Just say something people want

There is nothing wrong with the post per se, but it's Marketing 101.

If it seems new, I suggest hunkering down with a marketing textbook on a weekend.

My analogy for marketing is this:

CS = human needs and wants. They are foundational building blocks of that don't change much.

Programming = marketing tactics. They change depending on ecosystem, talent, timelines, etc.

I don't know any marketer that would pitch "composable OS fabric." Actually, I do...it's when a marketer/agency has failed to convince stakeholders how to talk to their audience.

Sometimes that is because the marketer/agency sucks. Or some combination of the founder/company being somewhere on the spectrum of hating marketing and not understanding marketing.