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#nvidia#market#gaming#don#amd#money#more#bank#https#hardware

Discussion (73 Comments)Read Original on HackerNews

JumpCrisscross35 minutes ago
> worth around $5.4trn

Note that the Fed has a $6.7tn balance sheet [1]. (This is a silly comparison. But still fun.)

The real comparison: Nvidia's $500+ billion of investments and commitments [2] is substantially more than any easing the Fed has done in the same time [3]. Monetarily, Nvidia is creating a lot of money in our economy.

The good news: I have seen no evidence Nvidia has borrowed against its stock or otherwise linked its equity value to these commitments. Its stock could crash without causing–as long as its cash flows continue–a credit crisis through its investments and commitments.

[1] https://www.federalreserve.gov/monetarypolicy/bst_recenttren...

[2] https://www.sec.gov/Archives/edgar/data/1045810/000104581026...

[3] https://www.federalreserve.gov/monetarypolicy/bst_recenttren...

sailfast28 minutes ago
It would also follow that by increasing the money supply significantly they’re also contributing to inflation a great deal correct? (Given the rest of the economy is not growing at near the same rate as the AI industry)
manlymuppet13 minutes ago
Maybe a dumb question but how is NVIDIA increasing the total supply of money? Only the fed can actually order more money to be "created". Private companies can only work within the existing supply, that is, their reserves, no?
cyberpunk4 minutes ago
NV gives out a $100 to Party A, who puts it in their bank.

Bank takes $90 of that deposit (assuming 10% fractional reserve rule, no idea what the actual number is), and loans it out to party B, who pays it into either the same or another bank. Same rules apply -- except now it's down to $81 being loaned out, and so on and so forth, until that 100$ generated $1000 in total bank deposits.

tonyhart717 minutes ago
well, M2 money supply is increasing with or without AI industry
haaz11 minutes ago
Key difference is that these loans, which do increase the money supply and create inflation, are on average productive and profitable and thus deflationary. Quantitative easing is just printing money and often goes towards repaying bad debts, which are unproductive and thus not deflationary, so the inflation (increase in money supply) does not outweigh the deflation (creating of goods)
manlymuppet20 minutes ago
I've always found it interesting when corporations start acting like public institutions. When traditionally philosophical, social contract ideas apply to things like corporate governance. Or like here, where private structures get powerful and important enough to resemble government structures.

The ideas we deal with when we discuss society and organization aren't exclusive to government, they relate to human nature in general. I wonder if in the future we will have more discussion of power and how to organize it in corporations, similar to what we discuss today about government.

thrownawayszabout 1 hour ago
I wonder when they will give up on the gaming market because that could take down several publishers and developers. I really don't think it's an if question but a when because it almost feels like an afterthought at this point (they removed the standalone gaming revenue report from the financial reports this summer). Also I don't think AMD and Intel is capable "to step in" to replace them.
noir_lord14 minutes ago
AMD would step in, they where behind nvidia but they've been closing that gap for a while and the 9070XT is the current value king (in this fucked up market) for mid-high gaming and you can actually buy them.

Demand for Nvidia cards has outstripped supply even on the mid-high cards specifically because that do better with local models than AMD cards with the same VRAM do broadly.

AI has completely broken the PC gaming market (and PC/Laptop market more broadly but gaming is really hit hard because it's the exact components that matter for both that overlap).

Nvidia had the mind share among gamers but so did Intel once, inertia only lasts so long they've thoroughly been intent on burning that to the ground for a while, back to the post 1080's

If RDNA5 is good (and four was it closed the gap on RT) they'll been in a solid place to take the spot if Nvidia do cede the ground.

I have a 7900XTX the last flagship card AMD did (about equal to a 9070XT for raster but 24GB VRAM not 16GB) and it has been and is a stellar card for gaming (let down only if you care about RT and the games I play don't have it).

Flawless under Linux, weaker on the AI behind nvidia but it runs Qwen surprisingly well and I didn't and don't care too much about that except to poke it occasionally.

Waterluvianabout 1 hour ago
Maybe this is silly of me, but maybe gaming would enjoy an era of hardware upgrades being rather unviable so the focus turns to optimization and aesthetic.
jayd1620 minutes ago
It will be interesting times but I don't think anyone will enjoy a plateau because it's expensive. Even replacing existing hardware is expensive now. Hardly enjoyabe.
JohnMakin21 minutes ago
It’s not silly. games use far more hardware than they really need. It also pushes out release dates of aggressive console schedules like ps6 because even if it’s a massive upgrade and you have IP locked into your console, no one is going to pay $4000 to play a game like wolverine.
soulofmischief5 minutes ago
[delayed]
delusional42 minutes ago
A retraction from the gaming market wouldn't necessarily mean they'd still even produce the current crop of products. I could (and I would argue would) involve a complete shuttering of the GeForce brand, halting current production. On the assumption that Intel and AMD would follow, that wouldn't be an end of upgrades, but an end to the market.
Waterluvian39 minutes ago
Gaming is a larger market than Hollywood. Maybe it becomes a distraction for Nvidia, but someone will step in. That might actually be a good thing and why Nvidia wont do that: it creates an under served market in which newcomers can cut their teeth.
raincoleabout 1 hour ago
They're advertising DLSS5 just now though.

> I really don't think it's an if question but a when because it almost feels like an afterthought

I feel your reasoning is very weird. Are they losing money by selling consumer GPU? Just because the profit isn't that much compared to AI it doesn't mean that it's negative, and for-profit companies are not known for leaving money on the table. Apple doesn't reveal how much Apple TV+ makes for them either but I don't see it be gone anytime soon.

jmalicki36 minutes ago
NVidia is limited by the number of chips they can produce.

If you can fab 1000 chips, and can sell some for $500 and some for $80000 what are you going to do?

The game GPU is at once profitable, but causes them to give up far more profits than they're gaining from it.

They're maintaining the game market to have multiple markets and not go all in, but it's strategic hedging at this point. When NVidia makes a gaming GPU instead of a data center GPU they are leaving money on the table in the short term since they're constrained at the fab level.

chis27 minutes ago
Nvidia is limited by the number of engineers they have. It might turn out that the AI market is so lucrative that it’s best to reallocate their gaming-focused engineers to AI.

Apple TV is at least a growth market for them, whereas gaming is sort of capped and clearly a tiny piece of nvidia’s revenue atm.

rootusrootus37 minutes ago
An alternative example would be Apple & the Mini 12 & 13. They made money on those, too, but here we are.
thrownawayszabout 1 hour ago
Which is distinctly different both in purpose and technology than the previous versions. DLSS 5 is no longer about frame improvements. It’s about increasing graphical fidelity with active AI rendering.

DLSS 5 is trying to relight and retexture the scene using AI. DLSS 4 is just trying to take a lower quality image and upscale it using AI

raincole40 minutes ago
Thank for explaining what DLSS5 is! I don't think it has anything to do with "Nvidia is going to give up gaming market" narrative though.
pdpi33 minutes ago
> Also I don't think AMD and Intel is capable "to step in" to replace them.

It's kind of weird. nVidia kind of has the PC market cornered, but AMD has had the last couple of generations of Xbox and Playstation. Also, they power the Steam Deck/Machine, and Valve has been contributing a lot of AMD graphics features into the Linux drivers. There is a world where AMD (and maybe even Linux on AMD specifically) becomes the de facto standard for gaming.

jayd1614 minutes ago
I kind of feel like this topples the house of cards a bit. What else is all the visual genAI tech for besides consumer entertainment?
dexterdog5 minutes ago
Fraud?
CuriouslyCabout 1 hour ago
AAA gaming is cooked, and AMD/Intel is plenty able to support indie to AA needs.
c0balt41 minutes ago
That seems a bit overzealous, most consoles[0] run on AMD chips today.

Both PS 5 and Xbox are based on AMD APUs and both serve the AAA market quite well. GTA 6, Assassin's Creed and CoD are probably good enough indicators that the performance is enough, even if there is always room for more (as PC ports show). The PC market will also probably be fine even if stagnation in perfomance gains has been creeping in for a few years now.

[0]: except Nintendo which relies on NVIDIA although their APU there focuses more on efficiency than top performance.

Synthetic7346about 1 hour ago
How so? I have a 5070ti but from what I've read the 9070xt keeps up well enough. As long as you don't need the cuda or dlss AMD is a good option
12ha6about 1 hour ago
Kushner and MBS bought Electronic Arts for $55 billion, so at least there will be a bailout or instructions to Nvidia to continue gaming cards.
monster_truck28 minutes ago
You must not be paying attention, they already have.

Intel is going nowhere but we all knew that anyways.

And again, you must not be paying attention, AMD is doing exactly what they said they would. No flagship for RDNA4 (just like RDNA2), RDNA5 flagship (10900 XT) coming right on schedule

selectodude39 minutes ago
It's still a 15B market for Nvidia, it's not nothing. But I'm curious how they're going to turn Rubin into a gaming GPU. I think at this point consumer GPU upgrades are going to be AI-related upgrades that happen to also help raster capabilities. Blackwell was already kind of a dud on performance uplift from Ada beyond the new LLM features.
Espressosaurus22 minutes ago
That 15B also includes people buying 5090s for local LLMs.

And it’s maybe 5-10% of their revenue at lower profit margins.

Consumer cards just don’t matter very much to nVidia anymore.

In 2020 it was half of their revenue.

nerevarthelame37 minutes ago
I think they'll keep the gaming market alive for a while because renting gaming hardware from the cloud (GeForce NOW) is very congruous with AI keeping consumer hardware prices sky-high.

It continues modern trend of chow companies don't want consumers to truly own anything. Finance a car, pay a monthly subscription fee for heated seats, rent a phone, stream a movie, get rid of physical media, rent a GPU.

But if GeForce NOW doesn't take off, and they get convinced that the AI bubble will not pop, I could see them pulling a Micron and ending their consumer product lines.

traversedaabout 1 hour ago
Eh, AMD makes a lot of video game console SoCs. If you look at the steam hardware survey most people are running ancient computers.
bigyabaiabout 1 hour ago
> I really don't think it's an if question but a when

Nvidia still will ship gaming products. The upcoming RTX Spark laptop APUs are still gaming-capable - we also have Blackwell gaming GPUs and the Nvidia-powered Nintendo Switch 2.

People echoed this sentiment during the crypto mining crunch, and we still got gaming hardware designs after that blew over. One of CUDA's core value props is the consumer market, and Nvidia probably won't surrender it unless hardware becomes unreasonably scarce.

the847242 minutes ago
I don't think crypto is comparable. They barely made some dedicated crypto GPUs that market was always fickle due to ASCIs. Look at the nvidia revenue breakdown chart, the AI boom looks quite different.

https://ourworldindata.org/data-insights/nvidias-revenue-fro...

bigyabai30 minutes ago
> that market was always fickle due to ASCIs.

The GPU crunch came because cards like the 3060 were extremely cheap and could outrun most sub-$1000 ASICs at the time. The dedicated crypto GPUs were too-little too-late; hundreds of thousands of ordinary CUDA-capable GPUs had already been repurposed for mining by the time they launched.

redox99about 1 hour ago
They may allocate different number of resources every year based on market conditions but they'll never give up on gaming, that would be extremely silly.
tolugeniusabout 2 hours ago
vkaku28 minutes ago
Market correction will happen. Banks go down and close during recessions. Hope these people are wise enough to see through these effects.
u1hcw9nxabout 1 hour ago
If Nvidia is a bank, it's an Islamic Bank. They don't take interest (usury), they share profits and risk.

https://en.wikipedia.org/wiki/Islamic_banking_and_finance

Imagine a scenario where the AI bubble bursts and AI companies and neoclouds go bankrupt en masse, and then a huge rebound occurs when AI has a delayed takeoff. Nvidia ends up with a massive amount of compute on its hands from its backstop deals, and it also owns assets from failed companies when profits start to grow. New startups running using Hugging take the place of OpenAI and Anthropic when their compute assets are divided between survivors like Nvidia, Microsoft, Alphabet, Meta.

If/when there is an AI crash, any number of small startups can buy compute for the price of electricity without anyone wanting to buy them. That is when the real innovation happens. The top of the hype cycle is usually more about getting rich quick and buying and shutting down competition.

JumpCrisscross24 minutes ago
> They don't take interest (usury)

Nvidia booked $496 million in interest income in Q2 alone [1].

[1] https://www.sec.gov/Archives/edgar/data/1045810/000104581026... page 15

pwillia7about 1 hour ago
Should there be a LIBOR for 1GB VRAM set each morning?
Havocabout 1 hour ago
quickthrowman43 minutes ago
CME is launching futures contracts for GPU compute: https://www.cmegroup.com/markets/energy/power/compute-future...
treebeard901about 1 hour ago
The Japanese economy and yen carry trade is a close second.Rising oul prices and reduced output due to the conflicts in the Middle East could filter through to increasing yields on Japanese debt. In turn, the yen interventions have to continue to keep it lower than 160, which seems to be the psychological barrier for the yen carry trade.
yieldcrvabout 1 hour ago
I view the market as celestial objects influencing each other through a lattice similar to spacetime

Everything influences each other with varying gravitational pull

At one point the mental model was more like a web, but spacetime with mass matches the model more closely

Avicebronabout 1 hour ago
Money is a lot like mass, it has it's own gravity.
epsteingptabout 1 hour ago
This is a good headline and point.

Realistically, they're worse than a central bank, because they can't exactly expand supply monotonically like a normal central bank. Nor do they realistically control rates.

anthonybourdainabout 1 hour ago
Okay, but at some point these investments need to start turning profits; the financing NVDA has arranged is temporary, and private credit needs returns at some point. The overinvestment in AI will lead to a downturn in the capital cycle.
jskdkdkdkf9 minutes ago
snailcat has entered the chat
ameliusabout 1 hour ago
And what is TSMC in this analogy?
JumpCrisscross23 minutes ago
> And what is TSMC in this analogy?

The mint?

itsalwaysgoodabout 1 hour ago
A platform: aka the foundation under the bank.

The material cement that allows chips to exist above it.

And the platform is made of time: ours.

amelius26 minutes ago
If TMSC is a platform, then why doesn't it have an App Store?
jubilanti23 minutes ago
They do, you only get access to it if you're comissioning chips.
overcastabout 1 hour ago
ASML is the foundation. Without them, none of this would exist.
petcatabout 1 hour ago
I think we can go even further and say that IBM, Zeiss, several Japanese companies, and even the US Department of Energy are the actual foundation since ASML is largely just an integrator of many different technologies they license from elsewhere.
tccoleabout 1 hour ago
Idk… government bonds or something?
bigyikesabout 1 hour ago
What’s upstream of the central bank? …Congress?
aeonikabout 1 hour ago
The currency press operator and manufacturer.
creativeSlumberabout 1 hour ago
do they lend money to their customers to buy their own chips?
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Mistletoeabout 1 hour ago
How many top signals like this article do you need to see before you exit the market?

Let’s look to the past:

https://www.history.com/articles/1929-stock-market-crash-war...

tccole40 minutes ago
As the saying goes. The market can stay irrational longer than you can stay solvent.
bogzz8 minutes ago
This phrase has reached the point of semantic satiation in my mind.

Maybe THAT'S the real recession indicator.

JohnnyMarcone41 minutes ago
Where did you exit to?
tonyhart742 minutes ago
just cashout at the peak, hedge fund manager probably
ama4efaria42 minutes ago
hardware? yes Nvidia is software? Google is. AI = Data Data = Google
bogzz7 minutes ago
This reads like a SoftBank slide deck.
shnock30 minutes ago
Reading this makes me yearn for the ability to downvote comments