How Beyond Meat sank from a $14B plant-based protein powerhouse to a penny stock

pingou•about 16 hours ago

How come they are not able to make a profit? They have more and more competitors, ok, but surely the competitors are not rushing to also lose money, it seems that there is profit to be made. Why were they not able to optimise their costs over the years?

"the price gap between more-expensive meat alternatives and the real thing kept widening since 2022, to $4.20 per pound in 2024" That's quite surprising, what could be the reasons?

HarHarVeryFunny•about 15 hours ago

Are competitors doing well? It's really a bit of a weird product category - not really appealing to vegetarians or meat eaters. Who are they marketing it to?

bombcar•about 15 hours ago

People who eat meat but feel bad about it, apparently.

This is an extremely loud online group but apparently barely exists in real life.

FabCH•about 15 hours ago

For an international perspective, I can tell you that their competitors are doing very well in my corner of Europe, but the competitions quality is 10x-100x that of Beyond.

People buy competitors products because they are simply legitimately fine tasting products on their own, no vegetarian vs meat marketing required.

Beyond just has shit product, even if they genuinely were the first to develop the technology.

HardwareLust•about 7 hours ago

I just never liked their products because none of them tasted very good. Impossible products are much more palatable imo, especially their burgers.

SllX•about 7 hours ago

I tried it a few different times a few different places about 7 or 8 years ago, and it wasn’t bad when prepared by the right hands… but after that I never ate again.

At the end of the day, given a choice between meat and not meat, I’m never choosing not meat. On the other side, what vegetarians who are actually dedicated to the cause are going out and seeking something that’s just like meat? There’s a niche, sure, but it’s a niche.

chinabot•about 13 hours ago

Shame, I only tried one once and it tasted quite nice, too expensive though. I guess I was in the minority.

bookofjoe•about 18 hours ago

https://archive.ph/w4Gn6

deterministic•about 5 hours ago

Beyond Meat might be the most ultra-processed “food” I’ve ever come across.

It's actually really simple to eat healthily: Cook yourself using real (non-processed) food. The kind of food that doesn't need a label.

sellmesoap•about 16 hours ago

From the archive.pH link: > company’s current cash position will last four about six more quarters.

Is that the type of mistake an LLM makes?

metalman•about 15 hours ago

disgusto revoltient was and is money trying to sell waste to get more money useing hype nobody wants to eat bugs and slime but that does not stop the money from trying to force it down peoples throats. try harder?, it will become illegal to market this as meat, or meat alternative, etc, and will be forced to label as vegetable protien, of which there are thousands of varieties all ready.

How Beyond Meat sank from a $14B plant-based protein powerhouse to a penny stock

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