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Discussion (411 Comments)Read Original on HackerNews

sheepscreek1 day ago
I love this term - I think it beautifully describes the direction that at least, YouTube is heading towards. Take for example, this racket where a channel copies popular (non-kids) creators’ parody work, splits the screen in half with the content on left, adds a completely random DIY type video on the right half, and lo and behold its content for kids who are too young to know any better[1].

Another one: AI voiceovers on videos taken from Asian apps, with some made up emotional story, followed by “if you love your mom, like and subscribe” - which kids (< 8yrs) actually do![2]

Or for that matter that YouTube makes it so hard to block channels and impossible to unblock specific channels (at least for kids). The platform has been unwilling to do anything about it for years. I suppose maybe this isn’t the best example but it’s definitely along the lines of a corporation prioritizing profits over all else, especially disregarding the wellbeing of their users.

1. https://youtu.be/VF4V7bRjjdo https://youtu.be/UoGuLabqgrk

2. https://youtube.com/shorts/B2ZNFiix8JA https://youtube.com/shorts/0eYYKRRcYrA

skwirl1 day ago
It is crazy to me that any parent of young children would let their kids watch YouTube videos on their own. Maybe this happened gradually enough that some parents didn't notice, but we had our first kid a couple years ago and I nope'd out of YouTube pretty quickly when I saw what was there. Even the channels known for being good - which we occasionally let the kids watch as long as we were present and choosing the videos - started to clearly optimize for engagement over quality, and so now we're done with it entirely. The stuff there for "kids" legitimately horrifies me.
brandensilva1 day ago
We blocked YouTube recently in the household for all devices but one approved tv device that our kids are only able to watch with us.

I let my oldest daughter at 10 watch stuff there a couple times a week which she largely watches Minecraft videos. I know everything she consumes for now.

Eventually that will stop and she's on her own when she is more responsible as an older teenager but the important point here is this isn't helicopter parenting, it's survival at protecting her brain from dopamine overload making her a content addict.

I don't want to go full Amish as I think it's important to prepare our kids for the inevitable world they will be exposed too but I feel I'd fail them letting them loose.

boringg1 day ago
Agreed - even older children shouldn't be exposing themselves to that garbage. Totally garbage in garbage out situation. Youtube can be good if its highly curated -- otherwise its just trash.
port11about 16 hours ago
Agreed. We understand that some parents in our milieu rely on YouTube for when they need to get stuff done, it’s pretty relatable.

What we ended up doing: download a few dozen videos from the channels we think are good for kids. I hate CocoMelon’s fast-paced videos, but find SuperSimpleSongs agreeable, so we now have a Jellyfin section for toddler videos that teach him something.

Screen time in general is highly advised against, but for that odd moment where we need extra entertainment, at least he’s watching something we’ve vetted. YouTube Kids is a cesspool of content, and your ability to block bad channels is ineffective since they pop up like moles.

brntabout 16 hours ago
> We understand that some parents in our milieu rely on YouTube for when they need to get stuff done

Certainly is, I can't get around this sometimes in order to do chores either. This is why I have a variety of kids movies, shows, series on disk. Plenty of variety, but all vetted.

frankieg33about 7 hours ago
the only respectful youtubers are those that monetize off platform. Veritasium had a video a while back (that I can't find now) where he was walking around London saying the algo is requiring that he make longer videos. lo and behold, his videos are now 20+ mins when the main idea can be explained in 4 mins.
smallmancontrov1 day ago
It's wild that the same easily detectable spam formula from a decade ago is still active beneath every finance video today: "I'm confused! Well I gave my money to Mr. Scammy McScamface and he gave me 1000% returns! Google Scammy McScamface now!"
ghurtado1 day ago
The problem of 8yr olds watching too much YouTube is definitely not one for YouTube to fix.

We're quickly getting to a point where all parenting is delegated to people and institutions that have nothing to do with raising children.

And then we complain that our kids are not being raised properly. We don't even know who to blame for this any more.

xyzzy_plugh1 day ago
I'd like to agree but practically there are difficulties enforcing it. Anecdotally I know of some parents having a battle with their local school because their kids have been watching this sort of crap in kindergarten.

Fundamentally it seems like building products designed to target children with harmful content, or content that substitutes for educational material, should not be accepted by society.

So yes parents are responsible but maybe we should stop building The Torment Nexus but for children.

bondarchuk1 day ago
Fundamentally it seems like kindergartens showing youtube videos to kids should not be accepted by society.
fauchletenerum1 day ago
> Anecdotally I know of some parents having a battle with their local school because their kids have been watching this sort of crap in kindergarten.

I'm imagining a scene from Idiocracy where a kindergarten teacher is the person whose job it is to press play on Youtube videos

SauntSolaire1 day ago
I see "Torment Nexus" has completed is evolution into a catch-all term for "things I don't like".
tdb78931 day ago
At that age I could watch TV or play video games without strict parental supervision (I had older brothers and would often play with them while my mom cooked or whatever). I was lucky because while I did watch some age inappropriate media (I watched Gundam Wing on Toonami when I was 7) I was really lucky that none of these things were trying to addict me to them in the same way media often does now.

I don't think the level of autonomy I had in the mid-late 90s would be a good idea now, even though it helped me be an independent and resilient adult, and I don't think that's parents' fault. I would've really struggled with the purposefully addictive nature of modern media and trying to balance autonomy with managing the exploitative nature of modern technology makes me anxious to have kids (and I've met a lot of parents who had some issues with it).

sifar1 day ago
>> trying to balance autonomy with managing the exploitative nature of modern technology makes me anxious to have kids

This is a legitimate concern and the anxiety is understandable. I think that would make you a much better parent than many. Most often, parents use these as crutches, so as a parent one has to set ground rules (for ourselves) and enforce them.

No tablets/phone access for entertainment till 6-7 yrs - there is simply no reason for this. No unsupervised access till 10-12 yrs.

Use game console like the switch instead of mobile games. Curate stuff for them. Mostly be involved in how they use technology, discuss with them what it is and what effect it can have in a way they can relate too.

port11about 16 hours ago
When I was a kid, I was allowed to watch the cartoons on Saturday morning. At no point — ever, in the entire history of television or parenting — would my parents have to be worried that I was watching ad-ridden content, scam videos, spam AI slop, fake nonsense, etc.

Screen time is not great but it’s widespread. The best we can do is steer it towards better places. We’re not asking YouTube to parent our kids, but rather want it to be as accountable as other media have always been, specifically in its ‘Kids’ app.

If a TV channel back in the day had the kind of crap that YouTube Kids has, it would pay a heavy fine.

aaroninsf1 day ago
This reads like literal propaganda.

Every assertion of personal responsibility (sic) in the face of billion to trillion dollar industry spending is bad faith, zero exceptions.

British Petroleum invented the concept of personal climate footprint. That was bad faith and to put a point on it, evil.

Tech industry claims that engagement farming and addition manufacture should be opposed by "parenting" are even less credible.

kakacik1 day ago
Yes and no. Look around you and count how many properly failing parents there are. Parents who literally offload their parenting to a tablet, TV, phone, nanny which is often on phone herself, whatever. Then complain kids are unruly when they don't simply listen to them like soldiers. Parents, who are often as addicted to the screens (and more) as their kids. Recent studies showed above half of toddlers below 2 spend an hour or more daily on screens, thats fucked up.

I can count many such parents, way too many that I know. Kids before 5-6 should not access internet and should not watch TV. Don't trust me, trust children psychologists. Its toxic to their developing brains and personalities. Let them fuck up their lives on their own later if they must, don't give them hard addiction from the literal start of life, just because 'oh daddy has this super important work so doesn't have time to be a parent' syndrome, especially when its mostly empty pathetic soul draining white collar work with 0 added value to humanity.

And if one is truly changing the world for the better (as in 1 out of those maybe 10 humans actually currently doing it) and can't spare time for some kids, then don't have them, its not some freakin' checkbox ticked and moving to next challenge and achievement unlocked. Its by far the hardest effort one can make in one's life, spans over 2+ decades, be never 100% successful, while facing many real risks of failure completely outside of one's powers (no I don't mean peer pressure phones in school, rather ie health issues)

lo_zamoyski1 day ago
> We're quickly getting to a point where all parenting is delegated to people and institutions that have nothing to do with raising children.

This is just the logical conclusion of consumerism.

Consumerism produces careerism. Careerism produces the two income household. A two income household cannot devote the needed time to raising children during their early years. Day care and school and after school activities has been used to keep children busy while parents were hunting for that next promotion and the bigger paycheck to get the better car to get the better "status" in the eyes of their neighbors.

The zombie is the perfect symbol for consumerism, because it involves a mindless, indiscriminate, beastly, and insatiable hunger that would sell his own grandmother for that next disposable morsel.

I think we really need to reshape things to conform to biological and human reality instead of working against it. In the case of women, our culture as well as our political and economic structures must support the ability of women to have children earlier and to be able to raise them themselves during their early years. Many women do actually want this, but the culture pressures them to do otherwise or convinces them that the consumerist lifestyle is more attractive, causing them to defer having children (constraining their fertile years) and to pursue careers that increasingly make it difficult to choose to relinquish for at least some time as they raise their children.

raumgeist1 day ago
Reminds me of Adornos "Dialektik der Aufklärung" and its take on what he calls the "Kulturindustrie". Almost 100 years ago he foresaw how the cultural offerings of society get commodified and chopped into bite sized chunks for each individual to receive theirs. He did not forsee us taking it this far, nor the addictive nature of the consumption though.

An additional danger is how this pulls all of us down. Staying with the articles example, by adding artificial strawberries flavour to everything those that could have enjoyed the natural experience never get the opportunity to do so, preventing them from acquiring the taste. Cultural offerings do have some educational responsibility after all.

plastic-enjoyer1 day ago
You have a whole strand of German and French cultural pessimism that foresaw the convergence of mass media to the current point to some degree.

> Staying with the articles example, by adding artificial strawberries flavour to everything those that could have enjoyed the natural experience never get the opportunity to do so, preventing them from acquiring the taste.

I would go so far to say, that even if people tasted the real thing, they would prefer the artificial product. For example, we have Sauce Hollondaise in my country, and most people were probably raised on the convenience product. The original sauce is very cumbersome to make and almost no one makes it fresh. So, I've noticed that even if people taste the 'real' sauce, they prefer the convenience product.

fireflash381 day ago
Maple syrup is a big one. I can count on one hand the number of times I've been to even fancy breakfast restaurants and had real maple syrup.

Cracker barrel used to, decades ago now. It's all garbage corn syrup now. I'd rather not have syrup at all than that cloying, thick, gross stuff.

hammock1 day ago
At a restaurant it’s hard because people use way too much and it’s expensive stuff. A solution could be tiny packaged packets of it, the way they do with butter (in part for much the same reason)
sciencejerk1 day ago
I grew up with fake Maple Syrup (high fructose corn syrup), so when I first tried REAL maple syrup as an adult, I preferred the fake, thick corn product over the genuine watery, ultra sweet tree product.
boscillator1 day ago
Huh, I've been to plenty of places were you could order it for an up charge and it came in it's own little bottle.
barbs1 day ago
Heh, I thought of maple syrup as well. And I'm ashamed to say I prefer the fake stuff! Although it's likely because it's what I had as a child, so there's a strong nostalgia factor.
tetris111 day ago
the real stuff was arguably improved upon with the thicker replacement. I don't want wet pancakes.
BiteCode_dev1 day ago
A Canadian friend brought me back 2 bottles of local maple syrup as a gift. Ok, I'm a pretentious Frenchman when it comes to food and I do think most North Americans have no idea how real food tastes.

But that stuff, I didn't know how it really tasted before trying the OG thing.

Globalisation gave us the illusion of experiencing the world.

diydsp1 day ago
>French cultural pessimism

Specifically Jean Baudrillard describes copies of copies with decreasing relavence and quality. But more sinisterly, the loss of knowing what is real, important, safe, efficacious.

His work builds extensively on Plato, Lucretius, and Deleuze's concept of the Simulacrum.

wincy1 day ago
This is like how 95% of SUVs are basically just minivans with a slightly different body. You have to research to find one with a truck engine that can say, haul a travel trailer. Another one that comes to mind is shutters on windows. People like the look but they’re just planks of wood in the vast majority of cases now.
wolvesechoesabout 15 hours ago
> Specifically Jean Baudrillard describes copies of copies with decreasing relavence and quality. But more sinisterly, the loss of knowing what is real, important, safe, efficacious.

> His work builds extensively on Plato, Lucretius, and Deleuze's concept of the Simulacrum.

Not really, Baudrillard is far more nuanced than "it's all fake", doesn't say much about "quality" (actually, hyperreal is "more real than real", and simulation is better than thing being simulated - that's why it is so pervasive), and he takes much more from Debord than Plato.

I apologize, but your comment seems to me based on YT video essays or LLM summaries, not on Baudrillard's writing.

Eddy_Viscosity21 day ago
I was fully triggered by the hollandiase bit. This is something I look for constantly when I travel for real eggs Benny. It's never real, even at higher end hotels. They just use better quality fake stuff. And it's so good when it's real.
wincy1 day ago
My wife makes real Eggs Benedict for me once a year on my birthday. I went to a resort hotel and spit out their Eggs Benedict it tasted so bad compared to what I get at home. They comped my meal. I guess this explains why I’m constantly confused why Eggs Benedict doesn’t taste right. I’ve found one, maybe two restaurants with passable Eggs Benedict in my city.
virtualritz1 day ago
Same with truffle mayo or truffle-based products. [1]

People who grew up on the artificial flavor prefer it over the real one. I have quite a few in my circle of friends.

You go to an Italian restaurant and you get plain pasta, panned in butter or olive oil and then someone comes with a real truffle and grates it in front you of over your dish until you tell them to stop. You pay for that amount.

Unless you go to a restaurant with a great reputation or some Michelin star venue, that is the only way to be sure you're eating real truffles. The dish has no truffle-aroma itself and the truffle is grated while you watch.

Assuming ofc (and probably true for most people): your palate is not well acquainted to the taste of the real thing enough to tell it apart from the many fakes/substitutes.

[1] https://www.tasteatlas.com/truffle-industry-is-a-big-scam

ahartmetz1 day ago
If the real thing doesn't taste like gasoline, I'd probably prefer the real thing. I find fake truffle disgustingly gasoline- or solvent-like.
Xmd5a1 day ago
> The original sauce is very cumbersome to make and almost no one makes it fresh.

No it's not.

bregma1 day ago
It's not at all difficult if you have gained the basic survival skill of cooking. I mean, take a couple egg yolks in a double boiler, add the juice of a lemon, whisk until it's thick then add butter. 10 minutes and you can use a bowl over the pot of boiling water you're poaching your eggs in if you don't have a double boiler for your camp stove in the wilderness.

But that's still more of a hassle than putting the carton of that yellow plastic liquid in the microwave for a minute and a half. People will prefer their slops and the farmer brings it right to you; what could possibly be a better life?

BonerWiener1 day ago
Nothing kills a discussion like when someone just saying "I disagree" with zero explanation. They're not really contributing just cluttering up the comments. At least give a reason why.
westmeal1 day ago
I don't know the real sauce is incredible compared to the fake stuff. It really is a massive hassle though :/
eszed1 day ago
Try this:

https://www.seriouseats.com/foolproof-2-minute-hollandaise-r...

I used to make it on the stovetop - even learned how to rescue it when it broke - but I don't anymore. You can decide whether using a hand blender counts as "real" or not, but the ingredients are the same, and I can't tell the difference, only the technique is arguably "cheating".

gacgacgac1 day ago
I make eggs benedict probably once a month or two. It's really fairly simple with an immersion blender. Comes together in like a minute. Timing the poached eggs and the sandwich elements is a little tricky, but not materially more difficult than, eg, cinnamon rolls from scratch.
plastic-enjoyer1 day ago
I know! But a lot of people prefer the fake stuff, because they were raised on it or harbor nostalgic feelings for it. For them, it's the real deal.
api1 day ago
When it comes to these lines of thinking, and to romanticism which is closely related, I have a hard time not seeing some of it as disdain for the middle class and nostalgia for the stories classic aristocracy told about itself.

I’m American and grew up inundated with cultural disdain for the suburbs, tract housing, malls, all those things, and at some point I asked, well, what then? What’s better?

Sauce made slowly by hand is better. Carefully curated culture is better. Hand made, artisan, intentional.

Rare. Special. And if it’s rare and special few can have it, making it also expensive and aristocratic.

As soon as you try to give everyone that experience, you get chain stories. You get tract homes. You get mass culture. Because it’s a mass. It’s million, billions of people, and we are not as unique as we think we are. None of us are.

I’m not saying the whole critique is this. There’s another side to it that’s about exploitation and addiction and that one rings true to me. But I find that it’s hard to peel the two things apart.

It’s not exploitation to raise the standard of living of masses of people, and if you think it’s inherently tacky maybe you’re a neo-feudalist reactionary and don’t know it yet. There’s a reason that stuff took hold so easily among certain kinds of hipsters.

I see a lot of leftists where if you could get them to let go of one idea, namely equity and equality, you’d instantly have a “trad.” Most of their other opinions are already aligned.

plastic-enjoyer1 day ago
I don’t see my post as making any judgement, let alone offering criticism. It’s simply my observation that many people prefer the artificial stuff to the original product.

But since you’ve brought this up, I’d argue that it’s not a question of elitism, but rather that 'the masses' simply isn’t given access to these products. What they get is an abstraction of the original, which merely imitates the flavour but abstracts anything else away. Take, for example, meat or vegetable stock, which is now a staple in every kitchen in the form of powder or stock cubes. If you take a look at the ingredients and nutritional values, they’re rather disappointing. The masses may get access to the taste, but not to the nutrients.

wolvesechoesabout 15 hours ago
> I see a lot of leftists where if you could get them to let go of one idea, namely equity and equality, you’d instantly have a “trad.” Most of their other opinions are already aligned.

It shouldn't be surprising - people conflated leftism with liberal progressivism, but they are not synonymous.

stymaar1 day ago
> Almost 100 years ago he foresaw how the cultural offerings of society get commodified and chopped into bite sized chunks for each individual to receive theirs. He did not forsee us taking it this far, nor the addictive nature of the consumption though.

Ray Bradbury did anticipate all of that in Farenheit 451, including the addictive nature of it.

I read Farenheit 451 in 2010, and I was shocked to see that he had anticipated Twitter, but his predictions didn't stop there and he also anticipated that the next step would be what is now Tik Tok.

thyselius1 day ago
In The book, what happens after?
stymaar1 day ago
Books are forbidden, book readers are prosecuted and their collection is burned down by “firefighters”.
srcnkcl1 day ago
Torment nexus.
cassepipe1 day ago
As someone who has struggled with understanding Adorno for a long time, I found this recent review of a book about Frankfurt School a pleasant read : https://www.astralcodexten.com/p/book-review-the-dialectical...
cmrdporcupine1 day ago
You can read and enjoy Adorno in bits without swallowing a whole overarching theoretical foundation. As he also often wrote that way.

Minimia Moralia for example is a collection of more personal and essay form writings.

Also I absolutely love Negative Dialectics as a piece of theoretical writing but I am not convinced it fits into the standard "Frankfurt school" label. It's more about epistemology than it is about culture.

(He was, however, more than a bit of a snob. I wouldn't take his musings on culture at face value unless you truly believe -- like he did -- that jazz and other popular music is just intrinsically and objectively worse than Bach forever and always absolute truth. Ahem.)

cmrdporcupine1 day ago
From this (mostly fine) article you linked to: "Marx was a left-Hegelian, which meant he filed the serial numbers off God and called Him “communism”."

I mean, no. That's a complete misreading of Marx. (Though perhaps one that was convenient to Stalinists or Maoists to continue to let breathe...).

For one, it would only apply to Marx in his 20s. Grown up Marx substantially threw out most of the Hegelian stuff, seeing it as superstitious nonsense while he studied commodity prices in the British Museum's reading room.

Or at least -- in his own younger-self terms -- he "turned it on its head" by throwing out the Idealist aspects of the dialectic. Even a traipse through the Theses on Feuerbach shows him rejecting all the transcendent forces of history crap.

I'd argue by the time we get to Capital the dialectic and the Hegel stuff generally is barely present.

If he is speaking of dialectic, it's mostly as "here's a way to look at history as it has happened, let's go poke at the contradictions and see what's in there" not "here's a recipe for how history works and from this we can predict..."

And back to Adorno, this is actually precisely what he is getting at in Negative Dialectics. Reinterpreting the "dialectic" as a non-Platonic, non-Hegelian process of looking at contradictions in reality and history but without expecting any kind of unification or resolution to a more perfect form. Living with the negative and the unknowable. Because the alternative, in Adorno's mind, was the path to Auschwitz.

swed4201 day ago
A misreading of Marx (intentional or otherwise) is precisely what I'd expect from Alexander.
foldr1 day ago
> I’ve long complained that communists refuse to specify the details of how a communist society will work, or why it would be good.

Did capitalists do this in any comprehensive or satisfactory way prior to the advent of capitalism? I’m not a communist, but this seems like a fairly weak criticism.

SauntSolaire1 day ago
The advent of communism was sufficiently long ago that it I'm not sure your critique applies.
YinglingHeavy1 day ago
The taste of the masses will always be vulgar, by very definition of the word. Vulgar as in commonplace.
fssys1 day ago
every time someone coins a new term for these phenomena i think of how Adorno already explained it all. "enshittification" SHUT UP
clydethefrog1 day ago
There was a major campaign the last decade from many pro-capital and libertarian thinkers to label Adorno and other philosophers as the root cause of many people grievances. Remember Peterson et all all warning about "Cultural marxism" and "postmodernism"?

https://en.wikipedia.org/wiki/Cultural_Marxism_conspiracy_th...

I try not be against new terms like "enshittification" or "dopamine fracking" for this reason, the tech people at the levers that might be convinced to change course seem to be more open to substack and blogpost concepts (see SSC / rationalist popularity for all this new terminology that just describes old continental philosophical concepts) instead of having to read old European thinkers that use too much Marxist terminology.

Edit: case in point, literally users here are now linking to SSC essays explaining critical theory lol

topaz01 day ago
Since I can't upvote @thrance's reply, I'll second it here: certainly complaints about postmodernism date to the 90s or earlier and fear of Marxism is as old as Marx (less sure about when "cultural Marxism" specifically became a scare-term of art)
tpm1 day ago
> There was a major campaign the last decade from many pro-capital and libertarian thinkers to label Adorno and other philosophers as the root cause of many people grievances.

I feel it's still ongoing, the reactionary elements are campaigning against anything circa modern (not modernist as in art but modern as organisation of society, so also anything that can be traced back to Enlightenment) and later, postmodern etc. They are actively destroying natural sciences too, which is a part of this effort. Feels like going back to feudalism.

wolvesechoesabout 15 hours ago
Well, people don't read Adorno or others, maybe have their favorite sci-fi book, and then go and describe, sometimes centuries old, ideas as some novel insight.
eloisius1 day ago
This is the essence of the Situationists’ Spectacle.
rkuzsma1 day ago
The strawberry example reminds me of the Instant Mashed Potatoes non-book review [0].

> Since World War II and the large-scale industrialization it fully unleashed, a core method driving ‘progress’ across many different fields of human endeavor has been to shred something real and reconstitute it into a faster, easier, less appealing IMPish substitute for what we used to make out of it. This is the parsimonious recipe for industry to fulfill our urges. We’ve got the food processor whirring, and absolutely everything is going in.

[0] https://www.astralcodexten.com/p/your-review-my-fathers-inst...

memcg1 day ago
>In the interest of full fairness while writing this review, I purchased a plastic cup of my dad’s currently favored “Buttery Homestyle” Idahoan brand instant mashed potatoes for $1.99. The preparation was extraordinarily efficient; the aroma was decent; the taste was a reasonable facsimile; but the texture was all wrong - a smothering paste that coated my mouth and constrained my tongue like a straightjacket. 3/10 would not buy again.

I substitute warm heavy cream for half the water and add extra butter which gets me to a 6/10. Mix in some cabbage or kale and you have a quick Colcannon.

genewitch1 day ago
yeah some of the instant ones aren't half bad, especially if you're not just using them as mashed potatoes with gravy, but in a pinch i can throw together a reasonably hearty and savory shepherd's pie with instant, including the peaks. Heavy cream definitely helps, and get lots of air in, if possible.

obviously real potatoes taste better, but they haven't been dehydrated and reconstituted, destroying the cell structures. probably.

regexorcist1 day ago
As someone under 40 who never had any social media, I cannot overstate the negative impact it's had on my peers and their behaviours. Worst thing to ever happen to society imo, I feel for the younger ones who grew up with it.
oa3351 day ago
why doesnt hackernews count as social media?
bachmeier1 day ago
Whether or not it counts as social media, there is no algorithm targeting individuals as far as I know. Social media in the sense of HN is just the internet.
PowerElectronix1 day ago
It does, but as you really can't get money out of it in a reliable way by exploiting the user addictive behaviors, it doesn't have that effect on society.

It's just a cool place to visit now an then an check cool stuff out.

Aurornis1 day ago
Kind of interesting how many people don’t realize that the purpose of Hacker News was to be an advertisement for Y Combinator and their portfolio companies.

You don’t see it as much these days, but YC portfolio companies can post privileged threads on this site for job listings, which in practice double as ads for the company. You’re not allowed to comment on them.

I haven’t seen one for a while because I suspect every company is already inundated with 1000 applications for every job in this market, but this is what Hacker News was for.

overgard1 day ago
Man, I wish. It used to be that, but I suspect now that there's a lot of astroturfing and probably bots.
FrustratedMonky1 day ago
And, HN doesn't show your ranking, at least obviously, so it doesn't get the same gamification to try and maximize points.

But, it is social media. Just that they make a point to try and tone it down and keep it focused.

thatjoeoverthr1 day ago
We have social media-like systems going arguably Compuserve and the like, as well as games. There's a matter of "refinement", like how some older people describe the change of drugs over the decades. TikTok, Twitter and many of the games are just "too strong", and it matters. Nobody gets "addicted" to Mario 3 or IRC to the point it resembles alcoholism.
Aurornis1 day ago
> Nobody gets "addicted" to Mario 3 or IRC to the point it resembles alcoholism.

People definitely became internet junkies in the past. IRC was where you could find chronically online people before that term was popular.

The good old IRC quote databases were full of jokes about people not leaving their house and being online all the time. I remember being mocked in IRC rooms because I was out doing things instead of being on IRC all weekend. IRC was the place for the chronically online. This has always been a thing and it’s weird to see it dismissed so casually.

raldi1 day ago
People were definitely addicted to IRC.
eggnet1 day ago
The lack of ads, and the algorithm for sorting the feed.

I think the spectrum runs from social media, to forum, to news feed… maybe other things. HN isn’t toxic.

copper4eva1 day ago
If you want to be pedantic, everything that has user interaction I think technically counts as social media. So just about any forum on the internet counts. But there's a pretty big difference in an anonymous forum, and something like twitter, facebook etc.
swed4201 day ago
> why doesnt hackernews count as social media?

It doesn't intentionally insert dark patterns into the platform.

It's not without flaws, of course, but it's 1+ orders of magnitude better than anything else.

stronglikedan1 day ago
because we're not putting our personal lives on display here. it's a news aggregator and discussion forum. sure, some folks post their personal projects, but it's framed as news to be discussed, not desperation for validation.
vaylian1 day ago
Why should it? Can I add you as a friend on HN? Can I become your follower? What are the social features that would make HN social media?
teolandon1 day ago
Talking to people
pfortuny1 day ago
I guess it is mostly (by default):

a) real pseudonymity b) no photos/videos c) no infinite scroll d) no notifications e) very specific (mildly speaking) topic range f) very very good ranking and filtering algo ....

throw109201 day ago
(g) guidelines designed for curiosity and intellectual discussion that are enforced by the moderators. No "real" social media platform has anything similar. (so maybe it's more like a discussion board? LessWrong/old phpbb forums)
Gigachad1 day ago
I grew up with social media but at the start of the year I quit all of it and deleted my accounts. AI slop and obvious bots everywhere was the tipping point.

I should have done it long before, quitting has been so massively beneficial and I don’t feel I’m missing anything. All real social interaction online these days is in messaging apps. Social media is just a feed of endless slop designed to put you in a zombie like state of scrolling.

killerstorm1 day ago
I'm not sure these things are about "big hit of dopamine". It's more about keeping user's attention on screen. And e.g. tiktok repeatedly shows minimally interesting videos, keeping viewer in expectation: how does this video end? would next the next video show?

So it's not about intensity, but quantity and repeatability.

MrBeast videos consists of many short segments each one having some small intrigue and/or delivering a tiny piece of interesting information.

The direct analogy with fracking is that these methods attract attention to things which normally don't warrant user's attention. I.e. normally we have defenses against getting attention stuck on one thing - it quickly becomes boring. But the industry managed to circumvent this by breaking these things into small pieces with tiny story-arcs in them.

shellkr1 day ago
Yes! Exactly this... Attention... We become so dependent on always being distracted so that we can not function without it. I remember there where a similar discussion about TV back in the days.. but the level it is on now is unprecedented. I think society will adjust to this behavior as it has always done before. How damning or not is yet to be decided. It does not necessarily has to be a bad thing... but being dependent on something usually is.
leeoniya1 day ago
so, Your Attention is All They Need?
hattmall1 day ago
This has been happening in the real world for far longer. It's basically the experience of many modern cities, or even worse suburbs.

Starbucks / Chipotle / Orange Theory / Target / Generic Brewery / Lime Scooter / Waymo / Subscribe N Save

So much of modern life has been comodified to optimize for things that aren't necessarily what's inline with the users interests and certainly don't do anything for cultural robustness.

designerarvid1 day ago
Guessing by your examples that you are American. Maybe you are aware, or perhaps not, that in Europe many view your culture as the one that has taken this to its extreme. Some envy it, some don’t.
hattmall1 day ago
Oh absolutely. It's also a specific segments of America. I hope Europe and elsewhere can resist but it really requires regulation because people in general are too easy to steer via advertising and convenience value propositions.

Definitely places in the US where you want find this commoditization of experience.

spwa41 day ago
Where in Europe do you find large amounts of small stores? (and for real, not fake). Or is your point that Europe has a different supermarket chain per country? Malls have the same stores across countries ... but they differ, somewhat, if you move from one country to the next. And they're fake. Every company has 3-4 store brands these days so malls have 4-5 stores that look different, but aren't.

So ... what a difference that makes?

(I mean, I get that it does make a difference. Carrefour clearly takes some pride in their chocolate selection and aldi ... well it's an insult to any product to be sold at aldi. But culture in shopping in the EU? Where do you find that?)

VileSquirrel1 day ago
> Where in Europe do you find large amounts of small stores? (and for real, not fake)

I live in a small european town and all the followings are found less than 3 minutes away from my home: butcher, baker, shoes store, newspaper store, convenience store, barber. The town hosts a market once a week that sells more divers products, and many people do shop there. Some of the stores are owned and operated by descendants of those who owned them 60 years ago, all have their owner working in the store.

Maybe you won't consider that to be "large amounts of small stores" but that is somewhat the point: all my basic needs can be covered by a handful of small stores.

Granted that type of life and town has become less representative over time, but I heard the trend is now to go back to the countryside as people flee the big cities.

ben_w1 day ago
Berlin and surrounding towns and cities. Before the pandemic/brexit, also found them in the UK, but visits afterwards suggest catastrophic decline at least in the specific places I visited.

Just because we also have malls, doesn't mean we only have malls.

lukan1 day ago
"Where in Europe do you find large amounts of small stores?"

Im vibrant city centers of every bigger city I visited. The ugly malls are taking over much and online ordering is heavy pressure, but some are still very much alive.

plastic-enjoyer1 day ago
Depends on what city you live in, and what part of the city you live in.
esperent1 day ago
> Where in Europe do you find large amounts of small stores?

Literally every city and town.

alchemism1 day ago
Athens Greece would blow your mind, friend.
tsss1 day ago
Don't act as if the cities in Europe look any different. I don't know what a "subscribe n save is" but I can find a Western Union, gambling hall and vape shop on every street corner.
plastic-enjoyer1 day ago
> Don't act as if the cities in Europe look any different

They do look different, claiming otherwise is just American cope

PeterStuer1 day ago
I think a significant contributer to franchize style commoditized homogenization is modern anxiety. Millenials especially seem near exclusively drawn to the 'predictable' and curated 'peer approved' nature of recognizable 'safe' brand signals.
sph1 day ago
You are seeing the effect for the cause. Humans (life in general) are effort minimizer machines, it doesn’t mean that maximum optimization is the ideal environment for a human to thrive.

Any caveman would have loved to have to choose between favourite junk food franchises instead of risking his life chasing woolly mammoths not to starve.

vladms1 day ago
From what I see, there are many people that don't want to be "bored" more than the people that don't want to be "tired". Of course there are many that want to be neither (so we get social media that gives you "not bored" and "not tired"), but I don't think we can generalize for 100% for neither category.
ErroneousBosh1 day ago
> Humans (life in general) are effort minimizer machines, it doesn’t mean that maximum optimization is the ideal environment for a human to thrive.

My 5-and-a-half-year-old son would recommend this book to you:

https://www.booksfortopics.com/book/the-couch-potato/

It covers this quite succinctly.

goodpoint1 day ago
By this logic travel and tourism would not exist.
keybored1 day ago
It was at this supposed peak of Dopamine Fracking that intellectual conversation found a renaissance. Anthropology in particular reached its pinnacle in a unifying theory of everything: it’s just human nature.
veunes1 day ago
When housing, healthcare, work, social life all feel unstable, the predictable option starts looking less like boring conformity and more like one less decision that can go wrong
SauntSolaire1 day ago
What's being discussed is not at all limited to people experiencing instability
neutronicus1 day ago
That's definitely the case for my wife.

She lives in terror of being grossed out or impatient, or our children complaining. Her favorite places are ones where she didn't have to wait, never wondered whether we'd been forgotten, where parking was easy, where our son ate the food, where the food didn't gross her out, where the finishes look new/spotless, and something about the atmosphere of the place set her mind at ease about no one paying attention to our children's behavior.

Chains are very good at ticking these boxes. Independent places always seem to have slow service, or a dirty bathroom, or a dingy finish, or poorly-separated seating so that she feels like our son is bothering other patrons, or no kids' menu, or no parking lot, or just manage to put her off in some way. "Feel dirty". "Feel sketchy".

I really don't know if it's the chicken or the egg. Is it because chains are familiar? Or is it because it takes a corporate arm to understand the existential necessity of "not putting off high-achieving white women" and to do the market research it takes to actually achieve that aim? IDK

sleepycat8011 day ago
It's more a side effect of decision fatigue. Millennials are at a stage of life where they face a very high cognitive burden. They're not thinking deeply about it. which is great for advertisers.
eptcykaabout 16 hours ago
I do not believe the majority of millennials are like this.
basisword1 day ago
I don't think that's a millennial thing. If you think back to the whole 'hipster' era, yes peer approval was a big part of it but so was local/artisan/unique stuff. Franchises were the things that were completely avoided. That predictability is much more of a modern requirement.
raverbashing1 day ago
Not sure it's a millenial thing, but yes

And to be honest choice fatigue also plays a part.

(Also millenials seem to sell some places as "gritty and authentic" when in reality a lot of them just suck)

I'm all for trying new things, but in the end you realize that a lot of those are just not for you and you go for the bland and tested thing

zimpenfish1 day ago
For me (considerably older than millenials) it's not choice fatigue or "default to bland and tested", it's "if I'm paying a small fortune for coffee / food[0], I do not want a crappy serving just because the barista/cook stubbed their toe / broke up / got bad news / etc. this morning and they're wildly off their game."

Starbucks, McDonalds, Papa Johns, etc. do not make "great" refreshments but they make them of a consistently sufficient level of quality that you can be sure you're not wasting your small fortune when you buy from them wherever you are.

[0] As, sadly, we are all forced to these days.

zuzululu1 day ago
Perhaps but I also think this is just personal preferences across age groups.

For instance contrarians who avoid those attributes

canpan1 day ago
All cities have the exact same shopping street somewhere.

Tokyo (Ginza), NYC (5th), Paris, London, Berlin, Sao Paulo..: Starbucks, Gucci, Addidas, Louis Vuitton, Levis, Ferragamo, Apple Store, a little further from there a McDonald's..

dormento1 day ago
You know, I always felt it but struggled to describe. This is exactly how it feels. Commoditization is inevitable, but the loss of identity that comes with leaves the impression that every city is one of those old-west movie prop ghost towns.
Towaway691 day ago
The world is becoming such that anywhere is like everywhere and everywhere is like anywhere.

At least major western cities are turning into the same-same but different tourists.

4ggr01 day ago
> a little further from there a McDonald's

in my experience there's like 3 of them on every one of these big streets, puzzling how many McD's exist.

mcosta1 day ago
And these streets are always full
dredmorbius1 day ago
That's a trend which has been emerging for a long time. Henry Miller's The Air-Conditioned Nightmare (1945) is an early take, this is a theme of John Steinbeck's Travels With Charley (1962), though Steinbeck was taking pains to avoid the then-brand-new Interstate Highway System. Two decades later, Least Heat Moon's Blue Highways chronicles a similar trip.

Growth of both suburbs (Levittown, 1947, Interstate Highway System (1956), shopping mall (1950s/60s), and fast food franchises (McDonalds, bought out by Ray Kroc in 1961, Kentucky Fried Chicken, now KFC, 1952), greatly accelerated the trend especially in the 1960s and 1970s, aided by mass-market television advertising.

Homogenisation of US culture, shopping mall / strip mall / franchise culture were all pretty well developed by the 1980s / early 1990s. The specific franchises have been changing (Starbucks does date to the early 1970s, but really boomed during the 1990s, Target is similar, most of your other examples are post-2010). I recall complaints of travelling, often well outside the US, only to be faced with the same mix of stores, restaurants, brands, and products one would find within a typical US city or suburb, already by the 1990s.

I'm not saying that this isn't bad. Just that it's been going on for a long time.

jschveibinzabout 22 hours ago
I saw an interesting comment from the marketing gent Rory Sutherland. He calls it metric driven isomorphism. In other words, by collecting the same demographic data and redesigning products, all companies in the market tend toward some boring center that addresses the main needs/wants but reduces differentiation.
hattmallabout 20 hours ago
Yeah, I mean, I've heard it called a lot of things, catering to the masses, least common denominator etc. It's really only a problem when it starts to consume so many resources in a given ecosphere that it pushes out everything else.

It's like a Times Square effect, Times Square used to be an actual interesting place, now it's just the bastard child of commercialization. It's happening or has already happened in most major cities and of course suburbs in the US. There's few holdouts, like Nashville, New Orleans and Atlanta that still are just somewhat untamable.

iceman281 day ago
I don’t know if I’d club fast food restaurants into the dopamine factory category. I see it as more of a necessity as I don’t think I can go hunt or gather food during my lunch break at the office.
nicoburns1 day ago
I used to work near a food market where there were dozens of independent good stalls that were setup to serve working people lunches. The food was still fast, but a lot healthier, and you could go to one place and have a wide choice of options.
mckn1ght1 day ago
There’s a lot of possibility in between hunting and eating fast food. Buy some healthy food at the grocery store and pack a lunch to bring with you.
sleepycat8011 day ago
There is a formulation, a sugar/fat/salt ratio that the majority of people will find satisfying. Fast food tends to optimise this way. It's why, for example McDonalds burger buns are quite sweet.

But I don't know whether dopamine is the pathway responsible.

praptak1 day ago
This is alienation as described by Marx. If you optimize a thing, at some point it becomes separated from its nature.
zuzululu1 day ago
> Starbucks / Chipotle / Orange Theory / Target / Generic Brewery / Lime Scooter / Waymo / Subscribe N Save

I've never been to any one of these except Starbucks but only like a six times and Chitpole ONCE.

I've also never been to Taco Bell. McDonalds I've been to thirty times.

I don't think I'm alone? These places don't have that exaggerated pull that is often discussed in alarmist articles.

I guess I just don't eat outside at all so I could be the minority.

coldtea1 day ago
>I don't think I'm alone?

Alone or not, you're hardly representative. They are huge corporate behemoths because 100s of millions go there.

And if you personally do avoid those, you likely still don't avoid 50 others like them. Like, you don't go to those, but shop at Amazon. Or ride Uber. etc

c22about 9 hours ago
Same for me, but I stopped counting my McDonald's visits after 25...
ErroneousBosh1 day ago
I lived in Glasgow for 20-odd years, where you can get food from any region of any country in the world made by people from that region of that country, right there, fresh, right in front of you.

I've also eaten Taco Bell.

You're not missing much. It is much as you'd expect, a stepped-on Americanised parody of Mexican food. Even in the small north-eastern city of 150,000 people I live near now there are at least three places better than it for Mexican food.

Starbucks is absolutely rank. I suspect all the syrups and shit people pump in is just there because they a) don't actually like coffee and want some sugary milkshake, and b) don't know what coffee tastes like so are okay with the stale over-roasted to the point of just being burnt lukewarm rubbish that Starbucks sells.

The rest of those don't really exist in the UK (yet!). I don't know if "Generic Brewery" is a real place or just a term for "oh hey you have to check <this place>" out, but if it's the latter then that would be Brewdog. Okay but not great beer, horrible horrible people.

I used to work at a small workshop in the south side of Glasgow where I'd go out and get a curry for lunch most days. The building looked semi-derelict but the shop itself was clean enough. Stainless counter, stainless kitchen units behind where two big Pakistani guys and their tiny grandmother who *everyone* deferred to cooked up curry. Cracked lino, scuffed formica tables.

You went in, you bought curry and a can of Coke. What kind of curry? Whatever they'd made that day. There was one, or maybe two if they also had a veg-only one on. It was whatever Naniamma had told them to make that day. Your menu choice was buy the curry or don't. Doesn't matter either way. Four quid please, want a fork?

It was always superb, and 20 years later I can still taste it just thinking about it. This is the kind of place you could eat.

zimpenfish1 day ago
> The rest of those don't really exist in the UK (yet!).

Chipotle and Lime scooters do exist in the UK (and have for a while.) Waymo (I'm assuming the driverless taxis here) are just starting to appear in London. Apparently there's an Orange Theory Fitness in Derby (which has the same logo as the US one and therefore I'm assuming it's the same company.)

(Amazon and some smaller stores have been doing "subscribe and save" for years. But I'm not sure if that's the same thing?)

> [curry shop]

There was a great Thai place on one of the North Acton industrial estates back in ~2010 - tiny place, scuffed formica tables, terrifying grandmother taking your order, similarly small menu. Still the best Pad Thai I've had.

veunes1 day ago
Yeah, I think cities are probably the clearest physical-world version of this
underdeserver1 day ago
Eh, I don't use Lime Scooters or Waymo for the dopamine, I use them to get to where I need to go.
JohnBooty1 day ago
Yes. I think convenience/utility explains a lot of these “depressingly homogenized experiences” far more than dopamine-seeking.

My life is very, very full. I do not have enough hours in the day, or years in my life, to fulfill all of my obligations and chase all of my dreams and interests. Not even close.

So I buy a lot of clothes from Old Navy, because they offer tall sizes that I need (surprisingly rare) and I honestly just have other things to do with my time. I’m aware there’s a whole world of interesting fashion out there, I just have 100 other things I want/need to spend my time on.

It’s the same with food, a lot of the time. Sometimes I just need a known quantity.

The restaurant chains know this, too. Sure… the commercials are all about satisfying your dopamine needs. But the way they actually run their operations is all about enforcing consistency. A Big Mac is supposed to taste the same everywhere. If you are a McDonalds franchisee, you can pick and choose which McDonalds products and promotions you sell (you can operate without selling french fries, if you’re crazy enough) but you absolutely cannot customize the ones you do sell.

(Yes, there are regional differences between McDonalds in different regions. Even within the US, there are some small differences due to regional suppliers and ingredient price/availability etc. However, these are very small differences and trust me, they really are laser-focused on consistency.)

ncruces1 day ago
Also I'm not sure either is "bad for society" in the way that's implied.

Rentable scooters/bikes being dumped everywhere by idiots is an issue, but parked in city approved places they're a boon.

They can make transit incredibly more useful for thousands of people in slightly less dense places.

The nearest subway to me is 2km away. It's much nicer to be able to rent a scooter for 5min than having to take it with me for the whole ride, or have it locked to a pole with 100s others.

As for Waymo I dunno if a vehicle the size of a car just driverless is the answer to mobility issues, but anything that reduces the number of moving and parked cars in cities is a win in my book.

epolanski1 day ago
On the contrary I think they converge for what's inline with the average user, a sort of neutral and familiar "taste" of everything from operations to design.
te_chris1 day ago
To nit pick: Micromobility is the opposite of this.
nlanier1 day ago
I've found that this engineered optimization has a more pernicious side effect: killing curiosity.

Lack of complexity stunts the desire to become curious - to give reasons to look closer, ask questions, compare experiences - and ultimately develop 'taste'.

When everything is optimized into its most obvious, frictionless, immediately-rewarding form, the sum of all experience becomes more 'pleasant' but harder to care about.

The author touches on something that's been grating at me (and is professionally relevant) for some time now, and I appreciate his effort to articulate it.

epistememe1 day ago

  What once motivated going deeper to satisfy the curiosity instinct is now satisfied by breadth. Quantity has a quality all its own. 
  "When everything is optimized into its most obvious, frictionless, immediately-rewarding form, the sum of all experience becomes more 'pleasant' but harder to care about." This is an insightful and important point. Humans place value on what requires effort and resources to achieve/acquire. The timeline has been condensed so that immediate rewards are required, or attention/effort is directed elsewhere. Any extended effort or depth requires frequent dopamine rewards. Those born well into the Internet age have a different disposition that is difficult for older generations to understand. In some ways, the difference is quite profound and not unlike that of a foreign culture.
webdoodle1 day ago
Interesting take. Do you think they are intentionally killing curiosity? If so, why?
kriro1 day ago
There's a certain irony in coining the term on discord. Nice blog post but I'm used to reading these from people who hang out on IRC. Times are changing indeed.

My private version of anti-dopamine fracking is playing the phone game. Every social event I attend, I try to be the last person to look at their phone (well basically not look at it at all). It is fairly sad how easily this game is won in under 30 minutes in most casual settings.

Aurornis1 day ago
> There's a certain irony in coining the term on discord

And the section in the middle where they start praising a YouTube video series that validated his anger and encourages us to go watch it.

You can sense the author’s struggles with self-regulation at the center of this article, but they have a blind spot for the content and apps that they really like. I think people in this situation would do better to start looking for positive outlets for their time like taking up an activity or exercise routine that gets them out of the house and away from screens. Trying to set arbitrary boundaries to avoid really bad content and apps is good, but if that time is just backfilled with other apps and videos then it’s only a very partial help.

igmn1 day ago
I agree. I’m the author, and I think freeing up my time is the core of making myself feel better. And I think it could help others.

Because I don’t scroll nearly as much anymore, I have less things to immediately and effortlessly distract myself with. This inadvertently forces me into creativity, mindfulness or rekindling hobbies, which are healthier and more fulfilling activities than TikTok. It also promotes experimentation and trying new things. For example: I don’t write often, but having more time and boredom allows me to actually try instead of wishing I had. And now we’re having this conversation as a result.

YouTube and Discord are as much of a distraction as anything else, but their nature (or I guess how I use them) makes them feel more finite, and I can often “run out” of content to consume in a short amount of time. Previously, I couldn’t run out, and it was ruining my life and personality.

I can finally feel my life’s sort of global content feed becoming finite and manageable.

a3c91 day ago
> I can often “run out” of content to consume

As a reformed YouTube addict myself, that feeling of "running out" really is great. Tragically, that was its own exciting rush which has since faded. :)

bsimpson2 days ago
He's right - that phrase evokes what he means better than many alternatives.

But this feels like an article where you get all the useful info in the title. The rest is just a rant about the modern internet being bad for your brain.

froh1 day ago
i got much more out of it and it's intelligently written

I see this structure:

* introduce dopamine fracking

* the wonderful strawberry analogy to what we loose, personally, by giving in to the substitue for the real thing

* how they (the author) managed to in baby steps turn down attempts at fracking _their_ dopamine: through awareness of what's happening and what were missing because of it

so until there is some bigger scale solution, we can at least self regulate.

and overall the article is a positive note in difficult times.

I especially loved the strawberry analogy.

killerstorm1 day ago
There's an unresolved tension within the article:

* some parts of it imply it's about higher intensity, 'bigger' dopamine hits * while other parts talk about commodification, i.e. making these 'dopamine hits' as cheaply as possible, with as little other substance as possible

Not the same thing. There's a connection - reducing 'substance' make it more 'pure' dopamine, also there's some loudness war between different sources. But still, in the end people generally don't feel anything intense when scrolling tiktok, it's just enough to grab attention.

I guess more direct analogy with fracking might work better: it squeezes dopamine hit out of things which normally don't warrant attention.

frohabout 20 hours ago
"commodification" (and "industrialization" and "over-consumption") were just alternative terms they tried before settling on "dopamine fracking". that's it. and exactly because theses terms are not synonyms at all and exactly because they fit worse, the author settles on fracking: squeezing a ressource out of our brains no matter the collateral damage, as you then identified.
DaanDL1 day ago
Same here, I enjoyed it too. A lot of people are nitpicking on the strawberry analogy, but there is certainly something to be said about the commodification of everything.
zigman11 day ago
I agree with you, also about the strawberry analogy. I was quite surprised to read that author is 22 years old. So many young smart people around!
raincole1 day ago
> The Strawberry Example

Is this really the best example the author could come up with? If you want fresh strawberries, you can just go to a supermarket and buy them. In many places you can get a few pounds per for less than the money you earn in one hour. It's pretty much a heaven compared to pre-industrial days.

But I guess the analogy of fracking is pretty spot on, just in a way the author didn't realize -- the cons are often exaggerated.

brikym1 day ago
> If you want fresh strawberries, you can just go to a supermarket and buy them

Whut? It's a perfectly relatable example. Commercial fruit genetics are selected for shipping and shelf life. Nutrients and taste come way down the list of priorities. I've noticed the strawberries in my supermarket have a more consistent quality every year. Consistently awful. It seems like one company have taken over the market and the berries are hard and bland. But they look nice. As each layer of the chain consolidates it forces adjacent layers to consolidate and you end up with sameness. The small strawberry companies probably went bust because the big supermarkets pushed hard. Now I have to buy my strawberries from a roadside farmer and they're great.

rapnie1 day ago
In the Netherlands strawberries in the supermarket have generally good quality, and a season too, though you can buy them year-round. But there's only one type of strawberry, the red sweet ones.

A recent dopamine fracking example in the supermarket is beer culture. Couple years ago in NL small breweries were popping up everywhere and making delicious specialty varieties, or reviving long lost beers from old recipes. Also small shops emerged, collecting special beers from around the world. This did not go unnoticed at the supermarket, and the number of brands they offered exploded. Rows upon rows of the most fancy designer cans to attract your attention, highly priced but convenient. It killed off a large part of this trend. "Hey, I can just buy this in the supermarket".

raincole1 day ago
First of all it's not what the article says. It doesn't mention heirloom harvest at all.

Second, after trying heirloom tomatoes myself, I stopped buying the claim that commercial cultivars are that bad.

christina971 day ago
Right but that’s not what the article argues. The article argues that strawberries have been destroyed and now you only get the synthetic flavor and no grandma nostalgia.
almogo1 day ago
If the corporate berries are really so bad, the invisible hand will push the company in the direction of society's aggregate wallet vote. Sounds like most people are fine with them. Outside of truly autocratic systems, sounds like these berries are WAI.
chownie1 day ago
Other possibilities:

* The people are not fine with bad strawberries but have no other choices available

* The people are not fine with bad strawberries but can't afford better choices

* The people are not fine with bad strawberries but they don't know good strawberries

* The people are not fine with bad strawberries but they're cheap enough to ship and sell that there's no economic case for good strawberries, so no one close enough to buy from will sell good strawberries to them

"The market seems fine with it" is kind of a lazy thought terminating cliche answer. What if the invisible hand of the market is pushing strawberry producers towards the outcome "society no longer values this enough to buy it" in which case the aggregate wallet vote will be zero?

layer81 day ago
Supermarket strawberries are often bad with not a lot of taste, and little variety, which is a result of their commodification.
Gigachad1 day ago
I’ve had home grown strawberries and they are certainly sweeter, but they are smaller. And I can’t say being sweeter is actually better.

If I was cutting up strawberries to put in a yogurt, I think I’d actually rather commercially produced large but less sweet strawberries.

Traubenfuchs1 day ago
Slightly strawberry flavored fiber sponges.
veunes1 day ago
I don't think the point of the strawberry example is that industrialization failed to make strawberries cheaper or more available. It obviously did the opposite in many places. The point is more about what gets selected for when the whole system optimizes for scale, consistency, shelf life, lowest acceptable cost
Schlagbohrer1 day ago
They also grow extremely well in many climates across the northern US and are good at self-perpetuation. They're a fantastic balcony plant since their crawlers will hang down and offer fruit to a downstairs neighbor.
SirHumphrey1 day ago
Woodland strawberries grow even better somehow. We used to have them planted at the garden, then a few years ago we removed them and planted something else and this year I was surprised to find that they somehow survived and moved a few meters away from where they originally were.

They also taste better in my opinion.

zigman11 day ago
What if you are not from the northern US?
swiftcoder1 day ago
They grow fine in pretty much all of Europe, and most of South America - you may need to find a mountain to grow them on if very close to the equator. I imagine most of the rest of the world fair similarly.
hart_russell1 day ago
I can tell you haven’t eaten a home grown strawberry before, because they’re not comparable.
john-h-k1 day ago
Yeah it’s a weird example. Perfectly possible real strawberries with all their complexity extract more dopamine!
zeafoamrun1 day ago
I was hoping for some examples of dopamine fracking of online communities as they said but was also disappointed.
JohnBooty1 day ago
I have a friend who works in the flavor and fragrance industry and one of the things strawberry fragrance is used for is… (drum roll) actual strawberries.

Yep, a light spritz of strawberry scent on actual fucking strawberries apparently makes them more appealing.

Stefan-H1 day ago
My issue with the strawberry example is different than yours - the items the author listed that we miss out on ("The texture, the juiciness, the complexity of the flavor, the imperfections, the joy of finding a particularly good one, the cosmic horror of eating a wormy one, the nostalgia of having your grandma's strawberry jam with dozens of individually unique strawberries in it.") amount to little of objective value. I would argue the greatest value that eating a real strawberry as opposed to a fake strawberry product provided was this very article. Where else has "memory of texture and flavor combinations" been brought to bear? I can agree that there is virtue in having tasty and interesting things to eat, but I don't see how missing out on a specific combination is all that terrible.
paganel1 day ago
> If you want fresh strawberries, you can just go to a supermarket and buy them.

And they all taste watery, i.e. almost no taste at all, all this as a result of the industrialisation of strawberry farming. Which means that it was a good enough example for me.

anon-39881 day ago
The prime example for me of this phenomena is selfies. What is the point of taking pictures, really? To capture the moment? Or to post to social media? If I am going to be honest, most pictures today are taken so that they are able to be broadcasted it to everyone.

I believe I have superior taste in this where I don't take selfies but instead take pictures of people and environment just doing stuff. The moment someone says "smile for the camera!", thats an inferior, fake situation that does not bring me any joy. I don't like looking at those pictures because I know everyone is faking it. I know because the moment the picture was taken, they would immediately sighed and drop the smile.

rapnie1 day ago
Carrying a camera around at all times killed the value of photographs to large extent. I know people who come home from a one week vacation with 100's of pictures, that are never looked at again, and which spoiled all the moments where one could really enjoy the scene. Music concerts where nearly all the crowd film the concert and mostly miss the experience by doing so, is another example.
Gigachad1 day ago
I don’t think it’s having a camera that killed it, it’s that most people stopped printing their photos. Most people have thousands of poorly sorted and duplicate photos on their phone which aren’t very enjoyable to scroll through.

I went and sorted through all my photos and printed out the best ones to pin up on a board. I love looking at them and everyone who comes over finds it interesting to look through the photos on the wall too.

rapnie1 day ago
Yes, you explained better. It is having the camera always with you and the abundance of photos that are the result, which for most people including me are too much and too boring to sort out. I find myself in the opposite situation now, when at a happening or event I take no photos at all, because I came to hate taking them. Feel it is not worth spoiling the moment. But that means not recording the valuable moments for later, so I may come to regret that at old age.
wvh1 day ago
I'd say there's at least a third reason: intellectual (or rather technical) curiosity of photography itself. Often, when I take a picture, it is just to see how a particular shot turns out, much less so for any sentimental value to myself or anybody consuming those images later on.

I'd also say that's most likely a healthy kind of dopamine usage, as it's leading one into a life of exploration, learning and wonder.

But you're right, taking a true in-the-moment picture is a skill.

mft_1 day ago
I always remember a posed photo that one of my old bosses had on her desk. It was of her and her daughter; she was giving a big attractive (to my eyes faked for the camera) smile, and her daughter looked miserable.

I appreciated the unintentional honesty: time and time again you see kids being told to smile for a camera, when they’re young enough that society hasn’t yet ingrained in the social necessity of doing so.

Garlef1 day ago
> What is the point of taking pictures, really?

Ephemeral communication?

It's fun; Gets a group together; They touch for a moment; Look at it together; "Oh my good I look so fat"; ...

smallnix1 day ago
I don't use social media (aside from HN). I take selfies to remember a moment. Not to capture it, my memory is good enough for me for that.
stavros1 day ago
I used to think this, and I only took photos of places (without me in them). Then I realised that the value of the photo is to remind me of what I was doing, how I was feeling, etc, not just that I was in the place. I agree that faking smiles makes the photo worth less, but just don't fake anything.
anon-39881 day ago
I am not against taking selfies in the literal sense. Go ahead and take a snap of you and your surrounding. It becomes sad and depressing when someone needs to do multiple takes and even worse, touch up the image.
jannyfer1 day ago
Agreed, I used to think this but now enjoy taking quick selfies, and my phone will dig them up and remind me of fond memories later on.

GP conflates selfies with posed photos.

basisword1 day ago
>> I don't like looking at those pictures because I know everyone is faking it.

Maybe you're not far enough removed from them yet. Looking back on a group photo years later, especially if some of those people have died, is a very pleasant experience. The point isn't "look at us all smiling" when you know that it was posed, the point is "remember all of those people there that day, we were together, we did x etc". It reminds you of the entire event, not the specific moment of taking the photo.

Edit: Sit with a parent or grandparent and go through their photo albums. Almost all the photos are posed and you'll see how great that can be.

Cthulhu_1 day ago
I'd say selfies just aren't for you, and that's fine. For many others it's not, and friends at a distance may just like seeing their friends' faces instead of just the subject. But I don't understand it myself because I'm outside of those circles. (and less face oriented but that's probably the autism/introversion lmao)
drcongo1 day ago
I posted something very similar on here last year after a visit to Ibiza - as we sat eating lunch in the castle in Ibiza old town, a group of young women spent the entire time we were there, maybe an hour and a half, in turn posing for photos next to a plant. Each time one went in for the pose, they'd pass their phone to a friend to take the pictures. It went on and on. The two things that really struck me about this were: 1. all the photos seemed to be taken with the subject's phone, so nobody had any photos of the people they were actually there with, and 2. If they'd turned around, there was an absolutely stunning view right behind them.

I felt old.

regexorcist1 day ago
These days, go anywhere in the world with a pseudo famous landmark and watch the same thing. I've been travelling long enough to remember people being present and taking in the experience. Now it's literal queues for the perfect spot to take 100 near identical photos of themselves, and choose a few later for social media.
ryandrake1 day ago
I've never understood the need to take a picture of yourself. I know what I look like--I don't need a photo to remind me. The rare times I ever even take a picture of something, it's because that thing is interesting or unique, and I'd like to look at it carefully later.
teaearlgraycold1 day ago
I feel similarly. Take good photos of your friends doing cool things. Absolutely do not stop everyone for a group picture. Forget things. It’s okay to forget the minutia of life.
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Tade01 day ago
> The constant search for the next big thing, the next big hit of dopamine,

The search itself is the dopamine hit. I think the author, if anything, meant endorphins, it's just that there's so much misleading pop science about this, that everyone blames poor old dopamine for their woes.

ivxvm1 day ago
Yeah, when people say "dopamine hit" nowadays that can mean anything from serotonin to endorphins to even adrenaline. What they usually mean is simply an optimized experience. Optimized, commodified, industrialized, etc, in a way article describes.
ivanjermakov1 day ago
Amount of misinformation regarding dopamine is staggering. While it plays a huge role in modern social media practices, it is relevant in search/anticipation phase, not having fun/resolution phase.
Tade01 day ago
Personally I blame Jordan Peterson. He described dopamine's role correctly, just didn't adjust the message to his audience, who in turn misunderstood what he said and passed that on, referencing him as an authority.

Now that I think about it adrenaline was the previous go-to chemical which somehow explained all human behaviour.

teekert1 day ago
True. I think it's the same as everyone calling pain killers "aspirin" (where I live, maybe in the US is Tylenol? Which we call Paracetamol), they call SARS-CoV-2 AND COVID-19 "Corona", or "Corona-virus". Sending an App means sending a message via Whatsapp here, it's not "sending a link to an app-store or play-store app (or whatever)" as one would think. Some (way to many!) people mean their browser when they say "the internet". AI means LLMs, but not always, sometimes it includes CNNs (I try to use gen AI and machine learning, but people look at me weird)...

Similarly, Dopamine now just means "a short hit of instant gratification" to the average person. I also don't like it, it leads to misinterpretations of scientic texts (which are usually very strict about word usage, and consequently differ from the "popular" meanings of a word, or in this case, molecule).

¯\(ツ)/¯

bshepard1 day ago
Anxiety over commodification is very, very old, and tends to miss the upsides of commercial society. Intellectuals, by our nature, focus on problems -- often to the point of creating problems where (perhaps) there were none before. Happily "dopamine fracking" will probably not metamorphose into another menacing sounding anti-commercial phrase. There are enough already.

If you are sympathetic, or even curious, about the advantages of commercial society Deirdre Mccloskey's bourgeoise trilogy is an excellent place to begin.

hw16181 day ago
You could argue that anxiety over climate change is somewhat old, and yet I'd argue that there's ever more evidence the problem is real. Just because the direction of travel was identified a long time ago, it doesn't mean that it's desirable or impossible to change.
ralfd1 day ago
It is noteworthy that this is a German source and German culture is by default pessimism and malaise.
zigman11 day ago
As per info on the site, author is not German and does not live in Germany (Russian living in Poland). Apparently, his name however is "German".
mx7zysuj4xew1 day ago
That would be more of a Russian worldview

German culture is more or a romanticist "Sturm und Drang" kind

lagrange771 day ago
I've noticed as a kid, that strawberry flavoured candy doesn't actually taste like strawberries. They are clearly and collectively recognisable as strawberry candies, but that's just pattern matching and conditioning on wording. The flavour has not much to do with actual strawberries, even the sweetness is vastly exaggerated. The synthetic aroma is much less complex, as the author noted. We just fell into the habit (or trap) of using the same word for both flavours.

On the other hand i'm wondering if that's just an implementation detail. A temporary imperfection in simulating the real thing due to constraints in (chemical) engineering and cost, not a hard limit.

Neural Networks are universal function approximators. Throw enough resources at them and they will mimic the most complex function to an arbitrary level of detail.

ryandrake1 day ago
I think all "fruity" candies are pretty much the same sugar, and our brain merely looks at the color and packaging and fills in a "flavor" for it. Maybe my taste buds are just not working, but I don't think I could do a blind taste test and identify a candy's claimed flavor.
lagrange771 day ago
Yes i guess color and packaging make a huge part of the effect. But they do use artificial flavors and i imagine that i could blindly differentiate apple and strawberry candies, but i could not blindly associate them with their natural pendants.
sleepycat8011 day ago
The difference is driven by cost and shelf stability considerations, more than taste. Most candy is sugar with a hint of novelty.
dabedee1 day ago
It's great that someone penned their experience and path towards self-awareness in a way that helps others achieve the same. Or, at least for me, it put words on an uneasy feeling I hadn't yet fully materialized. I too would be saddened if the flattening of our shared human experiences accelerated even more.
kalx1 day ago
Great read, thanks. Just always consider what you are doing when you tag a friend in a meme: feeding your friend the internet drug. Is that what you wanna do to someone you care about?
veunes1 day ago
Sending someone a dumb meme can also be a form of affection
Gigachad1 day ago
Occasionally if it’s very relevant to the person. But so many just dump every single thing they saw on TikTok in your DMs.
charles_fabout 9 hours ago
I love mountain biking, and part of it is the effort it requires to get to the high trails, fitness to do multiple laps, and the quiet of being in the forest.

But for the past 5-10y eMTBs became a thing and progressively became more affordable. And now you've got 200lbs gorillas zooming past you, digging into the trails with their heavy rigs, and a large number of people who'd never have paid for the effort of getting there without their ebikes.

Fracking that dopamine like there's no tomorrow.

pablogancharov1 day ago
Maybe I'm optimistic but I do find pleasure on picking a topic, let's say Strawberries, Coffee or Barbecue and dig into the origins, trying to understand the real soul of the craft, and why industry choose the profile they choose to explode. As Uruguayan I see how Our national dish Asado get's blended in the "barbacue" concept, even often confused with Argentinian / Brazilian versions. The same happens to the Mate
onaclov20001 day ago
I've thought about aspects of this off and on for a while, so it was a good read, I grew up making lefse with my mom, it's a big nostalgia hit for me, but my siblings don't make it, it's time consuming and sometimes I don't feel like it, and I wonder if the next generation or maybe even one more down the line will have just completely stopped making this. I think about what other things people used to make that just aren't really 'easy' to manufacture, or whatever and so they are only made by small groups of people and that will probably die off one day. I also think about the food we eat is largely designed to be the highest profit, we only have strawberries because they're cost effective enough, for now, but how many other fruit/vegetables/etc are we missing out on, because growing them are just too much of a hassle, and they're as good or better for us....sorry for the ramble but good read, def some things to think about
Self-Perfection1 day ago
Superstimuli and the Collapse of Western Civilization https://www.lesswrong.com/s/MH2b8NfWv22dBtrs8/p/Jq73Gozjsuhd...

I remember this LW essay most often

kubb1 day ago
We’ve come a long way since the term Culture Industry was coined.

The brutal industrial logic governing culture has been extended by the advancements in technology.

I wonder what kind of horrors await us in the future.

[1] https://en.wikipedia.org/wiki/Culture_industry

sph1 day ago
> I wonder what kind of horrors wait for us in the future.

When I want to feel dread in my soul, I imagine one day some grandma will feel nostalgic about TikTok and Trump AI memes and say ‘those were the good old days,’ compared to some unfathomable horror the culture industry will have released unto humanity.

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sd_mikey2 days ago
This seems in the same ballpark as the book Attensity!, which coined the term human fracking.

https://www.theguardian.com/books/2026/jan/18/how-can-we-def...

raffael_de1 day ago
I think the contemporary canonical term has to be Dopamaxxing.
initramfs1 day ago
Great article.

I've wanted to write an article about mulberries (long before this article), and the reason why they are not sold in grocery stores, is because of their precious shelf life and tendency to stain with gendle handling.

I recently read about CERN transporting antiprotons to another facility.

I then thought, if CERN can move antiprotons, surely someone can figure out how to sell mulberries at the local grocery?

Of course, not everything needs to be commercialized. Some of the best things in life are free.

teekert1 day ago
I've been forming this thought as well recently, but OP puts it in words perfectly. "Strawberry (+1 for picking it yourself) to Strawberry flavored candy" is indeed "human interaction to my LinkedIn feed", or "intimacy to pron".

All 3 second terms are dopamine hits, feel nice (briefly), you want more and inevitably feel bad and exhausted, useless, weak. Over time you may even loose some important human treats (health, ability to focus, skill in interaction with potential [bed] partners). The firsts are nice rich experiences. Healthy for body and mind (within limits of course).

Humans evolved craving the firsts, as it was difficult to hit unhealthy limits within the world we used to inhabit. The seconds are supra-normal stimuli [0] -> European herring gull chicks will die pecking at a red dot on a pencil as it presents a stronger stimulus than their mother's red dot on the beak (which will make mother bird vomit-up food, example in wikipedia reference). These are good metaphors for what is happening to us: After a long time evolving in the confines of what nature offered, we are suddenly able to manufacture experiences. And we don't think enough about what this means and what it it doing to us, imho.

Or should I say "what we are allowing happen to us"? Not sure if that is good framing, but I think we should take collective action against it. To guard our human-ness. Of course this collides with the personal-freedom principles we build our culture on. I think someday we'll look back on this age as a savage age. As we do. And later generations will find it hard to comprehend how we allowed what is happening at the moment. It's a human (humanity) pattern, but we'll learn, eventually.

Huxley, in Brave New World, predicted this. He could not have foreseen the ways we can now manufacture experiences but isn't "I take a gram and only am" eerily close to Doom Scrolling? “Ending is better than mending” -> "Shop Like a Billionaire" ...

[0] https://en.wikipedia.org/wiki/Supernormal_stimulus

rphvabout 19 hours ago
Humans are evolutionarily optimized to do this. Add this to the long list of behaviors which were once beneficial from a survival standpoint but are now detrimental to our health - e.g. tribalism, shortsightedness, an insatiable taste for fats and sugars.

"The human species can change its own nature. What will it choose? Will it remain the same, teetering on a jerrybuilt foundation of partly obsolete Ice Age adaptations? Or will it press on toward still higher intelligence and creativity ...?" - E.O. Wilson "On Human Nature"

dalbasal1 day ago
Our one dominant model of technology-driven economic progress is the industrial revolution. Manufacturing.

As Ai companies argue for market cap based on projected economic output... I'm increasingly thinking this model can be badly misleading.

It's very rare that the PC Revolution and or the internet Revolution are used as a primary model to explain technology and how it affects the economy.

Network enabled PCS are administrative powerhouses. They really did permeate all aspects of administration. But... The number of employees in administrative adjacent roles is higher, not lower. Accountants, university armin. HR. Project management. Etc.

It's very unclear how to quantify economic output/product. From this ambiguity , everything downstream is also vague.

The web also totally exploded in use. Web companies got huge revenue, even huger your profits.

It's very hard to draw lines, and apply economic reasoning that describes who gains what.

Users get to use Facebook, google and whatnot. Customers/advertisers get to advertize. The tech companies business model is based on network effects, momentum and whatnot.

What value is being created? Who is capturing how much of IT? These questions are almost philosophical. You just cannot apply reasoning like you would to the economics of mass produced cars.

Dopamine fracking , financial arbitrage racking, sales fracking... As a phenomenon, I think these occur in places where competition between firms is most intense over something that isn't correlated to external value.

Before advertising bands, cigarette companies were ad fracking. Tobacco is a commodity. Producing cigarettes is trivial. The only thing differentiating a billion dollars Tobacco Company from a million dollar Tobacco Company was the recognizability of their brand.

Government suppliers, or urban real estate can get to a point where the main driver of success, is lawyers.

A lot of industries went through a gradual process, as they matured... Where the domain of competition is decreasingly relevant to external value. The digital industries often start here or reach this point quickly.

Is manufacturing actually the exception?

movpasd1 day ago
The original sin is the idea that the profit motive on a free market will solve all our resource allocation problems, and that consumption demand should be the ultimate arbiter of social value. Markets are pretty freaking amazing things. But their efficiency relies on assumptions that knowledge economies and software break on pretty much every front. So, it's really no surprise that we're in this mess. I don't really know what would work better, though, in a way that can practically evolve from our existing systems.
forlorn_mammoth1 day ago
Hey, I appreciate your insight. Especially your observation that when the underlying assumptions are wrong/broken then the model produces less reliable results.

Like you, I also don't know what would work better, nor do I believe any one individual can know.

But I do have some ideas for what would make a good framework for the evaluation?

If the idea is to allocate resources in a way that provides the most benefit to the most people, where most feel they are getting a 'fair deal' or something...

and we have social institutions that convert 'resources' to value (in quotes because time, attention, etc are 'resources'. The key principle is organizing human behavior over time to produce something humans value)...

Companies Religion Sports Government

then think about what value each creates, how it is delivered, how it is captured, ... recognizing that each offers some unique strengths and unique limitations.

apt-apt-apt-apt2 days ago
I like the idea of the term, but would want capture these:

1. Refinement, where things are made super-concentrated and pure

2. Supernormal stimuli, where the effect becomes unnaturally intense

3. How easy it becomes to consume the result

Something like 'dopamine super-refinement'.

vincnetas2 days ago
digital mdma

synthetic, pure, overly stimulating, taps into base mechanics of joy creation, prone to abuse but on the same time you still want it and tell yourself that you can control it. and sometimes you really do.

fssys1 day ago
none of these things are that important, or even particularly true. The greater effect is social/cultural. Wholesale capture of industries/social phenomena by technocapital. Describing everything in terms of neurotransmitters is rather silly, doesnt even really describe the experience of the individual.
marciob1 day ago
I had a similar realization recently while reading books and then watching YouTube videos on the same topic. The difference was very obvious. YouTubers often distort the subject with engagement hooks and unnecessary compression, which also misses the context. Sometimes the result is in essence a very different thing.
kerorin1 day ago
Fun fact: Schizophrenia is explained by the dopamine hypothesis, or more accurately, the aberrant salience hypothesis. When dopamine signaling in certain neurons becomes dysregulated, the brain's attention system goes awry. Blocking the D2 dopamine receptor with medication actually reduces real hallucinations, the positive symptoms of schizophrenia.
mlboss1 day ago
I know this article talks about digital media, but in general, that is what any technology does. It distances us from nature and makes things more convenient, but it also takes away the nuances involved.

Any concept that helps us categorize real things also takes away their individuality. Every tree is different, but the word “tree” takes away its uniqueness. A “tree” becomes something that provides humans with food, or something that can be used for firewood or paper.

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simonbarker871 day ago
How refreshing to read something not written by an LLM, unless they promoted it extensively with their own writing style first and I’ve been tricked but this felt much nicer to read than a lot of what I’ve read recently
lostlogin1 day ago
Are you sure it wasn’t?

The vast number of commas wouldn’t fit the typical robot style though, but the — count might.

simonbarker871 day ago
Yeh the style read like a human, but you’re right, some dashes, annoyingly I have historically used a lot of - in my writing so now I need to stop using them
suncemoje1 day ago
Reminds me of a few parallels, mainly the attention economy [0] and The Social Dilemma documentary [1]

[0]: https://en.wikipedia.org/wiki/Attention_economy

[1]: https://en.wikipedia.org/wiki/The_Social_Dilemma

_fuchs1 day ago
Are there good recourses on common pattern/ techniques used for “dopamine fracking“?

We all know a hand full and dome are briefly touched on (emotional triggers). But a list of things to look out for would be nice.

protocolture2 days ago
"movies becoming too Marvel"

I dunno, I love hating modern thing as much as the next guy, but this is just people being hyper sensitive. Your average 80s action comedy quips the same as any Marvel film.

sandcat_1 day ago
I think the criticism isn’t around Marvel films being Marvel, but rather the reaction to Marvel films being popular to make every film like a Marvel film. Can’t really comment if that’s true, though I’ve definitely noticed an increase in films becoming franchises, etc, but I think that was the implication.
protocolture1 day ago
I see "It was just a marvel\disney film" as a substitute for thoughtful criticism on basically every film these days. Usually they say they hate the humour. Even though if anything theres more humourless films these days than ever before.
Aurornis1 day ago
This article has an odd juxtaposition between the complaints about apps and commodified content, and the author’s affinity for the very same content.

Right after complaining about the reductive concentration of content, outrage, and popular opinions for mass consumption, they link to a YouTube creator and advise us to go watch the videos. The topic is a reductive description of drug use that blames the bad part on evil capitalists, which is a popular opinion but hardly consistent with history.

They mention deleting apps that lead them to dopamine hits and trigger their outrage, but throughout the article they come back to Discord at where their anger at dopamine fracking was fomented.

I feel like I see this a lot lately where someone is partially aware of their own problems with self-regulation of content and app consumption, but they have a big blind spot for their biggest attention sinks. The common example is the person who proudly tells me they’re “not on social media” because they uninstalled Instagram but they spend 8 hours a day between Discord, Reddit, and gaming with some friends.

sleepycat8011 day ago
The term as used reminds me of opium addiction in the 19th century, and how it brought down entire countries.

I find, particularly when working in software, that I want to spend very little of my free time online, as though the novelty has worn off. The diversion aspect of social media is particularly irritating. It's like the Gruen transfer, a loss of focus and reference designed into many shopping malls.

sailfast1 day ago
The article doesn’t make it quite clear but dopamine fracking (such as described) requires both you and the companies to work.

The companies are trying to make something you’ll want, and you want it! But if you allow fracking on your “property” then you will be left with poisoned aquifers and empty of substance.

Matticus_Rex1 day ago
> But if you allow fracking on your “property” then you will be left with poisoned aquifers and empty of substance.

So it's analogous to the mythical bogeyman version of what fracking was hyped up to be, and not how it actually turned out.

herodoturtle1 day ago
Great article (and phrase).

Thank you.

> Becoming aware of this concept has made it easier to navigate the world. And it's becoming easier and easier for me to simply stop a video and close a tab when I sense that it's just trying to give me a hit of dopamine.

I’ve just gone ahead and placed a little sticky note at the bottom of my monitor that says “dopamine fracking?”

aboardRat41 day ago
>actual fracking, ... is immensely harmful to the long-term health and sustainability of anything it is applied to

This is wrong, obviously.

No ecosystem exists at the depths where fracking is applied.

>Maybe. But it's not a strawberry anymore.

But it allows poor people to actually have some taste of strawberry in their morning meal every day, and not once per year.

forlorn_mammoth1 day ago
apparently you enjoy drinking from permanently poisoned aquifiers.
aboardRat4about 18 hours ago
Which of those 6 substances do you expect to poison your water:

https://en.wikipedia.org/wiki/List_of_additives_used_for_fra...

JohnBooty1 day ago
I’m maybe going to blow some fucking minds here — learning this certainly blew my own mind —- BUT

I have a friend who works in the “fragrance and flavor” industry. (Which is actually pretty fascinating, mostly in the sense that there are only about three major players, who kind of decide how everything in the world looks and tastes)

Annnnnnnnnnnd one of the things fake strawberry fragrance is user for is… strawberries. Like, actual supermarket strawberries. Some produce companies put fake scents onto real fruit so they, you know, smell more fruity.

Fuck this world.

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OneOffAsk1 day ago
> because just like in actual fracking, it is immensely harmful to the long-term health and sustainability of anything it is applied to

An otherwise good article, but weakened by this bit. Fracking and the use of natural gas is actually pretty great ecologically compared to the other ways we get and use fossil fuels. It got a bad rap because it probably really stunted US adoption of renewable resources… and it’s my theory the coal industry was behind the public damnation.

MitPitt2 days ago
Humanity was fracking dopamine from art by first painting on cave walls, then oil on canvas, and eventually we got cinematography and video games. Author sounds like a luddite. Feel free to paint on cave walls. Nothing's happening to real strawberries either.
lelanthran1 day ago
> Humanity was fracking dopamine from art by first painting on cave walls, then oil on canvas, and eventually we got cinematography and video games.

I don't think you know what "fracking" means. It's a high-pressure, high-resource extraction method that produces high volume initially but quickly falls off, requiring a new source.

Laboriously painting a picture to get a dopamine hit is not the same as swiping up while doomscrolling.

profsummergig2 days ago
Also, I'd guess that more strawberries are grown today than ever before. After their artificial essence was created in the labs.

I enjoyed the article. It was very evocative.

Waterluvian2 days ago
“Grog are you in there dopamine fracking again?”

“It’s not what it looks like! Gawd, just leave me alone mom!”

euazOn1 day ago
Reminds me of Slavoj Zizek’s classic example of synthetic sex (look it up), or his grievances about today’s academia: paper written by ChatGPT, peer reviewed by ChatGPT, and consumed by users as a synthesis from ChatGPT.
sharpshadow1 day ago
The conclusion acknowledges information compression, media hygiene and awareness. Solid points which most online surfers lack of.
joegaebel1 day ago
May be more clear to refer to it as Foam Banana Candy syndrome
badmonkey00011 day ago
I was thinking of bananas and banana flavoring too. It may have been a better example than strawberries, but most people don't know how much variety bananas have because they've been so commoditized. It's too good of an example because the effect is complete.

https://10best.usatoday.com/food-drink/bananas-arent-good-as...

johnathandos2 days ago
"All fixed, fast-frozen relations, with their train of ancient and venerable prejudices and opinions, are swept away, all new-formed ones become antiquated before they can ossify. All that is solid melts into air, all that is holy is profaned, and man is at last compelled to face with sober senses, his real conditions of life, and his relations with his kind."
kinjba111 day ago
This reminds me of the concept I learned of recently: that metrics and simplified quantitative information has been digesting the world for a long time. Simplified metrics like 'pounds of strawberries sold' take over our value systems instead of more squishy values like 'humans enjoying varied and great tasting strawberries'.

The drive for 'number goes up' eliminates nuance and we lose something real but poorly quantified and thus not valued. And this dopamine fracking has been happening for a while, is the latest version of that. Whatever gets eyeballs and we can measure getting eyeballs, wins, despite the dystopian consequences.

The book 'The Score' by C Thi Nguyen goes into this, has given me a new way to see if something I value is actually just a metric I learned and unconsciously am following. He outlines 'four horsemen of bureaucracy' that have replaced more nuanced values: the need to scale (losing nuance and geographical variability), make something mechanical and repeatable (lose nuance and adaptability), replaceable parts (losing nuance, make everything fungible, humans as replaceable), and centralized control (lose individualized voices). These were great in the first wave as they've increased our standard of living and made e.g. mass production of medicine and such possible, but now as more ways are found to extract attention these forces are eating away at our lives

pknerd1 day ago
Ironically, many such companies and their products are proudly featured and funded by the company that maintains HackerNews
fsiefken1 day ago
This dopamine phracking reminds me of neal stephenson's "snow crash".

"[.] a counter-virus (known as the nam-shub of Enki), which, when delivered, stopped the Sumerian language from being processed by the brain and led to the development of other, less literal languages, giving birth to the Babel myth. L. Bob Rife had been collecting Sumerian artifacts and developed the drug Snow Crash to make the public vulnerable to new forms of me, which he would control."

-- wikipedia, Snow Crash

tancop1 day ago
its just like normal drugs, alcohol, weed cocaine and everything. dopamine, quick release, addiction, none of that is harmful by itself. some of them just have danegrous side effects when you OD so you need to watch out if you decide to take them.

i know im a dopamine addict. i watch reels, play fortnite and only go out when i have someone to talk with. just walking by myself is too calm even with music. i cant sit on the bus for 5 minutes without turning on clash royale. i dont read books or watch long form movies because its not stimulating enough. i need something new every minute or i get bored. the only time i can focus something for a long time is when i feel like i really need to get it finished, like writing this comment.

but i still got a social life, go to college and work. and i think 90 percent of the people you call sick are just like that, normal functioning people. theres nothing wrong with doing what feels good.

thewoodsman1 day ago
> theres nothing wrong with doing what feels good.

except that, according to your own experience, it eventually leads to you becoming unable to engage with anything that isn't an instant dopamine hit whose entire arc occurs in a few minutes. you just used writing a 3 paragraph comment as an example of an activity that required long term focus.

and to be clear, i have a lot of the same problems, so i'm not trying to come off overly judgmental here. but i view it as a personal problem that I struggle to finish a book these days, or to invest sustained attention in a challenging side project or even, at times, a fucking video game. (i've caught myself scrolling youtube shorts in my chair at my pc, procrastinating playing a video game of all things).

what you describe (and again, what I also experience, maybe to a slightly lesser extent) doesn't seem conducive to a happy and fulfilling life - or at least it seems fair to guess that a life without the dopamine addiction you're diagnosis could be happier and more fulfilling.

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pmg1012 days ago
A deeper dive would go into why this seems to be such a quintessentially American pursuit.

I'd speculate perhaps something to do with capitalism, and also maybe a culture made out of people coming together from other cultures was more able to throw out "baggage"(ie context) and distil pure experiences.

NonHyloMorph1 day ago
Neat conceptualisation and neat graphical design of the blog. Keep up the good work!
thinkthatover1 day ago
just because everyone seems to keep asking this on different threads - hacker news is definitely social media, with a few extra steps. Its where i come to get my dopamine hit at least
Thanemate1 day ago
Besides the obvious examples of living our power fantasy of "finally writing Rust without knowing Rust, thanks to AI", I noticed the same exact thing in video games, and it has so many layers of bull that I could easily come up with a blog post about it.

What made it so obvious in video games is the that, while video games are already artificial, some decide to simply extract the things that give you dopamine hits and pleasure and shove them into a colorful bucket and call it a day. Yes, I'm talking about Vampire Survivors and Vampire Crawlers. We went from games that are mechanically complicated and a joy to explore and master, to games that are mechanically simple and exist just to give you dopamine hits.

And just like many comments already said, there are in many people who will opt to play that kind of games, so they do make money. But for me, a "game" isn't just mentally stimulating but also mentally engaging, either with the storytelling or with the game mechanics.

Furthermore, the mass appeal of gaming after 2000's did constrained creativity and made the games that are really expensive to make effectively same-y, so you can see that the concept that I grew up loving was reduced to the necessary parts that will make it sell, and reproduced over and over and over to the point where it's rare for me to find an AAA game that care about. However, that's because I've been playing video games since the Atari era, and I developed my taste towards a specific way, so you can make a case that I'm not like those who grew up eating the artificial flavor of strawberries and preferring it to the real thing.

hntiz1 day ago
I couldn't fully relate to the article because the finish comes across as hurried and too convenient. I went through the same process of giving up the things listed, and my life didn't suddenly become easier.

There was an awkward period where I free'd up my time from giving up the same habits and, frankly, did not know what to do with my free time.

I think the two-word analogy explained itself, and if the author had saved some energy not re-explaining it then there would be enough word count left to take the subject more seriously than the rushed ending.

aryangshah1 day ago
I've been maintaining a log of myself, instead of dopamine franking, I call this 'seeker behavior.' Frankly, adding a name to it is helping me avoid the high and letting me enjoy things more as time goes by, try it out!
veunes1 day ago
This feels related to Goodhart's law, but applied to pleasure and culture
keybored1 day ago
Sin-object fetishization is the act of finding something apparently concrete to blame on what is judged to be sinful behavior. This apparently Christian-origin practice is now secularized, and needs to sound scientific and objective. And since everything that we experience is mediated through the brain or neurons (gut brain) a natural candidate is “dopamine”.

The sin here is hedonic pleasure seeking. You know, in plain words, not misleadingly scientific ones which 99.5% of the word-wielders have no qualifications to meaningfully discuss.

Without this baggage, we can more easily ask why we seek pleasure to an unhealthy degree.

- Pleasure-seeking is natural but needs to be moderated

- Maybe we seek palatable food because try to compensate for a diet that is already bad and thus is missing some nutrients

- Maybe we seek for pron because we are touch-starved

- Maybe we doomscroll because we are distracting ourselves from worry; poor mental hygiene and discipline

- Maybe there is a correlation between nicotine use and stressful occupations or life situations

But with sin-object fetishiziation this gets readily collapsed to a demon, a concrete thing that lives in our brain and is seeking to destroy us. Just say no to dopamine.

This is a matter of living. Thus science—objective, widely agreed upon reality—is very much a secondary concern to most people who care about excessive pleasure seeking. (Not that this is scientific. Just borrowing and appropriation.) Our subjective experience is more important. With subjective words and reflections we can get somewhere. Even study how we ourselves act: when do we pleasure seek, when are we satisfied without it, etc.

But sin-object fetishization is more about the sin than the cure.

> I don't have any solutions.

aboardRat41 day ago
The website is random garbage on my phone:

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Webarchive works: https://web.archive.org/web/20260608042311/https://igerman.c...

arowthway1 day ago
Looks like the output of Caddy Defender plugin: https://raw.githubusercontent.com/JasonLovesDoggo/caddy-defe...
igmn1 day ago
Sorry about that. I have some stuff set up to wane off AI and bots, I was getting hit with a lot of recursive traffic from Perplexity and OAI-SearchBot.
vasco1 day ago
Few people I've talked to have had a stable "Why are you here and what is your purpose", and of course you can't even ask this of people who aren't super close to you.

But without that it seems like most people optimize for some form of wireheading https://en.wikipedia.org/wiki/Wirehead_(science_fiction) through any means possible. I genuinely believe if people could stay home triggering dopamine hits over and over they would. It's as if we read all the philosophers in the world but then went back to the Greek Hedonists.

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afh11 day ago
Lost me on false but popular claims on fracking on the first paragraph. If you don't even take the time to research the main topic of your "metaphor", can't expect much depthness from the Discord philosopher.
poppadom19821 day ago
Which ones?
ionwake1 day ago
"dopamine fracking", should enter lexicon
cardoni1 day ago
I would drop the "[do x] instead of listening to me (an idiot) talk about [y]" concept from your brain and all future writing. :)
api1 day ago
Turn it off, then.

I’ve almost completely turned off social media. Realized I’m missing nothing.

All this stuff can pretty easily be ignored.

Gigachad1 day ago
I’ve already done that but it’s clear something more needs to happen to fix this on a societal level. Tech companies have hacked the human brain and optimised it to an absolutely insane level. They have truely won.

On a train recently I watched a literal toddler scrolling Instagram reels on an iPhone as big as their head.

We are going to need laws and regulations to straight up ban this new wave of incredibly addictive short form media and addition mechanics.

arthurofbabylon1 day ago
> “ Written by a human.”

Thank you.

epolanski1 day ago
When renovating my house and discussing solutions with my girlfriend I noticed that she (but me too to large extent and most of my millennial friends) felt towards Airbnb-ification.

Good taste and style apparently converged towards generic Airbnb-like design of mixing wood lights, furniture, etc in a certain manner.

This is a well known phenomenon and going around the world, whether in Tokyo, Mumbai, Munich or Dallas most of the newest hotels, offices, private houses or restaurants converge to the same design choices. It feels like you're always in the same place.

Music, videogames, movies, hell, finance even politics are increasingly converging to a small subset of choices that seem to be globally neutral.

clydethefrog1 day ago
This was described in a 2016 essay in the Verge, coining it "airspace". It has been going on so long that indeed it has become the standard now, see this recent analysis, claiming that airbnb estate agents should invest in "authentic" interior.

https://www.nssmag.com/en/lifestyle/41707/airspace-aesthetic...

nicbou1 day ago
This year especially, fashion in Berlin has converged to light blue jeans and white t-shirt. It’s as if fashion got distilled into something easily seized, but ever more rapidly rotating.
shellkr1 day ago
I think most of us older than 25 understands this. We have seen the development and the war on attention. I guess the term Dopamine Fracking is not bad. I don't think we should be too alarmist though... we are kids of our time.. in that we will arrange the society around us. In essence we are not that different from the Romans. We just have a lot more toys.

Unregulated capitalism is bad. We all know that. I think the automation will ultimately be that thing that brings us past that. Via UBI or something similar... but that is far from now.

casey2about 24 hours ago
Can someone define dopamine? I'm also not very comfortable with re-purposing scientific terminology for memes.

My best guess is "guilty pleasure"

tablatom1 day ago
Relevant: Antidote to the cult of performance, Olivier Hamant.

https://www.kobo.com/gb/en/ebook/tracts-n-50-antidote-to-the...

alexk3071 day ago
While I'm empathetic to the overall theme of the post, the strawberries are a terrible example and takes away from the message. Strawberries are delicate little fruits that until a handful of decades ago, were seasonal expensive treats. It's not necessarily a bad thing that we've made a synthetic analog that allows less fortunate people to experience the taste of a perfect strawberry. Real strawberries aren't disappearing because of this, if anything this would have the opposite effect because strawberry consumption in the US have ~quadrupled in the past few decades [1]. No one replaced "500 individual human experiences", strawberries are not "extinct", there's no data to suggest that people "prefer the synthetic version".

[1] https://www.ers.usda.gov/data-products/charts-of-note/77884

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anArbitraryOne1 day ago
I don't really think bro dude understands any of the environmental effects of fracking, especially compared to other drilling mechanisms. But it's just a metaphor.
paganel1 day ago
> I don't have any solutions

Just touch more grass and try to get off the internet as much as possible, it's 100% worth it. Also, stop consooming stuff.

anal_reactor1 day ago
Somebody tell OP that we've been distilling vodka for centuries.
ares6232 days ago
Damn, that's a good way to describe it.
hypfer1 day ago
> Written by a human.

That for some reason uses em dashes and writes in a voice that at times I find hard to distinguish from AI.

Man, I'm tired. Are people just lying? Am I just seeing things? Some mystery third option? Is it meta commentary?

Everything is poisoned.

I suppose it feels incorrect regardless of actual AI use, because it's still the LinkedIn thought leader template with relevant current issue.

Which is interesting, because it is so meta.

It has it all. It has the SpongeBob meme for relatability, it has the vague call to action (mindfulness, lmao) at the end. Ugh. Man.

karthikeyankc1 day ago
>That for some reason uses em dashes

You'd be surprised that there are folks on this planet who love em dashes. I'm one of them and I used to write a lot with em dashes, but stopped using it altogether in the past few years because of AI.

hypfer1 day ago
Yes but if I am aware enough of the current landscape on the web to put a "written by a human" disclaimer, I am also aware enough of the fact that current em dash perception rightfully isn't very good.

So exactly what you said. You've stopped because you know how it will be perceived.

There is something not checking out with that blogpost is what I'm saying. Things do not feel organic. Which can be AI, but also can be lots of other things, but regardless of that, it smells.

___

Googling the author tells me that they perhaps might just be trying a bit too hard to be taken seriously. Oh well. But anyway

Smell is there. Intent is unclear

igmn1 day ago
I went into my text editor, then used a find-replace tool to replace “--“ and “---“ with the appropriate dashes I copied from a character map website. Manually: with my good ‘ole hands mouse and keyboard. I realise that some grammar can just seem like LLM slop, that’s kind of what they have been designed to output. This is why I went out of my way to add that disclaimer at the end.

I enjoy using em and en dashes for punctuation. They provide a nice break that’s not quite a comma, of which I already have way too many, because I tend to overthink grammar.

I’m sorry my writing style is not appealing to you, but don’t accuse me of publishing AI slop, that’s a shitty thing to do.

hypfer1 day ago
Nah, man. It's deterministic. If the input sets flags, then output will be "this set flags for me".

No need to make it emotional like that.

Besides, I have simply told you that these aspects set flags for me. Others might not. They might instead just discard it with zero actionable feedback.

I saw on your bsky account that AI is some sort of holy war for you. It is not for me. I just don't want to read stuff that feels inauthentic :D

The thing with such disclaimers like "written by a human" is that a) people can just lie and b) labels are redundant. Either the content speaks for itself, or it speaks in a way where a label doesn't change anything about it.

Especially on platforms full of hustling business frauds like HN, you do not want to base your judgement of something on their self-declarations. You completely ignore any provided guidance or other metadata on how you're supposed to understand stuff and instead parse it as it is. (Of course, context still matters. Always does.)

Anyway. I'm not trying to be an antagonist here.

___

One of the harsh lessons of the internet (or rather the world) is that rarely anyone cares about your intent. What people do care about is what they've perceived.

This can be very frustrating, however, it becomes somewhat less frustrating (but still frustrating) when you plan with that and act accordingly.

Then again, I'm just one person so you shouldn't just drop everything and suddenly do everything completely different just because I said so. I am mostly irrelevant.

akramachamarei1 day ago
Using em-dash is as much a sign that a writer (1) knows how to produce documents properly and (2) has a good grasp of the English language as it a sign of LLM usage.
Schlagbohrer1 day ago
I have to resist the urge to troll my friends by writing something intionally in the style of AI, just because I find the "AI Style" to be so ugly and annoying. I don't want to cause any more psychic irritation to my friends and family though so I don't do it.
incognito1241 day ago
LLMS are here for >3y, enough time to shape the thought processes and language of the society exposed to its output.
akoboldfrying1 day ago
Underneath this thesis are the assumptions that "taste" is (a) some objective thing that (b) is worth pursuing for its own sake, both of which I wholeheartedly reject.

The idea that "good taste" exists and matters is a form of social conservatism that communicates nothing of value and is inevitably self-serving. It is always possible to restate "X is more tasteful than Y" as "I and people I like/respect prefer X to Y" without losing information; the only thing that changes is the subtle implication that the speaker's subjective experience is in some way superior to that of others.

I encourage the author to go and eat a wild banana, to experience the raw, wondrous near-inedibility of nature untainted by humans' shameful lust for making things nicer.

loorke1 day ago
TBH, I cannot stand the snobbery of this article. The phenomenon of creating your own dull terms like "Dophamine Fracking" that cover all aspects of life should be added to the list of pathologies in DCM-11 section of personal disorders, this is a form of narcissism.

While quietly implying his personal superiority and deep understanding of things, this German sets up a premise that everything deteriorates because of CAPITALISM and now also AI, listing numerous completely distinct areas of human life. For such bold claim he gives only one wrecked example: strawberry flavor substitutes real berries. How did he come to this conclusion? Did he look up any data? To me, personally, this is not a common knowledge. I know a bunch of people who really like and enjoy real strawberries. At the same time, I am personally not interested in neither.

OK, he has some sort of a premise, but what is the conclusion? Did he just write his own opinion to highlight how smart he is? Apparently so. I guess we could assume that what comes out of all this, is that "we're having less and less experiences".

brador1 day ago
Also known as: giving people what they value.

It is not my duty to deny people their legal desires.

hstaab1 day ago
“The future is flavor blasted”
heddycrow1 day ago
The real answer to "which came first, the chicken or the egg" - a long line of chicken-like creatures hatched from an egg before the first ever chicken hatched from an egg.

Why lead with this? There is a very long line of dopamine-fracking-like behaviors that hatched before now.

How difficult is it to say that we can't use science to create strawberry flavors but we can use science to basically create what strawberry means in the first place? Oh, you think that the strawberries we have now in all their varieties just arrived with us on the planet in their current form?

Who is to say what the point is where too much tampering is enough? HINT: it's not the ones consuming, they like the new stuff regardless of whether it's real or not.

It's tempting to point the finger at The Capitalist or Capitalism, but this misses the mark no matter how close it is. You are the Consumer. You empower enshit.

Don't believe me? Go build something and see. People don't take the time to look at what you have built and who you are to determine if your product is a worthy investment. You have to sell them. You have to court a demographic and place your product. You will spend a lot of time doing this unless you are already somehow connected into a network that turns everything you touch into gold.

After this process, see if you are not sympathetic to strawberry flavoring. And this is all your fault, right? It has nothing to do with The Consumer, we can't blame those people. We can't blame "You" because you aren't rich and powerful. Even though it's "You" and many people like you that are the whole engine of this thing.

TLDR; "dopamine fracking" is a great term. It lets us explain what those "others" are doing to "us" while we sit by passively and accept our fate.

Shame on them. When they hear this term they will be ashamed and fix their ways or we will make them through our friend The Government.

But where's the clever and magical term that makes "us" behave differently?

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m4tthumphrey1 day ago
So. Many. Commas.
lo_zamoyski1 day ago
As the saying goes, experience keeps an expensive school, but humanity will learn in no other.

The owl of Minerva only takes flight at dusk.

It is indeed interesting to observe how attitudes in tech seem to be changing, especially with the specter of AI. I think some of it is just the lament of the keypunch operator or some kind of parochial and domestic grumbling concealed behind the appearance of something greater, but some of it does seem like its rooted in at least an intuition about where everything is headed...and has been heading.

What the author is describing is consumerism. Consumerism devours everything and soon enough becomes a way of life. But as a society, we are enslaved to consumerism. We cannot let it go. We don't even know that we should. Status in consumerist societies is tied to consuming power! You don't want to be left behind, do you? So, unfortunately, the only corrective for an obstinate people is reality itself, which will come for its pound of flesh sooner or later. And we're seeing it. The drowning man must let go of his satchel full of fool's gold, but he is unable to and the satchel takes him to the dark depths until perhaps he is can no longer hold his breath. Reality has to pry his fingers from that satchel.

gyanchawdhary1 day ago
to me this phrase/word/term is in the same category as "weaponization" .. they are rhetorically powerful because they do a lot of emotional work before any argument has been made .. Once you've labeled something as "fracking" or "weaponized," you've already framed it as extractive, destructive, and morally suspect ..

P.S. my completely unscientific heuristic is that whenever an authors bio contains phrases like "late stage capitalism" or a Bluesky account (not X cause OBVIOUSLY Elon is evil), theres a decent chance the article will arrive pre loaded with conclusions rather than arguments ...

sugabush2 days ago
Read the book Attensity they coined this