Designing the Transport Typeface

James May did a car "review" with Margaret Calvert years back in an episode of Top Gear. Was a bit of a departure from regular Top Gear but certainly interesting https://www.youtube.com/watch?v=wTDB3dpe3eg

These signs and the typeface are my gold standard. I've traveled to dozens of countries, and I still think the British signage is the cleanest and clearest in the world.

as used on gov.uk

https://brand.design-system.service.gov.uk/typography/

I love Transport and it absolutely evokes Britishness for me whenever I see it. The "Highway Gothic" [1] font used on US Interstate highways (and apparently also in Australia and Canada) is also pretty good I think and similarly evokes the open road in my mind.

[1] https://en.wikipedia.org/wiki/Highway_Gothic

I've found transport typography and design great to integrate into my ui designs. They're so universal and have accessibility built in it's great!