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If the people arent interested in paying... what else can you do?
Note that charging for the news does not defend you against this.
This allows for full transparency with the audience, increasing trust, while also giving a public "anchor" to guage your work against.
Many organizations do just this. Outside of news it's often just called "culture" or "branding," but it's more important, IMO, to be explicit, public, and clear about this in a news setting, and very much can serve as away to defend against outside influence.
What we should be demanding is increased competence from our news suppliers. That's the way forward to getting more accurate, critical coverage of interests we dislike.
We've complained about bias for a generation and all we've gotten for it is less accountability and more mistrust.
The end result isn't that we're more informed and enlightened as content consumers. It's that everyone has their own version of reality. The boring neoliberal consensus of the old had many downsides, but at least it provided some social cohesion in that everyone was more or less reading the same news.
The problem isn't bias per se - its the desire of some parties to clandestinely shape public opinion. Merely picking a purported bias and then claiming to work along it doesn't do anything to solve the real problem.
What we should demand is not unbiased reporting, but transparency in editorial decision making and proactive disclosure of potential conflicts of interest.
That's the structural problem in a nutshell right there. If you're principled enough to do that, then you're at a disadvantage compared to others who are willing to play the access journalism game and the like. You can try to make it up by using your transparency and high standards to attract readers, but in the marketplace that strategy loses.
We've seen this play out. Respected news orgs stand on principle, take a hit but manage to get by on a perception of integrity. Eventually leadership shifts to gradually be more and more business-focused, justifying every step as good for readers and investors, speaking first about the delicate balance between integrity and reach and sustainability. Eventually these words become platitudes as more power shifts to those more interested in profit and power games than in anything the institution was founded on. Every step and every change along the way seems reasonable enough, prudent, even.
That's the trap you need to defend against. I don't know how you do that as a business, though. Setting yourself up as a nonprofit might help stave it off, but even that doesn't seem foolproof.
Germany has (used to have? I don't follow this closely) the "church tax": citizens are obligated to pay the tax no matter how much faith they have, but are free to channel it to a denomination/organization they believe in.
Maybe a liberal, democratic state could successfully build something similar for news organizations: all citizens have to pay a "journalism tax", which they then channel to a subscription for a vehicle they trust.
Yes, a million ways this can be abused, the government may censor opposition, etc. I know, I said the idea wasn't great. But worth pondering. Also, this is based on a very stylized understanding of how said German tax works (I'm not German and never looked at it that deeply)
btw I understand this is the opposite of "free", but more about journalism financing in general.
The BBC is funded in a similar fashion, and is very competitive alongside commercial news media. Other countries fund it from regular tax revenues.
A good public news service that is actually widely watched and legitimately valuable is possible. It's never perfectly independent, but many countries have done it successfully to a reasonable degree.
But yes, you were saying that it could instead be funnelled onto an organisation of each tax-payer's choosing instead of being centralised. It's an interesting idea.
You essentially just force everyone to have a news subscription, whichever they want. I suppose you would need an approved list, which always carries some bias.
I think health-insurance works similarly in the Netherlands. Healthcare is private, but everyone is pretty much forced to have insurance and they are tightly regulated. In practice it's very similar to other countries that have public healthcare, but you can choose your provider.
The only quirk is that you can avoid the tax by not owning a TV and that it sometimes used to hold the government to account in the days before David Kelly was murdered.
I am sure there is some kind of financial instrument that could be structured in a way to pay down a news org with public money that cannot just be slashed at whim and will.
https://en.wikipedia.org/wiki/Press_support https://sv.wikipedia.org/wiki/Presst%C3%B6d
Most people can't afford to do that, so they pick a proxy from among the many individuals that do the work of sorting and filtering and comparing and validating news from a wide spectrum.
Some proxies are decent, some are not, and come with their own biases and skew.
The solution is high intelligence local AI that maintains a world model for you, providing you with updates based on your interests and cross-validated world events, with a rigorous record of sources and reliability. Anything short of that is just repackaged proxy games.
On the plus side, Asmongold or Hasan Piker are the low bar to beat. Haha. People are so well informed and educated now that they have access to the interwebs.
I would happily subscribe at a quite a bit higher rate for news orgs that go non-profit/co-op and nuke the ads, and I don't think I'm in the minority here.
Keep trying to do the same thing expecting a different outcome, and you know the rest of the story. I applaud this step and hope they push their differentiation as a people-aligned source of Utah news even further.
With how connected we are these days, what I'd really like to see is for them to make crowd-sourcing and discussion a systemic part of their processes and site/app. They can't be everywhere where news that's important to some is happening, but all of us together can.
https://www.amediaoperator.com/newsletter/microtransactions-...
It has been tried a bunch of times. I think a core problem is unlike most micro transaction opportunities you're asking customers to pay money to be told bad news. To buy something that will make them miserable. There's a fundamental disconnect there that means people aren't going to be inclined to do it.
The author discounts Bitcoin because it has high fees, but some cryptos have 0 fees and others have very low fees. With crypto you also don't need to enter any information, simply scan the QR code and enter the amount you'd like to pay.
If crypto was adopted, the model would work just fine.
Personally, I always donate 10 cents to a dollar in Monero when I read an article[1] that I enjoyed that offers crypto donation addresses. Primal[2] has built a crypto wallet into their app and you can see people send "zaps" of Bitcoin when they appreciate a post and it has adoption.
[1] https://www.therage.co/letter-1-keonne-rodriguez/
https://www.therage.co/donate/
https://zola.ink
[2] https://primal.net/maxhillebrand/pop-ch01#:~:text=2%2C184
See this sounds excellent to me. In order to make it work for the boardroom though, it'd be more like $0.50/article or $0.99 for "breaking news".
I can imagine the math being roughly "Divide the monthly cost by the amount of articles an average user reads per month. Now slide it up to look round"
Maybe I'm being cynical, but I think the economics would break down pretty quick, right?
you provide free service, build brand and ecosystem, and charge for extra services, e.g. automatic-monitoring specific news topic, analytics, faster delivery on scale, etc. and even ads/ads free accounts
Perhaps crowd sourced facts/news with legit upvoting, weighted upvoting based on historic 'credibility'. Top contributions get a share of add revenue.
Instead, own your biases. Make them explicit and public. That way people can understand were you're coming from, and take that into account.
There will always be bias in any reporting. It's better to make it visible than to pretend it doesn't exist.
This means having a clear perspective and "owning" that perspective, instead of shying away from it.
Coincidentally, this type of thinking can dramatically increase brand loyalty and trust.
We can never be perfectly unbiased, but we can certainly try. We dedicated entire higher education programs to the process of doing exactly that — it was called journalism.
Rather, I'm saying you should acknowledge that you are influenced and will influence, and be explicit about what those influences are. This is the only way to actually combat bias; not by eliminating bias, but by making it visible, so it can be accounted for with everyone's thinking.
I know, I know, that one is problematic too. Some countries have pulled it off relatively successfully, but it's never perfect.
The thing is, this is exactly what the government is for: services that individuals don't want to pay for, but are important to have as a society.
This is possible if there's a real division of powers in the government. Yes, that sounds increasingly unlikely now, but it's no fantasy, it has been achieved in many different places and moments in history, to a reasonable degree.
I mean, there's a reason why journalism is called "the fourth estate", maybe it should literally be the fourth independent government branch alongside the executive, legislative and judicial. We are in the "information age" after all. Or at least a relatively independent and technocratic government agency with decent funding.
And don't tell me that "we have it but nobody watches it", then it's just not properly funded or supported. The BBC is extremely competitive alongside commercial news media, both in the UK and internationally. Many countries have similarly strong public media even if it is not internationally as well known, because of the language barrier.
The key is finding a niche where the news organization can produce quality reporting that people actually value. “Free News” is just another ad business.
If you only want something when you don’t have to pay for it and would never actually buy it even if you had the budget, then yeah I would contend you don’t actually want it. You’re just taking it because it’s there, and you can.
“Free” services are fundamentally anticompetitive markets, which can work if it’s a non-profit or government service. When it’s a for-profit business you get perverse incentives and network effects concentrating wealth and power in smaller and smaller pockets, extracting it from users instead of an exchange of no value with customers.
For-profit free news is the problem.
Partly because Fox News would be much cheaper.
They have to learn from Spotify, YouTube, Netflix, and such and start offering bulk subscriptions for a fair price. It's better for the individual news providers to earn 10 cents each from 10 million subscribers, than to earn 10 dollars each from 10 000 subscribers.
What we really need is collaboration online to make sense of the footage being uploaded.
And the same for any kind of news. Why do we need the capitalist model again? Look at Wikipedia, Linux, open source software, and more.
Or PBS/NPR in the US, funded by taxpayers. Worked reasonably well, and fairly independently, for decades until Trump defunded it.
They are, according to the OP:
https://www.sltrib.com/news/business/2026/03/31/tribune-payw...
Algorithms in particular are problematic. And drive most new traffic to news websites.
Noah Smith:
"There is a growing body of careful research establishing causal links between social media and political polarization and extremism. But simply looking at the trend lines is enough to realize how much American society broke in the 2010s when everyone got a smartphone, Twitter, and Facebook. The 2010s are when perceptions of race relations in America fell off a cliff; when people began to perceive much more discrimination against themselves, despite declining discrimination in offline society; when progressives in particular became depressed en masse and started to experience mental health issues on an astonishing scale; and when young Americans started losing trust in their institutions at a rapid rate."
Tesla/SpaceX didn't donate to Trump's campaign, Musk did. It wasn't Palantir, it was Peter Thiel. (to my knowledge but I honestly didn't check the dono rolls, just going off remembering headlines here)
Either way, the outcome is basically the same. If they ban companies donating, CEOs will donate with a wink wink, as the cost of the donation is peanuts to the profit they'll make. These aren't your standard donations for tax-writeoffs (though I'm sure it helps, too), these are purchases of influence
My pops used to work for Lockheed, and every couple of years he would get a big bonus, then tapped on the shoulder that it was 'his year to donate' to PACs. They'd let him keep enough to cover taxes plus a little extra, but it was understood why he suddenly got a large bonus. This was back in the 80s, so maybe things have changed since, but I'm sure whatever regulations have been put in place are easily avoidable. The people who wrote the laws are the same ones taking the bribes.
If you're suggesting "The good guys just need to out-donate the bad guys", the unfortunate reality is the bad guys are donating because it makes them money, so they can afford to. Nobody bankrolls good deeds that lose money.
But that is also no different from one single client being 60% of your revenue.
In both cases, they'll be calling some shots.
Even if your 60% guy owns a pharmaceutical company, he might even be happier to push reporting on the problems with other pharmaceutical companies.
Donors and owners are different.
People complain that it makes them biased but I don't really think so. At least not currently. For example CBC Power & Politics is decent programming and its not some one sided political overage at all.
In the recent past a lot of Canadian news outlets were incredibly cringe. Woke is now a poisoned word, but they were the cringey kind of woke where any criticism of foreigners for any reason was considered racist. A lot of that was Justin Trudeau Era institutional behaviour that has stared to go away though. The remaining holdovers being some courts and judges mainly.
I think lot of the distrust of news in Canada is a (somewhat reasonable) holdover for when they acted like this.
For Americans reading this though, this is all a completely different baseline compared to American News media. Canadian News might as well be true neutral in to the polarization down south.
Quite the pickle.
I do find it funny that the Online News Act, enacted by a Liberal Government, which effectively banned Canadian news from Facebook caused a financial crisis for the media companies that the government wanted to “protect” by strong-arming companies like Google and Meta into paying these companies for distributing their product for basically free for them.
Pretty economically illiterate to try to force a distribution company to pay the company they are providing their distribution service for.
There is no winning.
Also, the BBC has no problem criticizing the UK government.
All of which to say there are some things that CBC reports on pretty well. I does scrutinize the govt at times, albeit selectively (like everyone else). Maybe the problem people have with it is that it's a public service that has a clear liberal bias.
They've been 100% subscriber-funded, zero ads (and I believe also zero government support but not sure), for over a decade now. It's clearly a model that works, at least their target audience (lefty, highly educated).
The editorial section was distinct from the advertising section with the latter selling against subscription numbers and not meaningfully influencing the former.
It got acquired and the staff got caught significantly as physical and digital subscriptions declined. I don't know what the solution is but I know competition for attention and ad dollars didn't help. Our information environment is worse for the decline of local journalism too.
CalMatters is a nonprofit and provides quality coverage. Perhaps that's a viable model at the state level. https://calmatters.org/about/funding/
https://copdb.org/articles/name-the-bastards/
Who doesn't have a paywall now? Fox News. This is a problem.
Starting the timer and will stop it when they become non-free or switch to a paid model.