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To think that people won't pay $60-$80/mo to continue using it is wild to me. In a white collar environment it pays for itself in a few hours of use.
If you focus on how much value AI brings to people (mostly in time saved), the bubble hardly looks bubbly.
Did Uber die when a trip across town went from $3 to $13? No. It's giving more rides than ever, 10x more than when it was $3.
I'm sure there will be some losers, but unlike the dot-com boom, the entirety of the population already has all the tools needed to leverage AI.
I use AI every day at work, but I only pay $20. That's the most I will ever want to pay. And, so far, it gives me everything I need.
If OpenAI or Anthropic suddenly said "Sorry, the game is up. You'll have to pay $100/month now", I would 100% look into cheaper Chinese solutions.
I suspect the AI subscription (or API) economy is whale economy. You have a small, small percentage of users that are happy to pay whatever it takes - while the vast majority will either use the free tier, and then the next group will pay for the cheapest or next cheapest subscription.
EDIT: And I'll echo what another user wrote here. The VAST majority of office users around the world don't work for tech companies flush in cash. Even adding something like $20 - $100 subscriptions to every user is a serious enough financial obligation that it needs to go through budget planning / boards. Even more so for all the government workers around the world.
And there will be competition. I see zero moat right now. The user specific part of the state of the model sits outside of the control of the model (it is basically my code base, or my prompts, all of which I can transfer to any competitor).
What's the capex expenditure of Magnificent 7 just this year? Close to $1tn?
what im trying to say is that we focus a bit too much on the labs, but the biggest part is in the infra that makes everything possible.
I doubt that. In my tiny town in India, office workers use the 1800 INR (20$) plans. 1800 INR/month is like... 4% of the salary these guys get. And since this is mostly MS-office and windows explorer and chrome based stuff in very small, non-tech companies, it pays for itself in literally a day. If they _could_ pay less they would. After all they pirate MS office. But the cheap chinese plans dont have any distribution, whereas OpenAI seems to have effectively marketed to them via IPL ads and such. No one there even knows about deepseek. It also doesn't help deepseek and such are focused on the coding market. No multimodal, office plugins, etc.
For personal stuff, people there use Meta AI - mostly because it is directly available in whatsapp and these days they are pushing it by adding a dedicated button for it right on the home page. Regardless, they still call it "chatgpt". OpenAI brand is unmatched.
Eventually MS dealt with piracy by going after firms, and finally by offering something cheap enough.
Between the legal aspects, and the fact that its MS office, paying Rs 1800 a month is possible.
I’ve been trawling every source I can find to understand what the story on the ground is, and when it comes to productivity it’s a huge mixed bag. The variance in outcomes between independent coders, frontier labs, someone in SV and someone in India is mind-bending right now.
Most firms which talk about their AI plans are not seeing traction, and the AI projects are going to the same place that the ML projects used to go to die.
It’s at the individual level that I am seeing productivity gains, however that isn’t something firms are happy to hear right now.
I have no idea why people still use ChatGPT or Claude.
I love chinese phones, cars, cities, people, and now AI models. There is a beautiful world out there to admire if people is willing to open their eyes.
https://news.ycombinator.com/item?id=49214008 https://news.ycombinator.com/item?id=49229621
The FAFO day of Anthropic and OpenAI arrived.
Source: I have the hardware to run those locally. I would never recommend it to anyone trying to save money. It’s so much cheaper to pay even Anthropic or OpenAI.
Interesting thoughts from Dwarkesh Patel on the future of models [1]. In summary, no moat if a client can switch to a competitor from a dropdown when all models are similar-ish (so models are commodities), but to really compete with humans, AI needs to start "learning on the job", i.e. accumulating experience like an employee (as opposed to the training / inference approach where the model isn't learning after it is released). If your model does that, then you have vendor lock-in as you can't replace an experienced model with a competitor. Then the value is in the model.
As in the 90s, this could go in all sort of different directions, hard to make predictions. And remember the 90s: the value was in the browser (you had to purchase it, eg Netscape), then the browser came for free with the OS (no value in the browser), then the browser was the most important thing in the world as it was control over the default search engine, everyone thought portals was the most important thing to control, so ISPs had their own applications accessing the internet from their own portal, etc - none of those people were stupid.
[1] https://www.youtube.com/watch?v=iewm45atodE
That's not the case with AI - unless the frontier labs achieve AGI or some sort of super intelligence that lets them create infinite economic value (at which point, any further discussion is pointless for obvious reasons), the average worker can do most of their tasks with 5% of the api costs using an open source model from China and achieve the same results.
The established businesses were awful. There was not a thriving and beloved taxi service in every city pre-Uber. Taxis were bad and very expensive.
Also did you forget that Lyft exists and normal taxis are still available? Taxi services had to improve their business when the ride sharing companies entered the market because they previously relied on their own grip on on-demand transportation to keep prices high and service poor.
Edit: now add on top of that that even if uber tried to undercut them again by running losses as they did in the past, that new taxi business would not loose any money if the number of their rides went down because their operating costs simply scale with the number of rides - while uber was loosing money on every ride.
Huh? If that was not a joke, here is the history of CRM:
https://en.wikipedia.org/wiki/Customer_relationship_manageme...
Hmm. Today that'd be creepy.
> Did Uber die when a trip across town went from $3 to $13? No. It's giving more rides than ever, 10x more than when it was $3.
The competition from open-weights models is already putting pressure on how much this can be billed. That's today, with stuff like OpenAI announcing 80% cuts on terra and luna. Tomorrow, in addition to the pressure from open-weights models, there's going to be pressure from chinese hardware: Tencent, Alibaba, etc. are all already working on their own AI chips.
What good would, say, a SOTA open-weights model running on chinese chips (chinese chips located in China or elsewhere btw) do to, say, Meta or Oracle's insane AI investements?
And it doesn't even have to be chinese chips: what good AMD AI chips doing inference by having weights etched on silicon will do to OpenAI and Anthropic?
All the people, especially here on HN, who were explaining six months ago that OpenAI and Anthropic models where so good for coding that coding was solved once and for all can now run better open-weights models than the proprietary ones from six months ago. For a fraction of the price.
If people, instead of paying $20 per month pay $80 per month for their AI subscriptions, what makes you believe that money is going to go to one of these companies participating in this $2 trillion debt?
And really, in which new domain have we seen the first movers being able to keep a lifetime grip on the market without getting their arse handed to them by the competition? Things moves quickly today: I'm not sure OpenAI and Anthropic are the Ford equivalent for AI.
For all I know OpenAI is "La Mancelle":
https://fr.wikipedia.org/wiki/La_Mancelle
And Anthropic is Panhard.
That AI is here to stay is a given. That people may be willing to pay more is likely (even though IMO they won't pay 4x more for something only marginally better). But that the current players are going to stay on top even though the competition closed the gaps to weeks?
I don't buy it.
How many are the white collar workers? 300 mln? even with $100 subscription each, the monthly revenue for your addressable market rises to $30 bln. If we increase the figure to half of humanity and they are 3 bn, you multiply it upto 10 and $300 bn monthly, $3.5 tn annually.
Now start cutting it down keeping in mind that not everyone is an office worker, does not need $100 plan, has access to cheaper models, could get ai through someone elses subscription or local models. I'm not sure how down it will get, but it can get down a lot and will have to be split among few players. At least for me it does not seem unrealistic that the revenue won't be enough for everyone.
So it better be that api tokens are seriously overpriced. There is value at $20/month. I am not so sure if it’s $400/month or more.
Bubbles exist around it. Data center construction may end up overbuilding, much like the dark fiber thing during dot.com, since better chips and models will shrink power and space requirements over time.
But the core tech is the most powerful new thing I have seen since discovering the Internet, at least. Maybe more.
In the last 30 years, we’ve had multiple bubbles in the tech industry. Every one of them was backed by real stuff that we still use today. They were still bubbles and a ton of people were hurt when they popped.
The cryptocurrency bubble, however, didn't. Not really. At best you can use it to buy drugs. Some of the GPUs may have been repurposed for AI, but not enough to make a dent in AI, and the AI reesarchers who kicked off the AI bubble were having to buy their GPUs for high prices to compete with the miners, not low prices after they went bust, so we can't even say miners helped kick it off.
I think it is easy to forget that a revolutionary technology does not automatically make a viable business model. I think we are yet to see the real winners in this game.
As he explains here: https://youtu.be/NufJ7g63KSY?t=1233
But they can only partially influence the market, they can’t control it. The question is if the market will let them get these IPOs off or if the jig is up.
Here’s an exercise for anyone curious: pull up the median stock in the S&P 500. Look at its P/E. Take 15 minutes and look through the company’s financials and figure out what you think about the quality of its earnings.
Then decide if that P/E is appropriate.
The bubble isn’t in just AI, the bubble is everywhere, and AI is its largest manifestation.
Now I'm not saying OpenAI or Anthropic are frauds. What I'm saying is that, eventually, things revert to what is just.
The late 90s SV tech-bros behind pets.com or webvan for example faked it for 18 months to 36 months or so. At some point when the expenses outnumber the revenues, capitalism does its thing.
1. — "The Big Market Delusion: Valuation and Investment Implications" - https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3501688
The paper behind the "big market delusion" he discusses.
2. - "Do Stock Prices Fully Reflect Information in Accruals and Cash Flows About Future Earnings?" - https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2598
This is the "accrual anomaly" paper Boyle describes.
3. - "The ‘Incomplete Revelation Hypothesis’ and Financial Reporting" - https://publications.aaahq.org/accounting-horizons/article/1...
Paper explains why information can be public yet still not be fully incorporated into prices when extracting it takes effort.
4. - "Limited Arbitrage in Equity Markets" - https://www.hbs.edu/ris/Publication%20Files/Limited%20Arbitr...
Mitchell and Pulvino work on the "limits of arbitrage."
5. "How Pervasive Is Corporate Fraud?" - https://www.chicagobooth.edu/research/rustandy/social-impact...
The paper on about one-third of corporate fraud is detected
6. "There’s never been a better time to commit financial fraud" - https://www.economist.com/business/2026/07/29/theres-never-b...
7. "Firm Data on AI" - https://www.nber.org/system/files/working_papers/w34836/w348...
The Bank of England study on executive AI usage and productivity.
"Aswath Damodaran: Big Tech Has No Idea How AI Pays Off" - https://news.ycombinator.com/item?id=49229981