Hetzner increased dedicated server prices 3-4x
257
eenescakir about 2 hours ago 180 comments
DE version is available. Content is displayed in original English for accuracy.
A few months after raising prices ~30%, Hetzner has increased bare metal pricing again, this time by 3-4x:
AX102: €124 -> €454 AX162 (256GB): €244 -> €844

Discussion (180 Comments)Read Original on HackerNews
I wonder how much leverage the hyperscalers like AWS/GCP/Azure have on their own supply chain to keep costs level in their clouds.
I’ve already started buying cheap old business PCs just in case I’ll ever need to have simple barebones machines to run things on.
I just hope my top shelf 2020-era desktop doesn’t die on me because it would get very expensive to get a new build these days.
I could probably sell my gaming rig (12900K, 64GB of DDR5, 4TB NVME, RTX 3090) for more today than what I built it for about 4 years ago, it's absurd. I won't, of course, because it's still glorious for 4K gaming even today. In retrospect, $5000 very well spent.
IF IT LASTS, capacity will increase.
But it won't last. The AI boom is in exponential growth but it's based on heavy speculation about future value and the bubble will absolutely pop, how agressively depends on how dumb people are about now. The current growth may or may not be entirely justified but it's not sustainable, the free investor money does run out. These back and forth self-dealing deals where companies that own big pieces of each other announce "partnerships" where companies are selling resources essentially to themselves and counting the revenue several times... those are a sign of the approaching peak.
I wish I could say I am disappointed.
So far, haven't seen any other notable cloud price increases. Thought for sure they'd be reevaluating by now, I'm surprised to see the stability.
The increase was 25% and was, of course, mainly due to hard drive prices.
The peering announcement or did I miss something?
I doubt this has to do with the hardware discussion. This is just them increasing their lock-in and trying to curb businesses running to other CDNs (whole point of the peering).
If you buy a dedicated server at Hetzner, you actually need immediate hardware.
Many VPS providers also just resell Hetzner, OVH or other dedicated servers so they won’t increase the price until their own provider does.
They shifted right (VPS-1 2026 is now VPS-2 2027) and increased prices.
Crazy stuff
Has anyone here used Vultr much? I'm curious how they felt about bang for buck. At least with Hatchbox it's easy to run multiple domains on one box.
1. https://sive.rs/ti
Old prices: https://web.archive.org/web/20260513201413/https://docs.hetz...
big sigh of relief
So glad I got all I needed recently.
Hetzner just achieved their pricing by using commodity consumer hardware.
This is now making them the canary, as they don't have the multi year business contacts the others have - so they're uniquely vulnerable to the current consumer hardware price increase.
But the rest will follow, unless the bubble burst, which is unlikely to happen before the others increase their costs, too
Another possibility: They were growing too fast and need to slow down. At some point additional growth might become too risky, or even exponentially more expensive. It might require fundamental organizational changes.
Hetzner and OVH and other bare metal but low cost providers use commodity hardware. When that commodity hardware increases there is simply no other option. The secret to the success of these providers is using common off-the-shelf hardware instead of specialized server hardware, which is now being cannibalized.
It seems they have shifted by reducing the setup fees, and increasing the monthly costs. As this generates more revenue. And its easy to prove this...
AX42 ... Its 8700GE that has gone from 65 Euro to 225 Euro. With the setup fee now being 112 Euro instead of 225 Euro. It has 64GB memory, and 1TB storage. The storage even in todays market is 100 Euro. The memory is 644 Euro.
Do the math ... Hetzner servers had a hardware payback periode of between 9 to 11 month if you took the market value. This calculation has always been very stable over the 20 years i used Hetzner.
This new price, reduced the hardware payback periode to ~4 month. It seems to be that Hetzer is trying to use the memory price issues, as a excuse. The revenue of those same servers now increased to a insane level. More revenue with less hardware.
The real issue is that a lot of companies are moving from US hosting to EU hosting because of the problems with the US. Hetzner sees this as the perfect time to cash in on Enterprise customers.
They have been trying to replace the "cheap" normal consumers with enterprise. This trend has been going on for a while already.
Every customer that now leaves, is a server they can rent out to business customers.
If you want to see the same thing, look up what happened to Microsoft/Github Copilot where they turn around has been sudden and very strong, with a clear goal of moving everything to enterprise.
Monthly costs have gone up as well. Payroll has seen significant increases in Germany, construction has exploded far beyond inflation and, most importantly, electricity prices are still ridiculous due to merit-order and the refusal of splitting up Germany into multiple power pricing regions.
There is an engineered scarcity, billion dollar companies can't ramp up production?
Murica is stuck depending on the good will of Korea and China for thinking rocks? le fucking mao
you're a semiconductor manufacturer who wants to take advantage of the current boom. your options are:
A) invest a hundred cubic meters of money into doubling your manufacturing capacity
B) raise prices by 100%
I can't really blame them for going with B. the blame lies entirely with America's ability to invest billions of its infinite money into companies that make no profit now and have no plausible path to profitability in the future.
(However, Hetzner did an earlier price increase 38 days ago. HN's submission logic sends posting the url to the previous discussion: https://news.ycombinator.com/item?id=48306066)
https://www.hetzner.com/sb/#ram_from=256
Yeah mostly old CPUs, but considering RAM shortages gonna be much cheaper than colocation.
PS: link contains 256GB RAM filter since I guess OP need RAM.
Advertised prices for my setup are now roughly 2x what I'm currently paying.
They'll probably wait for summer, the world cup finals, or whatever's last big US government thing is so it flies under the radar.
And does the standardization mean that I can no longer buy extra hardware?
https://docs.hetzner.com/robot/dedicated-server/dedicated-se...
https://www.netcup.com/en/server
A couple of naive questions:
1. What's the bottleneck in ramping up RAM production? Is it the availability of silicon itself? Or the factories are at capacity?
2. Is this supposed to ease up despite the AI boom? Definitely would ease up if busted.
2. Eventually more plants will come on line. Most of the main manufacturers have announced expansions but these can take O(years) to come online.
They sold their allocations to people who don't have a clear path to profitability, and were paid with massive amounts of money that don't exist in reality.
For a RAM manufacturer, the incentive is to ramp up production AND prices. I doubt any of the names in the business is doing any work at all to lower their unit prices.
If not then it is only a matter of time before other providers are forced into similar price hikes.
If you just run some blogs, of course, this is not important.
Still - AI is a great achievement?
- Jeff Bezos
There are just 3 or 4 DDRAM manufacturers (SK Hynix, Samsung, Micron). They fully intend to make it impractical to purchase a server outside of the hyperscalers.
AX162 (256GB) went from €274 -> €844
Does anyone else have any suggestions for competitive pricing for this kind of thing (e.g. batch jobs)? Was this applied retrospectively to existing customers?
They are quite good at costs remaining predictable. However, a few years back they cut the low-end hosts 1Gbps unlimited data transfer down to a 20GiB/month cap, and wanted everyone to go full cloud/retard to fully leverage the hardware infrastructure.
If you serve large files, a CDN may have a very narrow use case where the budgets make sense. If you are already pushing 23 TiB/month, than cloud providers are usually not worth the effort. Some rent colocation rack space. =3
Unfortunately I'm needing to run a lot of batch compute jobs (for which the hyperscalers are just insanely expensive - even to have a machine that outclasses a nice laptop becomes silly very rapidly)
I'm considering buying some machines and racking them in a colo but it feels like buying right now is also insane because of current pricing.
Indeed, never buy equipment unless all other choices were explored.
Note, we may be waiting till 2029 for GPU/ddr7/flash prices to fully normalize. =3
Laying off people also doesn't reduce cost as much as it might look like. There is a lot of hidden cost shared by everyone (also the companies that did the lay offs are hit by them). Unemployed people still have to eat and pay rent, and someone is paying for that. They spend less money on services and goods, which affects every company in the end.
AI is great, but I think it got too big.
Just my thoughts, not backed by any data. I'm not even sure I'm right.
Outside of HN, this is all people are seeing. Gamers in particular aren't seeing a benefit. They are being priced out of their hobby. The recent DDLS 5 meme is what people think of when they hear AI.
But even pure software companies are hit by higher hardware prices. Their customers need to buy expensive hardware and have less budget left to spend on software.
Because the consumers won't upgrade to new hardware as fast as before. People who buy their first gaming PC in 2027 might even get a lower spec in average than people who bought in 2025. So new games might require even lower hardware specs than before, to sell enough copies.
A company like Hetzner probably replaces hardware on a 5 year cycle. Maybe shorter. Maybe they could try to stretch that out but they can't avoid the cost of new hardware for very long.
The last Hetzner box I leased I had to poll for availability as if I was Ebay auction sniping. It took me 2 days to acquire it.
Those aren't the only metrics, quality and efficiency is also important. AIslop is of higher quality than devslop on average.
Is it? If by higher quality, you mean commenting properly, sticking to naming conventions etc. I can agree. But to me, AIslop looks like it lacks "intentionality" of code written by devs, no matter how bad they are at naming things and sticking to conventions.
i.e. people who are adequately good at their jobs usually do things for a reason, and they can explain it. Even if you don't find it agreeable, it usually is consistent.
Just remember we are comparing slops. If you care about your code it really doesn't matter if you write it manually or with the help of a glorified typewriter.
How did you come to that conclusion? That goes against everything I've heard from people who understand development. Every resource I can find about AI vs non-AI development comes to the exact opposite conclusion you did.
It's pretty clear by now that coding productivity increases by 10-15% with AI. Given coding is only a small part of the developer's job, there's just nothing new to consume.
The only change I have noticed in software since LLMs have hit the mass market is degradation of software quality, not increase in feature releases.
Prices have increased for literally nothing.
Not fully true. AI is now often used to fix a lot of bugs in old and badly maintained software.
The quality of big and popular software probably decreased a bit, but the quality of niche products probably improved.
Completely offtopic for this thread but I can't be the only one that would find this hilarious if it wasn't being said in earnest in every thread.
The only thing that is clear is that measuring programming is just as impossible as it has always been. In all my years of projects they've either been resounding successes or gone down in flames. The difference between good and bad is a difference in kind. Most of the bad ones didn't even know what the hell they were building and built the wrong thing.
Like, the entire idea that some omniscient manager is looking at a thousand timelines and pondering over whether to pick the $11.5M successful one or the $9.5M successful one is literally laughable. Half of them are going to make the Hindenburg look like a bit of a whoopsie and the other half you would lock in sight unseen without a second thought.
All of these price increases are going to get passed down to consumers eventually via increased prices.
i'm currently using their hillsboro instances.
i'm not going to pay 3-4x more.
existing VPS will have the old price.
It get increased only if it is rescaled and for new VPSs.
But when Hetzner is priced like everyone else, it makes it harder to pick them over the giant AWS, GCP, Digital Ocean etc.
Tech is killing itself until this idiotic bubble bursts.
Then we'll be in a decade of drought again like 2001
Why? From what I understand, Ram production is not ramping up. Even if a bubble does pop, I don't think it's even guaranteed to drop to where it was.
At that same time, I was reading about this story about WireCard. It was like Stripe for Europe and worth billions. Turns out it was run by a Russian spy network and was all a sham. That video alleged Germany’s bureaucracy is filled with Russian agents and this can be traced back to the East/West Berlin days.
To save a few bucks a month over DO didn’t seem worth it to me to send my passport to a foreign country.
Hetzner was widely recommended and I was more than happy to pay a premium for their supposedly-excellent service, but I guess they didn't want my money.
Oh well. Went with OVH instead, and haven't had any issues since.
They also don’t ask every person for the passport picture so maybe me using a custom DNS and VPN might’ve triggered something on their end.
I don't really understand what bothers you so much about providing a photo of a "passport" (if you are an European citizen they require a ID card) but credit card info didn't registered as a concern worth noting. Can you explain what is the difference?
When I read about the WireCard scandal, the KYC stuff sent to them over the years is probably in the hands of foreign intelligence already. That’s what gave me pause.
Germany also has legal KYC requirements for web hosting and most other things relating to telecommunications.
FWIW, if Hetzner had asked for my passport when I signed up, I would not have given it either.
Fuck no. I too decided to stick with DO.
Russian spies? WOW, the earth got really flat these days. Seeing what US is doing with citizens and private companies I would love some Russian spy to be interested in exactly mine, boring passport.
I'll probably find the time and energy to move to OVH or something some time.
I don't expect this to persuade, to be clear. I don't believe that people engaging in whataboutism are unable to understand why it's wrong so much as they have a different approach to language that detaches it from accountability to any sort of conceptual coherence that people are normally searching for when testing integrity of arguments; commenting on it is more about revealing a difference in which background values inform the way you choose to communicate.