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Discussion (264 Comments)Read Original on HackerNews
But the Apple with ads is not the Apple that had some taste and discernment in the past. For a long time I’ve visited the App Store’s app update page directly (tap and hold on App Store icon to see the context menu option). Anytime I inadvertently go to the App Store home page or the few times I search, it’s an ad filled disaster!
From this article
> repeatedly attempting to prod customers towards even more of the company’s products might seem cheap, even distasteful.
From a recent post by John Gruber:
> Steve Jobs in 2011: 'We Build Products That We Want for Ourselves, Too, and We Just Don't Want Ads' [1]
Looks like Tim Cook, John Ternus and Eddy Cue really enjoy being swamped with ads in their products. Will there soon be a time when Apple executives start carrying some other brand’s devices with them to avoid having a rotten experience?
[1]: We don’t want ads https://daringfireball.net/linked/2026/07/28/jobs-we-dont-wa...
In any case, user experience and the original ethos the company was build around has been lost for a long time, and enshitification by greed seems the ultimate outcome for every company that is traded publicly or equity funded.
On the flip side, imagine having another product mage for people who can afford $2k phones... well you'd probably pay a lot to advertise to that market.
I think trying to balance between these 2 is going to be tough, and your luxury market could evaporate if a significant competitor came along. And by competitor, we're probably just talking about AI in your pocket or on your face that replaces the traditional phone interface. I also think it's a real slippery slope to short term profits once you start taking ad revenue.
There's no chance these guys don't already have the full suite of Apple services (whether or not they use them) tied to their iCloud accounts. They've probably never even seen the nagware.
Apple has all but conquered the high end of the market, but that ad revenue... it's so tempting... soooo tempting... just one hit...
What we need is antitrust enforcement so there are other options and more competition. The free market can't fix anything if the market is just a race to the bottom between two companies
Recently I am starting to question some of the design decisions. Most native apps are bloated with functionalities, most of the time useless. Ads pop up everywhere, even before persistence; iCloud and backups are clearly designed to make you pay, the free space is useless.
I am not that sure my next phone will be an iPhone.
I have tried a recent Mac, and the system isn't intuitive at all. The first time I used GNOME, it was a breeze. Not the same with the MacBook system.
I guess it depends on what you're used to? The last time I tried using GNOME, I found it very unintuitive. I ran into stuff like:
- Why don't windows have maximize and minimize buttons?
- Why do I have to go to a separate screen to un-minimize a window?
- Why does launching software require going through the GNOME equivalent of the Windows 8 start screen?
- Why can't I make the trackpad scroll speed slower?
- Why don't I have any system tray icons?
- Why do all the extensions I installed to work around some of the above problems (some of which have millions of downloads yet haven't been added as settings) break after every GNOME update?
What I don't like is the direction MacOS is heading to. In my opinion, it always catered to the "casual" people UX-wise, but somehow I feel more and more that I, as a developer am just an afterthought.
On the other hand, I replaced Windows on my gaming PC and I keep thinking about buying a Laptop for Linux. I always had a sweet spot for KDE, but the amount of configuration it allows, while having nice defaults is such a nice experience after the Mac...
I’m super excited for containers. Yes they exist without Apple recreating them, but built in container runtime for the OS is developer forward thinking
Ah, but see, I'm rocking a vanilla Ubuntu install on a vanilla[1] Raptor Lake Dell I got used on eBay last summer for $220, and I too have no complaints.
"No complaints" is a great way to celebrate worthwhile hardware's value in the age of consumerism. It's death to a business who needs to sell stuff to survive. That M1 Air isn't booking revenue, and to be blunt Apple would have preferred its lifespan to be lower.
[1] Still has 16G though for VM and docker tinkering, something that is hard to get on Apple hardware without springing for a MBP.
The only thing in the Apple world I’ve become hopelessly dependent on is iMessage. It’s going to be painful to leave all those group chats. Everything else I use has a great Linux replacement.
2026 is finally going to be the Year Of The Linux Desktop for this former Apple user.
Say what you will about Apple (I loathe so much about my work macbook), but this seem untrue unless you have a pretty loose definition for "a few". My inherited 7 year old iPad is still getting updates, and this year's Mac OS is the first to not support Intel hardware, the most recent hardware being 6 years old.
Basically everyone is getting shafted.
iPhone is nice, but it has its quirks and stupidities. Android is nice, but has some other stuff I don't like.
I wish there would be a third option that would take the best of those two worlds.
You mean it's not the same as Windows. I personally find Windows infuriating after having been a mac user for decades even though I started out on windows way back in the win3.1->win2k era. It's just different.
The classic one that everyone talks about is the weird way apps are installed by dragging an app into a folder, signified only by an arrow, with no explanation of what it’s doing or why. Also, that UI wouldn’t always show up, I believe because the app itself has to be coded to trigger it. So sometimes I would end up with an app running without having been installed. Therefor some of my apps wouldn’t show up in Launchpad, etc. Now that I understand the process, it’s pretty cool. And it’s simple, in a sense. But it fails any definition of intuitive.
The scroll direction of a mousewheel cannot be controlled independently from a trackpad. So one or the other is bound to feel wrong to most people.
There are simple things Apple could change to fix most of these, but I think it’s overlooked just because “that’s how it’s always been@.
> You mean it's not the same as Windows. I personally find Windows infuriating after having been a mac user for decades even though I started out on windows way back in the win3.1->win2k era. It's just different.
My first guess would be Linux. Although maybe they used Gnome as a one-off, liked it, and then switched to Windows for some reason.
Mostly just using CoMaps now, or Google Maps if I need to look up business hours or get traffic info.
If Apple has ads too then I might as well just use Google for that stuff since at least it’s probably more correct…
They urgently need to rip the ads out of the App Store and news, too. One of my "favorite" App Store ads[0] was straight out of a "DARE" program. Nothing like browsing through the store looking for a fun new game to fidget with and stumbling across a PSA that fentanyl can kill you. And Gruber was right[1] about the awful, awful ads in News. It's common to see five articles in a row, each packed with multiple copies of the exact same dumb ad for a young, pretty, AI-looking woman wearing hearing aids.
[0]https://honeypot.net/2023/12/21/one-pill-can.html
[1]https://daringfireball.net/2026/07/ads_on_apple_news_suck
It's not Microsoft-level annoyance, but it's not the way Apple used to be, either.
It's mildly annoying to have to do the swipe-down-and-search to get to settings but it's not an app I use all that often.
This is a solved problem and you are not utilizing the solutions.
Apple you paid a lot of money to already.
With no channel for ads in your life, when you step into public spaces, you realize how much of our linguistic and visual spectrums are polluted by ads. The ad is always the same message too: "Buy this!" it screams as loud as it can, often trying to do so over the noise floor of other ads.
Remove ads from your life and behold the vistas of thought that open up, those previously drowned out by mindless noise.
I don’t need them, I don’t buy them.
But I really appreciate there being a button at a place that logically makes sense and that gives you the opportunity to make more out of your device.
AFAIK you can click them away.
It’s not as if there are intrusive popups or as if they are trying to sell you blackmarket ware.
I hate ads, but mentioning other first party services feels very different than selling parts of the system UI like a billboard.
These service upsells should be dismissible but they seem fairly inoffensive. The App Store ads, on the other hand, are just atrocious
I'm still getting the ads to upgrade my storage. Can't dismiss it. Why?
Obviously offering upgrades to your own product is not the same as "showing ads" by any common understanding of the term.
Otherwise literally every app that offers a free version or trial with some form of paid upgrade would be considered "showing ads" because there's an upgrade button somewhere in the app.
If you're going to call that "showing ads" then I would argue you've overloaded the definition to the point where it becomes meaningless.
I don't mind a simple "You might be interested in these other services for your device" during initial setup. I do mind post set-up ads I have to click to disable in different places across my devices multiple times over time. It's just trashy.
> "Infuriatingly for iOS users, the only way to disable these promos is to either let them expire — which in many cases could take weeks or even months, leaving a persistent notification badge on the Settings app in the meantime — or pay for the service being offered. There is not always a “dismiss” button to shoo them away for good, and when there is, some people have reported that it doesn’t seem to work."
> "And unfortunately for users, that means more ads like this on their devices. While they are far from the most obnoxious ads around, the fact that many cannot be dismissed is clearly rubbing users the wrong way — as is the fact that the promos even exist at all in an Apple product.
There is also the possibility that at least some of these adverts are appearing due to a bug. The iCloud+ one in particular has drawn comments from users who are already subscribed to iCloud+ and thus, one would think, should not need to see any ads like this."
Anecdotally I have had this happen in the past, but not currently. I am particularly annoyed by the pattern where after an update it nags me to set up Siri, and the only way to remove the red notification icon is to partially progress through the setup before quitting. If you exit early the notification persists.
That is precisely what an advertisement is, congratulations on identifying the issue.
there are some (decent & serious) Efforts to make Linux apps/UI tools phone format compatible
but for various reasons (mostly hardware) stuff like e.g. the Libre phone feel more like toys for enthusiast and very committed people then things a "average" person can just use.
The biggest problem in the future seems to be the regulatory capture/lobby induced "well meant but bad done" laws, wrt. to misguided device attestation laws which "happen" to in effect require you to have a Google Android or iPhone in practice even through that not actually being needed for the law to work.
https://www.fulu.org/contact-us
I use Apple for nearly everything I can. I have multiple iPhones, Apple TV, I use iCloud, I have multiple MacBooks, Apple Watch, AirPods, an iPad… and yet Apple still thinks that’s not enough. They still shove ads in my face to try and squeeze more out of me. They still repeatedly add more dark patterns to try and trick me to use Siri. And they do so unabashedly.
And it’s not just these products either. Advertising brain has taken hold everywhere. I’d say at least a third of my interactions with coworkers these days are them trying to pitch me to use their shitty vibe coded app.
Advertising is one of the root causes of how shitty every product is becoming.
That's the thing, though. Those modal offer popups have been in macOS and iOS for a really long time, and does cheapen the experience like Microsoft and Google products do.
And clickbaity title to go with it. As if there are temu ads on the lock screen.
And yeah, it drives me crazy. It's one more, wildly unnecessary, click.
Logic is one of the last tools keeping me tethered to MacOS. I've got 26 years invested in it, but the moment I open it up to record something and see an ad, it's over. Ardour and Bitwig will suffice, even if it means flushing tens of thousands of dollars of software down the toilet with it (the core suite of plugins I use).
I'm tired of unnecessary speed bumps in the creative process. It's why I no longer use a Roli Seaboard (what wildly awful software).
Apple continues down a course (addicted to ads, even their own) that I've seen few recover from.
1. Can't turn off Siri easily, turns itself back on.
2. Apple search not things it should obviously being able to find, just like Windows search.
3. Ads in the operating system like Windows 10+
But on-topic: iOS shouldn't show any ads.
(But, yeah, I'm reminded that I need to set up a Pi-Hole on the Starlink in the camper. I'm paying by the byte for those TechRadar ads.)
If that goes away I will have no reason to buy apple.
And you can dismiss them.
When you have willingly agreed to live your cyber life exclusively in the inside a golden jail, don't complain when the COs decide to collectively abuse you.
F*k any company that shows me ads on the hardware/software that I bought from them. ESPECIALLY if they were once NOT an ad company... and then transitioned to one.
I'm fine seeing ads if they were part of the original deal -- for example, the ad subsidized Amazon Kindles. But nothing is safe or sacred anymore. I am all but certain that if you paid for a Kindle with no-ads (ie: you paid the premium), you can be 100% sure that you will eventually see ads!
All contracts, all privacy policies, all terms of use... come with a clause to the effect of "we can change this whenever we want and by using it, you consent!"
Mark my word: very soon, every commercial OS will use shady TOS to train their AI models on every byte you have on your hard drive. ZERO privacy. And if Linux becomes popular enough, you can be certain that the ad companies will start financing open source projects so that they can pressure them to exfiltrate data.
I remember when I was young, there was an organization, Nielsen Media Research [1], that would seek a statistically significant number of volunteers whose television viewing habits they could monitor. They existed because it was ILLEGAL for cable companies to monitor and collect data about what you watched.
Others have said it, and I'll repeat it: this is NOT a problem that can be fixed with technology. People need to get pissed off and write their legislators, and those legislators need to grow a backbone.
In the meantime, the ad industry lobbyists will be spending tons of money to (1) convince legislators otherwise and (2) keep the masses ignorant of the scale of the surveillance apparatus they have created.
[1] https://en.wikipedia.org/wiki/Nielsen_Media_Research
Often these ads are entirely unrelated to what user is searching for. And small developers are being discouraged when big companies are spending millions in ads to rank above them.
The Appstore is a cesspool, and now these "ads".
Why does it always happen? I also bough Hue Lighting some years ago. It was all lean and nice, and now when open the app I almost always get an ad for some new light they want to sell me. So dirty, so cheap. Is it all just a race to the bottom? I just avoid the app and use Home Assistant now.
I'm on my Linux laptop now, being productive. It's so clean. Really still love it as much as ever, thanx for staying the same, and clean, and respecting me. I forgive you the horrible battery time ;)
True, it’s short-term profits, but that’s all that matters. Nowadays.
I then click "Continue" and it's an upsell decoy, pay to upgrade.
I'm sorry but that message to me reads like I have been granted an upgrade not that I have been blessed with the opportunity to spend my money on more juice.
Really disappointed at this one, I like and use Apple, but this is off brand and has a really bad taste.
Are you fucking kidding me
Options is all we need, and tools to customize them. And just like Blackberry or Nokia, they will learn the hard way