Google to buy Spirit Airlines business data for $10M

In related airline/Google AI data business, just last week:

Ryanair and Google Cloud Announce Five-Year Data and AI Partnership

https://www.googlecloudpresscorner.com/2026-08-12-Ryanair-an...

Genuinely interesting from a strategy perspective to see what went wrong.

https://s-1.vercel.app/

Mercor was also in the running but got outbid at $7M but wanted the data raw/unanonymized.