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Discussion (94 Comments)Read Original on HackerNews
> The mechanism is standard adtech. What has no precedent is running it on an AI chat product.
As someone who has been well aware of this mechanism for quite some time, I still feel icky anytime I re-read the details of it.
What a time to be alive.
See e.g., https://www.science.org/content/article/ai-chatbots-are-beco...
Well. I can't help but notice how each successive headline reporting how this "scam"/stochastic parrot/"scare quotes intelligence" seems to be solving more and more things that were but a few years ago widely regarded as being indicators of high intelligence.
Being highly convinving is one of the things on that list.
It blows my mind that people don’t care about the world they are building with this stuff. It’s a real tragedy of the commons. People see these collaborators from different wars and regimes and think “I’d stand up against the bad guy”… well I’ve got news for you if you build spyware, you are not the person you think you are.
https://gowers.wordpress.com/2026/09/17/why-i-didnt-sign-the...
"Nothing is worse to the demise of a society, than people who want to convince you that the cat is out of the bag and will not go back in, while the cat is being violently shook out of the bag at the same time."
Seems more like a real tragedy of private enterprise.
We used to assume that the surveillance world would be built by government (1984). But it turned out to be equally likely to be built by the free market.
Facebook didn't invent "talking to friends" or "showing adverts", but made itself "the place" hard enough most of the advertisers and most of the people intermediate through it.
OpenAI didn't invent "asking questions and recieving answers", not even "from an agent who knows which sites to search on your behalf"; but it is competent enough that I might have it read 50 times as many pages in a day as I myself would have read, and the sites' owners don't get real eyeballs looking at ads during this. (In my case, adblock even if I did it manually; but apply this massive increase in page hits to everyone who has their LLM research stuff).
Some outcomes can be annoying, but the net result is still positive, for the consumers and their data privacy at least.
People have very different "expectations" of privacy when they're having a conversation with an AI VS when they're browsing something like Facebook
Not to mention Facebook is free whereas you pay for a GPT subscription
Firefox, Brave and Safari do. Chrome and Edge do not.
> Google Chrome doesn't block third-party cookies by default, only in Incognito mode, or when users explicitly set it to block third-party cookies via chrome://settings.
Looks like the settings let you block all third-party cookies and add exceptions for specific sites, which seems a bit awkward but could be made to work.
Alternatively, you could run OpenAI in its own profile, or look into what extensions might do.
Doesn’t Gemini or whatever Meta’s agent is do this too?
according to Bloomberry: https://bloomberry.com/data/chatgpt-ads/
Safari and Firefox should isolate the cookie by default.
> Something like it is basically a requirement if you want to see digital ads.
So to summarize, yes, it should be illegal.
Nobody is going to pay for ChatGPT. They'll just use the ad-infested version, like they do everything else online. Well some people will pay, but not enough to justify the insane amounts of money being poured into it by investors.
It's still an advertisement, and the underlying marketplace is similar (pay for access to change behavior).
The best uses of AI will be surveillance, propaganda, cyberterrorism, and automated military tech.
See, e.g., https://www.nytimes.com/2026/09/18/technology/iran-china-aut...
https://support.mozilla.org/en-US/kb/introducing-total-cooki...
Whereas, YouTube is for personal consumption in almost all cases, doesn't say anything about your employers willingness to invest in software/services
[1] https://storage.ghost.io/c/b8/53/b853e3d4-3186-409d-9c7f-7da...
https://github.com/hagezi/dns-blocklists
My own setup is DIY: a Debian box running Unbound (recursive DNS) with the RPZ blacklists from above. This gets rid of the upstream DNS service such as the ISP's completely, and prevents tampering or censorship.
Everyone would be far better off if the author just posted "OpenAI uses third party cookies [wikipedia link]", except maybe the author who wouldn't as many subscriptions for his "threat intel" newsletter.
I didn't look at the prose closely enough to check for that, but people wrote inflated explanations of basic things like this all the time pre-LLM. The Wikipedia article doesn't know the specific cookie name, and can't show the results of an experiment verifying that it is in fact being used for ad tracking, or identify specific sites using it in collaboration with OpenAI.
And those got a pass because at least you could defend them with some excuse about how it's some budding author trying to hone their writing skills, or trying to improve their understanding by putting pen to paper. Cases where those excuses don't work (think crappy content marketing pieces from random companies) got short shrift as well. Now for all you know, it's just some dude who prompted claude to "write a blog post about openai's ads".
The audience of people who can read and understand an explanation like this one is probably quite a bit larger than the ones who can replicate the experiment themselves.
The thing about advertising on the web and ad tracking as a practice is that, barring the small matter of ensuring the economic survival of the publisher sites, it is almost always a negative for users. When we consider the marginal benefit of naïve, uninformed-by-surveillance advertising with the present day status quo, we find that in exchange for a complete lack of privacy, we only really receive a marginal improvement in ad quality. Of course, if you (like me) consider all advertising to be a negative on the experience of using the web, it’s an even worse deal.
The standard response given by these companies when they bother giving a response is something to the effect of “we are improving the experience for our users,” which obviously the users would disagree with. However, when it comes to OpenAI, they could build a plausible case for this sort of tracking improving the product. If your models know where your internet habits are, the responses that you get could be tuned for both your interest profile and your actual history of interactions/purchases/internet usage, etc. Imagine a world in which you can opt into this tracking, control the data you provide and how it’s used, clear it out and redact it as you please, and opt in and out of responses that are personalized against it. Reasonable people can disagree, but that might actually be useful.
My prediction, though: that’s not gonna happen. OpenAI will first build out the system to collect click and conversion tracking measurements, then they will turn around to advertisers and say “look at how good our conversion rates are,“ and then they’re going to build an explicit ad platform that enshittifies their chat products.
if a single person did that they'd be sent to prison (rip Aaron) but when a too-big-to-fail industry does it with political campaign contributions, no problem?
well firefox+ublock is still an option for those wise enough not to let unknown javascript with new daily zero-days run on their PC
Google simply provided an index on top of an existing library. Of course, a librarian has no value if he has no books to index over! But it's also worth noting that the Google "librarian" also leveraged the existing "social" structure of the internet: their core contribution (page rank) was a clever, efficient mechanism to extract the latent value in the pre-existing link structure of the internet. This structure (much like the pages themselves) had been curated by actual humans. Undoubtedly page rank was clever, but it was worthless without the existing websites (books) and the existing indexing information (the pre-existing, crowdsourced librarian work). Nonetheless, they successfully monetized it.
AI companies are even worse in the sense that initially Google was still sending traffic to the original webpages. (Until they didn't - https://www.eater.com/2017/9/12/16294380/yelp-google-scrapin...). So yes, the AI companies have even more thoroughly stolen the collective work of humanity than Google did.
so they basically have copies already of every webpage until they turned it off a few years ago (well they may still have it updated but not provide it as a service)
so it occurs to me they most definitely trained their "AI" on all that user cache
they may have even just turned it off as a service when they realized other "AI" could do the same thing
This has effectively been Google’s business for decades. Not in the same form, but the concept is the same.
That's ads we're fighting. Maybe the same oration will be relevant in the context of ChatGPT and its brethern, we'll see. For now, ads be gone and keep those chatbots at a leash.
THIS is where the regulation needs to start.