Micron Suggests Apple Helped Cause Memory Price Crisis

    Micron's chief business officer has hinted, that Apple's tough supplier
    negotiations contributed to the conditions behind the global memory
    shortage.

    Sumit Sadana explained that Micron was unable to fund capacity
    expansion during the industry's previous slump, a period when its
    margins turned negative partly because some buyers pushed relentlessly
    for lower prices.

    "We told a couple of the customers who were being very aggressive with
    pricing at that time that this is not constructive. A lot of the industry
    investments got shut down in 2023 because of really poor pricing and really
    poor margins."