The death of the brick and mortar toy store

The thing I've noticed is that even dying downtowns want insane amounts of rent; I think you have to be able to buy the building to make it work.

However, that's not as unrealistic as it may seem, because the city itself often owns a decent amount of downtown, and can make a deal.

Your comment makes me think of this recent post, https://laurenleek.substack.com/p/the-basket-and-the-booza, from an always wonderful blog which looks at why Australia has far more independent stores left compared to English cities and comes to a surprising conclusion:

"The unifying claim is this: chains follow legibility. A city becomes legible to a site-selection algorithm when it has been organised into walkable, transit-connected high streets with predictable pedestrian volumes. That legibility is what good urbanism produces and simultaneously what makes a city capturable."

I take my two little ones almost weekly to our small downtown area. The trip is usually a coffee shop, the bookstore, and a rotating third one (sometimes a candy shop sometimes the toy store, sometimes something else).

Anyway, we're an N=1 confirmation of that theory.

(In slight contrast to my other comment) I think Larimer Square in Denver is trying to do something akin. There was a land-edge-lord kerfuffle and gone are staples like The Market and Ted’s Montana Grill (RIP, I was also just in Bozeman). rn one side is bookstore - jewelry & artsy - African jewelry & artsy - Rioja (Denver famous food) - John Fluevog (Vancouver shoes) - Osteria Marco (Denver less famous Italian) - Van Leewuen (NYC ice cream). I hope it all works...

now, bookstores here are a whole other mess. two words, Tattered Cover. there are ample used bookstores, though, i found a copy of Alinsky’s Rules for Radicals for $6.50 on Colfax that should probably be handled with BSL-3 precaution which is as it should be

This makes a lot of sense from my own behavior. If a downtown has multiple places to stop, I am far more likely to go.

Better yet if it has attractions for both my wife and me, then we are both more likely to go.

Even better - if it has attractions open at different times of day - morning - errands like hardware shop, foods basics | afternoon - cafe, prepared food, more retail shop | evening - sit down dining, bars, checkout a book store.

It's always weird how some downtowns only cover a slice of this and as a result are dead after 6pm.. or don't come alive until 5pm.

I know someone who used to manage department stores (one branch at a time, several locations). He talked about clusters in a very similar way: Stores need nearby other stores to be attractive.

> a bookstore, a toy store, and a tea or candy shop

This was Borders and B&N, in their prime. A one stop shop. They had a childrens area with books and toys. They had a coffee bar. And of course books.

This is a timely comment for me. I have been doing research on opening a small indie (new/used) bookstore in a small old downtown I walk through almost every day. It has restaurants, specialty shops, coffee shops and a small local grocery store. I've always thought it was missing a bookstore.

Any tips/warnings that might not be immediately obvious to a hopeful bookstore owner? Do you think there is a sweet spot in terms of square footage of retail space? Margins are low so do you supplement with sidelines/events/memberships?

One of my next steps is to join the ABA as a provisional member to get access to their new bookseller guides.

I suspect, particularly for toy stores, there's also a weird incentive: if they stand alone, you don't want to bring your kids there because it's only going to cost you money. But if they're next to other shops, you can send your kids there to entertain themselves, while you can browse what you actually want to see in peace.

I have seen bookstore (second-handed books) thriving near universities. Your idea is actually very interesting and remind me of the mall model -- the mall model worked because everyone in the family gets his/her own share of pleasure. Of course the traffic matters a lot, too. Hope you start that experiment soon and succeed!

I'd be curious to know if you consider a Lego store a "toy store". There's one that opened in my city fairly recently and is in an area of smaller boutique shops (kind of like what you described).

Tsutaya, a Japanese dvd rental store has a specialty shop in Hiroshima. It’s best described as a library hosting a small electronics store, a clothing store, a stationery shop and a coffee shop.

So basically a tiny mall?

I can't comment about the minimum number of stores, but I do think its the correct idea. I live in a town of ~12000. We have 6.5 bookstores (including the good local thrift store as .5). Stores/restaurants do turn over fairly regularly, so its still tough, but it certainly seems viable. We get a good number of tourists, which helps but I do think you need a mix of restaurants, and a mix of different types of stores. Even as you go to nearby towns with big box stores, they all have downtowns that are doing ok with locally run businesses. Notably the downtowns all are small business focused with few if any box stores

This strategy has worked well for both Shakespeare and Co. in Paris and Shakespeare and Sons in Berlin. Books + Bakery + Coffee. Both of course are set in living pedestrian cities. https://www.shakespeareandsons.com

What about the situation where a bunch of flower sellers end up on the same area of town?

Hotelling's Law (also known as the Principle of Minimum Differentiation or Hotelling’s Spatial Competition).

I always wanted to open an indie book store + coffee shop and had a similar analysis. I read recently they are having a come back.

Barnes and noble is opening in my city after a decade ago books a million closed and our local indie closed during Covid.

kids don't want to browse amazon. =)

That's the overall premise of shopping malls.

Get 2-3-4 highly attractive shops that people go to (in Europe, Zara is an example) surrounded by shops that would otherwise die without the proximity/clustering.

Yup, that's why molls were so successful. They were deteriorating because of Internet, as a new "moll", covid speed up the process. But, frankly speaking, molls also killed many mom & pops shops scattered in the cities. So this is just evolution, I am not sure if it goes in the right direction, but consumers have the last word and they have spoken, even though, in the long run it hurts them.

So there are a few versions of this.

The most common in the US is the strip mall. This is a largely American, soulless construct of commercial space with parking out front, typically on a major road. There are lots of reasons why this flourished in the US. It's a symptom of society being so car-dependent, which is by design. Rents here are typically lower than other options so some businesses can survive in strip malls that can't elsewhere.

The next step up (density-wise) are actual malls, or shopping centers for the non-Americans. There are different versions of this. You have the entirely indoor mall. You also have other anchor stores that pop up nearby (eg Home Depot) that are popular but can't justify the mall rent costs. Often a bunch of other businesses will sprout around these stores, which is why they're called anchor stores. Anchor stores are also things you generally need in a mall to bring in enough traffic to make the whole thing economical eg supermarkets, department stores. Malls in general have been dying in droves. Basically too many got built in the 1970s through 1990s and online shopping is killing them. There are photography and video channels dedicated to exploring dead malls.

The third rarest option is the walkable district. This is generally the downtown of cities that existed before cars. People generally love these but public transit is an issue. Americans always want to drive even when there are viable options otherwise. That means having to build parking garages and the whole thing kinda falls apart. Or at least it losses some of its charm. The hellish end of this spectrum is Houston.

Some cities have managed to rejuvenate such areas by diverting traffic and generally investing in the area. But what tends to always happen is that businesses will rejuvenate an area and then the landlords will kill it by charging exorbitant rents. I've seen 40+ year old restaurants close because of rent hikes in areas that only really existed for that restaurant.

This is part of the problem with housing being so expensive. It makes everything expensive. That local shops? Well it costs as much to build as a house and a house is easier to sell. But a cafe or a bakery or a bookstore or some other eclectic shop can survive when the rent is $20,000/year. You don't need to pay staff as much when houses cost $100k not $1M. Expensive housing just strangles everything. But when that rent goes to $200,000 over a decade well then suddenly only chain stores and big box retail can survive there so what was once a charming downtown turns into Chili's, a CVS and a Chase bank.

So this can go wrong even in dense places like NYC. There's a real issue right now with so-called "zombie leases". Basically, companies like CVS, Duane Reade and Walgreens signed high-rent long-term leases but then decided to close the store. The store remains empty because the owner has no incentive to rent it for a now-lower market rent while the billion dollar company is still on the hook for it. Enough of these and a street can look abandoned.

I really think that when cities choose to rejuvenate an area they should acquire all of it first. Eminent domain, baby.

I saw a Tiktok awhile ago where someone posited that things we once took for granted get taken away from us and sold back to us. The specific example was walkable cities. That used to be the norm. Now it's a luxury. We can't have that. If people walk everywhere and take a train or bus well then they might not buy a car. Then they'r enot buying insurance and gas and maintaining it. Unacceptable.

Society really is getting dystopian.

This is awesome to hear about. The community aspects (both being part of the community and building community) can't be understated.

Thanks for sharing!

It would be great to have a "rural revival" where it's worthwhile to go back to the howling old owl in the woods, hunting the horny back toad.

Maybe the wave of AI layoffs can actually make that happen. We would need a visionary planner like maybe Christopher Alexander and then an administration to deeply care and support such a development.

I suspect if I were forced to make such a move, I'd be initially very upset, but long term, I'd probably welcome the change.

I still do this for my dog every year on his birthday. Funny that the Pet Store survived the Internet while the Toy Store did not...

We still go to our local toy store - which is quite nice and only about 5 blocks away (in Berlin).

I think it's hard to see the change in US toy stories looking at articles (and discussions) like this. There's always been turnover in retail; very few stores and chains last a lifetime. (I've always suspected it has to do with when key people retire or otherwise leave the business.)

Compared to when I was a kid, there's no shortage of toy stores: There's always something at the mall, Target has toys, bookstores have toys that didn't have toys when I was a kid. (My daughter asked me to take her to a bookstore in town last weekend that was about 1/3rd toystore.)

So, it's really hard to "blame" someone for a "demise" that, to me, looks like traditional retail turnover. Even if we didn't have Amazon, I'm sure older retail stores would turn over, and newer retail stores would eat them.

I have a 7 year old and for the past 3-4 years we make a weekly pilgrimage to a local boutique toy store specifically for birthday party gifts. It’s usually packed with others just like us doing exactly the same thing. They do provide the free wrapping service and they slap their story sticker on every box and it’s a good marketing strategy. But they also stock toys that are pretty unique and change the stock frequently, every kid we know practically has every toy you’d see at a place like Target. Their toy section seems to have been the same the entire time. Occasionally a new movie related toy comes and goes and a couple new big toy trends have entered but generally it’s all the same. Even the baby toys they sell are the same ones my kid had and has outgrown years ago. I’m not certain what their strategy is but it’s definitely not a good shopping experience for maximizing LTV of a childhood.

We also have the Lego store with the velvet ropes and always queued in our neighborhood mall.

Now the only observation I can say is this really only seems to work in affluent suburbs only. My neighborhood mall just so happens to be the top shopping mall in my huge city. It’s a destination for most of the suburbs and exurbs. The boutique toy story birthday present runs is usually around $50 per kid and we go to usually around 2 birthday parties a week during school year (on average). I don’t think most parents are allocating that type of budget for other people’s kids. I have 1 kid, many of my peers are doing the same for 2-3 kids and we all are varying levels of affluent by regional standards (expensive homes/cars, nannies, private schools, etc).

Recently in La Jolla, where presumably you have high wealth and IQs and tourism, and experienced the same thing—mostly fidget stuff, puzzles, and Lego resellers. The kids were so excited to go in but pretty quickly realized it’s effectively just a physical Amazon home page of mediocre plastic stuff.

I also think the UK are very tight with money (not sure about other countries). There are lots of people, according to our local Clarks shoe shop, who get their feet measured and then just buy their shoes online to save a few pounds. People do the same with anything they can try on in the shop and then order the same thing somewhere online for a bit cheaper.

The things you said are definitely making things much worse and I suspect that even back in the day when everyone bought things from the local shop, most retailers were not making massive profits so anything cutting away at that will make it worse.

Sad really.

Another problem with the UK retail scene is the charity shop, of all things.

It is hard to hate the charity shop as they are Mother Theresa and Bob Geldof in retail form, feeding the starving of Africa (name me one) and bringing us one step nearer to curing cancer (as if).

But, after a while, the charity tends to perpetuate the problems that it seeks to solve. So you have what amounts to a business that has volunteers rather than paid staff (forget about minimum wage), the electricity bill is at a special rate and even the products come for free, from house clearances and people just getting rid of their 'empty gifts of capitalism' (plastic trash).

The real hustle is with rent and business rates. Rent and rates gets paid but at a fraction of the cost. If the landlord kept the place empty then he would have to foot the rates bill, but get that charity shop in and the problem goes away. The landlord can then count on the value of his property going up because they don't make land any more and all capital ends up hoisting up property values, even if the crumbling 'property' was paid for aeons ago and is best demolished.

What you have with a toy shop is specialist retail, where customers have expectations of service. The staff should know the availability of every product, stock levels and much else. It is not 'pile it high' as per the Toys R Us model.

I worked in specialist retail and for a boss that despised charity shops. We were in a back alley, with a fraction of the footfall. Anyone visiting the town would see the usual row of useless charity shops but not our shop. We had bills to pay and they didn't. It was unfair.

Nowadays the High Street doesn't just have the charity shop scams going on. There is the joy of money laundering. Imagine you have a fine cannabis operation going on and you are bringing in tens of thousands a week. What do you do with that money? How do you convert it to property?

This is where the nail bar comes in to play. Or the 'barbers'. Or the 'vape shop'. Hire your immigrant labour to sell nothing all day, and you can put through all the money you want.

Then we have the Wetherspoons pub, where they don't really make money from beer, the idea is to build a property portfolio. Another hustle.

Then there are the naive hopefuls. Personally I would love to own a little shop that sold all my favourite toys that I was denied as a kid, so that would mean train sets. Or maybe I would love to own a little cafe that sells the healthiest food in town. With some lottery winnings or an inheritance, I could dive in, hire my best friends and have the grand opening.

Narcissism would mean that all the warning signs would be ignored. Pride would mean that I would be in it until the house was mortgaged three times over, with half the suppliers demanding payment up front. Every day would be praying for rain, as in sales. I would be complaining and blaming the usual suspects such as the jungle store.

There are many, many other hustles and it sometimes helps to explore a town with someone from 'the other side of the tracks'. Poor people get preyed on in ways you would not believe.

For instance, cigarettes. If you went into one of those convenience stores and wanted a packet of cigarettes, it would cost you a vast fortune, I don't know how much, but probably around £20 nowadays, at a guess. However, for our special friends, they get the counterfeit ones at a ridiculously low price.

If you were to ask for them then the owner would tell you where to go. However, if a special friend were to introduce you to the store owner, then you would be able to buy the £3 or £5 counterfeit items too. You can even pay by card, so long as you are in the club.

A certain poverty mindset keeps people from 'my special world' going back to these convenience stores to buy food and drink items that have no nutritional value apart from calories. It is very sad but you would be amazed at how much money can be made from the seedier side of the High Street.

The problem isn't with this strange underworld, it is with the people in charge. They don't have the 'speakeasy' code words needed to appreciate how it works and they haven't tried to give specialist retail a go. They are probably at a different level of criminality, with the rentier class that are the true parasites of Western society.

One of my daughters always asked to be taken to Toys-R-Us for one of her b-day presents so she could pick out something. Watching her walk around in wonder for an hour trying to decide was an even better present for me. I'm sad they're gone too.

I can only imagine the sheer delight in a kid that had never been to a dedicated toy store like Toys'r'us because of online shopping to see one for the first time. Sadly, many kids will never get to experience a toy store like that. I remember thinking what I'd do if I ever won that shopping spree that kids won on whatever Nickelodeon game show where that was the prize. I'd actually practice by learning where the things I wanted were in the store to be as efficient as possible.

I'm honestly not really that surprised by that. All (except clothes) are prime examples of products where you don't really care who sells it to you and how it looks in the packaging. People want a certain product and want it the cheapest. Why would you go to a real store to look at that product inside of packaging you can't open, with the added cost of the person behind the counter?

I mean a Lego set is a Lego set, whether you see the pictures on the box or online.

Their strategy is now about 1/3 of the store dedicated to toys/puzzle/legos and I think it’s a brilliant strategy. I can walk into the store, browse books while the kid is exploring decently engaging toys. It’s a win for the store and myself as I can walk out with a book or two for myself, a good potentially educational toy, and a Lego kit for us to complete together. They got us good

I rolled into a b&n and it had more toys than books 100%.

The blog writer is in Belgium, just like myself. Can confirm that there are almost no brick and mortar toy stores left in my area (which from what I can tell is the opposite side of Flanders).

GAME is bankrupt and was a shit for a long time, WH Smith is also closing lot of stores, B&M is selling tat and is half empty. But none of these are toy stores.

Retail in the UK is very much dead, unless you need barber and vape shops.

Sorry, bad link to book. Use https://www.amazon.co.uk/Penguin-Book-Kites-Original/dp/0140...

It really is a great book if you have any interest in flying things.

Here in a small city in the US we have two craft stores with hobby sections that provide access to those things.

I opened this comments page wondering if anyone would point this out. The idea that all sales have moved to online is always trotted out as the main excuse, but the reality is that most of the big well-known UK retail failures were caused by private equity, asset-stripping and loading them up with debt until the interest payments are too high to be payable.

What dense urban core do you live in?

Roads carry customers to the brick-and-mortar location, as well as goods that they stck.

Game stores tend to make money off Magic The Gathering, from my understanding. But yeah, The Wizard's Chest also has a decent miniature gaming community as well. And their board game selection is pretty good.

It's Warhammer 40k.

But beware, this game is designed to suck your wallet dry! ;)

> Capitalism is strangling culture and making people more lonely and anti-social. They want us at home, buying subscription services, and getting taxis for our burritos so we don't have to actually go out and do anything or see anyone...

People are choosing in large numbers to buy subscription services, order food online, stay at home, and avoid socializing with other people; and the market is supplying demand. This isn't something that some external power is forcing on an unwilling populace. Indeed, if you think that people are systematically making consumer choices that are easy and convenient in the short term but bad for the fabric of society in the long term (a common-enough complaint about human society), then the "they" who wants to force people to change their habits en masse is you.

> a big box store in a giant parking lot

You know it's bad when stores don't even "have" parking lots, but are "in" them.