let other people bloody themselves up.

Similar in a way to dot com. It's not to say ML won't have practical application in the future, but the likelihood that it will have specifically this form is low and worth waiting until the dust settles and a more commonly accepted utility presents itself.

If AI/ML were monstrously useful in its current form the companies pushing it would not need to be hawking products; people would be bashing their doors down. I think that's why in areas where it's more directly applied to a known problem set (like Pharma research, and I'm hoping someone with Pharma expertise can pipe up here) there has been more natural pickup.

Coming from trading and markets, ML has been a part of the mix in quantitative strategies for...well, nearly 20 years (by definition I suppose). Spaces with obvious utility will see rapid adoption. Worth waiting that out, honestly.

Zigurdabout 2 hours ago
Looking at cash burn is looking at the wrong end of the horse. Some companies, like Meta, have burned huge piles of cash in pursuit of, for example, the Metaverse and they've got nothing to show for it, not even a slight increment in ad tech, and yet they earned enough to shrug it off.

There's a big difference between Google spending tens of billions on AI infrastructure and what Oracle is doing. Oracle is spending to get on a bandwagon. Google is transforming their business, so far seemingly correctly. If AI flops big-time, Google will be left with some stranded assets, but it won't be existential the way it would be to Oracle.

snowchaserabout 1 hour ago
If AI flops, they’re be left holding large pools of useful datacenter/compute capacity and “revert” to one of the most profitable businesses of all time.
khurs42 minutes ago
Meta entering cloud at scale would see huge competition and lowering of profit margins.
khurs43 minutes ago
>and yet they earned enough to shrug it off.

Zuck has 60% voting power, otherwise he would have been fired over metaverse and then model delays

gavin_geeabout 1 hour ago
i dont understand the concern. they are putting up great financials. you have to invest ahead of the outcome. this is just classic quarterly public company earnings BS, where public markets dont reward innovation investment. they just want crank the handle financials.

The bigger issue is on the model front, can Google compete; Gemini doesnt seem to be able to compete on the heavy expert end; they are doing well on lighter faster models.

01100011about 1 hour ago
I've given up on Gemini. It sounds smart but most of what it tells me ends up being wrong or misleading. I might actually hand $20/mo to OpenAI. It's been far more helpful with the random collection of legal and health problems I've thrown at it. My recent comment history is going to make me come across like a shill for them but, holy crap, GPT has been doing amazing things for me at work as well.

I don't get it either... Google has so much talent yet they just can't seem to get it right.

drumheadabout 1 hour ago
People bought Google for the torrential free cashflow, that looks like its gone forever with this new capital intensive model. If that the case then it needs to be valued like a heavy industrial rather than a capital light tech company.
giantg2about 1 hour ago
Their bigger positive in my opinion is that they have massive amounts of data and are working to vertically integrate with stuff like TPUs.
Centigonalabout 2 hours ago
They just raised $85 billion and they're sitting on a mountain of cash - if their spending didn't increase in this context, it'd be bad management. The real story here is that they have decided to spend that mountain of cash on AI CapEx.
khursabout 1 hour ago
That $85 billion was bonds, and requires ongoing repayments of billions every year in interest payments

And then the $85bn to be repaid too.

Centigonalabout 1 hour ago
I'm referring to the equity offering that started in June and has a second component that starts in 2026Q3. Most of this raise came from the sale of Class A and Class C stock. A fraction came from the sale of convertible stock. To my knowledge, none of this raise came from the sale of bonds.

Also, looks like I got it wrong and they've only raised $45B to date. The rest will come as part of the ATM offering program that begins in Q3.

more details here: https://www.sec.gov/Archives/edgar/data/1652044/000119312526...

khurs41 minutes ago
paxysabout 2 hours ago
These alarms have been going off for a long time now. Everyone is already in too deep to admit that there’s a problem.
Aurornisabout 2 hours ago
The alarms in this case are that the profits and margins won’t be as high as we’ve come to expect from cloud companies.

Other than Oracle’s questionable spending spree, these big tech companies are still in very good financial positions. The enormous R&D and infrastructure spends are just feeling unusual to investors who got comparable with the unusually high margins and low costs for SaaS companies. Now they have to put a lot of that money back into the business like more normal companies.

minrawsabout 2 hours ago
If the margins aren't as high then there will be a repricing for all the massive cloud companies, which means several trillions worth of valuations to be cut from the companies.

AWS/Azure/GCP/Oracle/SpaceX/etc neoclouds... are worth a combined 10+Trillion. That going down by 50-70% is going to be insane.

benoauabout 1 hour ago
That would only happen if they need to invest like this forever, otherwise it's just a short-term dent in their margins while they re-calibrate.
drumheadabout 1 hour ago
And then they'll be valued like more normal companies as well. Which will mean a drastic re-rating.
gowld39 minutes ago
Google's P/E is 25, which normal for "tech", and comparable to S&P overall current, average, which is 50-100% of historical average.
epolanskiabout 2 hours ago
Also all these companies went from buybacks to dilution and debts again.
dgellowabout 2 hours ago
Cannot hear what you’re saying with all those alarms blaring non stop since a year. Someone should do something about them, maybe turn them off, I don’t know
Izmakiabout 1 hour ago
Sink rate! Sink rate! Pull up! Pull up! Too low; terrain. Too low; terrain. Wind shear! Stall! Stall!
mynameisjonny_about 2 hours ago
> Everyone is in too deep to now admit that there’s a problem

I'm not sure how to square this with the dramatic improvement in LLM capabilities in the last 8-9 months. If anything, it makes the earlier investments look prescient?

InsideOutSantaabout 2 hours ago
The problem is that the dramatic improvement in capabilities is not translating to a dramatic increase in revenue.
thewebguyd12 minutes ago
Ans so far, the dramatic improvements have come with an increase in API costs.

Even if, hypothetically, Fable or a Fable-class model could seriously replace some headcount, it'll only gain further traction of it's actually cheaper than hiring humans. $50/MTok is expensive. Wouldn't be unreasonable to expect somewhere between ~$3k-$5k/month/developer in spend. Cheaper than a Junior in the HCoL areas (in the US), but not much cheaper in lower-to-average COL areas. Most acceleration will come from having the headcount + giving said headcount $3k-$5k/month in token budget, so now it just becomes a very expensive dev tool rather than a headcount replacement tool.

The idea that a $30k/year API bill will replace 2 $100k developers falls part outside of SFC/NYC. No CFO of a mid-market company in a LCOL area is signing off on $3k/month/dev API bills. They'll just hire juniors and cap their spend at $200/month.

erwaldabout 2 hours ago
"Anthropic and OpenAI generate a lot of revenue with relatively few employees – an estimated $9M and $5.5M in revenue per employee (RPE), respectively. If either company were to go public, it would have a higher RPE than any public tech company on Forbes’ Global 2000 list." https://epoch.ai/data-insights/revenue-per-employee-ai-compa...
DiscourseFanabout 2 hours ago
The technology is too hard to capitalize on. It’s far more democratic than, say, an iPhone, or a search engine. Anyone can download a model to their computer and start toying with it, how do you profit off of that? Even if everyone was constantly tokenmaxxing (which we cannot, since the process gets fucked up if you let it run entirely on its own), it probably still wouldn’t be marginally profitable.
wongarsuabout 1 hour ago
Source? Has Anthropic's annualized revenue not quadrupled in the last 7 months? And OpenAI's annualized revenue quadrupled since January 2025? Which is only unimpressive by comparison to Anthropic's meteoric revenue growth

I'd be with you if you claimed that the revenue hasn't translated into substantial profits. Being able to spend a lot of money to get less money back is not that impressive. But revenue by itself is on a dramatic rise as capabilities improve

ac29about 2 hours ago
The article notes Google Cloud revenue grew 82% YoY
paxysabout 1 hour ago
Moreover there’s no guarantee that eventual AI profits (if any) will go to the companies investing all this cash. If the worst case scenario of Chinese labs building and serving frontier-level models on 2nd tier nvidia hardware comes to be then what will be left of all the “hyperscalers”?
raincoleabout 1 hour ago
Except it did get translated to a dramatic increase in revenue. "Dramatic increase" is a ridiculous understatement here, by the way.
budsniffer952about 2 hours ago
>not translating to a dramatic increase in revenue.

Completely false.

AI and AI related revenues are growing exponentially.

grey-areaabout 2 hours ago
For certain values of ‘dramatic improvement’. Is lots more important work being done with LLMs? Not much sign of it yet, they’ve been helpful for experts at times (e.g. vuln research or maths research) but that hardly justifies the vast sums for Google investors.
throwaway27448about 2 hours ago
Presumably at some point you need a measurable productivity return yea? Maybe organizations are not built around skill and aptitude so much as liability, which LLMs cannot provide barring (very welcome and also very unlikely) legislation in the US.
WarmWashabout 1 hour ago
The infamous 2025 MIT study that found almost all AI pilots in companies were failing, also found that virtually every worker was using AI many times a week if not daily.

Turns out people just use their personal AI accounts rather than company ones. Which would make sense if you want to claim the work the AI does as your own.

budsniffer952about 2 hours ago
>Presumably at some point you need a measurable productivity return yea?

At what point? This technology is brand new. Did you think we were going to double productivity in 3 years?

Capacity is being built. It's hard to build data centres, there are no chips, there is no memory, it's hard to get talent, we don't have the energy to power the facilities.

No one knows where this is going. We are scratching the surface. There is an absolute boom happening, and yet every day I have log onto Hacker News and read this nonsense about everything falling apart. Are we living in the same universe??? So-called "technologists" saying, "meh, it's not that cool". Okay.

Guess what? You're not Michael Burry. Nobody cares or will care that you "called it". Look around this place: you aren't even slightly contrarian.

ForHackernewsabout 2 hours ago
No, because the LLMs will keep getting more efficient and capable. Distillation and quantization will mean firms spending trillions on giant data centres are left holding the bag. I suspect Apple ends up laughing all the way to the bank.

https://github.com/microsoft/BitNet

InsideOutSantaabout 2 hours ago
Everyone who initially failed at this stumbled backward into victory.
skybrianabout 2 hours ago
I suppose there is some limit, but it’s a bit hard to believe that Google won’t find a good use for more data centers.
finnthehumanabout 2 hours ago
> not sure how to square this with the dramatic improvement in LLM capabilities

A good tech demo doesn’t matter to the business if the products don’t become profitable at the scale the investment chased.

vrganjabout 2 hours ago
I'm not sure I've seen what I would call dramatic improvement since maybe GPT4?

Sure, things got better. But I'd call it iterative more than revolutionary. I still wouldn't trust any of the models to do anything meaningful unattended. They all still do dumb shit all the time.

Plus, even if they were genuinely dramatically better, the businesses sure as hell aren't. They're burning money left and right, they have no moat, Chinese open models are basically equivalent these days. What's the path to profitability, or hell, break-even? How do you envision this being anything but a giant money pit?

Aurornisabout 2 hours ago
> I'm not sure I've seen what I would call dramatic improvement since maybe GPT4?

LLM conversations online are so weird. Whenever I read things like this it’s like I’m living in a different world than the other person.

GPT4 was almost useless compared to what we have available today.

malfistabout 2 hours ago
It sure is funny how everyone claims the current model is a "dramatic improvement" over the models from X months ago.

You'd think if there had been that many dramatic improvements I'd have to babysit an LLM less frequently.

budsniffer952about 2 hours ago
>I still wouldn't trust any of the models to do anything meaningful unattended

Nobody cares about your personal hangups about AI. Tons of people are building with it.

epolanskiabout 2 hours ago
It's an internet/railroad issue again.

Tech is real, impact is gigantic, long term winners hard to predict, capex spending hard to recoup soon, if ever.

And differently than internet or rails, you don't build once and maintain later, but enter a loop of ever increased spending to keep on top of the arms race and ever exploding usage.

hahahaaabout 2 hours ago
Too big to fail now, so everything is fine.
rkozik1989about 2 hours ago
They've literally rated the debt as too big to fail in order to get foreign sovereign wealth funds (mostly gulf states) to agree to put up the money for loans. This has been happening this entire time.
sleepyguyabout 1 hour ago
Sergey Brin said he would rather Google go bankrupt instead of losing the AI race. That is where the bar was set.
ignoramousabout 2 hours ago
I see eventuality here as job cuts or salary cuts.

Don't think that day is far when "software people" are paid as if they were taxi drivers.

miltonlostabout 2 hours ago
My company is remaking its career ladder to emphasize agentic coding just in time for this.
vrganjabout 2 hours ago
What would be the best thing to do with ones investments considering these alarms?

Say you had some money in cash rn, what should one do? Wait for a crash and buy stuff up cheap? Put it in some safe category?

This stuff is stressing me out and I do believe it's gonna come crashing down sooner or later, but I don't know enough about investments to know how to best come out unscathed.

bognitionabout 2 hours ago
Diversify! Historically, the average length of a recession has been 12-24 months. So set up a system whereby you won’t screw’s yourself over by selling when things are low, but instead you can weather the storm.

Build a rainy day fund. Determine how much cash you will need if you are out of a job and how long you think that will last, allocate some portion of that amount into low risk bonds. Russ way if you need cash you aren’t selling investments at a big loss.

If you have enough liquidity put some in real estate as a forced savings vehicle as it’s harder to liquidate than stocks. Then just sit out any coming storm.

vrganjabout 2 hours ago
But diversify into what?

If we assume this takes down the US economy and bonds, what then? International bonds/stocks? Won't those also be too entangled? Precious metals?

spiderfarmerabout 2 hours ago
Specifically, that the US economy is not doing well. And that the investors who don't know a thing about AI will continue to sing its praises for everyone who is willing to believe fairytales. Until the crash comes.
toomuchtodoabout 2 hours ago
The top will be when Jim Cramer loudly proclaims there is no problem at Oracle and gives a buy rating.

https://www.youtube.com/watch?v=gUkbdjetlY8

saberienceabout 2 hours ago
What problem? What alarms?

I see everyone around me doing way more work, of way more depth, than they ever did before using AI models. I see my company and friends of mine all paying large sums of money to Anthropic, Google, OpenAI to use AI models, and do more work than we did before.

So Google is investing in infrastructure which is HIGHLY in demand, there is much more demand than supply, and then they are making money from this infrastructure...

That's a good thing for Google, and as an investor in Google, I am glad they are making these investments.

narrator42 minutes ago
All these big tech companies are fighting over the basics eventually like power and transformers and don't like to do anything dirty that would hurt their ESG score like getting into any sort of industrial business. This, the default is all that stuff that heavily bottlenecks American AI gets done in China.

If you listen to Tesla's recent conference call they are going to making solar panels all the way back to making the silicon ingots and totally vertically integrate. Elon lamented on a previous call that nobody wants to get involved in these primary industries and he has to do it all himself unless he puts his whole supply chain in China. For example, Tesla recently opened a state of the art lithium refinery in Texas cause nobody outside of China does that anymore. He's opening a new fab, because everyone else is too hesitant to expand to meet the capacity he needs.

seydorabout 2 hours ago
Haven't they announced the spending like, years ago? Is the market deaf and blind now too?
skybrianabout 2 hours ago
They raised their forecast a bit:

> The search giant now expects to spend between $195 billion and $205 billion in capital expenditures, its finance chief Anat Ashkenazi said on a conference call with analysts. The company said last quarter that it planned to spend between $180 billion and $190 billion this year.

ghoshbishakhabout 2 hours ago
Only google serves its own model - increasing its cloud revenue. The growth chart shows linear increase over time, indicating exponential growth if cloud revenue for google.
tristanjabout 2 hours ago
Meta, Microsoft, Amazon also serve their own models, though these models are not frontier models.
dominotwabout 2 hours ago
meta does too?
Zigurdabout 2 hours ago
Meta at least has a theory that it will transform their ad business. No guarantees but it seems like a pretty decent theory, with direct connections to revenue.
FartyMcFarterabout 2 hours ago
Why does it raise alarm? Pretty sure all this spending was planned.
gonzalohmabout 2 hours ago
I'm pretty sure they didn't plan to just spend cash without any return. It raises an alarm because there is no end in sight for the money burning
FartyMcFarterabout 2 hours ago
> they didn't plan to just spend cash without any return.

No return? Annual earnings have kept increasing at 20-40% for the last 4 years.

Plus there's this:

https://www.theregister.com/paas-and-iaas/2026/07/22/google-...

> Google Cloud is killing it

> It's Alphabet's fastest-growing business and now makes up more than a fifth of the juggernaut's revenue and operating profit

dktpabout 2 hours ago
There is pretty clear return as of now. And half a trillion in backlog

Also the ~4% drop is really not a big swing for earnings. This looks like a non story

saberienceabout 2 hours ago
Since when is investing in infrastructure burning money?

If there is a huge demand for shipping goods internationally, investing in ships and planes isn't burning money.

There is massive demand for compute in the world right now, Google is investing in that area. That's a good thing.

manarthabout 1 hour ago

  > "If there is a huge demand for shipping goods internationally,
  >  investing in ships and planes isn't burning money.
  >  There is massive demand for compute in the world right now"
Emphasis on right now. CapEx makes sense if the demand is forecast to deliver enough profit over the expected lifespan of the investment to recoup the cost and margin.

There's enough hype and exuberance in the AI market that it's likely some players are going to be left holding the bag with a write-down on assets.

georgeecollinsabout 2 hours ago
Serious investors look at balance sheets, less then what CEOs say. Elon Musk -- as an example-- says all kinds of things that don't really happen. Mark Zuckerberg is arguably less grandiose. When FB changed their name to Meta, said they were committed to the metaverse the stock didn't dump. When the really big investments in consumer VR hit Meta's balance sheet, there was a big drop.

Think of it as the difference between the waiter describing dishes with ingredients you don't really understand (or maybe even taste) vs presenting the bill for the meal.

vlovich123about 2 hours ago
If a company’s value was completely representated within their balance sheet, you would just run a computer program and be done. The problem is 1) balance sheets can be manipulated in legal ways to support a specific narrative 2) growth is governed by vision + strategy + execution.

For example, Apple the year before the iPhone got launched isn’t an attractive investment. They’re a one hit wonder with the iPod saving them from bankruptcy and the market has been fully saturated. The year the iPhone gets released their balanced sheet hasn’t really changed.

dominotwabout 2 hours ago
thats how i justify my vacation spending
dev0pabout 2 hours ago
Basically all of Big Tech is betting it all on Red that this whole AI business pays off before they end up losing everything. And I get it, it would be unwise to stay behind and ignore what could very easily turn out to be humanity's greatest invention since pizza. But still, is there seriously no other way to go about it instead of collectively running head first, hands behind at a breakneck pace, while risking the complete collapse of ... well, everything? I suppose not, especially considering it's a technology with potentially massive military and social impact on a global scale, or even beyond that if we're being particularly delusional. Though one has to wonder who will end up paying the tab, and I think that we all know the answer to that.
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650about 2 hours ago
I've been seeing quite a few companies juicing short term margins and quarter to quarter maxxing even more than before, one such example:

https://x.com/MaxAnderson/status/2080229375773941871 https://xcancel.com/MaxAnderson/status/2080229375773941871 --- As someone who has personally spent $500k / mo+ on Google Ads for years, I can tell you with certainty:

This revenue growth in Search is artificial & extremely unhealthy for Google’s business long term

Search volumes are declining as legacy search is being increasingly cannibalized by non-monetized LLM queries

Google’s response?

Manufacture revenue growth via short-sighted, highly extractive, customer-hostile tactics. I.e. charge advertisers more for lower quality clicks, including clicks they do not want and explicitly did not approve Google to charge them for

A few examples to illustrate:

For all of its history until recently, Google operated on a 2nd price auction model

I.e. if you bid $5 CPC and the next highest bidder bids $1 CPC, Google charged you $1.01 for the click (one penny more than the 2nd highest bidder) rather than the $5 you bid

This was a genius move by Google early on as it incentivizes advertisers to input their true maximum willingness to pay rather than trying to play the game of bidding low and constantly adjusting to try to stay just ahead of the next highest bidder while still not paying too much

However recently, Google silently deprecated the 2nd price auction and began charging advertisers as much as their bid and budget caps allow, regardless of what anyone else is bidding

It’s a short-sighted cash grab at the expense of the long term health of the advertiser ecosystem

Making thing worse, Google also recently nerfed keyword targeting precision

Google previously had precise keyword targeting settings that allowed advertisers pick individual search phrases to bid on, defined down to the character w/ exact match or phrase match targeting

This was one of the core features that made search advertising magic, enabling advertisers to run extremely precise campaigns based on exactly what their target customer typed

But now, even if you bid on a specific term or phrase using the strictest exact -match targeting settings, Google will show your ad across 1000’s of unrelated keywords, labeling them as as “exact match (close variant)”

The definition of “close variant” means whatever they want it to and changes constantly. The result is advertisers get billed for clicks that are totally irrelevant to their business and that their targeting settings explicitly forbid Google from targeting. Google does it anyway and there’s no ability to turn this off

So now exact match is broad match, and broad match is just meaningless spam

This is all very bad for advertisers, but for Google, it allows them to show your ad and bill you for clicks across 1000x more searches that were previously going unmonetized (mainly because they’re garbage queries no one wants)

This is how you grow revenue atop declining search volumes

Lastly, and perhaps most egregiously, Google quietly stopped respecting budget caps by a factor of 2x. For example campaigns we’ve been running for years with $1000 daily budget caps suddenly began spending $2000+ per day

And the extra spend is entirely on the garbage keywords Google arbitrarily throws in as “exact match (close variants)” which have no value to our business, but can’t be turned off

Google offers no refunds nor any recourse for overspend or spend on keywords you explicitly did not target

These are not the actions of a healthy business. These are the actions of company whose core business is in decline but desperately needs to pump quarterly earnings so Wall Street will continue to fund insane capex while hopefully looking through their rapidly deteriorating negative free cash flow

Google operated a benevolent monopoly for the better part of 25 yrs

Meaning the value Google captured from Search was but a small fraction of the value it created, and that spread produced a potential energy that justified expectations of high earnings growth far, far into the future

This is now no longer the case

At the alter of AI capex, Google is sacrificing the golden goose

strongpigeonabout 1 hour ago
> Lastly, and perhaps most egregiously, Google quietly stopped respecting budget caps by a factor of 2x. For example campaigns we’ve been running for years with $1000 daily budget caps suddenly began spending $2000+ per day

When I worked on Google Ads (I left in 2020), I remember this one tripping a lot of people. As I remember it, the limit for a single day is indeed 2x daily budget, but over a month it will average to it. This is supposed to give more flexibility to the auto bidder.

khursabout 1 hour ago
Thanks for this informative post. Many have been puzzled as to why Google keeps claiming search isn't affected by chat apps, when clearly it is.
padjoabout 1 hour ago
Curious how you are responding to this? Are there viable alternatives you are moving budget to or are you just hostage to their new tactics?
ambicapterabout 1 hour ago
> “exact match (close variant)”

I have to laugh to keep from crying.

khursabout 1 hour ago
How does this spend affect Google CEO's $692 Million potential pay? Is it meeting the required goals or taking him away from them?

https://fortune.com/2026/03/10/google-ceo-sundar-pichai-692-...

infectoabout 1 hour ago
It could absolutely harm their long term value but keep in mind Alphabet and the other hyperscalers are generally flush with cash. Is this a lot of debt? Absolutely but the businesses are generating a lot of cash too.
khursabout 1 hour ago
Are you clicking on more ads now or less. Are you using google search more now or less.

I'm using it a lot less.

Don't think Google can point to past revenue an indicator of future revenue, they need to establish new streams of revenue.

jmyeet15 minutes ago
There was an excellent article about AI DC value and depreciation yesterday [1] (discussion [2]). The effective life of GPUs in paticular is a huge unknown. One of my big questions has always been "what will happen to existing GPUs when new GPUs come out?" My guess is that the life of these things isn't as long as the depreciation schedules for some of these companies would have you believe. IIRC Meta was using an 8 year schedule whereas Google is using 4-6, which seems more realistic.

I believe that performance-per-Watt is going to be the only metric that matters. We already have 6 year old hardware (A100) that cannot run the latest models. There will also be new capabilities (eg quantization methods).

I'm not concerned with Alphabet's cash burn rate to be honest. These tech companies are typically shielding themselves from the consequences of this by using Special Purpose Vehicles ("SPVs") where the GPUs themselves are the secured assets for the loans. Even the physical buildings and infrastructure isn't owned by the SPV. Those are rented from another vehicle. So investors are pouring money in to buy GPUs for Google, Amazon, etc. Even SpaceX is partly-insulated by using an xAI SPV.

All of this is I think is a huge risk for OpenAI and Anthropic. The risk to SpaceX is a stock collapse because the AI aspect was always overstated (IMHO).

I think Google will be fine. What is funny is that this is almost using Private Equity type tactics against other investors. Things like the structcures in which the real estate and physical buildings are held in separate entities and the SPVs end up off balance sheet.

[1]: https://ciphertalk.substack.com/p/nobody-knows-what-a-used-g...

[2]: https://news.ycombinator.com/item?id=48917135

everyoneabout 1 hour ago
GOTTA BUY THOSE TULIPS!!
flerchinabout 2 hours ago
Profit is up 20% YoY. Google is a money printing machine, and they printed over $40B last quarter. Are you kidding me.
kibwenabout 2 hours ago
Keeping in mind that Alphabet is the only one of the Mag 7 stocks that has managed to outperform the S&P 500 in 2026.
grey-areaabout 2 hours ago
Short term stock price is a popularity machine, not an indicator of value.
mixedbitabout 1 hour ago
Apple stock is up 18% in 2026
lotsofpulpabout 2 hours ago
Keeping in mind that Jan 1 2026 to Jul 22 2026 is an arbitrary and meaningless time period to analyze.
kibwenabout 2 hours ago
Are you asserting that there exists a time period to analyze that is not arbitrary and meaningless? If so, which?

The reason why 2026 specifically is interesting is because it wasn't until late December of last year that AI models started to demonstrate particularly interesting capabilities, while we finally got IPO announcements for OpenAI and Anthropic. Assuming that the market works at all, it should be pricing in these events.

8organicbitsabout 2 hours ago
> wasn't until late December of last year that AI models started to demonstrate particularly interesting capabilities

What are you referring to here?

spwa4about 2 hours ago
No they haven't. SPY YTD: 9.40%, GOOG YTD: 3.33%

They have (massively) outperformed it in 2025 though.

bdcravensabout 2 hours ago
I'm seeing 8.43% for GOOG.
kibwenabout 2 hours ago
Not sure where you got 3.33%, looks to me like GOOGL is +9.44% YTD while GOOG is +9.1%.
malfistabout 2 hours ago
Might be related to the massive drop this morning. According to yahoo finance, YTD GOOG is +1.81% and GOOGL +2.33%
bethekidyouwantabout 1 hour ago
Oh no a company spending money is bad for the economy… especially since they are spending it on … the most advanced humanity has ever created…
dmixabout 1 hour ago
So tired of media doomposting and exaggerating everything.
ChrisArchitectabout 2 hours ago
Some more discussion on source: https://news.ycombinator.com/item?id=49012630
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ofjcihenabout 2 hours ago
Is this why Google decided to release their article explaining how AI spend makes sense to the plebes?
rnd0about 2 hours ago
I missed that, link please?
LakshmiKiranG23 minutes ago